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Casual Articles - Law Firm Internet Marketing An Executive Summary Using the Q&A Format - Part IV
If you run a clothing business in Brooklyn you will want to take advantage of local clothing wholesalers.By visiting the warehouse of a Brooklyn clothing wholesaler you will be able to see first hand his merchandise.Even though today the Internet can help you find clothing from wholesalers from around the country, it can still be beneficial to see first hand the merchandise when possible.Another advantage of dealing with a Brooklyn based wholesaler is that you will be able to develop a personal relationship.Having a personal relationship with your wholesale supplier is beneficial for a few reasons. For starters, the wholesaler will think of you first when he comes across a new wholesale deal. Second, you will have an easier time obtaining lower wholesale prices, since the wholesaler will appreciate your business relationship.So how do you find Brooklyn based clothing wholesalers?Step #1Visit the New York wholesale shows. Many clothing wholesalers set up booths at the wholesale shows.Step #2Netwo
What do I need to be concerned about around websites/blogs with respect to bar rules and ethical considerations?
Yes indeed and it is all very confusing since it varies by state. One of the Internet’s authorities (and an attorney) Dennis Kennedy at DennisKennedy.com says the rules for law firm Internet marketing are “impossibly confusing”. Mainly you need to find out from your bar if the advertising rules apply to websites or blogs and if there are specific rules for websites or blogs. Finally, some states might even require very specific disclaimers on the site. Bottom line you need to check in your state. If you want to see a specific disclaimer for a blog site go to Dennis’s blog at DennisKennedy.com/blog/.
Where else can I read about implementing law firm Internet marketing?
One place to look to learn more about implementing law firm Internet marketing is at Google itself. Search engines do not tell us all of the factors or details (called their algorithm) they look at in determining page ranks on their search engine. This is proprietary information for them. Google does tell us in general what they are looking for in page ranking. If yo
There are many ways of making money with a blog, but let me be very honest with you. All of them will take a long time. The Google Adsense program for instance is excellent but it will take you time to build up on your traffic so that you earn more than a couple of miserable cents at a time.Any other affiliate program will take you months at the very least to start earning a single digit dollar amount every month. But there is another new way where a month from today you could easily be a thousand dollars richer. It is without doubt, the simplest and fastest way to make money using your blog.This new way is by making blog posts complete with links back to the sites of clients using a leading site with numerous hungry clients seeking this service to boost their search engine rankings and traffic as quickly as possible. It is really a writing opportunity of sorts because you will be required to write about their product or offer in your own words.The really fascinating news is that there are already bloggers who are making thousands of dollars using
This is an it depends question. It depends on your particular market place (are you in Peoria or Manhattan), your competitors (your keyword competitors I mean) and how fast you want to see results (slow build of traffic or faster build of traffic) with your law firm Internet marketing. I can say this definitely – don’t buy an Internet marketing website unless you are prepared to market it at some decent monthly level right out of the gate. Lets move on to the “it depends” part a bit more in depth. If you want fast results out of the gate then you need to do Pay Per Click (PPC) advertising. This is a unique skill set in itself - people do this exclusively as a profession so it can get complex. That said being that complex is unlikely to be the case for a solo or small firm particularly in a less then major market (major being Los Angeles, New York City, Chicago, etc.). If you are in a medium to small market you can handle this I am sure on your own with maybe a little coaching since once you set it up you can leave it alone for weeks or even months before tweaking it. Your keyword research tells you what keywords you will be bidding on with PPC law firm Internet marketing.
