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Innovation and Culture: Necessity isn't the Mother of Invention - Culture is! ptive subject lines. In other words, the subject must relate to the actual message contents. Email recipients must be provided a method to opt-out of any future email. The opt-out requests must be complied within 10 days. The final large contingent that is stipulated by the CAN-SPAM act is that commercial emails must be identified as advertisements and must include the senders valid postal address.Necessity once was thought to be the mother of invention. Why? Because it makes us want to innovate – or actually, need to innovate. However, most of us are already motivated. As workers in the Age of Ideas, we love to innovate, right? What we need is an environment where innovation comes naturally, where there are no unnatural blocks to our urge to create.Organizationally speaking, our environment is the organization’s culture - an all-pervasive force that shapes our individual expectations, actions, interpretations and responses to events. There are certain mandates in the culture that ma Question - What is a sticky website and how do I make my website 'sticky'? Answer - A sticky website refers to a website that attracts and retains customers. The best way to create a w The Power of a Brochure Question - If I need to target a specific region, is it helpful to have a domain from that country?Why use a professional brochure?If you want to do business with anyone, you have to look the part. You would not likely show up to an initial meeting in a boardroom with torn jeans and a muscle shirt. On the contrary, you would likely dress up for the occasion and wear dress slacks and a business like shirt or blouse.The same needs to be true for a business brochure. Besides the business card, the business brochure is your first step forward. The brochure tells the potential customer not only about your company through the content but also how you regard yourself in terms of professi Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in regional search engines. If you are attempting to target a specific country, you could very well benefit from purchasing a domain with that countries extension and hosting the website on a server that is located in that country. The larger country specific search engines, generally rank local domains higher in the search results. Question - What is the difference between Google's aging delay and the so called sandbox? Answer - Great questions. The aging delay is often labeled and assumed to be the same as Google's famous sandbox (that may or may not exist). The Google aging delay is not a penalty, it is merely a filter. Google does not feel new websites are necessarily "trustworthy" so while they acknowledge that the new websites exist they don't generally include them in their search index results. They continue to monitor the new websites over time, paying particular attention to who and how many websites are linking to the new site. Gradually, as the site matures and gains a reasonable amount of links over time, Google will include the site as part of its search results. The sandbox refers to websites that are usually removed from the search index results. The removal is typically a penalty for what Google views as poor behavior as it relates to search engine optimization, spam, or web content. Question - What does the Can-Spam Act actually mean? Answer - CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act. The CAN-SPAM Act of 2003, came into effect in the United States as law on January 1, 2004. It establishes requirements for those who send commercial email,and spells out penalties for individuals and companies that choose to violate the law. The primary purpose of the act is to restrict the advertising or promoting of a commercial product or service (including content or a website) by defining guidelines. Besides spelling out the penalties, the CAN-SPAM Act prohibits false or misleading header information. This means that you cannot "spoof" the 'to', 'from' or routing information, the sender must be accurately reflected. The CAN-SPAM act also prohibits deceptive subject lines. In other words, the subject must relate to the actual message contents. Email recipients must be provided a method to opt-out of any future email. The opt-out requests must be complied within 10 days. The final large contingent that is stipulated by the CAN-SPAM act is that commercial emails must be identified as advertisements and must include the senders valid postal address. Question - What is a sticky website and how do I make my website 'sticky'? Answer - A sticky website refers to a website that attracts and retains customers. The best way to create a we Business Ethics Etiquette - Is Corporate Social Responsibility An Oxymoron? e's aging delay and the so called sandbox?One of the biggest business myths is that business ethics is an oxymoron. There are some that would say that business is a big competition, a competition where business people are competing for a limited prize – success, money, power – and thrive achieve it by any means possible, including advancing your own personal interest at the expense of others.Do you agree? Is there no room for etiquette in business? Is corporate social responsibility an oxymoron?Take the following two anecdotal examples: Kenneth Lay’s and Jeffrey Skilling’s personal greed brought an end to Enron an Answer - Great questions. The aging delay is often labeled and assumed to be the same as Google's famous sandbox (that may or may not exist). The Google aging delay is not a penalty, it is merely a filter. Google does not feel new websites are necessarily "trustworthy" so while they acknowledge that the new websites exist they don't generally include them in their search index results. They continue to monitor the new websites over time, paying particular attention to who and how many websites are linking to the new site. Gradually, as the site matures and gains a reasonable amount of links over time, Google will include the site as part of its search results. The sandbox refers to websites that are usually removed from the search index results. The removal is typically a penalty for what Google views as poor behavior as it relates to search engine optimization, spam, or web content. Question - What does the Can-Spam Act actually mean? Answer - CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act. The CAN-SPAM Act of 2003, came into effect in the United States as law on January 1, 2004. It establishes requirements for those who send commercial email,and spells out penalties for individuals and companies that choose to violate the law. The primary purpose of the act is to restrict the advertising or promoting of a commercial product or service (including content or a website) by defining guidelines. Besides spelling out the penalties, the CAN-SPAM Act prohibits false or misleading header information. This means that you cannot "spoof" the 'to', 'from' or routing information, the sender must be accurately reflected. The CAN-SPAM act also prohibits deceptive subject lines. In other words, the subject must relate to the actual message contents. Email recipients must be provided a method to opt-out of any future email. The opt-out requests must be complied within 10 days. The final