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    Problems Fundraising? Not Anymore!
    I remember the early days of my fundraising. I was an aspiring Winter Olympian and a young man inexperienced in the ways of the world - let alone the fine art of fundraising. After struggling financially in my first two years of competition, I realized I needed to devise a new plan for fundraising.Initially I began the same way as any amateur athlete would: I put together a ni
    the exact search term, putting quotes around it so Google searches for exactly what we want. If you put in dog breeds, Google returns 5,59o,000 results. Look in the upper right-hand corner for this number.

    Ever heard of Sumantra Roy? Probably not. He’s a man who specializes in SEO and particular keyword research. He has invented a formula calle

    Speak Spanish? First Language English? Want a Job?
    Out of more than 42 million people of Hispanic origin in the U.S. there are about 17 million who either don't speak English or don't speak it very well. These people are working, making money and buying the things they want and need. There is a huge market here, and all kinds of companies are eager to get their share of the Hispanic market's dollars!To deal with and sell to thi
    How’s that list coming along? You wll recall in the first part of this series I covered getting a list together of ideas for your site or blog niche. Hopefully you have a good sized list of general categories. The next steps involve narrowing the keywords and then doing some supply and demand research.

    There are many keyword tools out there. I like to use Overture’s because it’s free and easy. Keep in mind that the numbers from Overture are usually inflated — sometimes a little sometimes a lot. They fudge the numbers by counting like queries — fly and flies or affiliate and affiliates get counted as the same query. Remember — they make more money convincing their prospective advertisers that a search term is popular.

    So plug in one of the general search terms from your list. I’m going to try dogs. Here are the results:

    Searches done in February 2006 Count Search Term

    1104234 dog

    225786 dog breed

    183180 dog training basics

    152056 dog show

    139072 dog breeders

    98321 dog name

    97021 dog training

    91172 dog picture

    88480 dog for sale

    62657 dog grooming

    56907 dog gift

    I edited a few like snoop dog out for expediency. I like dog breeds and dog training [basics]. Looks like people are searching for both quite a bit. Now that we have the demand, let’s go over to Google and check the supply.

    Type in the exact search term, putting quotes around it so Google searches for exactly what we want. If you put in dog breeds, Google returns 5,59o,000 results. Look in the upper right-hand corner for this number.

    Ever heard of Sumantra Roy? Probably not. He’s a man who specializes in SEO and particular keyword research. He has invented a formula called

    Drinking Deeply of Resilience
    On this second anniversary of the Indonesian Tsunami, the principles of resilience have a poignant significance. While those rebuilding lives and countries commemorated the event with religious services, memorials, events of state and moments of silence, I spent this day with a small group of medical students. These students came to Central Florida to donate their time and holiday vacat
    ike to use Overture’s because it’s free and easy. Keep in mind that the numbers from Overture are usually inflated — sometimes a little sometimes a lot. They fudge the numbers by counting like queries — fly and flies or affiliate and affiliates get counted as the same query. Remember — they make more money convincing their prospective advertisers that a search term is popular.

    So plug in one of the general search terms from your list. I’m going to try dogs. Here are the results:

    Searches done in February 2006 Count Search Term

    1104234 dog

    225786 dog breed

    183180 dog training basics

    152056 dog show

    139072 dog breeders

    98321 dog name

    97021 dog training

    91172 dog picture

    88480 dog for sale

    62657 dog grooming

    56907 dog gift

    I edited a few like snoop dog out for expediency. I like dog breeds and dog training [basics]. Looks like people are searching for both quite a bit. Now that we have the demand, let’s go over to Google and check the supply.

    Type in the exact search term, putting quotes around it so Google searches for exactly what we want. If you put in dog breeds, Google returns 5,59o,000 results. Look in the upper right-hand corner for this number.

