Casual Articles - Internet and Businesses Online

How to Maximize Networking Opportunities
What is networking? Networking is a way to meet new leads, possible partners, idea makers, and/or problem solvers (“potentials”). Networking is a way to advertise your business and/or services. Networking is a way to expand your business, make deals, and make money!Networking is not a business card dumpster. In other words, you should not go to a networking event with the intention of dumping as many business cards as possible. The quality of a contact is far more important than the quantity. You do not want to shovel your business cards away or waste your time talking to somebody that has no chance of yield

that you can devise strategies to manipulate the conversation to go in the direction you want it to. While it's impossible to 'control the conversation', being a part of it, and influencing it, is critical for the survival for any brand in today's hyper-connected world.

Then the Talking…

Now for the other side of WebPR: the 'talking'. Outgoing communications can take a hug

The Big Secret for Leveraging Your Publicity Interviews Big Time
You’re a speaker, consultant, coach, solopreneur, or small business owner. You are doing all you think you can to promote your company, and are probably doing it single-handedly. Yet there is one simple thing you are probably overlooking.Ask yourself this question to realize what that secret is: When was the last time you suggested to an editor or a radio or TV producer who contacted you for an interview that they may want to join your affiliate program so they can financially benefit from having you on their show, in their publication, or on their website? (Long sentence. You get the idea.)Every time I am

The recent buzz around WebPR, Optimised Press Releases, Online Reputation Management, and Blogging etc. is causing quite a stir. It seems there is a whole new lexicon emerging and many are struggling to keep up with the eMarketing geeks and their fancy new terminology. However, the bottom line is that the fundamentals of good PR still apply - it's only the medium and methodology that are changing. So, with my broadband connection inserted intravenously, I am going to attempt to give you the low-down of what it's all about.

WebPR should be split into two different tracks: 'listening' and 'talking'. While both require independent skills and tactics, they are still inherently tied together - a bit like bangers and mash.

First the Listening…

Given the harsh reality that your customers probably don't care about you, let's begin with what I consider the more important side of the equation: the 'listening'. On a basic level, this involves monitoring the Internet for conversations about your brand and even your competitors' brands. Tracking blogs, websites, chatrooms and wikis via tools such as Technorati, Pubsub and Google Alerts can deliver this info directly into your email inbox or RSS feed reader (...if you don't know what an RSS feed reader is, stop reading, slap yourself, and go and find out!).

With a collection of information-seeking robots at your disposal, it is relatively easy to keep your finger on the pulse of what is being said. The skill is in distilling this information into something you can use so that you can devise strategies to manipulate the conversation to go in the direction you want it to. While it's impossible to 'control the conversation', being a part of it, and influencing it, is critical for the survival for any brand in today's hyper-connected world.

Then the Talking…

Now for the other side of WebPR: the 'talking'. Outgoing communications can take a huge

How To Develop A New Product
Where do you begin when you have an idea for a new product? With the sales page! Yup, before you even create the product you need to know 1) if there is a need for your product and 2) what exact needs your product will meet.I had an idea formulating for a new educational series. I created a survey that asked questions that would guide me in meeting their needs. I sent it to the people in my e-magazine list and discovered that they wanted to:Focus their passion and talents in a profitable business endeavorLearn to make passive income Get more clientsStudy alone at their own

y that are changing. So, with my broadband connection inserted intravenously, I am going to attempt to give you the low-down of what it's all about.

WebPR should be split into two different tracks: 'listening' and 'talking'. While both require independent skills and tactics, they are still inherently tied together - a bit like bangers and mash.

First the Listening…

Then the Talking…

Now for the other side of WebPR: the 'talking'. Outgoing communications can take a hug

How to Tell if Your Organisation is Ripe for Change
The only organisation that is not ripe for change is one that has absolutely no constraints to its performance. Such an organisatio would be delivering an infinite amount of its goods or services to the market and earning an unlimited amount of money in return. Even if such an organisation exists on this planet, I can bet my last dollar that it's not yours. That means I can tell almost without looking, that you're ripe for change. How do I know?You're Ripe for Change if the Market Limits How Much Money You MakeYour products or services are good. Your delivery and due date performance is alright. Ther

ven the harsh reality that your customers probably don't care about you, let's begin with what I consider the more important side of the equation: the 'listening'. On a basic level, this involves monitoring the Internet for conversations about your brand and even your competitors' brands. Tracking blogs, websites, chatrooms and wikis via tools such as Technorati, Pubsub and Google Alerts can deliver this info directly into your email inbox or RSS feed reader (...if you don't know what an RSS feed reader is, stop reading, slap yourself, and go and find out!).

Then the Talking…

Now for the other side of WebPR: the 'talking'. Outgoing communications can take a hug

3 Ways To Overcome Pricing Challenges
How many times have you had a customer say to you; I’ve been shopping around and XYZ mortgage company can get me a better rate and won’t charge me any points.well . . .The lower rate might hold some truth to itbut lets face it . . .Nobody works for free!Here are three things you can do too win your customer over when faced with rate and pricing challenges.1. Sell YourselfWhen a customer is shopping around, the information they give you is usually false, because they are bluffing. You can’t blame them, they, like all of us, are looking for the best deal possible.With

deliver this info directly into your email inbox or RSS feed reader (...if you don't know what an RSS feed reader is, stop reading, slap yourself, and go and find out!).

Then the Talking…

Now for the other side of WebPR: the 'talking'. Outgoing communications can take a hug

Time Management
Time management is more important in the early stages of starting a business than any other because of the need to set aside a certain amount of time to be creative, as well as to run and manage the business. The amount of time you require will depend on your specific needs and talents. One thing we can do to get started the right way is to learn how to take control over our time.If you are a person with a busy schedule and want to have time to be creative during the day, you must stop wasting time and find ways to save it. Just like any other venture it is important to know your timesavers and timewasters. If

Then the Talking…

Now for the other side of WebPR: the 'talking'. Outgoing communications can take a huge variety of forms online. One such method, online press releases, should deliver value to the reader since as mentioned before; people don't care about your brand. If you've just opened a new office in Timbuktu, people don't give a damn, but they do care about things that help them - so valuable enriching content is a must. Secondly, online press releases should drive traffic to your site (your website is not a fancy brochure - it is a marketing tool that needs visitors to become customers). To achieve this, press releases need to be search engine optimised to contain related key phrases and links.

Tying in with online press releases is the writing of feature articles which offer the opportunity to jump even further onto the value bandwagon, allowing you to become the dominant opinion leader in your industry. For example, if you sell holidays to Cape Town, your online marketing efforts will greatly benefit if your target market considers you a leader in this field. This is where 'value-content' comes in. Articles containing information for the potential traveller, such as "The Top 10 things to remember when travelling to Cape Town" are value-adding - people love this stuff! The valuable nature of this content means it attracts links naturally - the Valhalla of SEO. It should also contain an understated mention of your brand. And, if published on a third party site, should carry a link back to your own website. This drives site visitors who are automatically predisposed to your brand, and therefore are more likely to engage and buy your product.

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Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

At the end of their course of study, PR students should have learned that they will need to alter individual perception leading to changed behaviors among their most important outside audiences.

How can you find the MLM that's right for you? If you're like me, you've tried one or two and decided that it's not for you. The concept of multi-level marketing, however, really is sound.

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