Casual Articles
#1 in Business Subscribe Email Print

You are here: Home > Internet and Businesses Online > Internet Marketing > Internet Marketing 101: Putting an Online Twist on an Offline Model

Tags

  • guide
  • register
  • newspapers
  • productsc tools
  • build familiarity
  • potential visitors

  • Links

  • 0% on a Balance Transfers Will Not Last Forever
  • The Universal Law of Attraction
  • Doing Your Search Engine Submission Right OR Waste Your Time?
  • Casual Articles - Internet Marketing 101: Putting an Online Twist on an Offline Model

    Free Guide to Building Your Business Online
    Are you sick of your job? Would you like to learn how to make money online? Learn how to start your own business online. We have a free guide for beginners who want to learn the basics of this business. We show you that you don’t need any experience to do something like this.The first thing that you need to do to start your business online is find your niche market. Your niche market is the group of people who are searching for a solution to their problem. You need to provide these people with a solution to whatever problem is that you plan to solve for them. We show you what subscriptions that you need to gain access to this information without paying an arm and a leg to find out.After you find out what your niche market is. You need to figure out how you are going to make money solving the problem that people want an answer to. We give you links to find a drop shipper or find websites that will let you advertise for them in return for a commission when you send them paying customers. Or you can sell information on something you know a lot about in the form of an e-book.The next thing you need to do is make a website using the words that you found people looking for o
    your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.

    Your Shopping List

    Now the infrastructure, the Short List:

    a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com

    b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.

    c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.

    d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com

    e) an expense

    Expanding Your Business With Affiliate Programs
    Many people think that they can only get involved in e-commerce if they have a product or service of their own to sell -- or a lot of products and services to sell. But this simply isn’t true. You can jump on the band wagons for many large companies who already have an amazing array of products available to the general public -- but are looking for ways to increase their exposure. And one of the easiest ways for them to do this is by offering an AFFILIATE program.HOW AFFILIATE PROGRAMS WORKAffiliate programs provide you with a text or graphic LINK that you place on your website, leading back to the original company’s site. You are given a unique URL -- one that has some code in it identifying the link as belonging to your website. When a customer clicks through that link and is taken to the other company’s website, their system keeps track of where that customer came from. And if that person buys something from the other website, it rewards you with a COMMISSION -- either a flat fee or a percentage of the sale.WHY SEND TRAFFIC TO ANOTHER SITEIt might seem at first that affiliate links are antithetical to running a website -- that you are sending your traffic somewhere els
    If you're just starting out in internet marketing, you probably feel overwhelmed by the sheer volume of information available. The learning curve is less like a hill and more like a cliff! If you've been at this business for a while, you may be frustrated that you're still not making any money, or not enough money. You may be wondering why no one is reading your ads, or why all those visitors to your site are not buying anything and not returning. Where do you start? How do you convert the casual visitor to a return customer?

    Relax and breathe. None of us was born an internet marketer. We all have to start someplace. A great place to start is by looking at something you already DO know, offline business. We all shop somewhere. Pick a store you're familiar with, maybe the grocery store where you shop at least once a week. Pick a small store to focus on, not a huge supermarket. Now pretend that's just an empty lot or building, and you're an aspiring grocer. What do you need to do?

    There's 3 big steps you need to take.

    1. First you have to have a crystal clear picture in your mind of exactly what you want to do. What do you want to sell, and what do you want your store to look like? Spend some time dreaming, so you can see everyone who is in your store and what they are buying. Your store needs four walls, a floor, doors and windows, and a roof. You need to decide on size, the first step is to figure out what you want to sell. You think about what people in your town need and buy regularly, the availability of these products in other well established stores, and decide on your niche and your location. Maybe it's bread, canned goods, cereals, candy, ice cream, soda, milk, and cigarettes on a busy corner near a residential area with no other store in walking distance. Maybe it's a natural food store in a yuppie neighborhood. Maybe it's gas and snack foods near a highway.

    2. Secondly, you have to understand what you need to have in place to make that dream come true, and how you're going to do it. What does your store need by way of infrastructure? You need shelves, freezers and refrigerated cases, a counter and a cash register. Probably you need a small office and bathroom as well. You need electricity, lighting, heat, air conditioning, desk, chair, phone, fax, maybe some music, paint, flooring, security cameras and so on.

      Once you decide on the layout of the store, you will know what size of a building you need to build, buy or rent. How are you going to finance this, and how will you afford to stock your store, from savings or from a loan?