    Ever heard of Sumantra Roy? Probably not. He’s a man who specializes in SEO and particular keyword research. He has invented a formula calle

    7 Top Tips Before A Business Writes an Executable Strategic Plan
    Having a strategic plan is necessary in today's global market place where at every chamber or networking event another competitor has joined what many business owners already perceive to be a tight marketplace. Yet, before you, as the small business owner or the chief executive officer, begin crafting or writing that essential strategic plan, these 7 tips may ensure that your ef
    a search term is popular.

    So plug in one of the general search terms from your list. I’m going to try dogs. Here are the results:

    Searches done in February 2006 Count Search Term

    1104234 dog

    225786 dog breed

    183180 dog training basics

    152056 dog show

    139072 dog breeders

    98321 dog name

    97021 dog training

    91172 dog picture

    88480 dog for sale

    62657 dog grooming

    56907 dog gift

    I edited a few like snoop dog out for expediency. I like dog breeds and dog training [basics]. Looks like people are searching for both quite a bit. Now that we have the demand, let’s go over to Google and check the supply.

    Type in the exact search term, putting quotes around it so Google searches for exactly what we want. If you put in dog breeds, Google returns 5,59o,000 results. Look in the upper right-hand corner for this number.

    Ever heard of Sumantra Roy? Probably not. He’s a man who specializes in SEO and particular keyword research. He has invented a formula calle

    Gum Removal in Casinos
    Chewing gum pollution exists almost everywhere. It is impossible to go almost anywhere without witnessing chewing gum soiling. But when the chewing gum problem is present in casinos, it seems to mar the very glitzy image that casinos are trying to portray. Gum removal in casinos is very important in preserving the image of a high-class place to gamble. Proper gum removal in casinos crea
    dog training

    91172 dog picture

    88480 dog for sale

    62657 dog grooming

    56907 dog gift

    I edited a few like snoop dog out for expediency. I like dog breeds and dog training [basics]. Looks like people are searching for both quite a bit. Now that we have the demand, let’s go over to Google and check the supply.

    Type in the exact search term, putting quotes around it so Google searches for exactly what we want. If you put in dog breeds, Google returns 5,59o,000 results. Look in the upper right-hand corner for this number.

    Ever heard of Sumantra Roy? Probably not. He’s a man who specializes in SEO and particular keyword research. He has invented a formula calle

    How To Work Out A Software Development Contract With An Overseas Provider
    You may be surprised to know that many companies in the US and UK do not put together a water tight contract when dealing with an overseas software services provider. Most of the agreements are done via email with little or no regard to important aspects such as dispute resolution, intellectual property rights, confidentiality issues and employee infringement. If you plan to use an offs
    the exact search term, putting quotes around it so Google searches for exactly what we want. If you put in dog breeds, Google returns 5,59o,000 results. Look in the upper right-hand corner for this number.

    Ever heard of Sumantra Roy? Probably not. He’s a man who specializes in SEO and particular keyword research. He has invented a formula called the Keyword Effectiveness Index or KEI to measure the potential of a keyword. I use a simpler version of it. Here it is:

    KEI = Demand / Supply

    That is - Demand divided by Supply. The higher the KEI the better. This gives you a simplified KEI that ranges from 1-10. People compare this to the Richter Scale, meaning that each successive number is exponentially better than the last number.

    In our example above, the KEI for dog breed would be .04, which isn’t that great.

    Dog Training Basics yields 45,600 results for Google. The KEI would be 4, which is terrific. Hmm…wait a minute. That concludes our lesson. Bye. [Sound of running down the hallway and door slamming]. A little nerd humor there.

    Do a few more and see what you come up with. I did dog name and got a KEI of .10, which is lousy. I also tried dog gift, which got me a KEI of .07.

    I usually pick up the highest KEI keywords and plug them back into the Overture tool and try it again.

    Incidentally, Wordtracker does this all for you. Try it for free and see how easy it is. Just keep in mind that they use different sources for both supply and demand than my example above, but that shouldn’t make too much of a difference.

    So now we should have a much smaller list that has some good prospects on it. Next we'll cover the real research.

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