large contingent that is stipulated by the CAN-SPAM act is that commercial emails must be identified as advertisements and must include the senders valid postal address. Question - What is a sticky website and how do I make my website 'sticky'? Answer - A sticky website refers to a website that attracts and retains customers. The best way to create a w Online Think Tank Schematics and Internet Systems Considered matures and gains a reasonable amount of links over time, Google will include the site as part of its search results. The sandbox refers to websites that are usually removed from the search index results. The removal is typically a penalty for what Google views as poor behavior as it relates to search engine optimization, spam, or web content.Most think tanks these days have quite an online presence, as well they should. Nearly all the major think tanks now collaborate online with their members, researchers and folks all around the world. It takes a lot of preparation, planning and cooperation to bring it all together, as well as a little trail and error too. Online Think Tank IT Systems and schematics for intranets and their Internet System must be carefully considered.Recently this topic came up in our online think tank, as someone came up with a plan and another member asked; mean while do you have schematic of how this syste Question - What does the Can-Spam Act actually mean? Answer - CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act. The CAN-SPAM Act of 2003, came into effect in the United States as law on January 1, 2004. It establishes requirements for those who send commercial email,and spells out penalties for individuals and companies that choose to violate the law. The primary purpose of the act is to restrict the advertising or promoting of a commercial product or service (including content or a website) by defining guidelines. Besides spelling out the penalties, the CAN-SPAM Act prohibits false or misleading header information. This means that you cannot "spoof" the 'to', 'from' or routing information, the sender must be accurately reflected. The CAN-SPAM act also prohibits deceptive subject lines. In other words, the subject must relate to the actual message contents. Email recipients must be provided a method to opt-out of any future email. The opt-out requests must be complied within 10 days. The final large contingent that is stipulated by the CAN-SPAM act is that commercial emails must be identified as advertisements and must include the senders valid postal address. Question - What is a sticky website and how do I make my website 'sticky'? Answer - A sticky website refers to a website that attracts and retains customers. The best way to create a w Where Should I Network? ary 1, 2004. It establishes requirements for those who send commercial email,and spells out penalties for individuals and companies that choose to violate the law. The primary purpose of the act is to restrict the advertising or promoting of a commercial product or service (including content or a website) by defining guidelines.Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.What's the best route for you? It depends. Make sure that the groups you attend include your target market or the type of businesses that you can build a strategic alliance with. I recommend a mix of face-to-face and online networking.Most groups allow you to attend one or two meetings bef Besides spelling out the penalties, the CAN-SPAM Act prohibits false or misleading header information. This means that you cannot "spoof" the 'to', 'from' or routing information, the sender must be accurately reflected. The CAN-SPAM act also prohibits deceptive subject lines. In other words, the subject must relate to the actual message contents. Email recipients must be provided a method to opt-out of any future email. The opt-out requests must be complied within 10 days. The final large contingent that is stipulated by the CAN-SPAM act is that commercial emails must be identified as advertisements and must include the senders valid postal address. Question - What is a sticky website and how do I make my website 'sticky'? Answer - A sticky website refers to a website that attracts and retains customers. The best way to create a w Marketing Mindset of a Master ptive subject lines. In other words, the subject must relate to the actual message contents. Email recipients must be provided a method to opt-out of any future email. The opt-out requests must be complied within 10 days. The final large contingent that is stipulated by the CAN-SPAM act is that commercial emails must be identified as advertisements and must include the senders valid postal address.A professional online marketer never knows quit. Its what separates the novice online marketer from the master. A master online marketer is constantly promoting him/herself and constantly working on introducing new people to his/her product or service. There is no quit in this mentality, and these individuals keep working, through thick and thin torwards their goals.A master marketer constantly researches, and learns the new tricks and tools of the trade. They don’t cower from new ideas or methods . They are constantly on the cutting edge, looking for that advantage that they can use Question - What is a sticky website and how do I make my website 'sticky'? Answer - A sticky website refers to a website that attracts and retains customers. The best way to create a website that will be continually visited and returned to is by producing and creating new content. Give your website's visitors a reason to come back. Another component to stickiness is a good communication channel. This might mean providing the content via RSS, so visitors are immediately aware of any new information available. It might also mean an opt-in newsletter that is sent on a regularly scheduled basis. Question - What is the Long Tail, and how do I get one? Answer - The Long Tail pertains to a relatively simple concept, that capturing all of the the small volume, and will result in a collectively large volume. With regards to the keyword long tail, the idea is that there are only a few words or phrases that receive a large number of searchers, but there are a huge number of obscure phrases or keywords that receive a small number of searches each month. By capturing top ranking for all of the less popular terms you could in effect receive more traffic than you would if you had top ranking for the popular terms. Capturing the keyword long tail, is very difficult. It requires massive amounts of unique content. Webmasters have generally found the easiest way to generate unique copy is through user-generated content (ie. forums, blog comments, or user reviews). Question - What is deep linking? And How do I deep link my website? Answer - Deep linking refers to links to all levels of a particular website. A website that has an extensive network of quality deep links, shows true value. By having incoming links to multiple webpages at all directory levels, the website is perceived as content rich by search engines. A website that only receives incoming links to the "front page" will not fair as well in search engines because the assumption is that it is not a content rich website.
HTTP = HTML link (for blogs, profiles,phorums):
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