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    The Essentials Of Business Communication
    If you’re one of those individuals who occasionally ponders the mysteries of the universe, you may have wondered why we have two ears instead of just one. The answer depends on who you ask, as it does with many things.According to scientists who specialize in such matters, sound usually reaches one ear a fraction of a second faster than it reaches the other ear. By calculating the difference in receiving times between ears, the brain can pinpoint a sound source within two or three degrees.The ability to listen is just one of the tools of communication. The ability to speak so that others really hear and understand you is another, and in business, the degree to which you can get people to listen can be the degree to which you get the greatest payoff. Sometimes the cards are stacked against you, but you can im
    ading their ad as they wait for whatever it is they are waiting for. Place the ads on the table. Ask permission if you wish or just place them if you don't want to ask. If not asking there is a better chance it will be thrown away.

    For a better response, place your ad in a targeted place. For instance, say you are marketing a business opportunity, place a post-it-note on the inside of a business opportunity magazine or inside the Wall Street Journal or open a paper machine when you purchase a paper and place one of your ads in each newspaper. If you market a weight loss product you may want to leave your ad in the candy section or in the ice cream freezer at your favorite supermarket. This makes sense. People often think of dieting when they are gorging on sweet stuff. Place your ads in elevators, in the dollar bill slot in coke machines, attached to the handle of the gas pump. The possibilities are endless. Just use your imagination.

    Monthly Bill Inserts:

    Every month when you get a bill they have placed advertising inserts. They do it to you so you may as well play their gam

    Listening to the Most Important People
    We all hate listening to people, especially when they are right and we are wrong. For those of you who have kids of any age, you will know what a challenge it is trying to get the message across to them.My 17 month old son is at an age where he understands the word NO!, but chooses not to act upon it. This can create an understandable amount of frustration, and eventually it ends in tears!In business we need to do more to listen, specifically to our clients, and customers. When we choose to ignore our customers, they will leave and go elsewhere, while we sit at our desks waiting for the phone to ring.But listening to our cusomters is easier said than done, or is it?We need to automate the process. None of us can afford to spend hours on the phone listening to clients moan, or walking around the
    It is a method we like to call "Littering your way to wealth."

    This system flat out works! I once made a commission of over $300.00 for simply leaving a business card size ad in an elevator.

    Picture this. You are at a place of business, sitting on the throne (toilet) taking care of business, (captive audience) as your eyes gaze at the door in front of you (yeah, like what else is there to do.)

    You fasten your eyes on a brightly colored piece of paper attached to the back of the door with the following words: (Picture of dollar signs or money graphic generated on your computer)

    Dirty Little Secrets Earn Your Church Group $75.00 each hour as you clean up in your own Windshield Washing Business. Free instant info by sending a blank email to: myname@mysite.com

    Your information will be on its way immediately.

    You have just experienced Litter Your Way To Wealth. You simply leave low and no cost promotional material on whatever you promote, wherever you go. (More later on places to litter.)

    TYPES OF LITTER

    Business Card.

    Typeset on your computer an ad similar to the above ad. Copy and paste it several times on your favorite word processor (I use Microsoft Word). You can get 16 business card size ads on an 8 ½ X 11 sheet of paper. I recommend using goldenrod or some other brightly colored paper, as this is easier for people to see.

    Padded Material:

    This is sheets of paper with a cardboard backing. You can use business card size, postcard size and even full page on the cardboard or as commercial printers call it, chipboard. Your printer can do this for you. Have him/her place 25 or 50 of your ads on the chipboard and pad it using padding glue. It isn't expensive. If you have an Office Depot or Max near you, they can do this also.

    Post It Notes:

    Rubber stamp your ad to it and stick them everywhere. Cereal boxes at the store, or in magazines that pertain to your specialty.

    Money Note:

    Take a Million Dollar Bill and place your ad on the back and fold it in half, then place it under items where only a corner is showing. People will scurry to get your ad. Bring the Million Dollar Bill to a printer and have them duplicate it in green ink on front with your ad on the back. If you have trouble locating a million-dollar bill, go to google pictures.

    Full Page Flyers with tear away tab:

    With your phone number, web or email address or email autoresponder attached. The main page has your ad and any graphics you wish and the lower portion has tear away tabs attached so someone can tear off your contact info and call or respond later for your information. Always tear one tab away before placing on bulletin board, because no one wants to be first to tear away that first tab. Remove all hesitation for your new customer. (this gives your approximately 12 ads for the price of 1)

    Flyers with Attention Grabbing Headlines:

    WARNING! ALERT! IMPORTANT NOTICE! Important Information Concerning Your Future! Make it BIG & BOLD. After the headline enter your ad info and tear away tabs or just use the whole page.

