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Casual Articles - Online Advertising in the Montreal Canada Market
Do you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention?You may be surprised to learn that it's not money or love. Is it making offers of products that are "guaranteed", "limited", "proven", "easy and simple to use", "on sale", "includes a free offer", or "new"? You're getting warmer.
5. START SMALL: Keep a budget of just about 5$ a day for a month and research which ads get clicks and which dont - but more importantly - research which adds actually gernerate your DESIRED BUSINESS ACTION from #1 above. This should allow you to start forumulating a ROI (return on investment) for your advertising campaign.
6. ADJUST and REFACTOR: The great thing about PPC advertising is that you are not charged to change y
Why write an eBook?You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.You want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-8 weeks be OK?) You want to market
As an online consultancy principal based in Montreal - Roccanet Inc. has had to be very creative to try to meet our clients needs within budgets across the two major languages of Quebec. It is not realistic to think that mid-market size Montreal and Quebec based businesses can simply double their online marketing budgets to accommodate for the two languages.
What is required for any business going after the Montreal markets is Innovation!
Here are some ideas that have worked for our clients - i hope you find them helpful to get you brainstorming!
1. CLEARLY DEFINE YOUR BUSINESS ACTION: Are you literally selling a product through your site? Are you trying to capture lead data or generate a sales phone call? Optimize (SEO) the HTML in your site to attract web traffic based on search keywords and key phrases supporting your DESIRED BUSINESS ACTION. (i.e. plumbers montreal, find ferrari parts in montreal). Make a list of keywords and keyphrases in FRENCH AND ENGLISH.
2. The GOLDEN RULE for primarily French speaking businesses: TRANSLATE YOUR WEBSITE INTO ENGLISH. The size of the North American French speaking ecommerce market is approximately 0.5% of the entire North American ecommerce market. I am continually amazed at the amount of new business i can get my clients just in Ottowa and West Canada alone by translating a good site into english, not to mention US clients. For a few thousand dollars you will get an excellent ROI.
3. RESEARCH your keywords defined in #1. Roccanet has an excellent free keyword research tool modified from walls' tool at seobook to get relevant market data on keywords and keyphrases localized to CANADA - ENGLISH google, yahoo, and overture searches as well as for CANADA - FRENCH google, yahoo, and overture searches.
http://www.roccanet.com/tools/seotools/keyword-suggest-tool-ca-fr.htm
4. RESEARCH the competition. The above tool will give you an idea on how expensive the PPC costs are for a particular keyphrase an a ballpark estimate of the traffic - but you also need to actually type in the keyphrases on the major engines and research what ads show up. KNOW THE ENEMY!
5. START SMALL: Keep a budget of just about 5$ a day for a month and research which ads get clicks and which dont - but more importantly - research which adds actually gernerate your DESIRED BUSINESS ACTION from #1 above. This should allow you to start forumulating a ROI (return on investment) for your advertising campaign.
6. ADJUST and REFACTOR: The great thing about PPC advertising is that you are not charged to change yo
Your logo and marketing materials have many jobs, but one of the things that they can do really well for you is to introduce you to new clients and to help those potential customers feel a connection with you and your business. Alas, many small business owners overlook this valuable role for their materials when designing them, and so any connection often happens by accident alone.Consideri
Here are some ideas that have worked for our clients - i hope you find them helpful to get you brainstorming!
1. CLEARLY DEFINE YOUR BUSINESS ACTION: Are you literally selling a product through your site? Are you trying to capture lead data or generate a sales phone call? Optimize (SEO) the HTML in your site to attract web traffic based on search keywords and key phrases supporting your DESIRED BUSINESS ACTION. (i.e. plumbers montreal, find ferrari parts in montreal). Make a list of keywords and keyphrases in FRENCH AND ENGLISH.
2. The GOLDEN RULE for primarily French speaking businesses: TRANSLATE YOUR WEBSITE INTO ENGLISH. The size of the North American French speaking ecommerce market is approximately 0.5% of the entire North American ecommerce market. I am continually amazed at the amount of new business i can get my clients just in Ottowa and West Canada alone by translating a good site into english, not to mention US clients. For a few thousand dollars you will get an excellent ROI.
