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Casual Articles - eMarketing 101- Chapter 1: What is eMarketing and How is it Better Than Traditional Marketing
CV Writing and Resume Writing is a serious part of starting the Job hunting process. In today's competitive job market, were every candidate wants a recruiter or employer to give their CV or Resume the attention it deserves, if you want your application to be taken seriously and you want your CV / Resume to be separated from the bulk feel free to consider and include the following 9 qualities in your CV or Resume.Your chances of securing interviews is likely to increase by up to 50% if you skilfully articulate these points However only include these qualities if you genuinely have them.Industry Targeted/Job Specific Qualifications or Training -Recruiters and employers absolutely love this, candidate that do not require extra training and already has a catalogue of relevant job specific qualifications always stand out.Evidence of adding to the bottom line of a company or business - If you can prove this and it is clear in your caree
With eMarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.
Demographics and targeting Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhap
The majority of small business owners rely on only 2-3 marketing strategies for pulling potential customers within their grasp. However, the fact is that "Caffeine Marketing" is about encompassing all possible marketing resources available and gaining a profit from it. Here are a few tactics for gaining more customers and referrals:1) Referrals: The key to productive referral business is a proactive approach. You cannot sit back with a good image and expect that business will be driven in. Never assume that you current clients or customers will refer you. Ask them for a referral. Send out business gifts and thank you cards to current clients to help smack your companies name back in their mind. People will usually not accept something for free. Especially when they are satisfied customers they are 10x more likely to refer you for being so generous.2) Writing: Industry experts are highly recognized and praised. Article writing and submitting those articles to the masses wi
The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods.
By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.
What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.
The benefits of eMarketing over traditional marketing Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, eMarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
Scope Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. eMarketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.
Interactivity Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact.
Imagine you're reading your favourite magazine. You see a double-page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest iPod offering. With this kind of traditional media, it's not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.
With eMarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.
Demographics and targeting Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhaps
The forces of technology and globalization are rapidly changing the nature of work. Savvy job seekers know that they need to prepare for these predicted workplace developments.In the changing job market you must both anticipate changes as well as prepare in an organized yet flexible manner. The importance of this cannot be overstated.Flexibility, training, education and most important preparation with all of these factors as well as psychological preparation of yourself and your mindset.What are these changes that are occurring for you to constantly observe and anticipate in your ongoing preparation in this ever changing employment market?1) Technology will continue to advance and will affect how, when and where business is done; the pace of work: and how people communicate.2) The global economy will continue to result in some jobs being outsourced to other countries and will lead to more mergers, and management changes. Resourcefulness, adaptab
By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.
What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.
The benefits of eMarketing over traditional marketing Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, eMarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
Scope Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. eMarketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.
Interactivity Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact.
Imagine you're reading your favourite magazine. You see a double-page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest iPod offering. With this kind of traditional media, it's not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.
With eMarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.
Demographics and targeting Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhap
Envelopes are the first contact that you would have with a customer or a potential customer if you are to choose a direct mail for advertising your business. Among the different sizes and styles of envelopes, choosing just the right one for your advertisement would be very crucial.So choosing the precise envelope to represent you business would help you get your message across and contribute to avoid being included among the trash mail. You need to be able to grab and get the attention of your prospective customer to be able to make them open your envelope.To determine what kind of envelope you would need to use in your business, you need to decide first what you message you want to convey.If you are sending an invitation to the opening of your store or to an event that is taking place on your store, use an announcement envelope. Booklet envelopes are used if you need to send brochures, catalogs, or annual reports to your customers. Or if you want to send magazines
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.
The benefits of eMarketing over traditional marketing Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, eMarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
Scope Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. eMarketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.
Interactivity Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact.
Imagine you're reading your favourite magazine. You see a double-page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest iPod offering. With this kind of traditional media, it's not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.
With eMarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.