    PLACES TO LITTER

    Notice: It is illegal, so I am told, to place your litter at VA Hospitals or Other Federal Buildings. (I found out the hard way. I got a nasty gram on my voicemail). So if you place litter here, please do at your own risk.

    One of the best places I have found is the back of bathroom doors. (they aren't going anywhere fast, so you might as well capitalize on this unfortunate situation.) Tape one of your 25 padded ads with double stick tape and tape it to the back of the door (be careful of painted surfaces as paint will peel,) where it will be seen. The neat thing about placing it here is when the cleaning man/lady cleans the can, he/she won't see the ad, thus making it less likely that he/she will throw it away. Your ad will be seen by many people this way.

    If you go to a bus terminal or rest area along the Interstate you will be able to place many ads and is also a good way to have your program spread to people not from your area. Other good areas are auto repair places and doctors offices. Or any place where people have to wait, because they have a better chance of reading their ad as they wait for whatever it is they are waiting for. Place the ads on the table. Ask permission if you wish or just place them if you don't want to ask. If not asking there is a better chance it will be thrown away.

    For a better response, place your ad in a targeted place. For instance, say you are marketing a business opportunity, place a post-it-note on the inside of a business opportunity magazine or inside the Wall Street Journal or open a paper machine when you purchase a paper and place one of your ads in each newspaper. If you market a weight loss product you may want to leave your ad in the candy section or in the ice cream freezer at your favorite supermarket. This makes sense. People often think of dieting when they are gorging on sweet stuff. Place your ads in elevators, in the dollar bill slot in coke machines, attached to the handle of the gas pump. The possibilities are endless. Just use your imagination.

    Monthly Bill Inserts:

    Every month when you get a bill they have placed advertising inserts. They do it to you so you may as well play their game

    Thinking Beyond Cleaning Office Buildings
    If your business is like many other traditional cleaning companies, you started by cleaning an office, apartment building, retail store or other commercial building. Adding additional clients may have included more office buildings, medical clinics and perhaps even expanding into manufacturing facilities. But have you stopped to think about expanding into residential cleaning? Perhaps some of the people who work in your buildings have asked if you also clean houses. This is an opportunity to break into the residential market.Even if your cleaning business is doing fine with your commercial accounts, expanding into residential cleaning is one more way to increase your profit margin. You probably have all the supplies and equipment that you need to cross over from commercial to residential accounts. And as with comme
    g>

    Typeset on your computer an ad similar to the above ad. Copy and paste it several times on your favorite word processor (I use Microsoft Word). You can get 16 business card size ads on an 8 ½ X 11 sheet of paper. I recommend using goldenrod or some other brightly colored paper, as this is easier for people to see.

    Padded Material:

    This is sheets of paper with a cardboard backing. You can use business card size, postcard size and even full page on the cardboard or as commercial printers call it, chipboard. Your printer can do this for you. Have him/her place 25 or 50 of your ads on the chipboard and pad it using padding glue. It isn't expensive. If you have an Office Depot or Max near you, they can do this also.

    Post It Notes:

    Rubber stamp your ad to it and stick them everywhere. Cereal boxes at the store, or in magazines that pertain to your specialty.

    Money Note:

    Take a Million Dollar Bill and place your ad on the back and fold it in half, then place it under items where only a corner is showing. People will scurry to get your ad. Bring the Million Dollar Bill to a printer and have them duplicate it in green ink on front with your ad on the back. If you have trouble locating a million-dollar bill, go to google pictures.

    Full Page Flyers with tear away tab:

    With your phone number, web or email address or email autoresponder attached. The main page has your ad and any graphics you wish and the lower portion has tear away tabs attached so someone can tear off your contact info and call or respond later for your information. Always tear one tab away before placing on bulletin board, because no one wants to be first to tear away that first tab. Remove all hesitation for your new customer. (this gives your approximately 12 ads for the price of 1)

    Flyers with Attention Grabbing Headlines:

    WARNING! ALERT! IMPORTANT NOTICE! Important Information Concerning Your Future! Make it BIG & BOLD. After the headline enter your ad info and tear away tabs or just use the whole page.

    PLACES TO LITTER

    Notice: It is illegal, so I am told, to place your litter at VA Hospitals or Other Federal Buildings. (I found out the hard way. I got a nasty gram on my voicemail). So if you place litter here, please do at your own risk.

