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Casual Articles - Four Tips on How to Use the Mass Media for Zero Cost Publicity
There are two different strategies to get backlinks to a website. One of them is to pay a yearly fee to get your site listed in a Directory, the other is to pay a web master to link to you. So, what are the advantages/disadvantages of each? Lets discuss web directories first:To effectively get the most from your web directory dollar, you need to understand what a link in a web directory can and can’t do for you. In theory, a web directory provides two primary benefits:(1) Increased link-popularity resulting from a one-way link from a highly-respected resource.(2) Increased traffic from being listed in a directory that is searched by many people every day.But for these benefits to kick
Another great thing you can do is to sign up for News Alerts with Google and Yahoo. From the homepages of these search engines, all you need to do is to click on the link, give your email address, and then type in the keywords you are targeting. Google and Yahoo will then send you daily, weekly, or monthly (based on your preferences), all the stories that come across the Internet related to your business interest. This will give you a huge edge in finding reporters to contact.
2. Go to the home web
I often begin my media training sessions by asking members of the audience to raise their hands if they’ve been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they’ve ever been misquoted. Not only do virtually all of the hands remain up, but the usually nod their heads vigorously, followed by laughter.Being misquoted is one of the biggest plagues for any spokesperson. It can cause deep consternation for the interviewee, who has to sheepishly explain to her colleagues that she didn’t actually say what the reporter claimed she did.A former colleague from California, a well-respected scientist, recently e-mailed me the following note about
Using mass media can enable a business to reach a huge number of people at one shot. Imagine what would happen if a business were the topic of a popular radio talk show, had a spot on the Today show, Oprah, or Larry King! What would be the result if a business was on the front page of the business section in USA today? Are you beginning to get the picture? One appearance and you could be set for life!
Here are four tips on how to get free mass media publicity for your business.
1. Use the News Search Engines. The news search engines are Yahoo, Google, and Topics.net. Everything that happens in our world, in case you haven't noticed, ends up on the Internet. Information about any topic can be easily obtained by typing in a keyword. For example, if you wanted to search on a news topic related to your business on Google, you would go to news.google.com. Next, you would type in your keyword and then click on the links that show up about various stories. What is nice about this is that you will find reporters who have written stories in your area of interest in newspapers, TV, press releases, etc. With just one click, many times you will find information to contact them. One excellent method to use when contacting a journalist is offering a tip list. Journalists love tip lists since they are easy to plug in for stories they are working on. Plus, any free information is always appreciated!
You will also find that some journalists have a comments box. This is a huge gift to the business owner who wants to get free publicity. In that comment box you can talk about how you read their story, what you thought about it, and then offer the reporter additional tips. This also is a way to get to know them and if you continue to do this, be viewed as an expert resource.
Another great thing you can do is to sign up for News Alerts with Google and Yahoo. From the homepages of these search engines, all you need to do is to click on the link, give your email address, and then type in the keywords you are targeting. Google and Yahoo will then send you daily, weekly, or monthly (based on your preferences), all the stories that come across the Internet related to your business interest. This will give you a huge edge in finding reporters to contact.
2. Go to the home webs
Salespeople often feel squeezed between two masters, the company they work for and the customer they need to get them paid and refer new business to them. Master salespeople recognize that they are in the customer service business before they are in the selling business. They also realize that ongoing rapport with their customers is critical. The squeeze comes when a customer satisfaction problem arises. Here is the best way to protect your relationship when you have a customer satisfaction issue.Perception is everything for your customer. Therefore you must never be seen as acting in a way that is counter to your customer's needs. This means the customer must never see you s
Here are four tips on how to get free mass media publicity for your business.
1. Use the News Search Engines. The news search engines are Yahoo, Google, and Topics.net. Everything that happens in our world, in case you haven't noticed, ends up on the Internet. Information about any topic can be easily obtained by typing in a keyword. For example, if you wanted to search on a news topic related to your business on Google, you would go to news.google.com. Next, you would type in your keyword and then click on the links that show up about various stories. What is nice about this is that you will find reporters who have written stories in your area of interest in newspapers, TV, press releases, etc. With just one click, many times you will find information to contact them. One excellent method to use when contacting a journalist is offering a tip list. Journalists love tip lists since they are easy to plug in for stories they are working on. Plus, any free information is always appreciated!
You will also find that some journalists have a comments box. This is a huge gift to the business owner who wants to get free publicity. In that comment box you can talk about how you read their story, what you thought about it, and then offer the reporter additional tips. This also is a way to get to know them and if you continue to do this, be viewed as an expert resource.
Another great thing you can do is to sign up for News Alerts with Google and Yahoo. From the homepages of these search engines, all you need to do is to click on the link, give your email address, and then type in the keywords you are targeting. Google and Yahoo will then send you daily, weekly, or monthly (based on your preferences), all the stories that come across the Internet related to your business interest. This will give you a huge edge in finding reporters to contact.
