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Casual Articles - Measuring Key Performance Indicators
When you’re calling prospects, you only have about 30 seconds to grab their attention. You have one chance to make a first impression when the prospect picks up the phone, so make sure those 30 seconds count.We live in a world in which we’re bombarded with e-mails and phone calls. We don’t have a lot of time to read or listen to every word. In those first few seconds with the prospect, it’s up to you to capture their attention right away.Sales professionals and business owners sometimes make cold calls without planning what they’re going to say. They wing it, hoping for the best. Being unprepared when you are making calls is a sure-fire way to fail.The key to getting the appointment is to (1) craft a compelling
While implementing tracking, Jasra Corp. should make sure to set-up conversion triggers on the final page of the ad sign-up event; to accurately track ad sign-ups. It is also recommended that when implementing analytics code, they code the pages they're tracking using meaningful page names for each page. When they are reading their dashboard reports, these meaningful page names will make the reports more intuitive to understand.
Strategically using KPIs
After viewing our new Analytics reports we can begin to make some c
The power of testimonials … lets look at what a testimonial is by first looking at what type of customers & prospects you have.Arguably, there is about 6 levels of customers and prospects in your sales funnel and the whole idea of running an efficient sales operation is to move customers through the funnel. So let’s look at the various levels of customers and what these customers are potentially worth for your business.Level 1 – Target market (market segment)… This group of people are not prospects yet as they don’t know about you, your products or services. This group of suspects are simply identified as being in your niche or market segment. They have not yet responded to you, made an inquiry about your products or servi
In the previous segment in this series of articles, we talked about identifying the most important Key Performance Indicators (KPIs) to track, based on the type of website you have. We also touched on the notion that different roles with an organization will only want to see the KPIs that are important to them.
In this article I will illustrate how to accurately measure KPIs by using a fictional company called Jasra Corp., identifying the company's needs, and then accurately measuring specific KPIs to help to solve its needs.
I'll start with a brief background of our fictional company. Jasra Corp. is an online publishing company in the health care industry. It has loads of content, written by hundreds of industry experts on topics such as medicine, patient care, pharmaceuticals, etc...Their website receives 120,000 page views a month and their revenue model is advertising based. Their monthly online revenue is approximately $50,000.
Jasra Corp.'s stakeholders have little understanding of how their website is performing (in terms of the effectiveness of ad placement in driving leads to advertisers) and how they can show value to their advertisers (being able to bring business to them). Currently, Jasra Corp. does not have any web analytics implemented but are tracking page views and referrer data through log analysis.
Needs Identification
Our first step should always be to sit down with stakeholders and identify their needs. This is important because it will help us establish KPIs that matter to the client. I recommend that you narrow the list down to only 3 or 4 major metrics; otherwise tracking so many numbers becomes misleading, obscuring the few metrics that truly provide a clear picture of how the site is performing, based on the client's business model.
Jasra Corp. has 2 major needs:
- The ability to show their clients ROI
- Measuring the effectiveness of their Website to generate ad revenue.
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone with an online business should have some form of analytics set up on their websites. Without analytics, it is very difficult to measure how effectively your website is at improving your business's bottom line. As mentioned in a previous article, "Analytics: you can't afford NOT to track", there is no need for business owners to make decisions blindly when they have the ability to make educated decisions using analytics.
In the case of Jasra Corp., my first recommendation is that they purchase some Web Analytics software that has the capabilities of tracking conversions and visitors paths. Major players such as SiteCatalyst, Web Trends, and HitBox all offer good solutions. There are also free solutions available through Google Analytics, StatCounter, and ClickTracks.
While implementing tracking, Jasra Corp. should make sure to set-up conversion triggers on the final page of the ad sign-up event; to accurately track ad sign-ups. It is also recommended that when implementing analytics code, they code the pages they're tracking using meaningful page names for each page. When they are reading their dashboard reports, these meaningful page names will make the reports more intuitive to understand.