    One of the best places I have found is the back of bathroom doors. (they aren't going anywhere fast, so you might as well capitalize on this unfortunate situation.) Tape one of your 25 padded ads with double stick tape and tape it to the back of the door (be careful of painted surfaces as paint will peel,) where it will be seen. The neat thing about placing it here is when the cleaning man/lady cleans the can, he/she won't see the ad, thus making it less likely that he/she will throw it away. Your ad will be seen by many people this way.

    If you go to a bus terminal or rest area along the Interstate you will be able to place many ads and is also a good way to have your program spread to people not from your area. Other good areas are auto repair places and doctors offices. Or any place where people have to wait, because they have a better chance of reading their ad as they wait for whatever it is they are waiting for. Place the ads on the table. Ask permission if you wish or just place them if you don't want to ask. If not asking there is a better chance it will be thrown away.

    For a better response, place your ad in a targeted place. For instance, say you are marketing a business opportunity, place a post-it-note on the inside of a business opportunity magazine or inside the Wall Street Journal or open a paper machine when you purchase a paper and place one of your ads in each newspaper. If you market a weight loss product you may want to leave your ad in the candy section or in the ice cream freezer at your favorite supermarket. This makes sense. People often think of dieting when they are gorging on sweet stuff. Place your ads in elevators, in the dollar bill slot in coke machines, attached to the handle of the gas pump. The possibilities are endless. Just use your imagination.

    Monthly Bill Inserts:

    Every month when you get a bill they have placed advertising inserts. They do it to you so you may as well play their gam

    Re-Designing an Online Think Tank Forum or Blog
    As an operator of several popular online forums, it has occurred to me that the way in which you set up the online forum will determine the number of posting bots that come in to post Spam Advertisements or Splogs. Splogging unfortunately is becoming very popular these days and it is indeed destroying human communication for those who use Forums and Blogs.Due to this fact we have been considering re-designing our Online Think Tank website, we had to turn it off because there were just too much traffic and sploggers, hackers spammers and believe it or not spies from other hostile nations military soaking up our concepts. Oh great, yes, that is what we thought too.Perhaps adding a standard Blog to the front of the list of forums would indeed serve our think tank chapters with the Thought of the Day or Week and
    ere only a corner is showing. People will scurry to get your ad. Bring the Million Dollar Bill to a printer and have them duplicate it in green ink on front with your ad on the back. If you have trouble locating a million-dollar bill, go to google pictures.

    Full Page Flyers with tear away tab:

    With your phone number, web or email address or email autoresponder attached. The main page has your ad and any graphics you wish and the lower portion has tear away tabs attached so someone can tear off your contact info and call or respond later for your information. Always tear one tab away before placing on bulletin board, because no one wants to be first to tear away that first tab. Remove all hesitation for your new customer. (this gives your approximately 12 ads for the price of 1)

    Flyers with Attention Grabbing Headlines:

    WARNING! ALERT! IMPORTANT NOTICE! Important Information Concerning Your Future! Make it BIG & BOLD. After the headline enter your ad info and tear away tabs or just use the whole page.

    PLACES TO LITTER

    Notice: It is illegal, so I am told, to place your litter at VA Hospitals or Other Federal Buildings. (I found out the hard way. I got a nasty gram on my voicemail). So if you place litter here, please do at your own risk.

    One of the best places I have found is the back of bathroom doors. (they aren't going anywhere fast, so you might as well capitalize on this unfortunate situation.) Tape one of your 25 padded ads with double stick tape and tape it to the back of the door (be careful of painted surfaces as paint will peel,) where it will be seen. The neat thing about placing it here is when the cleaning man/lady cleans the can, he/she won't see the ad, thus making it less likely that he/she will throw it away. Your ad will be seen by many people this way.

    If you go to a bus terminal or rest area along the Interstate you will be able to place many ads and is also a good way to have your program spread to people not from your area. Other good areas are auto repair places and doctors offices. Or any place where people have to wait, because they have a better chance of reading their ad as they wait for whatever it is they are waiting for. Place the ads on the table. Ask permission if you wish or just place them if you don't want to ask. If not asking there is a better chance it will be thrown away.

    For a better response, place your ad in a targeted place. For instance, say you are marketing a business opportunity, place a post-it-note on the inside of a business opportunity magazine or inside the Wall Street Journal or open a paper machine when you purchase a paper and place one of your ads in each newspaper. If you market a weight loss product you may want to leave your ad in the candy section or in the ice cream freezer at your favorite supermarket. This makes sense. People often think of dieting when they are gorging on sweet stuff. Place your ads in elevators, in the dollar bill slot in coke machines, attached to the handle of the gas pump. The possibilities are endless. Just use your imagination.

