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Casual Articles - 7 Do it Yourself Techniques to Get Higher Rankings in the Major Seach Engines
I have yet to walk into a company during my thirty five years in the industry that didn’t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why ? Because the majority of the company’s that make this claim have no idea what it really means to treat their employees like their most important asset.Listen carefully, if you don’t treat your employees like your most important asset --- Then they certainly will not act nor will they perform like your most important asset. And that means you are missing the greatest opportunity in the world to leverage talent in creating competitive advantage in your market place. Make no mistake, it is your employees that create core competencies and core competencies create competitive advantage.Kudos to every company out there that has figured this out but you are in the minority. Treating your employees as your most precious asset is not a mystery. It’s not rocket science. It’s actually fairly simple. WARNING! Lip Service about it isn’t good enough. Putting it in your mission statement, posting it on the wall, publishing it in the company newsletter doesn’t mean crap if you don’t act on it. Acting on it means spending money. Invest in the greatest power you have for achieving success. Your employees. Don’t cut training and education from the budget every time there is an economic hiccup.. Examine the following tips and I think you’ll be able to figure it out• Start at the beginning, examine your hiring practice. The first thirty days of employment are c
* Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
* We recommend that your Description Meta tag not exceed 250 characters including spaces.
7) Optimizing Your Images "alt" Attribute Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can.
What it looks like:
Where it belongs:
You can add the "alt" attribute to any image on your page.
Tag limits:
We do not recommend using more than a brief sentence or two to describe an image.
Tag tips:
* Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.
* Do not try to cram a bunch of keywords into the "alt" attribute. We recommend using no more than 2-3 per image.
* Describe the image - do not just list keywords.
* The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.
These 7 steps are used by SEO experts that charge over $2,000 per year to get your website to rank high in the search engines. Now you can do all this yourself and save a bundle. You will need some help finding the best keyword phrases for your website. That's where the $49 comes in. Microsoft has created the best do-it-yourself SEO tool I have ever seen. For only $49 per year you can have each and every web page spidered to look for problem areas. The results page will tell you everything you need to do to get your web pages ready to submit to the search engines. It will also show you the number of searches and listings for your chosen keywords.
This will help you to decide the most effective keywords that have the lowest amount of listings. You may discover that your chosen keywords get only 5 searches per month, yet have over 4 million listings. By this example your chances of getting traffic from those keyword phrases are slim or none. You can access this valuable search engine optimization tool at http://www.bcentral.com.
Footnote: After you have applied all of the techniques listed here and submitted your pages to the search engines, you need to have patience because it will take about 60-90 days for your we
Virtually everyone wants to make money using the Internet, however before you can turn that dream into a reality you must understand that you must have your won web site to make real money! That is a necessity to making money online. It doesn’t matter if you are going to be an affiliate broker; you will need your own website to make money. Having your own website provides many benefits to you and to your customers.Let’s look at being an affiliate broker selling someone else’s’ products. You sale candles for a company and you want to market it online. You will need your own website to be able to accomplish this. Your personal website gives your audience a place to go to look at your products (sure they might not be your personal products, but the customer doesn’t’ have to know that you place the order through another company).Simply have your selection and prices of the products, provide the visitors a way to order and then you can take it from there. It’s quite simple. But the idea here is to stress in an urgent matter that you must have your own website to make real money, lots of money, using the internet. You need a place to link people to, a place to advertise for, a site that let’s the customers see what you have to offer and if you don’t have that, the customers will go to a site on line that does have what they seek.Internet shopping or collection of information is in great demand and when people are online, simple ads that don’t have a site is NOT going to attract many customers. Yes, it may attract a few, but to make real money online, you must have a website for people to go to! That is the key to making any kind of money online.
In one of my previous articles I have written about 8 marketing techniques that no longer work. See article at http://www.ibuildstar.com/No_More_Scams.htm. You might experience some minimum success with pop-ups, e-commerce and affiliate programs; but if you rely on these to keep your business afloat then you're in for a big disappointment.
What I will tell you about being a success on the internet in these highly competitive times comes from my experiences of trial and failure. The majority of those earning a full time income on the internet are those who started out when the web was fairly new. They discovered the 'niche' market and coined it before it has become highly competitive as it is today.
