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Casual Articles - How to Attract the Right Prospects with Your Unique Selling Proposition
Over the past several years, the Internet has emerged as a breakthrough technology that has and will continue to transform the way we live and communicate, and especially the way we do business.No matter if you
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2. Who is my target audience?
3. How will my USP resonate with this target audience?
4. What does your target audience want to know about you?
5. Do you have a specifi
Many people decry gambling casinos because they say it brings in crime and it fosters the criminal element. Many people are upset with gambling casinos because so many individuals who cannot control their addiction wi
Keep in mind your ‘story’ as you write your USP. How does your USP fit in the context of the story? Remember, as prospects visit your site it’s your USP and story that will resonate with a particular group of people. If these elements are strong, you should find yourself attracting the right type of clients for your business.
When I started developing my website, there were a few things I wanted potential customers to know about me. First, and foremost, I was credible. I spent 21 years in professional sales. I worked for some of America’s most respected companies. And, I spent 5 years selling to CEO’s and multi millionaires. Even among sales people, I’m different.
The ‘Learjet’ symbol is a powerful tool that helps people to remember me. And, that’s what you need to do. Figure out….. what makes you different? Once you answer these questions, you should have your Unique Selling Proposition.
Questions to ask Yourself
1. What’s different about me? List 5.
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b.
c.
d.
e.
2. Who is my target audience?
3. How will my USP resonate with this target audience?
4. What does your target audience want to know about you?
5. Do you have a specific
10 Steps to Prepare for ProsperityMy husband is an Internet marketing consultant and writer by the name of Steve Dahl. He's the so-called author of this article. But forget him for a minute! This isn't exactly f
When I started developing my website, there were a few things I wanted potential customers to know about me. First, and foremost, I was credible. I spent 21 years in professional sales. I worked for some of America’s most respected companies. And, I spent 5 years selling to CEO’s and multi millionaires. Even among sales people, I’m different.
The ‘Learjet’ symbol is a powerful tool that helps people to remember me. And, that’s what you need to do. Figure out….. what makes you different? Once you answer these questions, you should have your Unique Selling Proposition.
Questions to ask Yourself
1. What’s different about me? List 5.
a.
b.
c.
d.
e.
2. Who is my target audience?
3. How will my USP resonate with this target audience?
4. What does your target audience want to know about you?
5. Do you have a specifi
One of the tactics I love to employ in the landing of new clients is something I call an "Info Storm."Here's the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on
The ‘Learjet’ symbol is a powerful tool that helps people to remember me. And, that’s what you need to do. Figure out….. what makes you different? Once you answer these questions, you should have your Unique Selling Proposition.
Questions to ask Yourself
1. What’s different about me? List 5.
a.
b.
c.
d.
e.
2. Who is my target audience?
3. How will my USP resonate with this target audience?
4. What does your target audience want to know about you?
5. Do you have a specifi
A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all t
Questions to ask Yourself
1. What’s different about me? List 5.
a.
b.
c.
d.
e.
2. Who is my target audience?
3. How will my USP resonate with this target audience?
4. What does your target audience want to know about you?
5. Do you have a specifi
1. Your Own web site:Most affiliates put a redirect link directly to their affiliate product. It is not such a good practice.Register a domain that closely resembles your affiliate product
a.
b.
c.
d.
e.
2. Who is my target audience?
3. How will my USP resonate with this target audience?
4. What does your target audience want to know about you?
5. Do you have a specific market you want to write for?
6. What in your USP will help you do that?
7. If you were a part of your target audience, how would this headline ‘land’ on you?
8. Develop a sample headline for your USP.
9. What is your ‘story’?
10. Who are you and how will the elements of your story attract a certain group of prospects to you?
Copyright 2006 Susan Adams www.susanadamshome.com
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