Strategically using KPIs
After viewing our new Analytics reports we can begin to make some c
There are many ways to make money on the Internet; one of the most popular ones is to earn commissions through affiliate marketing. As an affiliate, you promote or advertise a product that is actually manufactured and sold by someone else. When a sale is made as a result of your promotion, you receive a portion of the purchase price. Affiliate marketing is easy to get into and can be quite lucrative. There are a number of people earning six figure incomes using this marketing technique.While one can make a fair amount of money as an affiliate, the “big bucks” are earned by those who create their own products to sell. By creating your own product, you can enlist an army of affiliates to sell for you, and the profits can be substanti
Jasra Corp.'s stakeholders have little understanding of how their website is performing (in terms of the effectiveness of ad placement in driving leads to advertisers) and how they can show value to their advertisers (being able to bring business to them). Currently, Jasra Corp. does not have any web analytics implemented but are tracking page views and referrer data through log analysis.
Needs Identification
Our first step should always be to sit down with stakeholders and identify their needs. This is important because it will help us establish KPIs that matter to the client. I recommend that you narrow the list down to only 3 or 4 major metrics; otherwise tracking so many numbers becomes misleading, obscuring the few metrics that truly provide a clear picture of how the site is performing, based on the client's business model.
Jasra Corp. has 2 major needs:
- The ability to show their clients ROI
- Measuring the effectiveness of their Website to generate ad revenue.
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone with an online business should have some form of analytics set up on their websites. Without analytics, it is very difficult to measure how effectively your website is at improving your business's bottom line. As mentioned in a previous article, "Analytics: you can't afford NOT to track", there is no need for business owners to make decisions blindly when they have the ability to make educated decisions using analytics.
In the case of Jasra Corp., my first recommendation is that they purchase some Web Analytics software that has the capabilities of tracking conversions and visitors paths. Major players such as SiteCatalyst, Web Trends, and HitBox all offer good solutions. There are also free solutions available through Google Analytics, StatCounter, and ClickTracks.
While implementing tracking, Jasra Corp. should make sure to set-up conversion triggers on the final page of the ad sign-up event; to accurately track ad sign-ups. It is also recommended that when implementing analytics code, they code the pages they're tracking using meaningful page names for each page. When they are reading their dashboard reports, these meaningful page names will make the reports more intuitive to understand.
Strategically using KPIs
After viewing our new Analytics reports we can begin to make some c
Before starting day spa business in Philadelphia let us understand some facts about the Philadelphia. This fifth largest city of United States, it is also known as cultural center in addition to being a leading center for the commerce. This important center having different kind of industries is in highlight since the eighteenth century. You can find any kind of industry here, such as chemical, paper, metal, foods, plastic products, machinery, apparel, electronic and electrical products, scientific instruments, and other several kind of equipment. There are several Fortune 500 companies based in Philadelphia.Business with Pleasure:When you start day Spa business in Philadelphia, you enjoy the pleasure of being the boss of yourse
Jasra Corp. has 2 major needs:
- The ability to show their clients ROI
- Measuring the effectiveness of their Website to generate ad revenue.
After speaking with Jasra Corp.'s stakeholders, we determine that our KPIs will be:
- Ad signups - to measure the site's ability to generate revenue
- Time spent on site, Ad Impressions/Clicks - to show advertisers ROI
- Unique Visitors - to measure potential revenue and ROI (if these visitors were to convert)
Tracking KPIs
Anyone with an online business should have some form of analytics set up on their websites. Without analytics, it is very difficult to measure how effectively your website is at improving your business's bottom line. As mentioned in a previous article, "Analytics: you can't afford NOT to track", there is no need for business owners to make decisions blindly when they have the ability to make educated decisions using analytics.
In the case of Jasra Corp., my first recommendation is that they purchase some Web Analytics software that has the capabilities of tracking conversions and visitors paths. Major players such as SiteCatalyst, Web Trends, and HitBox all offer good solutions. There are also free solutions available through Google Analytics, StatCounter, and ClickTracks.
While implementing tracking, Jasra Corp. should make sure to set-up conversion triggers on the final page of the ad sign-up event; to accurately track ad sign-ups. It is also recommended that when implementing analytics code, they code the pages they're tracking using meaningful page names for each page. When they are reading their dashboard reports, these meaningful page names will make the reports more intuitive to understand.