Many of those popular e-books that are written on internet marketing are obsolete because they were written during those mighty 'gold rush' days that occoured during the early stages of the internet. They told you that banner ads, pop-ups, joining link farms and safelists were the easiest ways to get traffic to your website. That was then, this is now. The most effective website marketing right now is:
Search Engine Optimization
The search engines were the beginning of internet marketing, and they will be the future. Let's face it, people are getting smarter and more sophisticated about what they're looking for on the internet. Search engines are getting smarter and more sophisticated about how people will find you on the internet. Banners ads now get a click-through rate of less than .01%. This means that for every 10,000 impressions you may get 1 visitor. The reason for this is because people are ignoring the banners. Pop-ups and pop-unders and being stopped by pop-up blockers because they tie up the web-surfers experience.
Let's face it, people these days are very busy and don't have much time to fool around. They need to find most valuable information, or the best products or services at the lowest prices-very quickly. This brings me to three important ways to make millions on the internet: Total Business Gurus Access to over 150,000 products for dropshipping
1) Discover, invent, or create a product that will fill an important need.
2) Price it reasonably so that anyone can afford it.
3) Make it available so that anyone can find it.
You can arrive at steps one and two by studying the market for any new trends and being very creative. We can help you with step 3 in this article.
Professional search engine optimization can be done by improving 7 parts of your website. We will explore each one and show you how to prepare your web pages to rank high in the search engines
1) URL issues-Check to make sure there are no broken links on your page. If you have other navigational features such as Flash, Image Maps, Javascript Menu, etc. This is good for your visitors, but the search engines can't read or follow them. Since search engines follow regular hyperlinks from one page to another in order to index sites they will likely view this page as a dead end. This can hurt your chances of being indexed in the future because search engines tend to ignore dead end pages. The search engines will follow your links to the other pages on your website, or to other websites to determine how relevant your web pages might be. The greater the relevance, the higher the engines will rank your pages whenever someone searches for your keywords.
2)Page Issues-Make sure that you have the three most important meta-tags on your website: Title, Description, and Keywords. The single most important meta-tag to the search engines now is the 'title' tag. This is what they look at first to consider what your website is all about. Then they look at your description tag, and then your keyword tag.
Your web page should have more than 200 words of text on your page in order for the search engines to consider it worth listing. With in these 200+ words you need to have your main keyword phrase listed at least 4 times. This keyword density gives your page credibility with the search engines because they see that your page's topic related to your keywords.
* This text should include your most important keyword phrases, but should remain logical & readable
* Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimization process.
* Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.
Make sure your meta-tags begin and end in the proper format as shown here:
and .3) Title tag-The title tag of your page is one of the most important pieces of your page. The search engines use it as one of the main places to find keywords that relate to your page, and often as the link to your page from their engine. It's very important to optimize it properly.
Optimizing Your Title Tag Without question the title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.
What it looks like:
Here's the title tag of this page: TITLE Title Tag - learn to optimize your title tag TITLE
Where it belongs:
The correct placement for the title tag is between the HEAD and HEAD tags within the HTML the makes up your page.
Tag limits:
We recommend that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.
Tag tips: * We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.
* Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to click-through and visit your site.
* Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off.
* Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.
* Do not simply list your keyword phrases in your title. If you hane more than 3 commas in your title or description tags then the search engines will see this as spamming your keywords. For this they will drop you from their listings.
4) Keyword tag-The keyword meta tag is meant to include all the keywords that relate to your page. Since some search engines use this tag to help determine what your page is about you should always include your keywords in it. You only need to have about 10 keyword phrases to describe your website. If you have any more than that then search engines won't know how to place your pages in the search listings and you page might end up at the bottom of the list. It is important to pick the 3 most important keyword phrases and write your page copy with these phases planted in there with clarity.
Those searching the web search are using keyword phrases, not just single keywords. So it's important that you include the 3 most important keyword phrases in your page copy, and up to 10 keyword phrases in your meta-tags.
* Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase.
* Don't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches.
* If you know of a common misspelling of a popular keyword that could be used to find your site you should enter it in your keywords meta tag. For example, a travel site might use "caribean " in their keyword meta since it is a common misspelling for "caribbean".
* Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. For example, "caribbean vacation" and "caribbean vacations" are two different phrases, but the word "caribbean" appears twice. This is okay to do in order to make sure you get the phrases you need in there, but becareful not to repeat any one word excessively. There in no actual limit, but we recommend that no one word be repeated in the keyword meta more than 5 times.