You can read a couple of books on the subject from Amazon.com and read all about it at Google, MSN, Yahoo and ASK that all have sections of their site to explain how PPC works on their site. You can begin ads at the either MSN, Yahoo or ASK.com to get an idea of what you are dealing with first since if you make mistakes there you won’t lose much money like you can on Google. Google has almost half of the traffic so you want to be on Google with your PPC law firm Internet marketing but go to the minor leagues first is my advice then go to Google. You can learn how to do this yourself or give it to a trusted assistant to master. The only proviso is if you are billing over $100 per hour your time is better spent doing billable hours or better still managing other aspect of the marketing process since you almost certainly can farm this task out to someone with expertise for $100 per hour or less. Now there is more to law firm Internet marketing of course than doing PPC ads. You will need someone to submit your site to secondary search engines/directories with Google Page Ranks over 4
. Never, ever buy a software package that promises to submit you to hundreds or thousands of secondary search engines – this can lead to the kiss of death from a search engine that bans you for doing that. You are not doing this primarily for the traffic but for high quality links to your site that raises your page rank. You will want to write articles and submit those to high page rank article sites - again for the high quality links. Lastly, you will want to put out press releases at press release sites as well for the quality links. Never, ever buy links or get into reciprocal link plans since this also can be the kiss of death for your site from search engines. So there is more you can do to market your site that would cost some time and/or money. It all depends on how fast you want to build your law firm Internet marketing systems is my take. Overall you need to take a long-term view and build consistently, persistently over time and you will reap the reward. Once you have built your page rank you can cut back or stop all of your PPC ads. Think like a manager and entrepreneur here since a website is an investment that will produce a return on that investment if you do it well over time plus pay you again when you sell it like a house is sold at a profit.
You said something about …tell you that you also need a blog with your website. What is a blog and do I need a blog in law firm Internet marketing?
A blog is defined by wikipedia.com as:
A weblog, which is usually shortened to blog, is a website where regular entries are made (such as in a journal or diary) and presented in reverse chronological order. Blogs often offer commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries.
The ABA reports there are 70,000 new blogs posted online each day and that about 6% of lawyers have a blog. They do have advantages of course in law firm Internet marketing. They are cheap to build with little tech skills needed to write to a blog. They are even free or low fee to host. Free is available at blogger.com and a fee site is available at typepad.com for $5 to $15 per month. If you are going to have a blog you need to own the domain name, get a host and get blogging software. From a law firm Internet marketing perspective most blogs do not provide that much of a benefit in support of a website (the main support is having a link from your blog to your website – also you would not want a link from your blog to your website if the blog had a lower page rank than your website anyway) and they do not replace a website.
Additionally, if you are going to have a blog that has high page rank be prepared to submit something of quality to it at least 2 or 3 times per week. Yes, per week. Blogging experts say you should expect to spend 2 to 4 hours per week on writing for the blog. I don’t think this is marketing time well spent for most lawyers. You could do much better building your referral network with this time. Thus my answer is “no” to the blog idea unless you are in a larger firm where several attorneys are dividing the writing duties or you have associates who are good at this type of writing work and have no other way to contribute to the marketing process or even better still some talented paralegals who could do the major blog writing ghosting for you that you add the finishing touches. You will need to buy some books on blogging for business purposes to learn more about what is required in a successful business blog which I am sure you can find on Amazon.com. Additionally, blogs have more issues from an ethical perspective so do check your state bar rules. Finally, you might want to check out blawg.org. No I did not misspell blog - I intended blawg that is a way of putting the word law inside blog to designate blogs that focus on lawyers and legal issues. This site is a search engine for blawgs and legal sites of all types. You could also check out blawgrepublic.com/ as well.
What do I need to be concerned about around websites/blogs with respect to bar rules and ethical considerations?
Yes indeed and it is all very confusing since it varies by state. One of the Internet’s authorities (and an attorney) Dennis Kennedy at DennisKennedy.com says the rules for law firm Internet marketing are “impossibly confusing”. Mainly you need to find out from your bar if the advertising rules apply to websites or blogs and if there are specific rules for websites or blogs. Finally, some states might even require very specific disclaimers on the site. Bottom line you need to check in your state. If you want to see a specific disclaimer for a blog site go to Dennis’s blog at DennisKennedy.com/blog/.
Where else can I read about implementing law firm Internet marketing?
