Tags |
|
|
Links |
|
|
Casual Articles - Attracting Super Affiliates To Your Online Business
‘Domain Name' simply describes an Internet address, a web site address if you like, such as www.mysite.com, and millions more besides. There's no doubt about it, domain names are big money, but the heady days of the Dot Com Boom are way behind us now and few people rush to pay millions of pounds for virtually anything ending .com But it's still a hugely profitable business concept and one anyone can master. The business can also fetch very high prices on eBay. Even domain names selling at just a hundred dollars or so, over a number of sales, can attract good cumulative profits.So what it wasn't you who made $8 million for business.com, $5.1 for AsSeenOnTv.com, or ?2.9 million for wine.com ….. y
"I myself have some experience with "Topic X" and have just finished "product Y" and wonder if you might want me to provide a copy for you to review?"
"Its clear that you really understand the market, have a very professional business and know a great deal about your customers, it would be a great priviledge if you would take a few minutes to review this package?"
"If you agree, please let me know where I can send the review copy and I'll make sur
The 1st line of your email is, often, not the first line at all. The email begins with the Subject Line, which must be considered as your most potent marketing weapon. A single line – often less than 10 words – will determine if your email is going to be opened and read, trashed and discarded. The Subject Line must inform the reader about the email and your reason for sending it. Avoid Subject Lines like –- Hi - Empty fields - Or abrupt ones like ‘Inform’ or ‘ Reply’ - ‘Fwd:’ which looks like a joke or a forwarded emailEveryone is submerged under dozens of emails, and people are struggling to deal with spam as well. So if you want your email to be opened and read, use the foll
In fact, if your dream is to publish once and move on, having a strong network of partners where you can simply announce your new products, sit back and watch the sales roll in is a must.
A recent forum posting got me thinking about what has worked (and what has not worked) in terms of attracting the most productive affiliates and joint venture partners to my business. Here is the extended version of the response I posted - just for you.
Here's a powerful system that attracts long-term, super affiliates who will continue to promote your products months and years after initial contact.
This approach has the added benefit of also creating reviews, testimonials and potentially truly joint venture created products and services as well as resellers.
Step 1. Praise Them Up - Offer A Review
Lets face it, when you first approach a joint venture partner, they won't know you from a hole in the head. Anyone who has been in business and created a certain level of success online will have been approached by many joint venture partners - most of them not worth the time to review.
So, what is likely to happen when you send them an email cold introducing yourself and asking them to become your partner?
Delete!
Sure, you might succeed in getting 1 in 10 to respond, but chances are the best partners, the busiest and most successful partners simply won't have the time to review every one of these.
A better approach that will get you a much higher response rate is to introduce yourself and offer your relevant product for review.
Start your letter by making special mention of something you noticed about their site, business or product (if you own one of their products).
"Mr X, just wanted to tell you how valuable your article on "Y" has been to my business. You really have put together one of the best sites on "Topic X"
"I myself have some experience with "Topic X" and have just finished "product Y" and wonder if you might want me to provide a copy for you to review?"
"Its clear that you really understand the market, have a very professional business and know a great deal about your customers, it would be a great priviledge if you would take a few minutes to review this package?"
"If you agree, please let me know where I can send the review copy and I'll make sur
"Building professional branding which communicates that you are x with y years of experience in industry Z and that you know to do A,B,C.D and have knowledge in E ,F , G is boring and won’t bring you career and business success".Building professional branding is essential for one’s career and business success. Tom Peters talked about professional branding almost ten years ago. However, economic changes, globalization, new technologies, job market trends, and outsourcing have changed the meaning of the concept and it’s implementation. How can you brand yourself to be successful in the current markets? What changes do you have to make in order to establish effective pro
Here's a powerful system that attracts long-term, super affiliates who will continue to promote your products months and years after initial contact.
This approach has the added benefit of also creating reviews, testimonials and potentially truly joint venture created products and services as well as resellers.
Step 1. Praise Them Up - Offer A Review
Lets face it, when you first approach a joint venture partner, they won't know you from a hole in the head. Anyone who has been in business and created a certain level of success online will have been approached by many joint venture partners - most of them not worth the time to review.
So, what is likely to happen when you send them an email cold introducing yourself and asking them to become your partner?
Delete!
Sure, you might succeed in getting 1 in 10 to respond, but chances are the best partners, the busiest and most successful partners simply won't have the time to review every one of these.
A better approach that will get you a much higher response rate is to introduce yourself and offer your relevant product for review.
Start your letter by making special mention of something you noticed about their site, business or product (if you own one of their products).
"Mr X, just wanted to tell you how valuable your article on "Y" has been to my business. You really have put together one of the best sites on "Topic X"
"I myself have some experience with "Topic X" and have just finished "product Y" and wonder if you might want me to provide a copy for you to review?"
"Its clear that you really understand the market, have a very professional business and know a great deal about your customers, it would be a great priviledge if you would take a few minutes to review this package?"
