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Casual Articles - How To Inspire Instant Trust In Your Website Visitor And Increase Sales, Literally Overnight
There’s more to what he does than meets the eye...With so many different programs, and reruns and re-packaging of older programs, we can assume there are few people on the planet who do not know about Bob Vila. Starting with the original "This Ol’ House" programs on PBS in 1979, Bob Vila and his empire, have grown into a major force in the Home Improvement Television genre.The professional salesperson can learn a whole lot more from Bob Vila than how to screet concrete or put mud on the drywall.Bob Vila is a study in brand awareness. Bob is the brand. The challenge was getting people to recognize, and ultimately respect Bob Vila, as THE home improvement expert. Wha
This means people can be very reluctant to whip out their credit cards… even if they really want your product.
Fortunately… there
I come from a long line of communicators, salespeople, entrepreneurs, and even one telegraph operator.All of them took language very seriously, and if you look at how they did in their careers, it worked out pretty well for them.With this legacy in mind, please pardon me if I also show sensitivity to the impact of language. It's in my genes!I suppose, if you want to be a word-nerd, it doesn’t hurt having a Ph.D. from the Annenberg School For Communication, at USC. (Occasionally, it can even get you some football tickets!)Anyway, I’ve had such great responses to my articles about wimpy versus winning sales language that I thought I’d treat you to more examples of sales
Let’s get started:
Trust is a key word in selling. Why? Because if your prospect doesn’t trust you, he will be very reluctant to buy from you, or simply won’t buy from you at all.
This applies to all aspects of selling. All the way from the salesman slugging it out door-to-door, to multi-million dollar direct mail campaigns and infomercials you see running late at night.
But trust is even more important on the internet. Now, more than ever.
Because when you’re selling a product or service online, you’re essentially asking your visitor to make a gigantic leap of faith when you ask for their order.
Why?
Because they can’t see you.
Because they can’t see the product.
Because you’re asking them to throw their money out into faceless void... without knowing for sure they will get anything in return.
Something else to consider: Everyone is rightfully skeptical in this day and age. Everyone has heard the horror stories of internet scams, and they don't want to be the next victim.
This means people can be very reluctant to whip out their credit cards… even if they really want your product.
Fortunately… there a
Before you open your computer consulting business you need to have a plan. Don't just think you'll remember a plan in your head. You are much more likely to accomplish your goals if you write them down.Computer Consulting: The First StepThink of all the things you need to do before you start your computer consulting business, prioritize them and write them down. Some ideas might be choosing a name for your business, getting business cards printed, ordering another phone line, joining networking organizations etc.Using the computer consulting template below as a guide, write down each of your tasks and the date in which you need to achieve them. Don't forget to work backwards
This applies to all aspects of selling. All the way from the salesman slugging it out door-to-door, to multi-million dollar direct mail campaigns and infomercials you see running late at night.
But trust is even more important on the internet. Now, more than ever.
Because when you’re selling a product or service online, you’re essentially asking your visitor to make a gigantic leap of faith when you ask for their order.
Why?
Because they can’t see you.
Because they can’t see the product.
Because you’re asking them to throw their money out into faceless void... without knowing for sure they will get anything in return.
Something else to consider: Everyone is rightfully skeptical in this day and age. Everyone has heard the horror stories of internet scams, and they don't want to be the next victim.
This means people can be very reluctant to whip out their credit cards… even if they really want your product.
Fortunately… there
In the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don’t have another site? Or what if you want your blog to be your main website, the exclusive carrier of your moneymaking ventures?This can be achieved, of course. Such is the versatility of web logs.Standalone blogs are best utilized for online businessmen or women who have decided to pursue what many people call as nicheing. Yes, the word is ungrammatical, but it is a term that many Internet marketers have come to embrace with fondness. Nicheing involves the creation of many sites that cater to particular niches. Niches, of course, are very specialized markets
But trust is even more important on the internet. Now, more than ever.
Because when you’re selling a product or service online, you’re essentially asking your visitor to make a gigantic leap of faith when you ask for their order.
Why?
Because they can’t see you.
Because they can’t see the product.
Because you’re asking them to throw their money out into faceless void... without knowing for sure they will get anything in return.
Something else to consider: Everyone is rightfully skeptical in this day and age. Everyone has heard the horror stories of internet scams, and they don't want to be the next victim.
This means people can be very reluctant to whip out their credit cards… even if they really want your product.
Fortunately… there
The very first vending machine was said to have been invented by Hero of Alexandria, a 1st century inventor. His machine accepted a coin and then dispensed a fixed amount of "holy water."Basically, a vending machine is a machine that dispenses merchandise after a customer deposits money. Vending machines have a currency detector which determines if the money inserted is sufficient to purchase the desired item.Common locations where vending machines are usually placed include: next to the entrances/exits, next to the water fountain, in front of the restroom, in the break room, by the coffee maker, next to the other vending machines, by the receptionist, next to the cash register, nex
Why?
Because they can’t see you.
Because they can’t see the product.
Because you’re asking them to throw their money out into faceless void... without knowing for sure they will get anything in return.
Something else to consider: Everyone is rightfully skeptical in this day and age. Everyone has heard the horror stories of internet scams, and they don't want to be the next victim.
This means people can be very reluctant to whip out their credit cards… even if they really want your product.
Fortunately… there
In the current globalized world of business, Presentations have become an intrinsic part. Not a day goes without making a Presentation to the CEO or the Chairman, or the Angel Investor, or banker, or any one else for that matter, for clinching a deal, or for raising a fund or a loan, or what have you. Presentations need not be such an awesome task if you learn to apply the basics.The main elements of a Presentation are preparation and practice. In order to make the right preparation you have to first define the purpose of your Presentation. You have to be clear about the objective of your exercise at every point of your Presentation. You will then have to decide the main message you w
This means people can be very reluctant to whip out their credit cards… even if they really want your product.
Fortunately… there are a few simple changes you can make to your sales copy that will instantly improve your trustworthiness in the eyes of your visitor... and make the decision to buy much easier in the mind of your prospect.
Here’s the changes you can make:
One of the most effective ways of creating trust on the web (and proving your claims, too) is using testimonials.
Why is this so effective?
Because anything someone else says about your product or service is at least 10 times more believable than what you say about yourself.
You see, people expect you to put your best foot forward when you’re selling your own product or service. So any claims you make will be taken with a pinch of salt.
But when someone else says something about you - with no clear motive - other than they are overjoyed with your product or service – then your prospect will stand up and take notice.
If other people are saying good things about you, then you must be the kind of person who delivers on your promises, right?
Keep this in mind: You need to make your testimonials as believable as possible. You see
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