authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:

Bridget "an author who never goes" Midway

Do you dare? Ellwood...If She Could. Leigh Ellwood, Romance Author

Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not ha

Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing - or word of mouth campaigns - is an essential method of promotion.

When one thinks of viral marketing as a means to promote books, music, or other items, more than likely it is believed that such techniques are limited to the Internet. This is not necessarily the case. Viral marketing refers to the use of exist social networks or communities for promotion, and while the Internet lends a good amount of convenience here, there are ways to spread "the virus" beyond cyberspace if one is creative enough. By establishing recognition of your book within a small network, you have the opportunity to expand your audience as people engaged in that network move outward and employ word of mouth to recommend your books.

Here are just a few examples of online and offline viral marketing techniques designed to raise awareness:

E-Mail signatures: Every time you send an e-mail - to a friend, relative, or to anybody - you should take the opportunity to promote your work. You need not send a full-blown pitch with every message, but it is imperative to include your URL and catchy one-line slogan in your signature. You would be surprised how a few carefully chosen words can remain fresh in a consumer's mind for years. Slogans are the core of advertising, and to include a tagline in your e-mail signature can entice readers to click through to your website.

Having worked with a number of romance authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:

Bridget "an author who never goes" Midway

Do you dare? Ellwood...If She Could. Leigh Ellwood, Romance Author

Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not hav

ems, more than likely it is believed that such techniques are limited to the Internet. This is not necessarily the case. Viral marketing refers to the use of exist social networks or communities for promotion, and while the Internet lends a good amount of convenience here, there are ways to spread "the virus" beyond cyberspace if one is creative enough. By establishing recognition of your book within a small network, you have the opportunity to expand your audience as people engaged in that network move outward and employ word of mouth to recommend your books.

Here are just a few examples of online and offline viral marketing techniques designed to raise awareness:

E-Mail signatures: Every time you send an e-mail - to a friend, relative, or to anybody - you should take the opportunity to promote your work. You need not send a full-blown pitch with every message, but it is imperative to include your URL and catchy one-line slogan in your signature. You would be surprised how a few carefully chosen words can remain fresh in a consumer's mind for years. Slogans are the core of advertising, and to include a tagline in your e-mail signature can entice readers to click through to your website.

Having worked with a number of romance authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:

Bridget "an author who never goes" Midway

Do you dare? Ellwood...If She Could. Leigh Ellwood, Romance Author

Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not ha

you have the opportunity to expand your audience as people engaged in that network move outward and employ word of mouth to recommend your books.

Here are just a few examples of online and offline viral marketing techniques designed to raise awareness:

E-Mail signatures: Every time you send an e-mail - to a friend, relative, or to anybody - you should take the opportunity to promote your work. You need not send a full-blown pitch with every message, but it is imperative to include your URL and catchy one-line slogan in your signature. You would be surprised how a few carefully chosen words can remain fresh in a consumer's mind for years. Slogans are the core of advertising, and to include a tagline in your e-mail signature can entice readers to click through to your website.

Having worked with a number of romance authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:

Bridget "an author who never goes" Midway

Do you dare? Ellwood...If She Could. Leigh Ellwood, Romance Author

Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not ha

send a full-blown pitch with every message, but it is imperative to include your URL and catchy one-line slogan in your signature. You would be surprised how a few carefully chosen words can remain fresh in a consumer's mind for years. Slogans are the core of advertising, and to include a tagline in your e-mail signature can entice readers to click through to your website.

Having worked with a number of romance authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:

Bridget "an author who never goes" Midway

Do you dare? Ellwood...If She Could. Leigh Ellwood, Romance Author

Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not ha

authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:

Bridget "an author who never goes" Midway

Do you dare? Ellwood...If She Could. Leigh Ellwood, Romance Author

Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not have to be limited to a body of work. If you have only one book to market, think of a phrase or line relevant to the story that will attract readers. Sell your book in ten words or less and offer visitors incentive to click through to learn more.

Forums and Messageboards: Depending upon the subject of your book, you can find readership in the many online forums available to you. While some forums may not allow direct advertising, equating such blatant promotions to spam techinques employed by robots, there are ways to steer around restrictions.

If you have written a non-fiction work, it is highly recommended to spend some time each day patrolling any message boards relevant to your topic. Whether you have authors a sports biography or self-help work, there is certain to be one or two forums where potential readers exist for your work. If you write fiction, there do exist a number of readers forums related to many genres, from romance to science fiction to fantasy. If your works are in similar vein to popular books and movies (a fantasy novel akin to Tolkien, or a hard-boiled private eye story), seek out those forums as well. Readers of a certain fandom may be willing to broaden their interests if they are duly enticed.

Depending upon the forum, signatures are permitted. Use the opportunity to create a signature (as with your e-mail) designed to encourage forum members to click through to your site. As you become a part of these communities, you also have the opportunity to establish yourself as an expert on forum subjects. Post and reply to posts, and increase awareness of your brand. Employing such a subtle, viral technique can be helpf