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Casual Articles - Web Site Marketing
A huge part of putting the networking puzzle together is figuring out with whom you want and need to do business. Until that decision is made, most are just going to be doing surface networking. To compare this to a road, if a good foundation is not there, the road cracks and crumbles constantly, causing repair work to be a recurring. It is a never ending cycle, one where the road crew never gets ahead.Once a target market or niche is selected, networking can be more focused. Instead of going to all events, the sales person will choose those where he or she can meet and rub elbows with those who can best provide work. This business development person becomes more o
Conclusion of this research
The quantity
Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be invested in--this assertion (surprise) is from branding consultants who invite you to hire them to "do" you. I am so tired of hearing about how lofty and complex branding is.This is one of the sacred cows of marketing that needs to be defrocked, at least as far as service firms are concerned. Branding is important, yes. It is essential for a product firm, especially one selling consumer products, where even the way the item
The hurdles are taken, the site is built and introduced, an effective Web presence is established. Site awareness is reflected in the numbers of visitors that can be easily measured by a professional user tracking software. So what is going on, when the numbers are right, but Sales is not kicking in? Which steps have to be taken to resolve this issue and market your website professionally?
First question is:
Marketing your web site properly requires to reach your target group. Are those visitors on your site creating a lot of traffic and therefore only costs, but are not at all part of your target group?
You need to answer yourself the following questions:
How does a visitor proceed from there, which pages are then following and which ones are actually viewed?
When you realize that most users enter your web site through a page, which ranks high in Search Engines, but is "one of those pages" where the profile of the site is not really brought well to the front, then it is recommended to take a look at the title, keywords and description of this page to find out if it does not evoke wrong expectations.
Imagine you have a real store and you see a lot of people coming in, from who you know by experience, that they will never buy. They are either financially not in the position to pay your prices, or they want to get a pair of earrings but you manage a hardware store. It's simple as that. It could be very possible that a wrong image of the web site is predominant and this is reflected in the behavior of the users.
This could shed some light into the structure and processes of the web site. Especially when clients are leaving in the middle of the purchasing process, then you know, that it is either confusing or people start to hesitate because unexpected situations develop.
This could be caused by:
The queue at the cashier is too long - it just takes too much time. This means that the process of the shopping cart is too long and should be simplified. Maybe there are too many questions asked and people feel that they have to reveal too much of their private data.
Or worst case scenario: suddenly a bill is presented with additional costs that is coming totally unexpected.
When this exit does not take place during the shopping process we have to check another possibility. Let's proceed with the example of a real shop. You have great merchandise to offer, but somehow it is hidden in the back. People walk out of the door, before they have even seen it.
Another scenario: They know that you have it in stock, but they simply cannot find it and the hints are too poor to point them into the right direction. This would be to blame on the Information Architecture of the web site.
Do they just take a glimpse or do they actually show interest in the presented information? To test this and get the facts, measure the time you would need to view the pages and read them from top to bottom. If users stay the average time you actually can be sure that they are browsing your offers, but they also compare them with the prices of the competition.
Fact is that, currently, some 48 per cent of "online to offline" shoppers choose a different supplier to the one they used to do their research with online. Keep in mind: customers have an eye for a bargain and the hunt for a special offer is more and more conducted online. Implement your special offers and Sales prominently on the most used "Access and Exit Pages".
Conclusion of this research
The quantity
Providing high quality customer service is a must for any business to survive.Following up on all contacts and leads is also crucial in order to increase your sales and client base.If I had a nickel for every time I have had to remind a new client about the importance of following up...The truth is, life can be hectic. A typical business day can evolve around numerous telephone calls, deliveries, new orders and so on which can make following up on your days contacts rather difficult.Add to the mix having to read and respond to email and you compound your daily stress.Life does not have to be this stressful. There is wonderful technolog
When you realize that most users enter your web site through a page, which ranks high in Search Engines, but is "one of those pages" where the profile of the site is not really brought well to the front, then it is recommended to take a look at the title, keywords and description of this page to find out if it does not evoke wrong expectations.
Imagine you have a real store and you see a lot of people coming in, from who you know by experience, that they will never buy. They are either financially not in the position to pay your prices, or they want to get a pair of earrings but you manage a hardware store. It's simple as that. It could be very possible that a wrong image of the web site is predominant and this is reflected in the behavior of the users.
This could shed some light into the structure and processes of the web site. Especially when clients are leaving in the middle of the purchasing process, then you know, that it is either confusing or people start to hesitate because unexpected situations develop.
This could be caused by:
The queue at the cashier is too long - it just takes too much time. This means that the process of the shopping cart is too long and should be simplified. Maybe there are too many questions asked and people feel that they have to reveal too much of their private data.
Or worst case scenario: suddenly a bill is presented with additional costs that is coming totally unexpected.
