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  • Casual Articles - 10 Things Every Successful Yellow Page Ad Needs

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    ine, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad
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    I should probably begin with my qualifications that allows me to proclaim what an ad requires. I was a Yellow Page rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad
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    ly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad
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    past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad
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    . If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad
    Creative Business Cards Design Tip
    Everything that we do has a purpose. We do things to please people, to make them recognize us and keep a good bonding relationship among them. Just like advertising materials they are purposively used in order to make a certain business recognizable in the market and meet a certain g
    ine, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad have:

    1. A focus: What’s the purpose of the ad?
    2. A benefit: Why should I buy?
    3. A way to fill a need: How can you solve my problem?
    4. Easy-to-read text: Does it have nice, bold type?
    5. A picture that supports the theme or shows a good outcome: i.e. happy people. Do you have at least one of these in your current ad? You should. It needs focus, consumer benefits, must fill a need, be easily read and show a positive outcome, if there is room for a picture. Of course it has to be placed properly, in the ap

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