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Casual Articles - The Future Of Online Marketing
Most of us were taught as children not to draw attention to ourselves, show off, or even talk about ourselves. In addition, there are all sorts of negative stereotypes about sales and marketing people as being pushy, intrusive, obnoxious, and dishonest. Also, we can all recall being trapped with people who dominate conversations and brag incessantly about how wonderful they are. No wonder that the idea of self-promotion may evoke some discomfort. So, before you tackle the career management strateg
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
o Product usage
The purpose of this article is to outline three different ways of getting a WordPress blog up and running. WordPress is a free blogging software, has many benefits and is supported by a large community of users and developers.A "blog" is abbreviated from the term, "web log" which is a form of online diary or journal.Since its advent a few short years ago, blogs have found numerous uses. Just to name a few, these include:- teenagers putting their thoughts and ramblings online<
Website usability and conversions
Peter Ballard from Foolproof spoke about improving website usability to improve conversion rates from your search engine marketing campaigns. Useful tips from this sessions were as follows:
Buying decisions aren't always immediate. Visitors return to sites they had bookmarked or printed out
Comparison shopping is very popular, and visitors view comparison sites as true guides, often a wrong perception
This results in lower visitor loyalty and the need for sites to convince users why they should buy from them
Provide users information they might need to make a decision... don't just push for a sale.
Search marketing in the future
Nick Cox from Mirago spoke about the future of search engine marketing - both optimisation and paid advertising. His session highlighted the following:
Regional search and Europe-wide search are both growing initiatives. Whilst Google is pushing towards regional search, Tier 2 search engines are driving for Europe-wide search services
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
o Product usage
o
To make something from nothing is what visionaries do. In the 1970's few entrepreneurs were looking for opportunities in Bangladesh. What opportunities could be created with millions of poverty stricken people? Yet one man saw something in what appeared to be nothing to most people. His name is Muhammad Yunus, and he founded the Grameen Bank. Dr. Yunus, an economist, and his bank have been awarded the 2006 Nobel Peace Prize. How and why did a banker win this year's Nobel Peace Prize? He won the aw
Buying decisions aren't always immediate. Visitors return to sites they had bookmarked or printed out
Comparison shopping is very popular, and visitors view comparison sites as true guides, often a wrong perception
This results in lower visitor loyalty and the need for sites to convince users why they should buy from them
Provide users information they might need to make a decision... don't just push for a sale.
Search marketing in the future
Nick Cox from Mirago spoke about the future of search engine marketing - both optimisation and paid advertising. His session highlighted the following:
Regional search and Europe-wide search are both growing initiatives. Whilst Google is pushing towards regional search, Tier 2 search engines are driving for Europe-wide search services
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
o Product usage
One of the main factors which affects the performance of individuals at all levels within an organisation is the way in which the organisation itself develops and changes in time. Such changes are often closely related to a companys growth but not necessarily; developments can clearly take place in an organisation which is not increasing in size as such.From analysis of the way in which many organisations have made growth over the years, it is possible to build up a picture of a number of
Search marketing in the future
Nick Cox from Mirago spoke about the future of search engine marketing - both optimisation and paid advertising. His session highlighted the following:
Regional search and Europe-wide search are both growing initiatives. Whilst Google is pushing towards regional search, Tier 2 search engines are driving for Europe-wide search services
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
o Product usage
The DVD business can be very lucrative because customers are buying DVDs on impulse, for entertainment, and as gifts.Compound the above reasons with the high perceived value of DVDs, and you can see why its such a profitable business.By understanding each reason you will be able to make money in the DVD business.DVD Business Reason #1DVDs are bought on impulse. When ever a low priced item is offered to customers, and when that item can offer an immediate benefit to t
Shopping comparison sites are gaining popularity
As Google slashes agency commission, there may be motivation for agencies to return to SEO to make up for lost commission revenue
Personalised search might make search engine optimisation nearly impossible if different users see totally different results.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
o Product usage
Work is where most people spend the majority of their waking hours. Not with their family. Not with their friends. Not doing their hobbies. But doing what they want or have to do to make a living. Work. Unfortunately most people are not happy with where they work, who they work with or what they do. And some people hate work. There is hope. You can love work. It is not easy but it is better than being miserable day in and day out.HoursWhat are your work hours? 7-7. 9-5.
Email marketing
Peter Chapman from Blue Streak discussed email marketing - yes, email marketing! - it is not dead, and when done well, it still provides great results. The main tips provided for the future of email marketing were:
Email marketing is most effective when segmented according to:
o Product usage
o Geography
Email marketing will be integrated with SEO and PPC even more in the future, to provide a more robust marketing model with multiple customer touch-points
New avenues of marketing such as RSS and SMS will complement email marketing in the future.
Web site visitor analytics
The current market leading web site analytics providers, WebTrends spoke about a handful of issues currently surrounding analytics packages and the future of analytics. The main points to be noted were:
Not all users accept cookies. An estimated 5-10% systems do not accept 1st party cookies, and as much as 28% of users do not accept 3rd party cookies. Therefore always look out for solutions offering multiple tracking method options.
Conversions are not always detected by the Google AdWords or Overture system. Users often come back to sites later to make a final decision or purchase. Analytics packages should be tuned to count these conversions
Ways to calculate conversion rates include:
o Number of conversions / Sum of daily unique visitors
o Number of conversions / Absolute unique visitors
Pay attention to segmentation information provided by website visitor data analysis, especially new versus repeat users, and referral sources.
The future of analytics providers seems to indicate a shift towards providing business analysis services rather than just tools. This need is being driven mostly by smaller businesses recognizing the need for visi
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