Demographics and targeting Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhap
10. If you have employees, you need a point of sale system.If you have employees you are open to theft, sweet-hearting and careless mistakes. You need a point of sale system to manage your employees, enforce your policies and insure that your money gets to you.Of all distressing situations that can occur in a workplace, none is as likely to trigger emotions more consistently than an incident of theft, fraud or embezzlement. The 2003 National Retail Security Survey discovered that nearly half of all losses can be attributed to employee theft, adding up to billions of dollars annually. Some small business owners regard the pilfering of notepads, pens, paperclips, and even coworker lunches as minor incidents, unworthy of disciplinary action. Consequently, if an employee feels invincible, they may raise the stakes and steal something of greater value, believing they will not be threatened with termination or prosecution.The best defense is careful supervision and secur
Interactivity Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact.
Imagine you're reading your favourite magazine. You see a double-page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest iPod offering. With this kind of traditional media, it's not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.
With eMarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.
Demographics and targeting Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhap
Since releasing my product 'Auction Affiliate Secrets' which was the first ever product to cover the eBay affiliate program nearly two years ago, people consider me to be an eBay guru. Now I don't know about that but I do know everything there is to know about the eBay affiliate program so people tend to listen to what I say.It is for this reason that I have written this review for the product Build a Niche Store.Possibly the most overlooked affiliate marketing program on the internet, the eBay affiliate program has yet to be exploited in ways that other programs such as AdSense and AdWords have been.The fact remains that the eBay affiliate program is the largest affiliate program on the internet with top affiliates earning $1,000,000 per year. Other affiliates are earning $10,000 and $20,000 and more every month, so why do so many people overlook this program when deciding to make money online.Possibly the biggest reason is that people don't know how
With eMarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the iPod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction, the consumer's buying cycle is speeded up and advertising spend can go much further in creating immediate leads.
Demographics and targeting Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhaps be considered as a population group skewed towards the middle-classes.
Buying power is not all though. The nature of the Internet is such that its users will tend to organise themselves into far more focussed groupings. Savvy marketers who know where to look can quite easily find access to the niche markets they wish to target. Marketing messages are most effective when they are presented directly to the audience most likely to be interested. The Internet creates the perfect environment for niche marketing to targeted groups.
Adaptivity and closed loop marketing Closed Loop Marketing requires the constant measurement and analysis of the results of marketing initiatives. By continuously tracking the response and effectiveness of a campaign, the marketer can be far more dynamic in adapting to consumers' wants and needs.
With eMarketing, responses can be analysed in real-time and campaigns can be tweaked continuously. Combined with the immediacy of the Internet as a medium, this means that there's minimal advertising spend wasted on less than effective campaigns.
Maximum marketing efficiency from eMarketing creates new opportunities to seize strategic competitive advantages.
The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers and an improved bottom line.
Next up in the eMarketing 101 series: Having identified the "why" of eMarketing, our next article in the series will look at the "how". We’ll be glancing at some of the weaponry in the eMarketer's arsenal, and looking at how these tools should be used to target customers.
SEO, PPC, ORM, WebPR - the acronyms are never far behind. We'll take a brief look at each, defining what they are and giving some guidance in terms of which tactic to use in a given situation to ensure optimum ROI on advertising spend.
Later on, we'll examine each of these weapons more closely and see just how they are used to produce results.
Other Articles in the eMarketing 101 series:
- What is eMarketing and how is it better than traditional marketing?
- The Arrows in the eMarketer's quiver
- Blogging - everyone else is doing it, so why can't I?
- A focus on natural search (beginner's guide to SEO)
- Case Study
- PPC - you gets what you pays for
- Case Study
- Email marketing - no, not SPAM
- Affiliate marketing - because we all need friends
- WebPR and ORM - blah blah blah conversations
- Case Study
- Viral marketing - linkerbation is a normal, natural thing. Perfectly natural.
- Online advertising - throwing a banner into the works
- Conversion optimisation. Are you closing the deal?
- Case Study
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