    3. Assuming that you now have a fully-stocked and operational store, how will you get people to shop there? You could advertise in newspapers, radio and tv; put up signs; offer door prizes and/or sales; offer free advice and information (recipes, menus, shopping lists, health and nutrition information, diet information); sponsor events (a booksigning by a famous cookbook author, co-sponsor a food related festival); build familiarity and trust by joining social, charity or business clubs, or volunteering at local events.
    Fine and good, you say, but I still don't know how to make money online. Let's take the example we just developed and convert it to online business.

    Gazing Into Your Crystal Ball

    First the concept. What do YOU want to do? What do the people that frequent the internet want? First and foremost, right behind email, people online are looking for information. There are places online you can go to research hot topics, such as Overture's Keyword Selector Tool. Here you can see how many times a word or phrase was searched in the last month. You can do a Google search for these terms to see how many websites are already available sharing that information. As you keep narrowing down your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.

    Your Shopping List

    Now the infrastructure, the Short List:

    a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com

    b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.

    c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.

    d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com

    e) an expense

    3 Steps to Creating A Knockout Corporate Logo For Dum Dums
    A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.Step 1 - Choose a dull font such as helvetica In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all self-made millionaires will agree on is that you must give the impression that your company is a straightlaced solemn outfit. Standard fontfaces such as helvetica or times will signify your ability to fit in with suits without ruffling too many feathers and will be looked favourably upon by those all important investors looking to harvest some of their cash in your business.Step 2 - Choose a dull colour such as grey Battleship grey - has there ever been a colour more appropriate for the deadening nature of high corporate investiture? No, not by my reckoning at any rate. But surely a grey logo among a sea of other bland logos is just going to get lost isn't it? Hmmm, I've got to hand it to you, you're right but do you know what - if we add a smidgin of royal blue somewhere with
    rocer. What do you need to do?

    There's 3 big steps you need to take.

    1. First you have to have a crystal clear picture in your mind of exactly what you want to do. What do you want to sell, and what do you want your store to look like? Spend some time dreaming, so you can see everyone who is in your store and what they are buying. Your store needs four walls, a floor, doors and windows, and a roof. You need to decide on size, the first step is to figure out what you want to sell. You think about what people in your town need and buy regularly, the availability of these products in other well established stores, and decide on your niche and your location. Maybe it's bread, canned goods, cereals, candy, ice cream, soda, milk, and cigarettes on a busy corner near a residential area with no other store in walking distance. Maybe it's a natural food store in a yuppie neighborhood. Maybe it's gas and snack foods near a highway.

    2. Secondly, you have to understand what you need to have in place to make that dream come true, and how you're going to do it. What does your store need by way of infrastructure? You need shelves, freezers and refrigerated cases, a counter and a cash register. Probably you need a small office and bathroom as well. You need electricity, lighting, heat, air conditioning, desk, chair, phone, fax, maybe some music, paint, flooring, security cameras and so on.

      Once you decide on the layout of the store, you will know what size of a building you need to build, buy or rent. How are you going to finance this, and how will you afford to stock your store, from savings or from a loan?

    3. Assuming that you now have a fully-stocked and operational store, how will you get people to shop there? You could advertise in newspapers, radio and tv; put up signs; offer door prizes and/or sales; offer free advice and information (recipes, menus, shopping lists, health and nutrition information, diet information); sponsor events (a booksigning by a famous cookbook author, co-sponsor a food related festival); build familiarity and trust by joining social, charity or business clubs, or volunteering at local events.
    Fine and good, you say, but I still don't know how to make money online. Let's take the example we just developed and convert it to online business.

    Gazing Into Your Crystal Ball

    First the concept. What do YOU want to do? What do the people that frequent the internet want? First and foremost, right behind email, people online are looking for information. There are places online you can go to research hot topics, such as Overture's Keyword Selector Tool. Here you can see how many times a word or phrase was searched in the last month. You can do a Google search for these terms to see how many websites are already available sharing that information. As you keep narrowing down your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.

