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  • Casual Articles - e-Marketing Basics: Pros and Cons of Hour Targeting

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    Let us try imagining some examples of justified hour targeting:

    - Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buyi

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    One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.

    Hour targeting is especially useful when:

    - we already know the online buying habits of our target;
    - we want to create an association between our products and a certain time of the day when interest might be higher;
    - we try to avoid a certain category of customers that are known to be more active at a certain hour interval;
    - we know from previous researches that sites where we are advertising have different categories of visitors, with different interests and behaviour, active at certain hours.

    Let us try imagining some examples of justified hour targeting:

    - Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buyin

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    s important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.

    Hour targeting is especially useful when:

    - we already know the online buying habits of our target;
    - we want to create an association between our products and a certain time of the day when interest might be higher;
    - we try to avoid a certain category of customers that are known to be more active at a certain hour interval;
    - we know from previous researches that sites where we are advertising have different categories of visitors, with different interests and behaviour, active at certain hours.

    Let us try imagining some examples of justified hour targeting:

    - Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buyi

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    ing habits of our target;
    - we want to create an association between our products and a certain time of the day when interest might be higher;
    - we try to avoid a certain category of customers that are known to be more active at a certain hour interval;
    - we know from previous researches that sites where we are advertising have different categories of visitors, with different interests and behaviour, active at certain hours.

    Let us try imagining some examples of justified hour targeting:

    - Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buyi

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    ore active at a certain hour interval;
    - we know from previous researches that sites where we are advertising have different categories of visitors, with different interests and behaviour, active at certain hours.

    Let us try imagining some examples of justified hour targeting:

    - Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buyi

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    Let us try imagining some examples of justified hour targeting:

    - Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buying power. Similarly, off-hours and weekend targeting could be used when promoting basic desktop systems with a lower price to a more younger audience with less buying power and/or buying decision.

    - FMCG products might benefit from targeting ads within hour intervals when these products are more likely to be utilized. We would probably want to place ads for coffee on news-delivering web sites during the morning hours; and advertising creams and gels for muscular pains later in the afternoon or evening, when such pains are more likely to occur.

    - It is widely known that surfers using a dial-up connexion get online in the evening and at night. Therefore, if we are to promote products or services destined to dial-up users (modems, access cards, offers to switch to a superior connexion) it only makes more business sense to target late hours.

    Interesting enough, such hour targe

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