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    An Internet Marketing Strategy That Lasts a Lifetime
    Today, the internet is the preferred platform for conducting business. However, while the Internet has been a blessing for business, it comes with a few downsides too: competition has increased unbelievably. Whereas earlier, a business had to contend with 10 local competitors, it now has to compete with a thousand global ones.So what is the best way to ensure that your business is successful and doesn't fall into the list of unheard-of's? To be a successful online business venture, you require a sound internet marketing strategy. The object is the same as any other marketing strategy, except that it is designed for business conducted over the internet.Components of a Successful Internet Marketing StrategyHere are 3 key factors you cannot forget
    hat the sales page conversion rate is. 2% is average. Anything more than that is the gravy train!

    If you have reviewed the product and you think it is a real winner but it has a poor sales page, you can do a couple things. First, create a landing page to send your visitors to. Hone your writing skills and make a killer page that pre-sells the product. Then, no matter what the sales page looks like, visitors will be much more likely to purchase.

    If you have excellent copywriting skills you can contact the vendor and ask them if they would like you to create an improved sales page for them. It’s a good way to create JV opportunities too.

    Your research should also include checking with a few of the vendor’s affiliates. When you Google the product name you should get listings from other affiliates and resellers. Contact them for information. Tell them you are considering

    Making Money Online: Blogs versus Subscription Websites
    What is the difference between a blog and a subscription website?This is a question we are often asked.Our answer usually goes along these lines:There are some similarities and many differences between blogs and subscription websites.Let us start with the similarities:1. The majority of blogs and subscription websites focus on a narrow specialisation. For example, fly fishing in Scotland or beer distribution in the US.2. Both are usually driven by an individual’s passion and expertise for their specialisation.3. Both involve writing about this specialisation and posting this information on the web in a timely wayNow the differences:1. Blogs are usually written by people wishing to share their opinion and
    A subscriber to my Reseller Advisor Newsletter emailed me this week with a very good question. “As a reseller or affiliate marketer, what are the main things to consider before promoting ANY product?”

    It happens all too often. A product that is misrepresented, has poor quality, and/or does not have a good support system in place just burns people up. As consumers, we’re all the same, I think. Don’t you just hate it when you get a product you’ve paid good money for, or even when it is free, and it doesn’t work properly? I do.

    It’s worse still when there’s no customer support. Emails aren’t responded too. Refund requests ignored. It’s enough to drive you to distraction.

    As a reseller or affiliate to a product like this you have even more at stake. By putting your name behind it you risk the vendor’s bad reputation being attached to yours. That’s a heavy consequence and has long-lasting effects.

    It’s not as if you are losing a few, or even many, customers and then it’s over. No. The Internet has changed that game completely. All it takes is for one or two people to post a bad report about you at a forum and your reputation could be irreversibly damaged.

    All anyone has to do is Google your name and up pops a bad comment about you. And because pages are stored for a long time online, chances are that comment about your business will be there for years to come.

    Would you buy from someone after reading such a report? Probably not. That’s why it’s so important that you do some research before committing yourself as a reseller or affiliate of any product.

    Here are some simple steps you should take to protect yourself.

    First and foremost, review the product. You wouldn’t believe the number of emails I get from resellers who haven’t even looked at what they are promoting. Then they have to backtrack when the complaints start rolling in. It happens more often than you’d think.

    Most times this requires you purchasing the product before you resell it. However, some marketers will provide you with a “sample copy” or temporary access to a product so you can review it. All it takes is an email to them asking politely. When they see your sincerity and commitment, they will most likely respond favourably.

    If you are just starting out online, try and stick to promoting products from reputable marketers. Don’t take a chance on a “newbie” unless you have thoroughly checked out the product and it looks like a winner. To find out if a marketer has a good reputation, just do a quick Google on them. You’ll soon find out.

    If you are buying the product for resale from an eBay vendor, you can always check their vendor rating that is available on their eBay sales page.

    As you do your research, look to see what other products and services they promote. Also, look to see how long they have been online. Most search engines also list the date the web page was put online.

    Another tip is to do a “Who Is?” search on the domain name. This will give you some indication of how long the vendor has been doing business online. Not always though. Sometimes a domain can be parked for years before it is put to use. You can check domains through this service: http://www.networksolutions.com/whois/index.jsp

    As you review the product, don’t forget to also review the sales page. A bad sales page can kill all your marketing efforts. Remember, a conversion rate of 2% is double of 1%. That means you get twice as many sales. If the product has been available for a while, you can ask the vendor what the sales page conversion rate is. 2% is average. Anything more than that is the gravy train!

    If you have reviewed the product and you think it is a real winner but it has a poor sales page, you can do a couple things. First, create a landing page to send your visitors to. Hone your writing skills and make a killer page that pre-sells the product. Then, no matter what the sales page looks like, visitors will be much more likely to purchase.

    If you have excellent copywriting skills you can contact the vendor and ask them if they would like you to create an improved sales page for them. It’s a good way to create JV opportunities too.

