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Casual Articles - Internet Marketing and the Silver Bullet
Predictable, controllable business growth occurs when you work ‘on’ your small business.You may have heard of the phrase that you should work ‘on’ your business rather than ‘in’ the business (The E Myth Revisited, by Michael Gerber). But do you really know what it means?It’s simple.“Working ‘on’ your business” means that your work efforts are focused on documenting the business procedures and processes (or ‘systems’). You can document these procedures and processes in each area of your business whether it’s in admin, marketing, finance, production, sales or operat
By far the most efficient way to get new customers is through your existing customers. Your existing customers are buying from you because they fit your target market profile, they love and/or need your products or services, and they can afford them. Let's look at a few ways you can use your existing customers to grow your customer base.ReferralsThere is usually one point in your sales process with your customer where it would make sense to ask them to complete a quality survey. Keep it short and to the point, but at the end, ask this question: "Would you refer my
For businesses trying to establish an effective marketing plan the silver bullet has been perhaps more illusive than any other area of focus. We budget a percentage of our revenues, guess at a particular mix of appropriate media, and hope for the best. We don’t know if we are going to get the results we desire until we get any results at all. With print, publish and distribution of printed media cycles, those results typically don’t come back for days, weeks or even months at which point we evaluate the results and make changes as appropriate and go through another round. Throwing out lots of
Of all the qualities that entrepreneurs possess one you will always seen in varying degrees is the ability to be innovative. You will see entrepreneurs:• coming up against a problem and actively deciding to find a solution to solve it• subconsciously struggling with one of lives irritations only to have a ‘eureka’ moment when a better way suddenly strikes them• using a service or product everyday and starting a business by adding a slight twist to make it even better than beforeYou may look upon these innovators with a feeling of envy but don’t despair, the
For businesses trying to establish an effective marketing plan the silver bullet has been perhaps more illusive than any other area of focus. We budget a percentage of our revenues, guess at a particular mix of appropriate media, and hope for the best. We don’t know if we are going to get the results we desire until we get any results at all. With print, publish and distribution of printed media cycles, those results typically don’t come back for days, weeks or even months at which point we evaluate the results and make changes as appropriate and go through another round. Throwing out lots of
If you’re a top sales or marketing professional working in the business to business technology, manufacturing, healthcare or business services industries, I’ve got some advice for you on how to best go about optimizing your career search. I’m also going to talk about the job market now and the new way of looking for great positions which or often times not advertised. I’ll also give you a number of other tips and tricks regarding interviewing, r?sum? building techniques, and other useful ideas that I hope you will put to work in order to improve your ability to find that next great
There is a Zen story that I like a lot about the man in a rowboat who saw a distant ship on the horizon.As it got closer, he thought, “Hmm, it’s heading toward me; that’s strange.”Then it got closer, still. “Hey, you, what’s up? Turn away!”Still closer, he screams, “You’re going to hit me! Turn away, turn away!”The next thing he knows, he’s spitting water, wondering what happened. As he looks at the ship, continuing on its course, he notices it doesn’t have a pilot.He wasted all that time shouting to no one. He would have been better off changing his
Why Should Businesses Blog? You hear a lot about business blogging these days. It seems everybody is extolling the virtues of the business blog. But up until now, I haven't seen anyone touch on all of the benefits of business blogging, not in a single article anyway.So with this article, I've offer a comprehensive list of business blogging benefits.1. Search Engine Visibility By default, blogs do many things well that can help them earn search engine ranking. In many cases, business blogs can achieve solid ranking faster than regular websites. A b
For this very reason, internet marketing has become more and more important to a successful business marketing strategy. It’s not that the internet is necessarily where your particular customers are to the exclusion of traditional media, as some would have you believe, (although several studies have shown that more people use the internet to shop for local purchases now than the phone book). It’s not that someone who stumbles on your website is definitely going to buy something fr
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