Casual Articles - The Secret to Internet Marketing for Realtors(r) - Part II

You know, those two questions that mean the difference between flying blind on the internet (and really in your offline real estate business as well) and reaching your goals.

Here they are one more time:

1. Exactly who is my target market online?
2. Exactly what am I offering them that they can't get anywhere else?

In other words, you have your market and you have your message.

Now you need to connect the two together - you need to get the message to your market in a way that THEY want to receive it.

To recap, here are the steps:

1. Find your most competitive edge. What is it that you do better than anyone? Protect Your Affiliate Links from Internet Pirates!
   So you’ve decided to join an Affiliate Program …maybe three or four Affliate Programs. You’ve invested money on advertising and you send people to a long convoluted link with all sorts of question marks and slashes. UGH! This isn’t pretty! But not only that, it can present a host of problems.r offline real estate business as well) and reaching your goals.

   Here they are one more time:

   1. Exactly who is my target market online?
   2. Exactly what am I offering them that they can't get anywhere else?
   
   
   Once you find your answers, you'll have your Target Market and your U.S.P. (uniques sales position).

   In other words, you have your market and you have your message.

   Now you need to connect the two together - you need to get the message to your market in a way that THEY want to receive it.

   To recap, here are the steps:

   1. Find your most competitive edge. What is it that you do better than anyone? Sales is About ... Now or Never
      You are preparing for you next call. Or you are to visit a client in a face-to-face presentation or demonstration. What happens in this short period determines the sale. If the client of prospect does not buy from you in this private encounter he or she will never do. You have only one opportunity…And it isy what am I offering them that they can't get anywhere else?
   
   
   Once you find your answers, you'll have your Target Market and your U.S.P. (uniques sales position).

   In other words, you have your market and you have your message.

   Now you need to connect the two together - you need to get the message to your market in a way that THEY want to receive it.

   To recap, here are the steps:

   1. Find your most competitive edge. What is it that you do better than anyone? Identifying Your Ebook Niche Market
      What is an ebook? An ebook is an electronically produced document of short or long length. An ebook may only be ten pages long, but if it contains valuable information to the reader it can translate into a financial online success. If it is too short it may serve as nothing more than a glorified sales page.s position).

      In other words, you have your market and you have your message.

      Now you need to connect the two together - you need to get the message to your market in a way that THEY want to receive it.

      To recap, here are the steps:

      1. Find your most competitive edge. What is it that you do better than anyone? Mirroring and Matching
         We often subconsciously mirror others, without even realizing we're doing it. It is just a natural thing that we do. Have you ever noticed at social gatherings how people tend to match each other in their body language and their attitudes? For example, when two people greet each other, they tendt in a way that THEY want to receive it.

         To recap, here are the steps:

         1. Find your most competitive edge. What is it that you do better than anyone?
         2. Turn that edge into an appealing marketing message.
         3. Get your message to the right prospects.
         
         
         Now let's jump onto the internet - the medium that will deliver your focused message to your market.

         Somehow, you have to choose between all of the hundreds of marketing techniques to use online.

         You've got search engines, pay-per-click ads, blogs...

         The way you choose what to invest in is by asking yourself (for every marketing technique that you consider using in your business):

         1. How easily can I use it to reach MY target market online?
         2. Can I effectively communicate MY message (my U.S.P.) using this techniq

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