    Your research should also include checking with a few of the vendor’s affiliates. When you Google the product name you should get listings from other affiliates and resellers. Contact them for information. Tell them you are considering

    The Pros and Cons of Mortgage Processing
    REWARDS AND CHALLENGESThe more you know about any job or business venture, the more likely you are to be successful. This month, we explore the pros and cons of mortgage processing for both in-house processors and contract processors.Rewards of In-House Processing:1. Abundance of training/continuing education resources 2. Management support for processing problems or conflict resolution 3. No overhead or business paperwork (i.e., accounting) 4. Your professional profile is enhanced from your employer’s status in the industry 5. Free or reduced costs for association and organization memberships 6. Pre-determined hours 7. Employee benefits (health, dental, vision, employee assistance program, t
    has long-lasting effects.

    It’s not as if you are losing a few, or even many, customers and then it’s over. No. The Internet has changed that game completely. All it takes is for one or two people to post a bad report about you at a forum and your reputation could be irreversibly damaged.

    All anyone has to do is Google your name and up pops a bad comment about you. And because pages are stored for a long time online, chances are that comment about your business will be there for years to come.

    Would you buy from someone after reading such a report? Probably not. That’s why it’s so important that you do some research before committing yourself as a reseller or affiliate of any product.

    Here are some simple steps you should take to protect yourself.

    First and foremost, review the product. You wouldn’t believe the number of emails I get from resellers who haven’t even looked at what they are promoting. Then they have to backtrack when the complaints start rolling in. It happens more often than you’d think.

    Most times this requires you purchasing the product before you resell it. However, some marketers will provide you with a “sample copy” or temporary access to a product so you can review it. All it takes is an email to them asking politely. When they see your sincerity and commitment, they will most likely respond favourably.

    If you are just starting out online, try and stick to promoting products from reputable marketers. Don’t take a chance on a “newbie” unless you have thoroughly checked out the product and it looks like a winner. To find out if a marketer has a good reputation, just do a quick Google on them. You’ll soon find out.

    If you are buying the product for resale from an eBay vendor, you can always check their vendor rating that is available on their eBay sales page.

    As you do your research, look to see what other products and services they promote. Also, look to see how long they have been online. Most search engines also list the date the web page was put online.

    Another tip is to do a “Who Is?” search on the domain name. This will give you some indication of how long the vendor has been doing business online. Not always though. Sometimes a domain can be parked for years before it is put to use. You can check domains through this service: http://www.networksolutions.com/whois/index.jsp

    As you review the product, don’t forget to also review the sales page. A bad sales page can kill all your marketing efforts. Remember, a conversion rate of 2% is double of 1%. That means you get twice as many sales. If the product has been available for a while, you can ask the vendor what the sales page conversion rate is. 2% is average. Anything more than that is the gravy train!

    If you have reviewed the product and you think it is a real winner but it has a poor sales page, you can do a couple things. First, create a landing page to send your visitors to. Hone your writing skills and make a killer page that pre-sells the product. Then, no matter what the sales page looks like, visitors will be much more likely to purchase.

    If you have excellent copywriting skills you can contact the vendor and ask them if they would like you to create an improved sales page for them. It’s a good way to create JV opportunities too.

    Your research should also include checking with a few of the vendor’s affiliates. When you Google the product name you should get listings from other affiliates and resellers. Contact them for information. Tell them you are considering

    Paid Surveys Reviews
    The UK-Survey-Watchdog is a site that reviews paid survey sites they pick the top ten and post their reviews online the information they give, gives you a good idea of what the sites offer and what they recommend to be a good one to go with. The sites they have chosen are Survey Hawk, Survey Scout, Paid Online Surveys, Paid Surveys At Home, Opinion Pay Cheque, Work Online 4 Pay, Dollar Frog, Money For Surveys, Survey Platinum and Survey Junction. These ten sites have been reviewed and tested.Reviews From Their Visitors About There Site Excellent independent advice on all the survey sites Mr. R. Archer, London, UK. Reviews of the best online survey sites Mrs. T. McArdle, York, UK.Starting to make money through my surveys now - thanks. Mr. J. Wilson,
    n’t even looked at what they are promoting. Then they have to backtrack when the complaints start rolling in. It happens more often than you’d think.

    Most times this requires you purchasing the product before you resell it. However, some marketers will provide you with a “sample copy” or temporary access to a product so you can review it. All it takes is an email to them asking politely. When they see your sincerity and commitment, they will most likely respond favourably.

    If you are just starting out online, try and stick to promoting products from reputable marketers. Don’t take a chance on a “newbie” unless you have thoroughly checked out the product and it looks like a winner. To find out if a marketer has a good reputation, just do a quick Google on them. You’ll soon find out.

    If you are buying the product for resale from an eBay vendor, you can always check their vendor rating that is available on their eBay sales page.

    As you do your research, look to see what other products and services they promote. Also, look to see how long they have been online. Most search engines also list the date the web page was put online.

    Another tip is to do a “Who Is?” search on the domain name. This will give you some indication of how long the vendor has been doing business online. Not always though. Sometimes a domain can be parked for years before it is put to use. You can check domains through this service: http://www.networksolutions.com/whois/index.jsp

    As you review the product, don’t forget to also review the sales page. A bad sales page can kill all your marketing efforts. Remember, a conversion rate of 2% is double of 1%. That means you get twice as many sales. If the product has been available for a while, you can ask the vendor what the sales page conversion rate is. 2% is average. Anything more than that is the gravy train!

