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Casual Articles - 7 Reasons Why a Website is Better than a Brochure
Many salespeople believe that between Thanksgiving and January 2nd people stop buying and become preoccupied with celebrating and eating. Quite the contrary! People are more in a buying spirit than at any other time of the year. It doesn’t matter whether you sell computers, real estate, automobiles, widgets, office furniture or anything else, the world doesn’t grind to a halt just because it is the holiday season. Have you been operating under the belief that you are going to sell less or nothing at all during this period of time? If so you may be setting yourself up for failure.There is a psychological principle that states – you get what you focus on and expect. If you a
Here's an example. Mary recently started having some health problems, and she isn't able to keep up with her housework. She decides to look for a cleaning service. But the brochure you sent her in the mail last month is long forgotten. She didn't need your
This is the most boring stage of the process and subsequently where some eBay sellers let themselves down. If the buyer receives their purchase poorly packed and broken then they are not going to be happy and will want a refund and more importantly never buy off you again which will have negated all the hard work that you put into the previous stages of your professional auction listing.Packing is not difficult but if you get carried away then it will impact greatly on your profit, all items fall into two categories:Envelope Packages - always use padded envelopes as these will protect your items properlyandBox Packages - always use a sturdy box and ideal
1. A website costs less than a brochure
A standard size tri-fold brochure can cost $650 for the design and $396 for 500 copies--and those are discount prices! A website might cost a little more for the design, but you see huge savings in the lack of a "cost-per-person." If you have 5 or 500 or 5,000 website visitors, the cost is not going to change much, if at all. You'd have to pay several hundred dollars more to make your brochure available to 5,000 people.
2. You can include more information
A standard brochure can only hold a certain amount of information. If the information you choose to provide is not exactly what a potential client wants to know about you, you're basically out of luck. You can tell them to call for more information, but that's a hassle for them, and there's a low chance of it actually happening. On a website, however, more information is always one mouse click away. "Want to see our clearance merchandise? Click here!"
"Want to read more customer testimonials? Click here!" "Want to see more details about this product? Click here!"
Asking a potential customer to click a link creates a much lower "barrier" than asking them to pick up the phone, dial your number, and hope that they won't have to wade through a long touch-tone menu. And lower barriers lead to more sales.
3. A website is easier to update
You may know firsthand the frustration that comes when some detail you've included on your brochure--such as your area code or some standard pricing--changes, and you're stuck with boxes of brochures with wrong information. You basically have to throw away money. With a website, you never have that problem. The website format makes it very easy to change details like this at little to no cost.
4. Brochures often go in the trash--for good reason
When you decide to mail out a brochure on a certain day, you are taking a gamble. You are hoping that the people who receive your information will actually be interested in it on the particular day they get it. A website, on the other hand, is always available for people to find when they are looking for it.
Here's an example. Mary recently started having some health problems, and she isn't able to keep up with her housework. She decides to look for a cleaning service. But the brochure you sent her in the mail last month is long forgotten. She didn't need your s
Let’s face it. Marketing can be expensive. It can be a wasted expense when we don’t take the time to figure out exactly who our market is and the best way to reach that market. When asking service professionals who their target markets are, many tend to think that everyone is their target. This is just not the case. The fastest way to waste your money is to think that everyone is a member of your target market.Understanding who your target market is a process that can be broken down into many small but important steps. You first must know exactly what services you have to offer. Make sure that the selection of services you offer is small enough to have a target, but large e
2. You can include more information
A standard brochure can only hold a certain amount of information. If the information you choose to provide is not exactly what a potential client wants to know about you, you're basically out of luck. You can tell them to call for more information, but that's a hassle for them, and there's a low chance of it actually happening. On a website, however, more information is always one mouse click away. "Want to see our clearance merchandise? Click here!"
"Want to read more customer testimonials? Click here!" "Want to see more details about this product? Click here!"
Asking a potential customer to click a link creates a much lower "barrier" than asking them to pick up the phone, dial your number, and hope that they won't have to wade through a long touch-tone menu. And lower barriers lead to more sales.
3. A website is easier to update
You may know firsthand the frustration that comes when some detail you've included on your brochure--such as your area code or some standard pricing--changes, and you're stuck with boxes of brochures with wrong information. You basically have to throw away money. With a website, you never have that problem. The website format makes it very easy to change details like this at little to no cost.
4. Brochures often go in the trash--for good reason
When you decide to mail out a brochure on a certain day, you are taking a gamble. You are hoping that the people who receive your information will actually be interested in it on the particular day they get it. A website, on the other hand, is always available for people to find when they are looking for it.