    Monthly Bill Inserts:

    Every month when you get a bill they have placed advertising inserts. They do it to you so you may as well play their gam

    Free Publicity is Yours with Newsworthy Information
    Many entrepreneurs suffer from inability to grasp the importance of publicity. If you aren’t letting people know about your accomplishments, especially the media, you’re making a big mistake. The good news is, you can change the way you approach publicity and it can actually be fun. To increase your business success, you want to be in the public eye.Publicity comes in many forms and it has been said that free publicity is the most valuable. Free publicity is valuable because it is often more convincing than advertising. People believe a news story more readily than they believe an advertisement. The perception is that you must be doing something right if your products or services are featured in the news.Free publicity is generated by newsworthy business activities your business is associated with, the type
    LITTER

    Notice: It is illegal, so I am told, to place your litter at VA Hospitals or Other Federal Buildings. (I found out the hard way. I got a nasty gram on my voicemail). So if you place litter here, please do at your own risk.

    One of the best places I have found is the back of bathroom doors. (they aren't going anywhere fast, so you might as well capitalize on this unfortunate situation.) Tape one of your 25 padded ads with double stick tape and tape it to the back of the door (be careful of painted surfaces as paint will peel,) where it will be seen. The neat thing about placing it here is when the cleaning man/lady cleans the can, he/she won't see the ad, thus making it less likely that he/she will throw it away. Your ad will be seen by many people this way.

    If you go to a bus terminal or rest area along the Interstate you will be able to place many ads and is also a good way to have your program spread to people not from your area. Other good areas are auto repair places and doctors offices. Or any place where people have to wait, because they have a better chance of reading their ad as they wait for whatever it is they are waiting for. Place the ads on the table. Ask permission if you wish or just place them if you don't want to ask. If not asking there is a better chance it will be thrown away.

    For a better response, place your ad in a targeted place. For instance, say you are marketing a business opportunity, place a post-it-note on the inside of a business opportunity magazine or inside the Wall Street Journal or open a paper machine when you purchase a paper and place one of your ads in each newspaper. If you market a weight loss product you may want to leave your ad in the candy section or in the ice cream freezer at your favorite supermarket. This makes sense. People often think of dieting when they are gorging on sweet stuff. Place your ads in elevators, in the dollar bill slot in coke machines, attached to the handle of the gas pump. The possibilities are endless. Just use your imagination.

    Monthly Bill Inserts:

    Every month when you get a bill they have placed advertising inserts. They do it to you so you may as well play their gam

    Failing To Plan Is Planning To Fail!
    Ok most of us have heard this statement, possibly even have it on a poster on the wall or even used it within internal training sessions to your staff. But I find this one of the most ignored business statements there is. You would be surprised how many businesses start without a business plan written down in an organised form, covering all of the business issues. The truth is, had many of these businesses took the time to do this; chances are many may never have been started in the first place. Take for example marketing. A business owner might in his head know what he wants to sell and how much he is going to sell if for, but never once considers it would take money to promote or market his services or product.A structured business plan would have shown this. Take banking charges, seasonality or products, Christm
    ading their ad as they wait for whatever it is they are waiting for. Place the ads on the table. Ask permission if you wish or just place them if you don't want to ask. If not asking there is a better chance it will be thrown away.

    For a better response, place your ad in a targeted place. For instance, say you are marketing a business opportunity, place a post-it-note on the inside of a business opportunity magazine or inside the Wall Street Journal or open a paper machine when you purchase a paper and place one of your ads in each newspaper. If you market a weight loss product you may want to leave your ad in the candy section or in the ice cream freezer at your favorite supermarket. This makes sense. People often think of dieting when they are gorging on sweet stuff. Place your ads in elevators, in the dollar bill slot in coke machines, attached to the handle of the gas pump. The possibilities are endless. Just use your imagination.

    Monthly Bill Inserts:

    Every month when you get a bill they have placed advertising inserts. They do it to you so you may as well play their game. When you send in your check to pay your bill, simply send along your ad. You are paying the postage anyway, so you may as well take advantage of it.

    In your ad you will want to leave contact information. Use an autoresponder. An autoresponder is just like a fax on demand. You enter an email address and instantly your prospect will have your sales information in his/her email box ready to be read and send you tons of cash.

    If you were going to use a phone number, I would recommend a voice mail through your Phone Company or local company that you can find in the yellow pages. Record the following message on your voicemail. "Thank you for calling. This exciting information will be rushed to you by first class mail. Just leave your name, address, phone number and the extension on the ad, if any, and we will rush your information to you. Thank you.

    I hope you really enjoyed "6 Free & Low Cost Ways To Energize Your Internet Marketing Efforts" and found it useful. It is a very low cost way to get the word out about your program. Good luck as you litter your way to wealth.

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