"If you agree, please let me know where I can send the review copy and I'll make sur
The Julian calendar we use to pass the time every day, every week, every month and every year is the one most commonly used by businesses. Its general availability and familiarity make it a natural selection.However, the Julian calendar was certainly not devised with the peculiar needs of the apparel and sporting goods retailer in mind. The seasonal, holiday and special event nature of retailing makes the Julian calendar practically useless for accounting periods.An accounting calendar that ingeniously relates to the business cycles of retailing is invaluable. Our business cycles are those periods of time between the start and end of a sales season. In general, our business cycles end in
Lets face it, when you first approach a joint venture partner, they won't know you from a hole in the head. Anyone who has been in business and created a certain level of success online will have been approached by many joint venture partners - most of them not worth the time to review.
So, what is likely to happen when you send them an email cold introducing yourself and asking them to become your partner?
Delete!
Sure, you might succeed in getting 1 in 10 to respond, but chances are the best partners, the busiest and most successful partners simply won't have the time to review every one of these.
A better approach that will get you a much higher response rate is to introduce yourself and offer your relevant product for review.
Start your letter by making special mention of something you noticed about their site, business or product (if you own one of their products).
"Mr X, just wanted to tell you how valuable your article on "Y" has been to my business. You really have put together one of the best sites on "Topic X"
"I myself have some experience with "Topic X" and have just finished "product Y" and wonder if you might want me to provide a copy for you to review?"
"Its clear that you really understand the market, have a very professional business and know a great deal about your customers, it would be a great priviledge if you would take a few minutes to review this package?"
"If you agree, please let me know where I can send the review copy and I'll make sur
What is OPGI?There's another term for it, but I prefer OPGI for three reasons:1. Nobody's ever heard of it and it arouses curiosity,2. I think it's more complimentary to the people involved,3. It's less likely to turn people off than "swipe" file.So what DOES OGPI stand for?It stands for Other People's Good Ideas.Let me ask you a blunt question. Just how creative are you? Do you believe that you can write exciting, order pulling ads off the top of your head? Sure you can, but are there other people doing it more effectively than you could? Really, just how good are you at that sort of stuff?(Aside here: If you are really great at it, have I got a dea
A better approach that will get you a much higher response rate is to introduce yourself and offer your relevant product for review.
Start your letter by making special mention of something you noticed about their site, business or product (if you own one of their products).
"Mr X, just wanted to tell you how valuable your article on "Y" has been to my business. You really have put together one of the best sites on "Topic X"
"I myself have some experience with "Topic X" and have just finished "product Y" and wonder if you might want me to provide a copy for you to review?"
"Its clear that you really understand the market, have a very professional business and know a great deal about your customers, it would be a great priviledge if you would take a few minutes to review this package?"
"If you agree, please let me know where I can send the review copy and I'll make sur
Note: After writing this I realized that I’m making a huge assumption about you, the reader – you want to be honest with your visitors and make money while providing value through your advertising and affiliate programs. If you just want to make money hard-selling them whatever you can, you won’t like this article.———I’ve been working on an interesting article for AffiliateBlog.com about how the people who make the big bucks online get it done. I’ve hung around DNForum and Sitepoint an some of the other forums where these guys (and gals) hang out, and I’ve been Private Messaging, Instant Messaging and even speaking on the phone with some of them.Your relationship with your customers i
"I myself have some experience with "Topic X" and have just finished "product Y" and wonder if you might want me to provide a copy for you to review?"
"Its clear that you really understand the market, have a very professional business and know a great deal about your customers, it would be a great priviledge if you would take a few minutes to review this package?"
"If you agree, please let me know where I can send the review copy and I'll make sure it is sent asap."
"Thanks again, and I wish you ongoing success with your business"
How would you like to be approached with that kind of praise, respect and positive attitude? Seems logical that this would work, yet in reality this sort of approach happens less than 1% of the time.
When I've used this technique I get over 80% to accept the initial offer of a review - assuming your product is highly relevant to their market.
Make sure your praise is legitimate and specific, not just made up from a few second review of their site.
If you find a particularly hard nut to crack, consider picking up one of their products. Contacting the owner after you have purchased their product is much easier than before you were a customer (HINT: Listening to you becomes customer support rather than a pain in the *ss)
Step 2: Review To Testimonial
The next step is critical. There is no sense pursuing a joint venture partner who is not convinced that your product is truly great.
One partner who thinks your product is incredible is worth a hundred more who are not convinced and so never really promote or endorse your products.
So, you want to push for reviews of your products with an aim to seek out the reviewers who really love your products. Those are your super affiliate candidates.
What about the rest?
Some will provide negative feedback - great, their feedback can often be used to improve your product or develop additional products.
Others will simply not get back to you - either they are too busy and its not the right time or they didn't like your product but didn't have the heart to tell you. In either case, they would not likely have promoted your product well anyway, so no big loss.
Step 3. Mutually Beneficial Offer
Once (AND ONLY ONCE) you have succeeded in getting a glowing review from your potential partners, you can easily follow up with an offer they can't refuse.
You want to look at each case separately.
Here's an example of some offers
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/68615/casualarticles-Attracting-Super-Affiliates-To-Your-Online-Business.html">Attracting Super Affiliates To Your Online Business</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/68615/casualarticles-Attracting-Super-Affiliates-To-Your-Online-Business.html]Attracting Super Affiliates To Your Online Business[/url]
Related Articles:
Advertising Balloons - A Pioneering Marketing Gadget
Are You an Illegal Alien? Go Work at a Carwash
Bookmark it:
|