3. RESEARCH your keywords defined in #1. Roccanet has an excellent free keyword research tool modified from walls' tool at seobook to get relevant market data on keywords and keyphrases localized to CANADA - ENGLISH google, yahoo, and overture searches as well as for CANADA - FRENCH google, yahoo, and overture searches.
http://www.roccanet.com/tools/seotools/keyword-suggest-tool-ca-fr.htm
4. RESEARCH the competition. The above tool will give you an idea on how expensive the PPC costs are for a particular keyphrase an a ballpark estimate of the traffic - but you also need to actually type in the keyphrases on the major engines and research what ads show up. KNOW THE ENEMY!
5. START SMALL: Keep a budget of just about 5$ a day for a month and research which ads get clicks and which dont - but more importantly - research which adds actually gernerate your DESIRED BUSINESS ACTION from #1 above. This should allow you to start forumulating a ROI (return on investment) for your advertising campaign.
6. ADJUST and REFACTOR: The great thing about PPC advertising is that you are not charged to change y
Frustrated CEO's and sales managers express that thought over and over, in one way or another. They're talking about their salespeople, of course. They harbor a feeling that some of their salespeople just aren't doing what they want them to do, communicating the right message and they don't know what to do about it.If that thought occasionally passes through your mind, read on."What
2. The GOLDEN RULE for primarily French speaking businesses: TRANSLATE YOUR WEBSITE INTO ENGLISH. The size of the North American French speaking ecommerce market is approximately 0.5% of the entire North American ecommerce market. I am continually amazed at the amount of new business i can get my clients just in Ottowa and West Canada alone by translating a good site into english, not to mention US clients. For a few thousand dollars you will get an excellent ROI.
3. RESEARCH your keywords defined in #1. Roccanet has an excellent free keyword research tool modified from walls' tool at seobook to get relevant market data on keywords and keyphrases localized to CANADA - ENGLISH google, yahoo, and overture searches as well as for CANADA - FRENCH google, yahoo, and overture searches.
http://www.roccanet.com/tools/seotools/keyword-suggest-tool-ca-fr.htm
4. RESEARCH the competition. The above tool will give you an idea on how expensive the PPC costs are for a particular keyphrase an a ballpark estimate of the traffic - but you also need to actually type in the keyphrases on the major engines and research what ads show up. KNOW THE ENEMY!
5. START SMALL: Keep a budget of just about 5$ a day for a month and research which ads get clicks and which dont - but more importantly - research which adds actually gernerate your DESIRED BUSINESS ACTION from #1 above. This should allow you to start forumulating a ROI (return on investment) for your advertising campaign.
6. ADJUST and REFACTOR: The great thing about PPC advertising is that you are not charged to change y
Affiliates who make colossal amounts of money online are usually experts at marketing and many are constantly searching for tips via email newsletters and from marketing sites that will dramatically impact on their traffic and affiliate revenues.If you want to be a successful affiliate, it is not too difficult to pick up email marketing tips and become an expert in this important and effect
http://www.roccanet.com/tools/seotools/keyword-suggest-tool-ca-fr.htm
4. RESEARCH the competition. The above tool will give you an idea on how expensive the PPC costs are for a particular keyphrase an a ballpark estimate of the traffic - but you also need to actually type in the keyphrases on the major engines and research what ads show up. KNOW THE ENEMY!
5. START SMALL: Keep a budget of just about 5$ a day for a month and research which ads get clicks and which dont - but more importantly - research which adds actually gernerate your DESIRED BUSINESS ACTION from #1 above. This should allow you to start forumulating a ROI (return on investment) for your advertising campaign.
6. ADJUST and REFACTOR: The great thing about PPC advertising is that you are not charged to change y
Working on the road can be a very difficult task. Office jobs offer employees many advantages that most of the time are taken for granted: internet access, phone lines, copy machines, faxes, paper, pens, even the desk!!! After a few days away from home, you find out how difficult the job conditions are over the road and you start to notice those small details. All Truck Drivers and especially Lon
5. START SMALL: Keep a budget of just about 5$ a day for a month and research which ads get clicks and which dont - but more importantly - research which adds actually gernerate your DESIRED BUSINESS ACTION from #1 above. This should allow you to start forumulating a ROI (return on investment) for your advertising campaign.
6. ADJUST and REFACTOR: The great thing about PPC advertising is that you are not charged to change your ads - just for clicks. Take advantage of this and change away to find the ads that WORK!!!! If you are finding that the french ads arent getting you any ROI - drop them. If english ads are too expensive and turns out to be a low ROI - scale back. Remember - your business has so much more potential in ONLINE MARKETING than a lot of traditional media - the research data you will get is a good enough reason to try it.
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