* If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.
5) Spam Issues-The search engines are very wise to the way we like to use keywords. Many people feel that if they simply saturate their meta-tags with the frequent listing of their keyword phrases, the search engines will usher their website to the top of the list. This is not the case here. The search engines have very strict standards in regards to spamming. One dead give-away is when you list all of your keyword phrases in you description tag. The engines are too smart to fall for this.
If you feel that you need to include some of your keywords in your description tag, use only two or three phrases. If you have more than 3 commas in your title or description tags the search engines will see this as spam and send your website listing to beyond the darkest side of Pluto.
Don't even think of writting a couple of sentences and listing your keyword phrases there. Again, where there are lists there are commas, and more than three is the number of doom.
6) Description Tags-The description meta tag is meant to describe what your page is about. Some search engines use this tag to help determine how to list your site, and many use it as the description of your page in their engine. All pages should have an accurate description meta tag with relevant keywords within it.
* Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
* Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy. Remember not to simply list your keywords there because to the search engines this is spam.
* Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
* We recommend that your Description Meta tag not exceed 250 characters including spaces.
7) Optimizing Your Images "alt" Attribute Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can.
What it looks like:
Where it belongs:
You can add the "alt" attribute to any image on your page.
Tag limits:
We do not recommend using more than a brief sentence or two to describe an image.
Tag tips:
* Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.
* Do not try to cram a bunch of keywords into the "alt" attribute. We recommend using no more than 2-3 per image.
* Describe the image - do not just list keywords.
* The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.
These 7 steps are used by SEO experts that charge over $2,000 per year to get your website to rank high in the search engines. Now you can do all this yourself and save a bundle. You will need some help finding the best keyword phrases for your website. That's where the $49 comes in. Microsoft has created the best do-it-yourself SEO tool I have ever seen. For only $49 per year you can have each and every web page spidered to look for problem areas. The results page will tell you everything you need to do to get your web pages ready to submit to the search engines. It will also show you the number of searches and listings for your chosen keywords.
This will help you to decide the most effective keywords that have the lowest amount of listings. You may discover that your chosen keywords get only 5 searches per month, yet have over 4 million listings. By this example your chances of getting traffic from those keyword phrases are slim or none. You can access this valuable search engine optimization tool at http://www.bcentral.com.
Footnote: After you have applied all of the techniques listed here and submitted your pages to the search engines, you need to have patience because it will take about 60-90 days for your web
If you want to enhance your chances for success as an entrepreneur, you should go for the franchising companies rather than starting your new business. However, sometimes, when you do not do proper research and analysis and go for the franchise system, even that is not successful and around for the long term. Therefore, in order to assure success and stability for your franchising business, make sure that you do a thorough research and analysis of all the aspects associated with the franchising companies.The main purpose of starting franchising companies is to bring a product or service to a wider audience. It is only when the company stores taste some success that the associated company begin early franchising efforts.The most difficult phase for a franchising company is to open the first 10-25 franchised units. This is the stage when the company has to learn the concept regarding what will work in which location. The concept varies with the franchising companies. Marketing is one of the most important things that is tried on a larger scale. This might be the most difficult thing to do because the franchising company has to modify, change, refine, and lock down hundreds of details.It is only after this initial stage experiences financial success that the franchising company opens up franchising to a larger group. If you are planning to jump into the initial stages of a development of the franchising company, you must keep in mind that it carries a bundle of risks.If you do not want to take risks, it is always prudent to go for the franchising companies that have survived the initial stages and have experienced the success. The best way to judge if a franchising company is secure to go with is to make sure that the company has at least 25 or more suc
Professional search engine optimization can be done by improving 7 parts of your website. We will explore each one and show you how to prepare your web pages to rank high in the search engines
1) URL issues-Check to make sure there are no broken links on your page. If you have other navigational features such as Flash, Image Maps, Javascript Menu, etc. This is good for your visitors, but the search engines can't read or follow them. Since search engines follow regular hyperlinks from one page to another in order to index sites they will likely view this page as a dead end. This can hurt your chances of being indexed in the future because search engines tend to ignore dead end pages. The search engines will follow your links to the other pages on your website, or to other websites to determine how relevant your web pages might be. The greater the relevance, the higher the engines will rank your pages whenever someone searches for your keywords.