One place to look to learn more about implementing law firm Internet marketing is at Google itself. Search engines do not tell us all of the factors or details (called their algorithm) they look at in determining page ranks on their search engine. This is proprietary information for them. Google does tell us in general what they are looking for in page ranking. If you
First, I want to let you know that I use a free tool called Wblogger to do all my posts. It has a build in spell check plus it will save a copy of all my posts on my local drive. If I just did my posting the normal way then I would have a lot of spelling errors and people might think that I only have a 3rd grade education like Jethro from the Beverly Hillbillies.A list is the single most important item in any business. You have to have a list of potential customers and you have to have a relationship with everybody on your list. Now there are a good number of ways to establish a list like you could give away a free report or a piece of software that you found. Another way, and a lot of marketers have told me hos successful this was for them, is to join a co-reg like Mark Hunter's "The 12 Days of Christmas". This is a promotion where Mark gets a bunch of marketers each to give away a product and then this is sent to people lists offering them 12 days of free gifts. In order to get the gifts the person needs to fill in a form wi
. Never, ever buy a software package that promises to submit you to hundreds or thousands of secondary search engines – this can lead to the kiss of death from a search engine that bans you for doing that. You are not doing this primarily for the traffic but for high quality links to your site that raises your page rank. You will want to write articles and submit those to high page rank article sites - again for the high quality links. Lastly, you will want to put out press releases at press release sites as well for the quality links. Never, ever buy links or get into reciprocal link plans since this also can be the kiss of death for your site from search engines. So there is more you can do to market your site that would cost some time and/or money. It all depends on how fast you want to build your law firm Internet marketing systems is my take. Overall you need to take a long-term view and build consistently, persistently over time and you will reap the reward. Once you have built your page rank you can cut back or stop all of your PPC ads. Think like a manager and entrepreneur here since a website is an investment that will produce a return on that investment if you do it well over time plus pay you again when you sell it like a house is sold at a profit.
You said something about …tell you that you also need a blog with your website. What is a blog and do I need a blog in law firm Internet marketing?
A blog is defined by wikipedia.com as:
A weblog, which is usually shortened to blog, is a website where regular entries are made (such as in a journal or diary) and presented in reverse chronological order. Blogs often offer commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries.
The ABA reports there are 70,000 new blogs posted online each day and that about 6% of lawyers have a blog. They do have advantages of course in law firm Internet marketing. They are cheap to build with little tech skills needed to write to a blog. They are even free or low fee to host. Free is available at blogger.com and a fee site is available at typepad.com for $5 to $15 per month. If you are going to have a blog you need to own the domain name, get a host and get blogging software. From a law firm Internet marketing perspective most blogs do not provide that much of a benefit in support of a website (the main support is having a link from your blog to your website – also you would not want a link from your blog to your website if the blog had a lower page rank than your website anyway) and they do not replace a website.
Additionally, if you are going to have a blog that has high page rank be prepared to submit something of quality to it at least 2 or 3 times per week. Yes, per week. Blogging experts say you should expect to spend 2 to 4 hours per week on writing for the blog. I don’t think this is marketing time well spent for most lawyers. You could do much better building your referral network with this time. Thus my answer is “no” to the blog idea unless you are in a larger firm where several attorneys are dividing the writing duties or you have associates who are good at this type of writing work and have no other way to contribute to the marketing process or even better still some talented paralegals who could do the major blog writing ghosting for you that you add the finishing touches. You will need to buy some books on blogging for business purposes to learn more about what is required in a successful business blog which I am sure you can find on Amazon.com. Additionally, blogs have more issues from an ethical perspective so do check your state bar rules. Finally, you might want to check out blawg.org. No I did not misspell blog - I intended blawg that is a way of putting the word law inside blog to designate blogs that focus on lawyers and legal issues. This site is a search engine for blawgs and legal sites of all types. You could also check out blawgrepublic.com/ as well.
What do I need to be concerned about around websites/blogs with respect to bar rules and ethical considerations?
Yes indeed and it is all very confusing since it varies by state. One of the Internet’s authorities (and an attorney) Dennis Kennedy at DennisKennedy.com says the rules for law firm Internet marketing are “impossibly confusing”. Mainly you need to find out from your bar if the advertising rules apply to websites or blogs and if there are specific rules for websites or blogs. Finally, some states might even require very specific disclaimers on the site. Bottom line you need to check in your state. If you want to see a specific disclaimer for a blog site go to Dennis’s blog at DennisKennedy.com/blog/.
Where else can I read about implementing law firm Internet marketing?
