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Casual Articles - Sales Letter Writing - The Final Push
Carla has run her start-up company single-handed for three years and she is doing well. In coaching her, we have started to work on her time management only to realise that she has worked every weekend for two years, has not taken a holiday for 18 months, and now finds it hard to dedicate time in the evening to her family or friends. She felt the best option was to recruit her first employee<
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to change your life?"
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to really change your life?"
"Take 'XYZ' program for a test drive now"
"I challenge you to t
OK, you are new. Everyone started sometime. To begin with you need to do two things: find a niche market and develop a list. I bet you have heard, read and seen that a few times. One item you will need to start on your road to success is an autoresponder (AR).There are dozens available in the marketplace. Some free, some expensive. Some for a one time fee, some for a monthly fee. Some companies
Will He or Won't He Buy?
By now you have acknowledged and agitated the problem your prospect is facing, you have introduced your solution to him and, boy what a glorious solution you have for his problems...
You have stressed the benefits of your solution and shown your collection of testimonials to back up all your claims about your product's effectiveness. Your prospect has read your iron-clad guarantee and feels secure that were he to buy from you he would have no risk whatsoever.
Your client has no doubts as to how miserable his life will be if he doesn't find a solution to the problems he is facing.
In fact you've built up an intense desire in your prospect for your product or your solution to his woes... But this is still not the time to let up - the marriage hasn't been consummated yet - he still hasn't hit your order button!
You still have to persuade him to hit that 'buy' button and enter his credit card details into your online order form.
You can't give him the slightest chance to hesitate, you have to show him a stunning sub-headline that pushes him over the edge and makes him hit that buy button with a frenzy that will leave him breathless.
This follow-up sub-headline must impel him into immediate action, whatever you say must be strong enough to remove all the last vestiges of doubt from his mind.
He's near boiling point after reading your powerful sales copy so the final push could be:
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to change your life?"
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to really change your life?"
"Take 'XYZ' program for a test drive now"
"I challenge you to tr
The growth in use of teleseminars is astonishing but how do you ensure that yours will be a success? This article is the result of 13 years experience in running teleconferencing services.1 - Practice Everything You have one chance to get it right so do everything possible to ensure that your teleseminar goes smoothly. Practice everything you can in your control and prepare for the things y
You have stressed the benefits of your solution and shown your collection of testimonials to back up all your claims about your product's effectiveness. Your prospect has read your iron-clad guarantee and feels secure that were he to buy from you he would have no risk whatsoever.
Your client has no doubts as to how miserable his life will be if he doesn't find a solution to the problems he is facing.
In fact you've built up an intense desire in your prospect for your product or your solution to his woes... But this is still not the time to let up - the marriage hasn't been consummated yet - he still hasn't hit your order button!
You still have to persuade him to hit that 'buy' button and enter his credit card details into your online order form.
You can't give him the slightest chance to hesitate, you have to show him a stunning sub-headline that pushes him over the edge and makes him hit that buy button with a frenzy that will leave him breathless.
This follow-up sub-headline must impel him into immediate action, whatever you say must be strong enough to remove all the last vestiges of doubt from his mind.
He's near boiling point after reading your powerful sales copy so the final push could be:
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to change your life?"
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to really change your life?"
"Take 'XYZ' program for a test drive now"
"I challenge you to t
Are you in a job now where you feel stuck? One that you hate? Do find that you are putting in all your time just to bring home a paycheck? If you answered yes to one or more of these questions, there are things you can do to make positive changes and the most powerful change you can make is deciding to become an entrepreneur.In surveys conducted at some of the major universities in the United St
In fact you've built up an intense desire in your prospect for your product or your solution to his woes... But this is still not the time to let up - the marriage hasn't been consummated yet - he still hasn't hit your order button!
You still have to persuade him to hit that 'buy' button and enter his credit card details into your online order form.
You can't give him the slightest chance to hesitate, you have to show him a stunning sub-headline that pushes him over the edge and makes him hit that buy button with a frenzy that will leave him breathless.
This follow-up sub-headline must impel him into immediate action, whatever you say must be strong enough to remove all the last vestiges of doubt from his mind.
He's near boiling point after reading your powerful sales copy so the final push could be:
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to change your life?"
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to really change your life?"
"Take 'XYZ' program for a test drive now"
"I challenge you to t
This question is all I hear when someone realizes the power of blogging.In an attempt to give real information to users and not the run around I have decided to post this article. When approached with the question of how to create a blog because everyone else is doing it so I do too. I have to say this is not an easy answer. Even though there are tons of sources to start a blog that does not mak
This follow-up sub-headline must impel him into immediate action, whatever you say must be strong enough to remove all the last vestiges of doubt from his mind.
He's near boiling point after reading your powerful sales copy so the final push could be:
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to change your life?"
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to really change your life?"
"Take 'XYZ' program for a test drive now"
"I challenge you to t
Not long ago I attended a call with some of the top journalists working today. And I learned that not only do 79% of these editors find their sources and their story ideas from blogs -- a healthy number start their day by reading their favorites. An editor from Wired said he actually spends TWO HOURS PER DAY reading blogs.Wow!So that means, platform builders, we need blogs that are media
"Stop losing money immediately, invest in your copy now"
"Why wait until tomorrow to change your life?"
"It is time to get a better life, isn't it?"
"If you aren't man enough to take on a challenge - Don't Order Now!"
"Are you ready to really change your life?"
"Take 'XYZ' program for a test drive now"
"I challenge you to try 'ABC' out for 30 days, risk-free"
You can also remind your prospect about your risk-free guarantee policy:
"Don't forget that when you invest in 'XYZ' I shoulder all the risk... You have a full 90 days to profit from this investment..."
You can also use the fear of loss to help push your prospect over the edge. Show him exactly what he stands to lose if he doesn't invest in your solution now.
If necessary remind him why he has read your sales letter so far, restate and reagitate the problems he is facing, remind him of your solution and urge him to act now otherwise his life will continue to be miserable.
Don't forget to add a couple of PS's after your signature.
Many people will scroll to the bottom of your sales letter and read these first, they should contain the major benfits and/or the fear of loss as mentioned above.
As a final thought why not remind your prospect that all the smart people have already invested in your product or solution and ask him if he really wants to be isolated in society.
The need to fit in is a big psychological tool that you can use to great effect in your sales letter.
Copyright 2006 Stuart Elliott
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