2)Page Issues-Make sure that you have the three most important meta-tags on your website: Title, Description, and Keywords. The single most important meta-tag to the search engines now is the 'title' tag. This is what they look at first to consider what your website is all about. Then they look at your description tag, and then your keyword tag.
Your web page should have more than 200 words of text on your page in order for the search engines to consider it worth listing. With in these 200+ words you need to have your main keyword phrase listed at least 4 times. This keyword density gives your page credibility with the search engines because they see that your page's topic related to your keywords.
* This text should include your most important keyword phrases, but should remain logical & readable
* Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimization process.
* Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.
Make sure your meta-tags begin and end in the proper format as shown here:
and .3) Title tag-The title tag of your page is one of the most important pieces of your page. The search engines use it as one of the main places to find keywords that relate to your page, and often as the link to your page from their engine. It's very important to optimize it properly.
Optimizing Your Title Tag Without question the title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.
What it looks like:
Here's the title tag of this page: TITLE Title Tag - learn to optimize your title tag TITLE
Where it belongs:
The correct placement for the title tag is between the HEAD and HEAD tags within the HTML the makes up your page.
Tag limits:
We recommend that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.
Tag tips: * We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.
* Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to click-through and visit your site.
* Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off.
* Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.
* Do not simply list your keyword phrases in your title. If you hane more than 3 commas in your title or description tags then the search engines will see this as spamming your keywords. For this they will drop you from their listings.
4) Keyword tag-The keyword meta tag is meant to include all the keywords that relate to your page. Since some search engines use this tag to help determine what your page is about you should always include your keywords in it. You only need to have about 10 keyword phrases to describe your website. If you have any more than that then search engines won't know how to place your pages in the search listings and you page might end up at the bottom of the list. It is important to pick the 3 most important keyword phrases and write your page copy with these phases planted in there with clarity.
Those searching the web search are using keyword phrases, not just single keywords. So it's important that you include the 3 most important keyword phrases in your page copy, and up to 10 keyword phrases in your meta-tags.
* Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase.
* Don't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches.
* If you know of a common misspelling of a popular keyword that could be used to find your site you should enter it in your keywords meta tag. For example, a travel site might use "caribean " in their keyword meta since it is a common misspelling for "caribbean".
* Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. For example, "caribbean vacation" and "caribbean vacations" are two different phrases, but the word "caribbean" appears twice. This is okay to do in order to make sure you get the phrases you need in there, but becareful not to repeat any one word excessively. There in no actual limit, but we recommend that no one word be repeated in the keyword meta more than 5 times.
* If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.
5) Spam Issues-The search engines are very wise to the way we like to use keywords. Many people feel that if they simply saturate their meta-tags with the frequent listing of their keyword phrases, the search engines will usher their website to the top of the list. This is not the case here. The search engines have very strict standards in regards to spamming. One dead give-away is when you list all of your keyword phrases in you description tag. The engines are too smart to fall for this.
If you feel that you need to include some of your keywords in your description tag, use only two or three phrases. If you have more than 3 commas in your title or description tags the search engines will see this as spam and send your website listing to beyond the darkest side of Pluto.
Don't even think of writting a couple of sentences and listing your keyword phrases there. Again, where there are lists there are commas, and more than three is the number of doom.
6) Description Tags-The description meta tag is meant to describe what your page is about. Some search engines use this tag to help determine how to list your site, and many use it as the description of your page in their engine. All pages should have an accurate description meta tag with relevant keywords within it.
* Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
* Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy. Remember not to simply list your keywords there because to the search engines this is spam.
* Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
* We recommend that your Description Meta tag not exceed 250 characters including spaces.
7) Optimizing Your Images "alt" Attribute Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can.
What it looks like:
Where it belongs:
You can add the "alt" attribute to any image on your page.
Tag limits:
We do not recommend using more than a brief sentence or two to describe an image.
Tag tips:
* Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.
* Do not try to cram a bunch of keywords into the "alt" attribute. We recommend using no more than 2-3 per image.
* Describe the image - do not just list keywords.
* The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.