    Your Shopping List

    Now the infrastructure, the Short List:

    a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com

    b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.

    c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.

    d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com

    e) an expense

    Make Money Painting Houses-Excellent Part Time Income Earner
    Being a student, summer can be a great time to take a break from school and studies. However, it's usually a time to make some necessary money for the following school year. One way that I've found to earn some great money, and which still allows for a good bit of freedom and time off is doing some painting. No, I'm not talking about painting a masterpiece, I'm referring to doing some painting for people who just don't have the time or inclination to do it. Most people will need to have some kind of painting done this time of year, and you can step right in and fill the need and earn some money.Some tips on getting this done; put some small ads in local newspapers letting people know that you will do the job cheaply and professionally. Although you'll make top dollar doing this, saying that you're going to save them time and money will draw them in like bees to honey. You can also post on boards in food stores, try your luck at putting some makeshift signs at busy intersections, etc. If you advertise, you'll get the work.Say you don't know anything about painting? Spend a little time at places like Sherwin Williams or other places that specialize in paints, and you'll soon know the dif
    Secondly, you have to understand what you need to have in place to make that dream come true, and how you're going to do it. What does your store need by way of infrastructure? You need shelves, freezers and refrigerated cases, a counter and a cash register. Probably you need a small office and bathroom as well. You need electricity, lighting, heat, air conditioning, desk, chair, phone, fax, maybe some music, paint, flooring, security cameras and so on.

    Once you decide on the layout of the store, you will know what size of a building you need to build, buy or rent. How are you going to finance this, and how will you afford to stock your store, from savings or from a loan?

  • Assuming that you now have a fully-stocked and operational store, how will you get people to shop there? You could advertise in newspapers, radio and tv; put up signs; offer door prizes and/or sales; offer free advice and information (recipes, menus, shopping lists, health and nutrition information, diet information); sponsor events (a booksigning by a famous cookbook author, co-sponsor a food related festival); build familiarity and trust by joining social, charity or business clubs, or volunteering at local events. Fine and good, you say, but I still don't know how to make money online. Let's take the example we just developed and convert it to online business.

    Gazing Into Your Crystal Ball

    First the concept. What do YOU want to do? What do the people that frequent the internet want? First and foremost, right behind email, people online are looking for information. There are places online you can go to research hot topics, such as Overture's Keyword Selector Tool. Here you can see how many times a word or phrase was searched in the last month. You can do a Google search for these terms to see how many websites are already available sharing that information. As you keep narrowing down your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.

    Your Shopping List

    Now the infrastructure, the Short List:

    a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com

    b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.

    c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.

    d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com

    e) an expense

    Niche Market, Website Traffic and Conversion are 3 Required Skills To Succeed Making Money Online
    Why use the internet to start a business?The Internet is a tremendous source for starting an online business and producing real income. Many people visit the Internet to educate themselves on how to start a business on the web. Literally, there are thousands of different e-books and sources that teach about Internet marketing and entrepreneurship. Nevertheless, there are three very necessary skills required in order to succeed making money online. They are market selection, traffic generator, and website conversion.Pick the right niche marketIt is very important you understand how to pick the market you want to sell to. Because Internet users have many different interest. Picking a niche market that has a high demand for what product or service you want to market can help you become very successful. Keep in mind that when picking out a product or service it is crucial that you pick out something that is already in demand, instead of coming up with something in thin air.Traffic GenerationTraffic generation is also one of the key required skills, because without driving lots of traffic to your site you will not make any money. They are many ways to generate traffic o
    sts, health and nutrition information, diet information); sponsor events (a booksigning by a famous cookbook author, co-sponsor a food related festival); build familiarity and trust by joining social, charity or business clubs, or volunteering at local events. Fine and good, you say, but I still don't know how to make money online. Let's take the example we just developed and convert it to online business.

    Gazing Into Your Crystal Ball

    First the concept. What do YOU want to do? What do the people that frequent the internet want? First and foremost, right behind email, people online are looking for information. There are places online you can go to research hot topics, such as Overture's Keyword Selector Tool. Here you can see how many times a word or phrase was searched in the last month. You can do a Google search for these terms to see how many websites are already available sharing that information. As you keep narrowing down your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.

    Your Shopping List

    Now the infrastructure, the Short List:

    a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com

    b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.

    c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.

    d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com

    e) an expense

    First $1000 Using Affiliate Marketing - Setting Up Your Online Shop
    To make big money in this business, you got to have more than one affiliate links in your website. Which you can give them related product to pre sell it to them, if they not interested in product 1 than they might have interest in product 2.Create a sales funnel, which include your website and opt-in list. Brought them to your salepage and recommend them about the product, if they are interested, they will have to submit their email and name to your opt-in list.The main point is to send traffic to your site first, get visitors to opt-in and follow up with them. Never send straight traffic to the merchant site.Example :Traffic -> Your Opt-In Page -> Your Follow Up Email – Redirect them using your follow up email.Having them in list means you can promote almost anything that’s the general term of the product they interested.Most Visitors will not buy at the first visit. By the time the visitor is ready to buy the product, the visitors may cleared the cookies which cause loosing your affiliate links. So with your opt-in-list, you can follow up email to them until they have the trust for you . And it might convert to sales.It also take more work to gene
    your focus, balance between your passion, what other people want, and what's already available. A very small niche with very little competition with targeted promotions can become a very lucrative business.

