Do Salesmen Have Sociopath Tendencies?
The definition of a sales person is simply someone who sells something for a living. Yet in reality, I suppose we are all sales people in a way? Are salesmen sociopaths?Many believe they are and some you may have met definitely are. So are many of those who do sales training, write marketing books, sell sales tapes and promote selling thru seminars and or do consulting to sales groups.What is a sociopath? Well the basic definition is that it is someone who does not follow the social norms or rules of society, whether actual laws or unspoken rules of political correctness.Do salesmen follow rules of common decency, integrity, political correctness and the laws governing misrepresentation, misdirection or selling manipulation? Often they do not and therefore one could say that most salesmen are in fact sociopaths. Is that good or is that of detriment to society?Well there are one would suppose both good sociopaths, on the fence sociopaths and downright criminal minds and killers who are more often called sociopathic, psychopaths. So if you are to ask if sales men or sales women are sociopaths, then indeed you could answer that question with; most are. But why?Well, it takes a certain type of person to enjoy a career in selling. Are you a sociopath? Well then you would make a good salesperson, lawyer, government regulator or scum pond cleaner. Consider all this in 2006.

5 Basic Personality Characteristics Necessary to Earn An Income Online
First of all let me start out by saying that yes it can be done. You can earn an income online. However, now that I have said that let me expand on the title by explaining the 5 Basic Characteristics. 1. Perseverance:Perseverance is listed first because before you begin your journey to online success you should examine your past performance in anything you have ever attempted. Did you finish it? If you are one who is determined to never give up, no matter what, then you have one of the personality characteristics that it takes. Earning an income on the internet is not simply building a website and then sitting back waiting for the buyers to break down your door. It involves much more than that. Of course there are secrets, but you can learn them. It just takes time. There are many internet business opportunities such as opening an online store, or joining an affiliate program, or selling books that you write. Some programs are set up to help you and you can buy a website business that requires very little to start it other than the initial investment. However many of these internet business opportunities will get you set up and then leave you to figure out how you are going to drive the traffic to your online business website. This is definitely the most difficult part. There is a lot to learn to be successful at driving enough traffic to your website then getting your visitors to turn into customers. Many people who are not persistent will give up before they give learn en

The Internet Retailer Conference
Earlier this month I attended the Internet Retailing Conferences where lecturing e-commerce gurus were delving into your e-life and identifying which social expression products to sell you. Yes, you heard me right. This is what we have become: “e-lives” and consumers of “social expression products”. In fact, this is the good news – at least these identities recognize us as part human. With most of these mavens, we are merely data crunched for statistical analysis.Remember when the Internet held a promise of increased communication between real merchants and real customers? Well forget about it. E-commerce is fast becoming a numbers racket run by computers. Buy a white wool sweater for $50 and be prepared for a barrage of email selling you white wool socks, white wool underwear, all manner of apparel in the $50 price range – and that’s only in the reply email thanking you for your sweater purchase. More “touch point” opportunities for selling or “branding” (yes, you are also cattle) are coming. Your buying information is sliced and diced, run through analytics software, segmented for reply, and if you have a 2.4% chance of buying something from a “basket of goods” instead of this basket’s mean 1.8%, you receive the automatic “A” email rather than the “B”. None of this should come as a surprise to any of us who have lived in this crazy capitalist culture, but what has changed is the enormous use of technology in marketing. The idea of having privacy with regard to your Internet behavior is as anachronistic as teleg

Interim Management Provides Hope for UK Manufacturing Sector
Businesses of all types are now exploring the benefits of using Interim management. What was once seen as the exclusive territory of large multi-national companies may turn out to be the saviour of the UK manufacturing sector.Paul Wilson, Managing Director of Aster Interim Solutions takes up the story, “Interim Managers were once exclusively used by the larger companies to aid in company turnaround or implement business re-structuring but are now being used by companies of all types and sizes from both the public and private sector.Typical reasons why companies may use interim managers include:- Company turnaround and business restructuring e.g. 'Company Doctor Introduction of change management To bridge a 'gap' to cover for maternity, secondment etc To provide additional resources when companies need it most such as through periods of dramatic growth or the building of company infrastructure As a 'safe pair of hands' whilst the replacement of a permanent member of staff is sought following their sudden departure As a project manager to manage a transition e.g. introduction of new business systems etc. The UK manufacturing sector has been ‘ravaged’ since the 1950s by cheap imports resulting in job losses and the gradual transition of our manufacturing base to lower cost geographical areas. Many of the UK manufacturing companies left are now ‘working smarter not harder’ in an attempt to outwit their competitors.One of the

Cut Through the Marketing Clutter
Every experienced marketer knows that you can’t quickly give up on a prospect just because they did not respond to your first marketing communication. Prospects are very busy with their own personal challenges and other pressing needs and issues. Your message is often just another ad that flashes in front of them without so much as a second glance.It is crucial to recognize that people aren't really thinking about your business or waiting for your message to arrive. More than likely, you are an intruder into their life and an interruption in their day. If you are lucky, they'll see your message and give about half their attention to it; let alone act on it.It is very difficult to get their attention and delivery your marketing message effectively. Consider this - it is estimated that the average person is bombarded by over 3,000 to 4,000 marketing messages everyday. Now that’s clutter!Try this exercise to understand the extent of the clutter problem. Take one hour out of your typical day and count how many marketing images you are exposed to. This could be anything from a logo on a pair of shoes to the auto company nameplate on your car. Any image that any business enterprise has printed or broadcast to remind you of their offering is eligible. Also include any other entities such as churches, interest groups, schools, and non-profit organizations. Tally your count up after an hour, multiple it by twelve and see where you stand. The results will stagger you.This number will be much more dramatic

Public Relations for Lighthouse Tours
Do you know that many lighthouses have tours available for travelers and tourists? If you live by the ocean did you know there is a lighthouse not too far from you that probably has to tours? Have you ever been on a lighthouse tour? You know why most people do not know about the lighthouse tours their area?This is because so many lighthouses that are open to the public or are now museums do not properly promote themselves. Some are listed on the maps we buy and others in travel guides. But still, they do not get, as much traffic as they are due.Lighthouses need to spend more time on public relations and they also need to promote community goodwill to generate word-of-mouth advertising for those in the area. If the local citizenry knows about the lighthouse tours, then they will tell their friends when they come to visit.The more people who know about this the more the word-of-mouth advertising will spread and this will significantly increase the number of people that stop by. Public relations for lighthouses are not easy and many lighthouses have web sites, but they do not get much traffic.For those people who own lighthouses or nonprofit groups that have them as museums; they need to write more articles and get them published in various places such as local newspapers, web sites and newsletters and historical societies. If they would write five articles per month and send them around to various publications they would increase the public relations needed to make the lighthouse tours successful.