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You are here: Home > Internet and Businesses Online > Internet Marketing > 3 Types of Websites...Which Ones Are Right for You? |
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Casual Articles - 3 Types of Websites...Which Ones Are Right for You?
Internet Sales Funnel - What is the Big Deal? k. It looks simply like a sales letter that you can scroll all the way down to read all of it.Now the idea with a sales funnel is to introduce more and more advanced and valuable products, with a higher and higher price tag, as your subscribers and customers grow in trust and relationship with you.As I have already written about, your sales funnel will start out with two products for your customers to buy, the ‘free’ entry giveaway and the paid entry level product. They ‘buy’ the ‘free’ item from you in sort of a barter – they ‘sell’ you their email address and name so tha Your highest conversion rates of visitors into buyers will usually come a page like this. Visitors either buy your product or they leave the site. There aren't any outside links to distract or confuse them. You are not offering multiple products. A confused mind does not buy. I Are You Interested in a Career in Indoor Air Quality? I am sure you've heard multiple gurus tell you there is only one right way to do business online. They're wrong. There isn't only one way. There are multiple ways to reach new prospects and convert prospects into sales.Are you interested in finding a new career? If so, it is likely that you will find that you have an unlimited number of career opportunities to choose from. One opportunity that you may not think of is becoming an IAQ specialist. If are looking for a career change that can bring you satisfaction and income, you are encouraged to learn more about becoming an IAQ specialist.An IAQ specialist is an individual who specializes in indoor air quality. In general, indoor air quality is There also isn't just one way to design your website. Let's eliminate some of the confusion and point out 3 of the ways you might design a site for maximum response. In many businesses, you might find the best response of all is to have 3 different websites that fit into each of these categories. Website Method #1 - Lead Generation A lead generation page is also sometimes called a "squeeze" page. You have one goal with this type of site...to get people to give you their contact information. You promise them some type of benefit in exchange for their name and email address (in some cases additional information as well). You don't provide outside links on this page. You don't provide any free content (unless people sign-up). You give visitors one purpose...to sign-up for the list. This type of site will have the highest conversion of visitors to email sign-ups. A lead generation page is my favorite method to use with paid advertising. If I am paying for visitors, I want as many of them as possible to join my list. The money is in the list. Website Method #2 - Sales Page This is similar to the lead generation site, because you only have one primary purpose here as well. It's often called a mini-site because it usually consists of one primary page and an order link. It looks simply like a sales letter that you can scroll all the way down to read all of it. Your highest conversion rates of visitors into buyers will usually come a page like this. Visitors either buy your product or they leave the site. There aren't any outside links to distract or confuse them. You are not offering multiple products. A confused mind does not buy. It Business Networking Locally ponse. In many businesses, you might find the best response of all is to have 3 different websites that fit into each of these categories.Owning your own business of any type is going to require some amount of networking. Networking is a method of building awareness of your business, among people who may be likely at one time or another to use your products, your services or to refer someone else to your business. Networking is all about getting to know other people, and locally your best bet in finding additional network contacts is going to be with other business owners.You can find many types of networking opportu Website Method #1 - Lead Generation A lead generation page is also sometimes called a "squeeze" page. You have one goal with this type of site...to get people to give you their contact information. You promise them some type of benefit in exchange for their name and email address (in some cases additional information as well). You don't provide outside links on this page. You don't provide any free content (unless people sign-up). You give visitors one purpose...to sign-up for the list. This type of site will have the highest conversion of visitors to email sign-ups. A lead generation page is my favorite method to use with paid advertising. If I am paying for visitors, I want as many of them as possible to join my list. The money is in the list. Website Method #2 - Sales Page This is similar to the lead generation site, because you only have one primary purpose here as well. It's often called a mini-site because it usually consists of one primary page and an order link. It looks simply like a sales letter that you can scroll all the way down to read all of it. Your highest conversion rates of visitors into buyers will usually come a page