When this exit does not take place during the shopping process we have to check another possibility. Let's proceed with the example of a real shop. You have great merchandise to offer, but somehow it is hidden in the back. People walk out of the door, before they have even seen it.
Another scenario: They know that you have it in stock, but they simply cannot find it and the hints are too poor to point them into the right direction. This would be to blame on the Information Architecture of the web site.
Do they just take a glimpse or do they actually show interest in the presented information? To test this and get the facts, measure the time you would need to view the pages and read them from top to bottom. If users stay the average time you actually can be sure that they are browsing your offers, but they also compare them with the prices of the competition.
Fact is that, currently, some 48 per cent of "online to offline" shoppers choose a different supplier to the one they used to do their research with online. Keep in mind: customers have an eye for a bargain and the hunt for a special offer is more and more conducted online. Implement your special offers and Sales prominently on the most used "Access and Exit Pages".
Conclusion of this research
The quantity
Over 70 years ago, Napoleon Hill realized that success for businesses comes from the people within those organizations. However, many organizations still fail to grasp this realization because soft or people skills still are viewed as secondary to job specific skills.One of the executive coaching activities that I employ when working organizations through a change management process is to ask these three questions and listen to the responses: When a person is promoted here at XYZ Company, it is usually because of her or his job specific skills or people skills? Usually 99% will agree that promotions are because of the job specific mastery. processes of the web site. Especially when clients are leaving in the middle of the purchasing process, then you know, that it is either confusing or people start to hesitate because unexpected situations develop.
This could be caused by:
The queue at the cashier is too long - it just takes too much time. This means that the process of the shopping cart is too long and should be simplified. Maybe there are too many questions asked and people feel that they have to reveal too much of their private data.
Or worst case scenario: suddenly a bill is presented with additional costs that is coming totally unexpected.
When this exit does not take place during the shopping process we have to check another possibility. Let's proceed with the example of a real shop. You have great merchandise to offer, but somehow it is hidden in the back. People walk out of the door, before they have even seen it.
Another scenario: They know that you have it in stock, but they simply cannot find it and the hints are too poor to point them into the right direction. This would be to blame on the Information Architecture of the web site.
Do they just take a glimpse or do they actually show interest in the presented information? To test this and get the facts, measure the time you would need to view the pages and read them from top to bottom. If users stay the average time you actually can be sure that they are browsing your offers, but they also compare them with the prices of the competition.
Fact is that, currently, some 48 per cent of "online to offline" shoppers choose a different supplier to the one they used to do their research with online. Keep in mind: customers have an eye for a bargain and the hunt for a special offer is more and more conducted online. Implement your special offers and Sales prominently on the most used "Access and Exit Pages".
Conclusion of this research
The quantity
For those of you just getting started with internet marketing, it can be a time of self doubt and insecurity. As you read various articles regarding all the steps involved in becoming a successful internet marketer, you might perceive climbing that hill as somewhat daunting.You realized, not only do you need sufficient computer skills but also knowledge of the many other steps involved.For instance, if you know nothing of marketing, you’ll find out quickly what a key role it plays. And to execute your marketing plans you’ll have to know about the tools that help you implement them. These will probably include the following: web sites, autoresponders, article writ
Another scenario: They know that you have it in stock, but they simply cannot find it and the hints are too poor to point them into the right direction. This would be to blame on the Information Architecture of the web site.
Do they just take a glimpse or do they actually show interest in the presented information? To test this and get the facts, measure the time you would need to view the pages and read them from top to bottom. If users stay the average time you actually can be sure that they are browsing your offers, but they also compare them with the prices of the competition.
Fact is that, currently, some 48 per cent of "online to offline" shoppers choose a different supplier to the one they used to do their research with online. Keep in mind: customers have an eye for a bargain and the hunt for a special offer is more and more conducted online. Implement your special offers and Sales prominently on the most used "Access and Exit Pages".
Conclusion of this research
The quantity
Many areas of selling that I’ve studied and taught to others are rarely, if ever, known and used in the world of professional selling. One of those is the science of social dynamics – before I ever began learning it myself and including it in my training, I’d never before seen it used in sales.Social dynamics is the science of using nonverbal sub-communication to influence others. What does this include? The primary elements of our nonverbal sub-communication are body language, vocal tone, inflection and volume, eye contact, movement and carriage of the body, and other subtle but important elements.The consequences of not using proper social dynamics in your s
Conclusion of this research
The quantity of sold items or generated sales leads, viewed in percentage to the number of visitors tells you, how successful your site really is.
How-to get these detailed input
Which Tracking Software to use?
There are numerous to be found on the web. The most revealing one, in our opinion, is http://www.opentracker.net which we finally have chosen to work with. We had tested approximately 15 others before we made this decision. The software delivers us all the detailed information we need, it delivers us all the facts to stay on top of the developments and changes of the web sites we manage for our clients and ourselves. The understanding how users experience their way through a web site, is the key to success.
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