    Your Shopping List

    Now the infrastructure, the Short List:

    a) internet real estate = a website. This can be an affiliate site or your own. You can get a free website with no outside advertising here: http://www.finitesite.com

    b) products: No matter what your interests, there's an affiliate program with products that fit; you may want to sell related ebooks, Amazon.com books, etc. Clickbank is a good place to find electronic information products.

    c) tools: you will need a tracking system (known as a link tracker); an autoresponder; a link rotator.

    d) knowledge: you will need a splash page program and/or some basic html and advertising knowledge. A free html tutorial: http://www.pagetutor.com

    e) an expense budget, no matter how small at first.

    You Need More Than Two Cans and a String

    Promotion: people enter your world (the internet) via a browser. Since "the internet" is intangible, many people confuse the vehicle (AOL or Yahoo!, for example) with the destination itself, the internet. So let's be gentle with our potential visitors and make their journey from landing pad to your neighborhood as effortless, pleasant and convenient as possible.

    If they are interested in buying widgets online, they will soon realize that there are a million widget salesmen out there. So they start narrowing down their search, and they comparison shop. First and foremost, they are information gatherers. Where do they go first? Probably to a search engine. Then they start exploring. They visit a site; if it fits their needs, they may bookmark it before they move on. When they move on, they may return to their Google or Yahoo! search results, or they may follow a link off of the page they visited.

    So getting yourself listed in the search engines is important. This does not require your own domain name, although it's the best route to go, but a website where you can control your page content is essential. A search engine will not list a replicated affiliate website, such as http://any-old-program.com/aff_id=102109 but it will gladly list http://your-domain.com/any-old-program. Search engines want new, original information, so write something original on your website about every program you join. Link your articles, etc. to your web page, then link that page to your affiliate program.

    Your own domain name, carefully chosen, will help to brand either your name or your website name, such as wallywalton.com wallyswidgets.com widgetworld.com etc. If you get a free website with finitesite.com, your url will be finitesite.com/wallywalton or something like that. It might be finitesite.com/member/wallywalton -- I forget, it's been a while since I had a site with them :) With some work, you can get a site with a url like this into the search engines. It's a great way to start if you can't afford domain name, hosting etc.

    Sooner or later, your site visitor will be ready for a purchase. Maybe they will drive off to the nearest hardware store armed with all their new information and buy a widget there. If they found your site in the search engine, visited and bookmarked it, maybe they'll return and buy from you. Maybe they'll buy from the site they went to after your site. But 9 times out of 10, once they've left your site, they're gone forever.

    And Now the Quiz, Purely Common Sense

    How do you get them to come back? Here's a pop quiz for you, choose the best answer (it's a no-brainer):

    a) offering so much valuable information, they bookmark your site and return on their own;

    b) building so much trust and familiarity that, when they think of widgets, or of asking for an opinion, or for buying anything widget-like, they think of you (that's called branding your name);

    c) promoting your website so much that, when they think of widgets, they automatically think of your website (that's also branding, the name of your site in this case)

    d) have a mailing list they can subscribe to (this might be the online equivalent of a guest book in a store) and receive updates on information on your website;

    e) have contests on your site;

    f) endorse other people's sites and products, with an appropriate byline including your own url;

    g) give away things;

    h) hang out in places online that your potential visitors frequent (forums, bulletin boards, chat rooms, conferences, seminars) and make friends, give away free information and helpful links and tools, include your url in your signature where allowed;

    i) blogging and using RSS feeds to keep people thin

  • HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/68235/casualarticles-Internet-Marketing-101-Putting-an-Online-Twist-on-an-Offline-Model.html">Internet Marketing 101: Putting an Online Twist on an Offline Model</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/68235/casualarticles-Internet-Marketing-101-Putting-an-Online-Twist-on-an-Offline-Model.html]Internet Marketing 101: Putting an Online Twist on an Offline Model[/url]

    Related Articles:

    How To Get Your Customer Hot

    A Method For Making Income In Niche Markets

    How to Use Autoresponders With Your Articles

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com