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Casual Articles - Tell To Sell: Five Ways More Web Content Helps You To Sell More
The Internet is a great tool with a multitude of purposes, but how successful is it for helping you to find work? If you enter the words “employment opportunities” into a search engine you can be guaranteed a huge number of results. Amongst those results will be links to online recruitment agencies, companies advertising their own personal vacancies and an awful lot of working from home online opportunities.The results gained from a search such as this can be overwhelming an
This is where a blog helps your site, because although you're targeting a global audience, people are individuals, and you make one sale at a time. When you blog, you're adding content to your site, and giving people confidence that they know you and your business.
4. You can establish yourself as an authority in your industry
If you've got a tiny site, unless you've got an additional platform, such as a bricks and
Distribution logistics play a valuable role in any warehouse distribution system. Every warehouse is unique, and thus has its own unique distribution logistics. It can be something as simple as the number of floors or something as complex as the computer system used. But whatever causes them to be unique, distribution logistics must be taken into account when designing any service which utilizes warehouse distribution.It has been said that a retail business is only as good a
Your site just hasn't lived up to promises like: "Get a Web site -- you can do non-stop business 24x7, every day of the year"! Your site has been live online for six months and you haven't made a single sale. You doubt that you ever will.
Want to know why your site isn't selling? It's simple. There's not enough content.
Use your imagination, and come with me for a moment, as we walk through a local mall -- any mall. Let's go into this shoe shop. Do you like those Nikes? Want to try them on? It's OK, I'll wait while you buy the shoes.
Now, what made you buy the shoes? You were given dozens of signals that prompted you to buy, because you had enough information. A Web site doesn't have the advantages of a shop in a mall. You have to give your visitors enough information so that they feel comfortable doing business with you. People feel at ease when you have enough content (that is, text, images, multimedia) on your site to prompt them to buy.
Here are five ways in which more Web content helps you to sell more:
1. More Web content brings more traffic, and more traffic brings more sales
When you've got content, you can use search engine optimization (SEO) techniques to bring more traffic to your site. The Web search engines (Google etc) are indexing software. If you have a four-page site, with 200 words on each page, you're giving Google just 800 words to index. A few more pages with more words will make a lot of difference.
2. You can target the Long Tail of Web surfers
Chris Anderson's Wired article coined the term "The Long Tail". His book of the same name was published in 2006. As applied to Web content, you can target the Long Tail of Web surfers if you offer more information on your site: you increase the chance that you'll reach the people who are most interested in what you're selling, because more people will find you via the search engines.
3. You can instill enough confidence in your visitors so they feel comfortable buying from you
Compare your Web site to the shoe store in the mall. Your visitors can't know more about you than what's on your site -- are you giving them the confidence that you're a good company from which they can buy with confidence? You're going to have to work hard to give them confidence. Give them the information they need to feel comfortable buying from you.
This is where a blog helps your site, because although you're targeting a global audience, people are individuals, and you make one sale at a time. When you blog, you're adding content to your site, and giving people confidence that they know you and your business.
4. You can establish yourself as an authority in your industry
If you've got a tiny site, unless you've got an additional platform, such as a bricks and
When it comes to tobacco companies in the United States of America we all know what they have been through with class-action lawsuits and we watch as much of the tobacco industry in the United States has been destroyed by lawyers. Of course some people who were heavy smokers are very upset about tobacco companies and the nicotine that has been put in the cigarettes to keep them from going out and enabling them to stay lit.Most people may not realize that the tobacco industr
Now, what made you buy the shoes? You were given dozens of signals that prompted you to buy, because you had enough information. A Web site doesn't have the advantages of a shop in a mall. You have to give your visitors enough information so that they feel comfortable doing business with you. People feel at ease when you have enough content (that is, text, images, multimedia) on your site to prompt them to buy.
Here are five ways in which more Web content helps you to sell more:
1. More Web content brings more traffic, and more traffic brings more sales
When you've got content, you can use search engine optimization (SEO) techniques to bring more traffic to your site. The Web search engines (Google etc) are indexing software. If you have a four-page site, with 200 words on each page, you're giving Google just 800 words to index. A few more pages with more words will make a lot of difference.
2. You can target the Long Tail of Web surfers
Chris Anderson's Wired article coined the term "The Long Tail". His book of the same name was published in 2006. As applied to Web content, you can target the Long Tail of Web surfers if you offer more information on your site: you increase the chance that you'll reach the people who are most interested in what you're selling, because more people will find you via the search engines.
