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Casual Articles - The Power and Magic of High-Tech High-Touch Marketing
Things to watch out for when selling your product in catalogs.Giving away the farm.Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a set price for your product. But they insist on a lower price. They expect you to pay freight. They want an "advertising allowance." They ask for a volume discount, a catalog allowance, and a photography fee. The requests for concessions go on and on. But beware of this game. If a catalog truly likes your product, they will usually pick it up without requiring a ton of concessions.Being stu
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our business
Everyone's got 'em. You likely see the "Nike swoosh" logo everywhere you go. And you know the Texaco station at the corner by its distinctive "star." So, you're thinking, "My company needs a logo, too." Maybe you want to design your own logo too.Why create a logo for your company?Because a logo:-- visually represents your company in a graphic form (a picture is worth a thousand words, remember?)-- instantly communicates your company's essence: what it does and what it stands for-- complements your company's ongoing identity package so your customers can recognize it year a
In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process.
Sounds pretty exciting right? Well, as you are about to learn it is.
Now before I go into the strategies around high-tech high-touch marketing, let's first get clear about the challenges we all face.
The Problem:
As you know, the service profession is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of our business possibilities.
Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards.
Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol!
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our business
To be a profound, or at least half-way decent, communicator you must know the basics of communication. That being said, let's begin with why communication is important.Did you know that a third (1/3) of project managers spend at least 20 hours in meetings every week, and an even greater percentage spend approximately 2 hours a day reading and responding to e-mails?So, basically you are spending at least 6 hours of your day in meetings and reading e-mail. How crazy is that? No wonder 8 hour work days seem somewhat impossible.If you can't, with a great deal of accuracy, express your ideas
Sounds pretty exciting right? Well, as you are about to learn it is.
Now before I go into the strategies around high-tech high-touch marketing, let's first get clear about the challenges we all face.
The Problem:
As you know, the service profession is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of our business possibilities.
Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards.
Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol!
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our business
I don't know of an organization that does not want its salespeople to cross-sell. The big question is why it is so difficult to successfully implement a cross-sell strategy, especially across divisions. Certainly product knowledge is a real issue and so is compensation - What's in it for me? But more than that are the issues of risk and trust.Many salespeople are afraid to "expose" their client to their colleagues. This could be based on their own bad experience, "what ifs", or on internal horror stories where colleagues from other divisions have not delivered and have damaged relationships. Although
Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards.
Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol!
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our business
Binding machines are used for fastening loose pages, plastic covers, or fabric layers together using plastic or metal wires. Binding machine lubrication must be done frequently, even if the operator's manual does not indicate the need to lubricate every point.Binding machine lubrication must be applied to all parts of the machine that are in motion. Each point must be lubricated with a small drop of oil. Binding machine lubrication should be applied after every four or five hours of machine use.Before oiling, take off the cover and rotate the hand-wheel in the normal rotating direction to loca
Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol!
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our business
As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.1. Know your customer. Know their wants and desires.2. Offer the customer more benefits from your product or service than they would get by keeping their wallet closed, or shopping with the competition.3. Have a unique
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our businesses - or risk our futures.
With this in mind, I am honored to teach you the Secrets and Strategies to creating a Highly Automated, Very Successful practice, giving you complete freedom and control once and for all.
What's the key to your success? It's the level of your commitment.
Just check out these stats...
48% of marketers give up after the first contact 25% give up after the second contact 12% give up after the third contact 5% give up after the fourth contact
Meaning that 9 out of 10 people are never followed up with more 4 times.
Statistics show that it takes an average of 7 contacts to make a sale.
So, what's the Solution?
It's vitally important to connect frequently, consistently, and automatically with your target market. It's essential that you leverage the power of technology to simplify this entire process.
Strategy number #1: Automate your business, build a million dollar contact list.
As we all know, the key to your success online rests in the quality, responsiveness, and size of your mailing list.
1) It needs to be highly targeted, providing quality content that addresses the challenges your target market faces and provides realistic solutions to make their lives and businesses more enjoyable.
2) Needs to include a strong opt in form on your homepage. Using free give aways, or legal bribes such as ebooks, assessments, mini course to attract new visitors.
Get creative. Offering a free newsletter simply doesn't work anymore. The internet i
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