These 7 steps are used by SEO experts that charge over $2,000 per year to get your website to rank high in the search engines. Now you can do all this yourself and save a bundle. You will need some help finding the best keyword phrases for your website. That's where the $49 comes in. Microsoft has created the best do-it-yourself SEO tool I have ever seen. For only $49 per year you can have each and every web page spidered to look for problem areas. The results page will tell you everything you need to do to get your web pages ready to submit to the search engines. It will also show you the number of searches and listings for your chosen keywords.
This will help you to decide the most effective keywords that have the lowest amount of listings. You may discover that your chosen keywords get only 5 searches per month, yet have over 4 million listings. By this example your chances of getting traffic from those keyword phrases are slim or none. You can access this valuable search engine optimization tool at http://www.bcentral.com.
Footnote: After you have applied all of the techniques listed here and submitted your pages to the search engines, you need to have patience because it will take about 60-90 days for your we
Following the success of Donald Trump's The Apprentice, a sixteen week job interview reality show where Trump hires someone to manage one of his companies, I came to think that business reality shows can be truly successful. What if we were to create the ultimate business reality show? What would that look like? What I would like to see is the greatest business minds of our time come together on television to create a brand new Uber Company ("Uber" is derived from the German language and has come to be a synonym for "super"), a company that, with the guidance of some great business executives, an executive dream team, becomes a "super" company – a company that is super profitable with a rate of growth unseen in our generation.If we put the greatest business minds of our time together to build a brand new company, would it be one of the most successful companies ever? Or, would there be such a clash of egos that it would be doomed to failure. This is imaginary, so I guess we would never know. But imagination is a good thing. So, I decided to be the cast director and have put together my own executive dream team. Here it is:Bill Gates - President & CEO: Should the most successful person in the world be the leader? How do you decide who is the most successful person in the world? If we go by net worth, then it is Bill Gates, co-founder of Microsoft. Maybe he doesn’t have the greatest leadership skills, but he is the most successful. He is my choice to lead the executive dream team.Edward Lampert – Vice President: I wanted someone young to be second in command. At age 43, Lampert is a self-made billionaire and Chairman of ESL Investments.Donny Deutsch – Director of Advertising: With his Madison Avenue ad agency he is one of the most
What it looks like:
Here's the title tag of this page: TITLE Title Tag - learn to optimize your title tag TITLE
Where it belongs:
The correct placement for the title tag is between the HEAD and HEAD tags within the HTML the makes up your page.
Tag limits:
We recommend that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.
Tag tips: * We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.
* Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to click-through and visit your site.
* Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off.
* Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.
* Do not simply list your keyword phrases in your title. If you hane more than 3 commas in your title or description tags then the search engines will see this as spamming your keywords. For this they will drop you from their listings.
4) Keyword tag-The keyword meta tag is meant to include all the keywords that relate to your page. Since some search engines use this tag to help determine what your page is about you should always include your keywords in it. You only need to have about 10 keyword phrases to describe your website. If you have any more than that then search engines won't know how to place your pages in the search listings and you page might end up at the bottom of the list. It is important to pick the 3 most important keyword phrases and write your page copy with these phases planted in there with clarity.
Those searching the web search are using keyword phrases, not just single keywords. So it's important that you include the 3 most important keyword phrases in your page copy, and up to 10 keyword phrases in your meta-tags.
* Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase.
* Don't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches.
* If you know of a common misspelling of a popular keyword that could be used to find your site you should enter it in your keywords meta tag. For example, a travel site might use "caribean " in their keyword meta since it is a common misspelling for "caribbean".
* Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. For example, "caribbean vacation" and "caribbean vacations" are two different phrases, but the word "caribbean" appears twice. This is okay to do in order to make sure you get the phrases you need in there, but becareful not to repeat any one word excessively. There in no actual limit, but we recommend that no one word be repeated in the keyword meta more than 5 times.
* If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.
5) Spam Issues-The search engines are very wise to the way we like to use keywords. Many people feel that if they simply saturate their meta-tags with the frequent listing of their keyword phrases, the search engines will usher their website to the top of the list. This is not the case here. The search engines have very strict standards in regards to spamming. One dead give-away is when you list all of your keyword phrases in you description tag. The engines are too smart to fall for this.
If you feel that you need to include some of your keywords in your description tag, use only two or three phrases. If you have more than 3 commas in your title or description tags the search engines will see this as spam and send your website listing to beyond the darkest side of Pluto.