One place to look to learn more about implementing law firm Internet marketing is at Google itself. Search engines do not tell us all of the factors or details (called their algorithm) they look at in determining page ranks on their search engine. This is proprietary information for them. Google does tell us in general what they are looking for in page ranking. If yo
What do I mean you may be asking? What is niche-talking? Why is it important?First of all, think about your own product set or service set. Do you have a product that could be marketed to multiple end-user markets? If so then a Circle Sites Marketing approach is a necessary approach to achieve an edge over your competition.Niche marketing is all about talking or marketing to a specific niche to a specific set of individuals. The more you can define the niche the more you will be able to talk specifically to them. Once you know this then your message is much clearer, your offer is much clearer and your follow up communications will be much clearer.Now how can you apply a niche marketing approach to your Internet marketing? One sure way to do this is to set up specific websites to specifically focus your message. If you now have a general website then consider which niche subsets actually would be the most profitable to niche market to. You will be very glad you did this once you start seeing the results.A niche focused appro
You said something about …tell you that you also need a blog with your website. What is a blog and do I need a blog in law firm Internet marketing?
A blog is defined by wikipedia.com as:
A weblog, which is usually shortened to blog, is a website where regular entries are made (such as in a journal or diary) and presented in reverse chronological order. Blogs often offer commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries.
The ABA reports there are 70,000 new blogs posted online each day and that about 6% of lawyers have a blog. They do have advantages of course in law firm Internet marketing. They are cheap to build with little tech skills needed to write to a blog. They are even free or low fee to host. Free is available at blogger.com and a fee site is available at typepad.com for $5 to $15 per month. If you are going to have a blog you need to own the domain name, get a host and get blogging software. From a law firm Internet marketing perspective most blogs do not provide that much of a benefit in support of a website (the main support is having a link from your blog to your website – also you would not want a link from your blog to your website if the blog had a lower page rank than your website anyway) and they do not replace a website.
Additionally, if you are going to have a blog that has high page rank be prepared to submit something of quality to it at least 2 or 3 times per week. Yes, per week. Blogging experts say you should expect to spend 2 to 4 hours per week on writing for the blog. I don’t think this is marketing time well spent for most lawyers. You could do much better building your referral network with this time. Thus my answer is “no” to the blog idea unless you are in a larger firm where several attorneys are dividing the writing duties or you have associates who are good at this type of writing work and have no other way to contribute to the marketing process or even better still some talented paralegals who could do the major blog writing ghosting for you that you add the finishing touches. You will need to buy some books on blogging for business purposes to learn more about what is required in a successful business blog which I am sure you can find on Amazon.com. Additionally, blogs have more issues from an ethical perspective so do check your state bar rules. Finally, you might want to check out blawg.org. No I did not misspell blog - I intended blawg that is a way of putting the word law inside blog to designate blogs that focus on lawyers and legal issues. This site is a search engine for blawgs and legal sites of all types. You could also check out blawgrepublic.com/ as well.
What do I need to be concerned about around websites/blogs with respect to bar rules and ethical considerations?
Yes indeed and it is all very confusing since it varies by state. One of the Internet’s authorities (and an attorney) Dennis Kennedy at DennisKennedy.com says the rules for law firm Internet marketing are “impossibly confusing”. Mainly you need to find out from your bar if the advertising rules apply to websites or blogs and if there are specific rules for websites or blogs. Finally, some states might even require very specific disclaimers on the site. Bottom line you need to check in your state. If you want to see a specific disclaimer for a blog site go to Dennis’s blog at DennisKennedy.com/blog/.
Where else can I read about implementing law firm Internet marketing?
One place to look to learn more about implementing law firm Internet marketing is at Google itself. Search engines do not tell us all of the factors or details (called their algorithm) they look at in determining page ranks on their search engine. This is proprietary information for them. Google does tell us in general what they are looking for in page ranking. If yo
Scenario OneDuring a recent presentation, a business owner was given the following challenge. If 10 of his 100 employees were asked to name the top 3 organizational goals for the current year as they perceived them to be, would he receive the same 3 goals from everyone or would he receive 5, 10 or even 25 different goals? The business owner shook his head and thoughtfully responded, “No, I am sure that I would receive more than 3 goals.” He was then asked to consider what these misdirected actions from his employees were costing him in terms of missed opportunities.Scenario TwoAt another presentation, a business owner was asked if she set goals? She responded quite enthusiastically, “Of course, I set goals.” She was asked a follow-up question: “Can you state with 100% conviction that your employees know how to consistently achieve both their personal and professional goals?” After a few moments, she replied “No.” She was then asked how this lack of knowledge potentially affected her bottom line?Scenario ThreeA president of a com
Additionally, if you are going to have a blog that has high page rank be prepared to submit something of quality to it at least 2 or 3 times per week. Yes, per week. Blogging experts say you should expect to spend 2 to 4 hours per week on writing for the blog. I don’t think this is marketing time well spent for most lawyers. You could do much better building your referral network with this time. Thus my answer is “no” to the blog idea unless you are in a larger firm where several attorneys are dividing the writing duties or you have associates who are good at this type of writing work and have no other way to contribute to the marketing process or even better still some talented paralegals who could do the major blog writing ghosting for you that you add the finishing touches. You will need to buy some books on blogging for business purposes to learn more about what is required in a successful business blog which I am sure you can find on Amazon.com. Additionally, blogs have more issues from an ethical perspective so do check your state bar rules. Finally, you might want to check out blawg.org. No I did not misspell blog - I intended blawg that is a way of putting the word law inside blog to designate blogs that focus on lawyers and legal issues. This site is a search engine for blawgs and legal sites of all types. You could also check out blawgrepublic.com/ as well.
