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Casual Articles - Don't Mistake a Web Site for Advertising
Note: This article is an excerpt from my Entrepreneur's Survival Reference E-Book Self-Help Manual titled "25 Avoidable Mistakes No One Will Warn You About In Starting Your Own Business"(in which "Failing To Prepare A Backup/Alternative Action" is one of the 25 mistakes discussed). As a result, you will find that illustrations used are more relevant to persons starting up their businesses. Having said that, the ideas proferred here can be easily adapted for use in any other business situati
For example, a shoe store puts an ad in
Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. That shouldn't be a problem using these two sign ideas.1. Use empty shopping center store fronts to promote your mortgage business. Offer the property manager a great alternative to sometimes months of a vacant, ugly, and unsightly store fro
Why is my web site not advertising?
So why is putting up a web site not advertising? Well, let's begin by looking at what advertising really is. Advertising means attracting public attention to a product or service usually by paying for it. Getting public attention is done by broadcasting the ad to an audience.
For example, a shoe store puts an ad in
Think you work well with your ad agency? You probably don’t. Companies go to ad agencies to get results. And if you’re like most companies, it is a very one-way relationship. This is especially true when your company is larger than the ad agency. Although you have the size advantage, they have the edge with experience. Remember, they do advertising for a living! Don’t expect to go into the relationship as the boss of them just because you’re paying them.Listen up, because it is likely you a
Why is my web site not advertising?
So why is putting up a web site not advertising? Well, let's begin by looking at what advertising really is. Advertising means attracting public attention to a product or service usually by paying for it. Getting public attention is done by broadcasting the ad to an audience.
For example, a shoe store puts an ad in
Several states have small business government grants. These are not offered by the federal government but a number of state-run development agencies provide free government grants. The states that offer these are Kansas, Nebraska, New Hampshire, New Mexico, and Utah. Other states provide financing through loans with incentives to those who want to start a small business rather than free government grants.Instead of money the government will give free advice and training to those who want to
Why is my web site not advertising?
So why is putting up a web site not advertising? Well, let's begin by looking at what advertising really is. Advertising means attracting public attention to a product or service usually by paying for it. Getting public attention is done by broadcasting the ad to an audience.
For example, a shoe store puts an ad in
With holiday shoppers out and about in record numbers this season, many restaurants and retail establishments are thriving. Unfortunately this also is an ideal time for robbers to prey on unprepared businesses. We've put together a special reminder for business owners in hopes of lessening the chance that harm comes to your hard working employees and management teams.Preventing a robberyHave at least two employees open and close the business.Do not release personal information
For example, a shoe store puts an ad in
Janet, one of my clients from Chicago, recently asked my advice on dealing with people who talk loudly on their cell phones while in public. I know I’ve been guilty of this offense before as my voice tends to project very well and sometimes I forget that I don’t need to speak very loudly for my phone to pick it up.Sometimes, like when you’re in a movie theater, any kind of loud cell phone talking needs to be quieted immediately and the most direct way is the best. But often in public, you
For example, a shoe store puts an ad in the local newspaper. That newspaper is delivered, i.e. broadcasted, to the local neighborhood. Readers of the paper will see the ad. In the end the shoe store owner hopes people come to the store.
The important thing to note is that the ad is "broadcasted". That is, the ad is put in front of the viewers.
So the reason a web site is not advertising, is that it is not "broadcasted" to any viewers. The web site never reaches any audience and gets no attention. In fact, the only way a web site gets attention is if a person takes action to go there, such as typ
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