    If you have reviewed the product and you think it is a real winner but it has a poor sales page, you can do a couple things. First, create a landing page to send your visitors to. Hone your writing skills and make a killer page that pre-sells the product. Then, no matter what the sales page looks like, visitors will be much more likely to purchase.

    If you have excellent copywriting skills you can contact the vendor and ask them if they would like you to create an improved sales page for them. It’s a good way to create JV opportunities too.

    Your research should also include checking with a few of the vendor’s affiliates. When you Google the product name you should get listings from other affiliates and resellers. Contact them for information. Tell them you are considering

    Do You Know The Marketing Success Formula?
    The internet has become such a popular place that great advertising methods are needed to compete. If you know how to write great ads then you will have an edge over the competition. This proven formula will help you learn the best way to generate ads that lead to heavier traffic and increased sales.The AIDA formula is not new but it is the basic foundation of information you will need to write a quality marketing campaign or ad. All of the marketers out there can tell this is the best way to get more sales.AttentionYou need to get the attention of the target audience by having very powerful headlines that get them to read the rest of the information. This is a crucial piece of advertising and it counts for about 50% of the succ
    r vendor rating that is available on their eBay sales page.

    As you do your research, look to see what other products and services they promote. Also, look to see how long they have been online. Most search engines also list the date the web page was put online.

    Another tip is to do a “Who Is?” search on the domain name. This will give you some indication of how long the vendor has been doing business online. Not always though. Sometimes a domain can be parked for years before it is put to use. You can check domains through this service: http://www.networksolutions.com/whois/index.jsp

    As you review the product, don’t forget to also review the sales page. A bad sales page can kill all your marketing efforts. Remember, a conversion rate of 2% is double of 1%. That means you get twice as many sales. If the product has been available for a while, you can ask the vendor what the sales page conversion rate is. 2% is average. Anything more than that is the gravy train!

    If you have reviewed the product and you think it is a real winner but it has a poor sales page, you can do a couple things. First, create a landing page to send your visitors to. Hone your writing skills and make a killer page that pre-sells the product. Then, no matter what the sales page looks like, visitors will be much more likely to purchase.

    If you have excellent copywriting skills you can contact the vendor and ask them if they would like you to create an improved sales page for them. It’s a good way to create JV opportunities too.

    Your research should also include checking with a few of the vendor’s affiliates. When you Google the product name you should get listings from other affiliates and resellers. Contact them for information. Tell them you are considering

    School Fund Raising Ideas
    Every now and then, academic institutions prepare projects that will enrich their students not only with the serious subject matters touched in the four corners of the classroom. They have theatrical plays that will boost the confidence of those that will be playing lead character roles. They also have musical recitations that will eliminate stage frights as they are required to perform solo. All these and more school fund raising ideas that will not only generate money but at the same time, it will be for the benefit of those that are directly involved.Here are some school fund raising ideas that will cultivate friendship among the group as they have that one goal of being able to put up a certain amount that will be of great use to a proceeding activity.hat the sales page conversion rate is. 2% is average. Anything more than that is the gravy train!

    If you have reviewed the product and you think it is a real winner but it has a poor sales page, you can do a couple things. First, create a landing page to send your visitors to. Hone your writing skills and make a killer page that pre-sells the product. Then, no matter what the sales page looks like, visitors will be much more likely to purchase.

    If you have excellent copywriting skills you can contact the vendor and ask them if they would like you to create an improved sales page for them. It’s a good way to create JV opportunities too.

    Your research should also include checking with a few of the vendor’s affiliates. When you Google the product name you should get listings from other affiliates and resellers. Contact them for information. Tell them you are considering becoming an affiliate for the vendor and ask if they have had good support. Are commissions paid on time? Are marketing materials like pre-written email promos and graphics available?

    Some affiliates may not respond because of the competitive nature of the business. However, I have found that most marketers are a friendly and helpful bunch. It may also help if you sign up to purchase the product through their link!

    You can always sign up as an affiliate without actually promoting the product. When you do this you should check their Affiliate Center. A good marketer will provide you with sales material, solo ads, graphics, email messages, Adwords messages, Instant Buzz headlines, signature files and more. This is a good gauge of a vendor’s competency.

    Let’s recap:

    1.Always review the product itself. Purchase if you must or ask for a review copy/temporary access.

    2. Google the vendor’s name to look for problems as well as recommendations and review their online history.

    3. Do a “Who Is” query on the vendor’s domain to see how long they have been doing business online. http://www.networksolutions.com/whois/index.jsp

    4. Remember to also review the sales page.

    5. Contact some of the vendor’s existing affiliates for advice.

    6. Check the vendor’s Affiliate Center to ensure quality sales material is available.

    Take these steps to ensure the protection of your online reputation. It will help you increase the life-long value of every customer.

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    *This article may be freely reprinted as long as the content is not altered and the following information about the author is included:

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