Don't even think of writting a couple of sentences and listing your keyword phrases there. Again, where there are lists there are commas, and more than three is the number of doom.
6) Description Tags-The description meta tag is meant to describe what your page is about. Some search engines use this tag to help determine how to list your site, and many use it as the description of your page in their engine. All pages should have an accurate description meta tag with relevant keywords within it.
* Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
* Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy. Remember not to simply list your keywords there because to the search engines this is spam.
* Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
* We recommend that your Description Meta tag not exceed 250 characters including spaces.
7) Optimizing Your Images "alt" Attribute Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can.
What it looks like:
Where it belongs:
You can add the "alt" attribute to any image on your page.
Tag limits:
We do not recommend using more than a brief sentence or two to describe an image.
Tag tips:
* Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.
* Do not try to cram a bunch of keywords into the "alt" attribute. We recommend using no more than 2-3 per image.
* Describe the image - do not just list keywords.
* The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.
These 7 steps are used by SEO experts that charge over $2,000 per year to get your website to rank high in the search engines. Now you can do all this yourself and save a bundle. You will need some help finding the best keyword phrases for your website. That's where the $49 comes in. Microsoft has created the best do-it-yourself SEO tool I have ever seen. For only $49 per year you can have each and every web page spidered to look for problem areas. The results page will tell you everything you need to do to get your web pages ready to submit to the search engines. It will also show you the number of searches and listings for your chosen keywords.
This will help you to decide the most effective keywords that have the lowest amount of listings. You may discover that your chosen keywords get only 5 searches per month, yet have over 4 million listings. By this example your chances of getting traffic from those keyword phrases are slim or none. You can access this valuable search engine optimization tool at http://www.bcentral.com.
Footnote: After you have applied all of the techniques listed here and submitted your pages to the search engines, you need to have patience because it will take about 60-90 days for your we
After spending many late nights studying at the college library and hurrying to finish your term papers, you have finally graduated and it is now time to search for full-timeemployment. However, unless you have special training in a particular field, many college graduates will have to search for entry-level positions. The job search for an entry-level position is oftendifficult, but having an impressive entry level resume can help.Beat The RushWell before your diploma has been handed to you it is important to send in your entry level resume to as many companies as possible. This would include researching companies that are currently hiring and submitting your resume to the Human Resources department or the person in charge of hiring.Evaluate The Skills You PossessAs a recent college graduate, you might have few, if any experience in the fields in which you are seeking employment. This might entail you making a list of all the skills you possess along with any training you might have received during your college years. Any skill or experience such as Captain of the debate team, or Vice President of the Student Government Association should be noted on your entry level resume. This can help your to stand out among other entry level applicants.Check Out Your College's Career CenterOnce you have decided which of your skills to emphasize and have listed them within your entry level resume, you can use these skills to narrow down your search for a job. A great place to start your search is at your college's career center. Many career centers will have job listings of companies interested in hiring college graduates, along with resources to help you write your resume and help you land a successful job interview. However, it is recommended t
* Don't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches.
* If you know of a common misspelling of a popular keyword that could be used to find your site you should enter it in your keywords meta tag. For example, a travel site might use "caribean " in their keyword meta since it is a common misspelling for "caribbean".
* Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. For example, "caribbean vacation" and "caribbean vacations" are two different phrases, but the word "caribbean" appears twice. This is okay to do in order to make sure you get the phrases you need in there, but becareful not to repeat any one word excessively. There in no actual limit, but we recommend that no one word be repeated in the keyword meta more than 5 times.
* If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.
5) Spam Issues-The search engines are very wise to the way we like to use keywords. Many people feel that if they simply saturate their meta-tags with the frequent listing of their keyword phrases, the search engines will usher their website to the top of the list. This is not the case here. The search engines have very strict standards in regards to spamming. One dead give-away is when you list all of your keyword phrases in you description tag. The engines are too smart to fall for this.
If you feel that you need to include some of your keywords in your description tag, use only two or three phrases. If you have more than 3 commas in your title or description tags the search engines will see this as spam and send your website listing to beyond the darkest side of Pluto.
Don't even think of writting a couple of sentences and listing your keyword phrases there. Again, where there are lists there are commas, and more than three is the number of doom.