like this. Visitors either buy your product or they leave the site. There aren't any outside links to distract or confuse them. You are not offering multiple products. A confused mind does not buy. I Email Advertising Software in exchange for their name and email address (in some cases additional information as well).Email advertising has become very widespread with the increasing use of the Internet as a marketing tool. Companies are realizing that the attention of potential customers can be grabbed by filling their inboxes with informative messages that have attractive subject lines. Spam mails have been outlawed, paving the way for opt-in email advertising that is more cost-effective and has better response rates.Email advertising is no doubt the cheapest form of advertising, since the ads c You don't provide outside links on this page. You don't provide any free content (unless people sign-up). You give visitors one purpose...to sign-up for the list. This type of site will have the highest conversion of visitors to email sign-ups. A lead generation page is my favorite method to use with paid advertising. If I am paying for visitors, I want as many of them as possible to join my list. The money is in the list. Website Method #2 - Sales Page This is similar to the lead generation site, because you only have one primary purpose here as well. It's often called a mini-site because it usually consists of one primary page and an order link. It looks simply like a sales letter that you can scroll all the way down to read all of it. Your highest conversion rates of visitors into buyers will usually come a page like this. Visitors either buy your product or they leave the site. There aren't any outside links to distract or confuse them. You are not offering multiple products. A confused mind does not buy. I How Can a Piece of Cardstock Make Networking, Promoting & Selling Your Business Easier and More Fun? te method to use with paid advertising. If I am paying for visitors, I want as many of them as possible to join my list. The money is in the list.I met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil and biting her lip in what seems to be one continuous fidget. Darlene's scared out of her wits, she isn't comfortable and she certainly isn't confident. You just couldn't help but feel bad for her. You've got someone really trying to do something Website Method #2 - Sales Page This is similar to the lead generation site, because you only have one primary purpose here as well. It's often called a mini-site because it usually consists of one primary page and an order link. It looks simply like a sales letter that you can scroll all the way down to read all of it. Your highest conversion rates of visitors into buyers will usually come a page like this. Visitors either buy your product or they leave the site. There aren't any outside links to distract or confuse them. You are not offering multiple products. A confused mind does not buy. I Am I Managing Or Leading? k. It looks simply like a sales letter that you can scroll all the way down to read all of it.I used to think that “leadership” was the graduate level of management. As you learn more about people and the skills necessary to manage, you magically become a leader. In reality, it is vital to be both a manager and a leader. Here’s a summary of what both look like.Management basically means to maintain. So as a manager, you come in every day and focus your resources to accomplish objectives. So if you are in manufacturing, you focus on completing a number of widgets each d Your highest conversion rates of visitors into buyers will usually come a page like this. Visitors either buy your product or they leave the site. There aren't any outside links to distract or confuse them. You are not offering multiple products. A confused mind does not buy. It's simple. You have this solution to their problem. You will find this type of page converts extremely well for low cost items and for any price item when the visitors are coming because of an endorsement. If you are selling a high ticket item without an endorsement from another site or newsletter, then I'd recommend using the lead generation page first. Get people on your list so you can follow-up on them. Then take them over the sales page for a good conversion rate. Website Method #3 - Content Site This type of site has been neglected by many people in online marketing circles. The lead generation page gets the highest conversion of visitors to subscribers, and the sales pages closes the most sales. Where does a content site fit in the picture? The content site is going to be the one to generate the most free traffic. While you could use an affiliate program to generate free traffic to a lead generation or sales page, a content site can generate traffic from search engines, directories, incoming links, publicity, and more. This site can become the free backbone that drives the traffic to your other pages. You produce content pages (or have them produced for you). You work on creating incoming links to your site. The site generates free traffic. That is the goal here. You then turn the traffic into cash by sending those visitors to your lead generation or sales pages for better conversion rates. The content site takes quite a bit more work than the other types of sites, but it's the
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