Here's an example. Mary recently started having some health problems, and she isn't able to keep up with her housework. She decides to look for a cleaning service. But the brochure you sent her in the mail last month is long forgotten. She didn't need your
As Penn State professor William Rothwell ominously points out in the forward to Exit Right: A Guided Tour of Succession Planning for Families in Business Together, more than 40% of the people who run the closely held operations that comprise 80% of the North American economy will retire by 2007. It makes me wonder, what is going to happen to all of those businesses? Although it is a noble gesture, passing a business down to the next generation is more often than not, unsuccessful. In fact, statistics show that only one-third of all family businesses are successfully transferred to the next generation and only 13% are transferred onto the third generation.Many family busin
Asking a potential customer to click a link creates a much lower "barrier" than asking them to pick up the phone, dial your number, and hope that they won't have to wade through a long touch-tone menu. And lower barriers lead to more sales.
3. A website is easier to update
You may know firsthand the frustration that comes when some detail you've included on your brochure--such as your area code or some standard pricing--changes, and you're stuck with boxes of brochures with wrong information. You basically have to throw away money. With a website, you never have that problem. The website format makes it very easy to change details like this at little to no cost.
4. Brochures often go in the trash--for good reason
When you decide to mail out a brochure on a certain day, you are taking a gamble. You are hoping that the people who receive your information will actually be interested in it on the particular day they get it. A website, on the other hand, is always available for people to find when they are looking for it.
Here's an example. Mary recently started having some health problems, and she isn't able to keep up with her housework. She decides to look for a cleaning service. But the brochure you sent her in the mail last month is long forgotten. She didn't need your
Trucking company owners know that cash is king and prompt paying clients are critical to the company’s success. But, what can you do if you get a good client that insists on paying their invoice in 30 days or more? How do you pay fuel, drivers and repairs while you wait to get paid?In the past, the only option you had was to take the client and grit your teeth.However, there is an option that has been gaining popularity with the trucking community. It’s called freight bill factoring. Freight factoring eliminates the payment wait and gets your freight bills paid in a couple of days. But, transportation factoring is very different than a business loan. It works by selli
3. A website is easier to update
You may know firsthand the frustration that comes when some detail you've included on your brochure--such as your area code or some standard pricing--changes, and you're stuck with boxes of brochures with wrong information. You basically have to throw away money. With a website, you never have that problem. The website format makes it very easy to change details like this at little to no cost.
4. Brochures often go in the trash--for good reason
When you decide to mail out a brochure on a certain day, you are taking a gamble. You are hoping that the people who receive your information will actually be interested in it on the particular day they get it. A website, on the other hand, is always available for people to find when they are looking for it.
Here's an example. Mary recently started having some health problems, and she isn't able to keep up with her housework. She decides to look for a cleaning service. But the brochure you sent her in the mail last month is long forgotten. She didn't need your
When you're setting goals for your small business ideas, you really create your future in advance. You write down your goals, and mentally prepare yourself to do what ever it takes to realize them.The first step is to define your goal. You have to get clarity of :Exactly what you wantWhen you want itWhy you want itNow, there you have your goal. And it's very important that you make it detailed and specified.If you're not absolutely clear about what your goal is, you can't commit to it.It will not be enough to keep your small business goal in your head. You have to write it down, try to make a picture with
Here's an example. Mary recently started having some health problems, and she isn't able to keep up with her housework. She decides to look for a cleaning service. But the brochure you sent her in the mail last month is long forgotten. She didn't need your service at that time, and the brochure went in the trash. Mary looks for a local service online and is impressed with the testimonials and prices she finds on the website of Powers Clean-It-Up. They get her business.
5. Having a website shows that you're "up-to-date"
Remember a few years back when a company that didn't have a fax machine was considered to be way behind the times? That's what's going on with websites now. The Internet is no longer "cutting-edge" or a tool for college kids and professional nerds. People from all demographics now use the Internet extensively for communication, shopping, news, entertainment, and education. If your company does not have a presence on the Internet, it makes you seem out of touch with modern society. And few businesses can get away with that.
6. Brochures are only for reading, but a website is interactive
The thing that really makes the Internet great is interactivity. The only thing you can do with a brochure is read it--and perhaps wrap your gum in it--but people are still discovering new ways to interact with websites. You can have visitors fill out and send a survey. People can buy products or pay bills through your website. You can have video instructions on how to use your product, or an audio message from the company president welcoming visitors to the website. You can even capture a visitor's attention with quizzes and games, which will make them come back again and again.
7. You can tell if your website is working, but where did your brochures end up?
Another amazing thing about the Internet is that you have the ability to analyze in small detail how well your website and online marketing efforts are working. You can get statistics on not only how many visitors your website gets, but also which page they see first, how many pages they visit after that, how long they look at each page, and how they found your website. You can run split A/B tests to see which of two layouts or headlines keeps people's attention longer. You can track your links to see how many times they are clicked.
But the brochures--how many people read your last one thoroughly? How ma
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