What do I need to be concerned about around websites/blogs with respect to bar rules and ethical considerations?
Yes indeed and it is all very confusing since it varies by state. One of the Internet’s authorities (and an attorney) Dennis Kennedy at DennisKennedy.com says the rules for law firm Internet marketing are “impossibly confusing”. Mainly you need to find out from your bar if the advertising rules apply to websites or blogs and if there are specific rules for websites or blogs. Finally, some states might even require very specific disclaimers on the site. Bottom line you need to check in your state. If you want to see a specific disclaimer for a blog site go to Dennis’s blog at DennisKennedy.com/blog/.
Where else can I read about implementing law firm Internet marketing?
One place to look to learn more about implementing law firm Internet marketing is at Google itself. Search engines do not tell us all of the factors or details (called their algorithm) they look at in determining page ranks on their search engine. This is proprietary information for them. Google does tell us in general what they are looking for in page ranking. If yo
It seems that everywhere you look these days people are searching for the next big make money online work at home opportunity. There are currently many thousands of people all making a healthy living on the internet, yet for every one person who has been a success online, there are countless others who have given up at the first hurdle.So what exactly is a good make money online work at home opportunity? Contrary to what most people looking to make money online first think, you don’t need to reinvent the wheel to make money. The best make money online work at home opportunity is one where you follow in the footsteps of someone who has gone before you. By watching and learning what others have done you are able to make money online fast, by avoiding the expensive and time consuming trial and error that others go through.If you want to come up with your own system for making money online, then unless you’re extremely lucky or talented, you will have numerous flops before you hit hold. By copying the successful methods of other peop
What do I need to be concerned about around websites/blogs with respect to bar rules and ethical considerations?
Yes indeed and it is all very confusing since it varies by state. One of the Internet’s authorities (and an attorney) Dennis Kennedy at DennisKennedy.com says the rules for law firm Internet marketing are “impossibly confusing”. Mainly you need to find out from your bar if the advertising rules apply to websites or blogs and if there are specific rules for websites or blogs. Finally, some states might even require very specific disclaimers on the site. Bottom line you need to check in your state. If you want to see a specific disclaimer for a blog site go to Dennis’s blog at DennisKennedy.com/blog/.
Where else can I read about implementing law firm Internet marketing?
One place to look to learn more about implementing law firm Internet marketing is at Google itself. Search engines do not tell us all of the factors or details (called their algorithm) they look at in determining page ranks on their search engine. This is proprietary information for them. Google does tell us in general what they are looking for in page ranking. If you read what they say at: http://www.google.com/support/webmasters you will see what I have been talking about is indeed what Google is looking for and if you do what Google wants you will be right with all of the others almost certainly with your law firm Internet marketing.
OK, we have made it to the end of our executive briefing. If you follow what you find here your law firm Internet marketing will get you new clients at a reasonable cost. Who could want more than that? If you want to know more I found the following books to be of value for “newbies” to the law firm Internet marketing game:
The Ultimate Guide to Electronic Marketing for Small Business by Tom Antion
Call To Action by Bryan Eisenberg and Jeffrey Eisenberg
Pay Per Click Search Engine Marketing For Dummies by Peter Kent
Blogging for Business: Everything You Need to Know and Why You Should Care by Shel Holtz and Ted Demopoulos
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