6) Description Tags-The description meta tag is meant to describe what your page is about. Some search engines use this tag to help determine how to list your site, and many use it as the description of your page in their engine. All pages should have an accurate description meta tag with relevant keywords within it.
* Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
* Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy. Remember not to simply list your keywords there because to the search engines this is spam.
* Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
* We recommend that your Description Meta tag not exceed 250 characters including spaces.
7) Optimizing Your Images "alt" Attribute Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can.
What it looks like:
Where it belongs:
You can add the "alt" attribute to any image on your page.
Tag limits:
We do not recommend using more than a brief sentence or two to describe an image.
Tag tips:
* Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.
* Do not try to cram a bunch of keywords into the "alt" attribute. We recommend using no more than 2-3 per image.
* Describe the image - do not just list keywords.
* The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.
These 7 steps are used by SEO experts that charge over $2,000 per year to get your website to rank high in the search engines. Now you can do all this yourself and save a bundle. You will need some help finding the best keyword phrases for your website. That's where the $49 comes in. Microsoft has created the best do-it-yourself SEO tool I have ever seen. For only $49 per year you can have each and every web page spidered to look for problem areas. The results page will tell you everything you need to do to get your web pages ready to submit to the search engines. It will also show you the number of searches and listings for your chosen keywords.
This will help you to decide the most effective keywords that have the lowest amount of listings. You may discover that your chosen keywords get only 5 searches per month, yet have over 4 million listings. By this example your chances of getting traffic from those keyword phrases are slim or none. You can access this valuable search engine optimization tool at http://www.bcentral.com.
Footnote: After you have applied all of the techniques listed here and submitted your pages to the search engines, you need to have patience because it will take about 60-90 days for your we
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. Today the competition is fierce for a customers' attention. In order to compete, you need to employ take-it-to-the-customer techniques. Some of these techniques can include attending trade shows, seminars, and sending them to your website. You want to promote your business and in doing so you want to maximize referrals and conduct effective public relations campaigns. The following are five sure-fire, inexpensive marketing methods: 1. Be an expert. Don't overlook your most accessible source of promotion: yourself. Give speeches to industry groups, colleges and community organizations, or offer workshops at conferences and business expos. Provide sign-up sheets or marketing materials for potential customers. Also, be a reference for customers, clients, vendors and related businesses by circulating relevant information and providing contacts. After all, home-based businesses thrive on a steady stream of referrals from clients. For those of us in the lease purchasing business, this means writing articles for publication. Don't make it difficult, write about the deals you've done. Give speeches at local real estate clubs on lease purchase. Network with local groups (accountants, mortgage brokers, financial planners, etc.). Operate your lease purchase business as we do, as a business, and referrals will come to you, rather than you chasing the deals. 2. Create a press kit. Getting quoted in the media or having an article written about your business is a great and inexpensive way to target your mark
* Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
* We recommend that your Description Meta tag not exceed 250 characters including spaces.
7) Optimizing Your Images "alt" Attribute Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can.
What it looks like:
Where it belongs:
You can add the "alt" attribute to any image on your page.
Tag limits:
We do not recommend using more than a brief sentence or two to describe an image.
Tag tips:
* Be sure to use the keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags.
* Do not try to cram a bunch of keywords into the "alt" attribute. We recommend using no more than 2-3 per image.
* Describe the image - do not just list keywords.
* The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.
These 7 steps are used by SEO experts that charge over $2,000 per year to get your website to rank high in the search engines. Now you can do all this yourself and save a bundle. You will need some help finding the best keyword phrases for your website. That's where the $49 comes in. Microsoft has created the best do-it-yourself SEO tool I have ever seen. For only $49 per year you can have each and every web page spidered to look for problem areas. The results page will tell you everything you need to do to get your web pages ready to submit to the search engines. It will also show you the number of searches and listings for your chosen keywords.
This will help you to decide the most effective keywords that have the lowest amount of listings. You may discover that your chosen keywords get only 5 searches per month, yet have over 4 million listings. By this example your chances of getting traffic from those keyword phrases are slim or none. You can access this valuable search engine optimization tool at http://www.bcentral.com.
Footnote: After you have applied all of the techniques listed here and submitted your pages to the search engines, you need to have patience because it will take about 60-90 days for your website to move to a good position in the search engines. In the meantime you should keep your content fresh without throwing out your valuable keyword phrases.
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