3. You can instill enough confidence in your visitors so they feel comfortable buying from you
Compare your Web site to the shoe store in the mall. Your visitors can't know more about you than what's on your site -- are you giving them the confidence that you're a good company from which they can buy with confidence? You're going to have to work hard to give them confidence. Give them the information they need to feel comfortable buying from you.
This is where a blog helps your site, because although you're targeting a global audience, people are individuals, and you make one sale at a time. When you blog, you're adding content to your site, and giving people confidence that they know you and your business.
4. You can establish yourself as an authority in your industry
If you've got a tiny site, unless you've got an additional platform, such as a bricks and
When you first start an Internet business one of the first items on the list, after you've written your business model, is getting a domain name. In years past it wasn't as difficult to find a decent name for your site. Today however, it's not as easy to get your dot com name. The process of registering a name has improved substantially but the availability for descriptive names is far more difficult. Why is this a problem you may ask? It's more of a problem for small and ho
When you've got content, you can use search engine optimization (SEO) techniques to bring more traffic to your site. The Web search engines (Google etc) are indexing software. If you have a four-page site, with 200 words on each page, you're giving Google just 800 words to index. A few more pages with more words will make a lot of difference.
2. You can target the Long Tail of Web surfers
Chris Anderson's Wired article coined the term "The Long Tail". His book of the same name was published in 2006. As applied to Web content, you can target the Long Tail of Web surfers if you offer more information on your site: you increase the chance that you'll reach the people who are most interested in what you're selling, because more people will find you via the search engines.
3. You can instill enough confidence in your visitors so they feel comfortable buying from you
Compare your Web site to the shoe store in the mall. Your visitors can't know more about you than what's on your site -- are you giving them the confidence that you're a good company from which they can buy with confidence? You're going to have to work hard to give them confidence. Give them the information they need to feel comfortable buying from you.
This is where a blog helps your site, because although you're targeting a global audience, people are individuals, and you make one sale at a time. When you blog, you're adding content to your site, and giving people confidence that they know you and your business.
4. You can establish yourself as an authority in your industry
If you've got a tiny site, unless you've got an additional platform, such as a bricks and
Choosing the right domain name is important, even critical, in positioning and branding your website. So what are the considerations for an Irish business?Dot what.com is still the king of the castle when it comes to generic top level domains (TLDs). .com is the TLD your dad will remember. Highly memorable, inexpensive and easy to register. Sometimes tough to find the right one. Se
3. You can instill enough confidence in your visitors so they feel comfortable buying from you
Compare your Web site to the shoe store in the mall. Your visitors can't know more about you than what's on your site -- are you giving them the confidence that you're a good company from which they can buy with confidence? You're going to have to work hard to give them confidence. Give them the information they need to feel comfortable buying from you.
This is where a blog helps your site, because although you're targeting a global audience, people are individuals, and you make one sale at a time. When you blog, you're adding content to your site, and giving people confidence that they know you and your business.
4. You can establish yourself as an authority in your industry
If you've got a tiny site, unless you've got an additional platform, such as a bricks and
After 2 months of learning and making mistakes, finally I am beginning to see some light and I want all new internet marketers to know. After setting up my first website, tossing and tuning, trying to make it the best website, I finally came to the conclusion that you should stop making it a beautiful webpage and starting writing good useful information.All the effort from day one of knowing nothing, just purging my money into getting a domain, a domain name and then trying
This is where a blog helps your site, because although you're targeting a global audience, people are individuals, and you make one sale at a time. When you blog, you're adding content to your site, and giving people confidence that they know you and your business.
4. You can establish yourself as an authority in your industry
If you've got a tiny site, unless you've got an additional platform, such as a bricks and mortar store, a book, or a catalog, you may be an expert in what you do or sell, but you need to be able to show this. Saying on your home page "We're the greatest" doesn't help, unless you provide evidence.
5. You build Trust Rank with the search engines, which delivers more traffic
With millions of new Web pages being created every day, it's harder for search engines to decide which sites to return as query results. It seems that Google and Yahoo are starting to estimate the value of pages according to trust factors. No one knows how the search engines calculate trust, but offering more content on your site is a way to add to your trustability, especially when other sites begin to link to yours.
So, now you have five good reasons to add content to your Web site. Remember the shoe store. You were told in hundreds of ways that you could buy at the store with confidence. More Web content gives you more ways to convince your visitors to buy from you.
Copyright 2006 Angela Booth
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