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Casual Articles - If Marketing is an Expense, Then You're Doing It Wrong
People are constantly looking for someone to help direct them in their lives and to assist them in making the right choices. Demonstrating confidence in everything you do will spur others to put their trust in you. Sometimes we may have to pretend we're more confident than
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works.
Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment in
Small business mailing lists are helpful for small to medium sized business who want to increase their customer base via direct mail. This method is like firing a shotgun into the water and hoping to hit some fish; most pellets will miss, but some will strike. For most small businesses, direct mail mar
They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."
WHEN YOU THINK OF MARKETING AS AN EXPENSE
In accounting, sure, marketing IS an expense. But here's what happens when marketing is purely viewed as an expense:
Company A thinks of marketing solely as an expense. When busniness gets slow, Company A cuts marketing. They tell fewer prospective customers about their products. Results: They get even less business.
You might ask, "How can you suggest that marketing is something other than an expense? Of course it's an expense - it sure isn't income. I write it off my taxes every year. You bet it's an expense."
If you think of marketing only as an expense, the odds are, your marketing is nowhere near as effective as it could be.
There is another way of thinking about marketing. When you spend money and buy stock, that's an expense AND an investment.
When you buy a rental property, that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment?
WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works.
Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment ins
Don’t know about you but I really look forward to watching The Apprentice on TV each week. Because it almost always offers a lesson in online marketing.Take the recent episode where the two teams were charged by The Donald with making money any way they could selling services to dog owners.
You might ask, "How can you suggest that marketing is something other than an expense? Of course it's an expense - it sure isn't income. I write it off my taxes every year. You bet it's an expense."
If you think of marketing only as an expense, the odds are, your marketing is nowhere near as effective as it could be.
There is another way of thinking about marketing. When you spend money and buy stock, that's an expense AND an investment.
When you buy a rental property, that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment?
WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works.
Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment in
An ezine is simply an electronic newsletter that you send to people who have signed up for it. Here is how to make money with one. Tip #1: Develop a one-page web siteYou won't need an elaborate web site because your only objective is to get visitors to sign up for your ezine. This
When you buy a rental property, that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment?
WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works.
Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment in
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishi
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works.
Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment in
What to do when the website design it's finished, and your business online have a "business card" starting with "www"...1. The Beginners Innocence Almost all new web designers, wrongly expect to have traffic to them website, when they finish the web design process.2. The Cruel Reali
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works.
Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment instead of just another expense, you'll hold it accountable. It's a small but important change in viewpoint that can add to your bottomline.
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