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Casual Articles - How One Simple Question Can Be Worth Millions
Online customer service is still one of the most frequently overlooked aspects of running a successful online business. Yet, in the highly competitive world of Internet business, it could be (and should be) the one thing that sets you apart from your
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. They decided they were really selling "pres
IntroductionExhibitions are one of the best ways to put your company and products in front of your customers and prospects in order to obtain good quality leads. They are also one of the most expensive forms of marketing and can easily over run
These five simple words can make the difference between rip roaring success and miserable failure.
That question is: "What am I really selling?".
Don't put another pixel on your web site, until you've really figured out the answer. And, to show you how powerful this concept is, think about this.
A century ago, the railroads dominated mass travel, but, today, the jet plane is king. Yet how many railroad companies diversified into the airline business? Exactly!
Why is that? Because they didn't ask the question: "What are we really selling?". If they had lifted their eyes to the far horizon, they would have realized they were not just selling railroads -- they were selling mass transport.
Had they had this vision, their business would now encompass boats and planes as well as trains.
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. They decided they were really selling "prest
This Employee Benefits stuff doesn't have to be rocket science!Think back...a long time ago…when you had an open mind! What attracted you to your first job? Maybe you were still living at home and just wanted to m
A century ago, the railroads dominated mass travel, but, today, the jet plane is king. Yet how many railroad companies diversified into the airline business? Exactly!
Why is that? Because they didn't ask the question: "What are we really selling?". If they had lifted their eyes to the far horizon, they would have realized they were not just selling railroads -- they were selling mass transport.
Had they had this vision, their business would now encompass boats and planes as well as trains.
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. They decided they were really selling "pres
All lawyers - solo and large-firm attorneys alike - know that time is money. Days must be planned with the utmost efficiency in order to keep a law practice running smoothly. Lawyers and attorneys must spend the majority of their time and effort
Why is that? Because they didn't ask the question: "What are we really selling?". If they had lifted their eyes to the far horizon, they would have realized they were not just selling railroads -- they were selling mass transport.
Had they had this vision, their business would now encompass boats and planes as well as trains.
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. They decided they were really selling "pres
When your merchant account provider reverses a customer's transaction as a result of his disputing the charge, then, unless you successfully challenge the reversal, you lose the sales proceeds, incur any shipping & handling costs and are levied a charg
In the automobile industry, Henry Ford's famous slogan: "You can have any color, as long as it's black", gave him an early stranglehold on car sales. You see, Henry F had asked the right question: "What am I really selling?" and came up with a pretty good answer: "transportation".
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. They decided they were really selling "pres
It may seem hard to believe but there are ways to earn money through sports betting sites without having to wager a penny. The online sports betting affiliate program is different to most of the others available to potential affiliates for a number of
Sometimes stiff competition proves to be the grit in the oyster that produces the pearl. So Ford's rivals asked the same question and came up with a different answer. They decided they were really selling "prestige" and found many people, who wanted to be different to their friends, were willing to pay more for the kudos of owning a car more stylish than the basic Ford. This allowed them to compete successfully with Ford by identifying a different market. Cars may be made by robots, today, but these two concepts still drive the car market.
So what are you really selling?
Copyright 2006 Paul Hooper-Kelly and http://www.InternetMarketingMagician.com
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