Strategically using KPIs
After viewing our new Analytics reports we can begin to make some c
The Alex Tew's Million Dollar Home page is a complete phenomenon in its own right. The fact that people would visit a site purely to see a new way of advertising is an advertiser's dream. A comparison could only be for people for people watch the television purely to see the commercials. This phenomenon can also be seen in shopping channels where people watch the channels purely to buy goods.So where do things go from here, should we all be advertising on direct clones of Alex Tew's site, or should the concept be evolving rather than us seeing direct clones? There are now even sites where you can purchase an off the shelf pixel page to produce your own pixel page.There are thousands of possibilities out there to capture the imag
Tracking KPIs
Anyone with an online business should have some form of analytics set up on their websites. Without analytics, it is very difficult to measure how effectively your website is at improving your business's bottom line. As mentioned in a previous article, "Analytics: you can't afford NOT to track", there is no need for business owners to make decisions blindly when they have the ability to make educated decisions using analytics.
In the case of Jasra Corp., my first recommendation is that they purchase some Web Analytics software that has the capabilities of tracking conversions and visitors paths. Major players such as SiteCatalyst, Web Trends, and HitBox all offer good solutions. There are also free solutions available through Google Analytics, StatCounter, and ClickTracks.
While implementing tracking, Jasra Corp. should make sure to set-up conversion triggers on the final page of the ad sign-up event; to accurately track ad sign-ups. It is also recommended that when implementing analytics code, they code the pages they're tracking using meaningful page names for each page. When they are reading their dashboard reports, these meaningful page names will make the reports more intuitive to understand.
Strategically using KPIs
After viewing our new Analytics reports we can begin to make some c
Technology makes life easier. It supposed to be like that in an ideal condition. Unfortunately, there is always risk that we have to face (and fight) because nothings perfect in reality.Of course we have to admit that internet has broadened chances to do many things without going nowhere. Everything could be done in our private room. I have been doing translation works (English - Indonesian, vice versa) for several years and everything is done in a small room where I sleep and I work. My bedroom is my office too and nothings wrong with that :-)I don't have to wear suit and tie or shoes while at work, for my clients are somewhere out there. They don't care whether I wear shoes or not, or if I wear clothes or not. The most importa
While implementing tracking, Jasra Corp. should make sure to set-up conversion triggers on the final page of the ad sign-up event; to accurately track ad sign-ups. It is also recommended that when implementing analytics code, they code the pages they're tracking using meaningful page names for each page. When they are reading their dashboard reports, these meaningful page names will make the reports more intuitive to understand.
Strategically using KPIs
After viewing our new Analytics reports we can begin to make some conclusions about current site performance, and confidently identify actionable items that will help us improve each KPI going forward. We can start by looking at the ad sign-up conversions reporting we've set-up. The reports will be able to tell us the exact number of sign-ups we had for any date range. If we dig a little deeper, we should be able to see the referring domains that helped drive the conversions, and if we drill even farther, we can begin to see where in the conversion process users abandoned the form. Some analytic tools allow users to create custom conversion funnel reports which immediately identify the rate of abandonment per conversion step.
The other two metrics, Time Spent and Unique visitors will be important to Jasra Corp. because they will help the stakeholders understand how engaging the website content is. These 2 metrics are also useful because they can act as marketable numbers in order to help entice future advertisers. Advertisers are more likely to purchase ad space from a website if it continually receives new visitors who are engaged longer than 30 seconds with the website.
Tracking ad impressions and clicks is the only way Jasra Corp. can show value to their advertisers, who will want to know if they are actually receiving any return on investment. Ad impressions and clicks can be tracked individually and can also be tacked to form a ratio of the number of times an ad was shown compared to the number of clicks. Jasra Corp can show their advertisers the click thru rates for their ads, which will help the advertisers determine how effective their campaigns are.
Jasra Corp. (as well as all other companies) should take their KPIs and set up dashboards to help them stay on top of the stats, in order to analyze trends and identify follow-up actions. This can be done manually by exporting numbers from the analytics into Excel, or if your analytics package offers it, customized dashboards within the software's reporting framework.
KPIs should be revisited and fine-tuned periodically because the needs of stakeholders and end users (in our example, advertisers) are ever-changing.
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