2. Go to the home web
Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers.They were able to do this because they spent years building their book of business.Whenever a current customer walked into their office, or called them on the telephone, the sales person would recommend to them a new product or promotion that they had going on at the time.A few things come into play here. The sales person had built a relationship with this customer over the years. A business relationship, like all relationships, is built on trust. These customers trusted the sales person, so they usually went with wha
You will also find that some journalists have a comments box. This is a huge gift to the business owner who wants to get free publicity. In that comment box you can talk about how you read their story, what you thought about it, and then offer the reporter additional tips. This also is a way to get to know them and if you continue to do this, be viewed as an expert resource.
Another great thing you can do is to sign up for News Alerts with Google and Yahoo. From the homepages of these search engines, all you need to do is to click on the link, give your email address, and then type in the keywords you are targeting. Google and Yahoo will then send you daily, weekly, or monthly (based on your preferences), all the stories that come across the Internet related to your business interest. This will give you a huge edge in finding reporters to contact.
2. Go to the home web
Discover how to increase customer satisfaction. Do you suffer the deep pain of trying to resolve customer service problems with non-existent people at the other end of your telephone? If you have a business, large or small do you think your customers share the same frustrations that you have? Why can’t customer service problems be handled and solved faster, more courteously and completely? Why does it seem like we can never speak directly with a real live human being? And when we do manage to speak to a live person, why does it seem that they are speaking to us from thousands of miles away? Maybe because they are indeed thousands of miles away from the U.S.The answer is tha
You will also find that some journalists have a comments box. This is a huge gift to the business owner who wants to get free publicity. In that comment box you can talk about how you read their story, what you thought about it, and then offer the reporter additional tips. This also is a way to get to know them and if you continue to do this, be viewed as an expert resource.
Another great thing you can do is to sign up for News Alerts with Google and Yahoo. From the homepages of these search engines, all you need to do is to click on the link, give your email address, and then type in the keywords you are targeting. Google and Yahoo will then send you daily, weekly, or monthly (based on your preferences), all the stories that come across the Internet related to your business interest. This will give you a huge edge in finding reporters to contact.
2. Go to the home web
number seven in a series taken from:How to Evaluate and Profit from a Business Opportunity - The Entrepreneur's GuideWhen you start looking at an opportunity you will begin accumulating information about the business. Some of the information may be provided by the seller, some by the seller's agent if there is one, some from the industry's association, some from other research you do, some from competitors and customers, and some from employees.Besides the hard facts; sales, costs, profits, market coverage, etc., you need to look for differences in the facts -- red flags, warnings that will prompt you to look further at specific points. What you want to see is confirmation of the situation.o do this, be viewed as an expert resource.
Another great thing you can do is to sign up for News Alerts with Google and Yahoo. From the homepages of these search engines, all you need to do is to click on the link, give your email address, and then type in the keywords you are targeting. Google and Yahoo will then send you daily, weekly, or monthly (based on your preferences), all the stories that come across the Internet related to your business interest. This will give you a huge edge in finding reporters to contact.
2. Go to the home websites for publications such as USA Today, The Washington Times, Boston Globe, New York Times, and other major newsprint publications. Next, type in your keyword of interest. You will find a wealth of information and reporters who you can start building a relationship with.
3. Write a press release. For many people, just the thought of a press release can be intimidating. The truth is, they are not that difficult if you know what you are doing. All you would need to do is to study some that are well written, and then use the same elements and same order in the right format. When done right, a press release can result in a huge amount of traffic to an online business site or even more phone calls to an offline business. To study two well-crafted press releases, go to http://www.publicitygoldmine.com/stinkyfeet, and http://www.publicitygold.com/snakeoil/
One excellent online press release resource to use is Prweb.com. This company is one of many online press release distribution services. They have access to all the major search engines such as Google and Yahoo Keep in mind that PR web won't let just any junk go through (poor English, sentences don't make sense, etc.) after all they do have editors who will view press releases before distribution, but they are very open to press releases of "how to topics", tip lists, and the like. In other words, your press release doesn't have to be hard news.
What is great about PR web is that they will distribute your release for free. If you want to track statistics, receive extra support and help from an editor, and get even more exposure, all you would need to do is to make a contribution. Press releases are a great way to get publicity for little to no cost! For more information about press releases, visit http://www.publicitygoldmine.com/internet-publicity/
4. Start Blogging. If you can market your business through a blog, it would be a very valuable tool for your business. Google's Blogger.com enable you to set up a blog for free. Blogs are a great way to attract attention and to get your business out in front of lots of people.
The key to a blog is not being bland and boring. People love it when blogs are controversial. When I sa
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