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Casual Articles - 21 Ways To Promote Your Website - Part Two
Sitting in a 70 year-old restaurant yesterday, an antique by California standards, I heard song after song from the Big Band Era, the 1940’s.My parents were fond of this music, Mom especially, because she sang in one of those roving orchestras long before I was a mere bubble in a champagne glass.The waitress, who might have been born in the place, asked me if I wanted some rye bread with my meal, and it got me to thinking about an expression from that bygone era:“Know how your bread is buttered!”This means, appreciate what and who are putting bread on your table, and most important WHY they are doing it, what purpose you’re serving for them.For sale
i) Have your URL on each slide you use. This will be displayed to the audience AND if the event is being filmed the people who buy the DVDs will see it to.
ii) Mention your URL in your talk, where appropriate; don't over do it.
iii) Include your URL on any handouts you may use
iv) Use your URL on any brand clothing you may wear. We have shirts, T-shirts and jackets with our URLs sewn in!
v) Offer a resource page on your site where people can go to download a copy of your presentation or bonuses you may offer.
13) Conference Calls
Taking part as a guest on a conference call is an ideal way to put your name and website in front of different prospects.
During the call mention your website several times, again, don't over do it. You can use the same strategy as with speaking engagements by giving a special page on your website to download further
Medical codinng is a way of keeping track of long names of diseases, ailments, injuries, and so on, by name. It helps by cutting down on the amount of time spent keeping medical records. That way, everyone saves time and money.A career in the medical profession is a challenge, adventure and competition. One can belong to any of the fields of medical science. One can be a doctor, medical officer, pharmaceutical manager, administrator of a hospital, nurse, medical transcriptor, medical biller, medical coder and much more. However, medical careers are particularly related to the manufacturing, business administrative and management fields of medicine. Among all the careers, one o
Here's the next seven in the series...
8) eBooks
eBooks in the form of PDF special reports are being used more and more in launch sequences thanks to Jeff Walkers Product Launch Formula, however, don't think that you can only use them in a launch sequence.
A well put together ebook on your topic that links back to your website can become a powerful promoter of your site when used correctly.
Offer the ebook to your current subscribers and customers and encourage them to pass it on to their own lists, friends, families and work colleagues who they feel may benefit from reading it.
You can even use it as a sign up offer for new subscribers again encouraging them to pass it on.
A word of warning. A blatant sales pitch or ebook chock full of affiliate links will fail miserably…ensure your ebook is appealing to your target market and has the pass along factor embedded in the information it provides.
I have a 35 page ebook that still drives traffic to one of my niche market sites nearly 4 years after I first sent it out…and I haven't promoted in over 2 years!
Once your promotional ebook is out there you never know where it will end up or send traffic from!
9) Radio Advertising
Now, you may be thinking that radio advertising is out of your league and if you're selling $30 eBooks you're probably right!
However, if your products run into the hundreds or even thousands of pounds or dollars then radio advertising could be the route for you.
When running a radio advert keep in mind what your ‘most wanted response' is from the person listening to the ad.
What do you want them to do after hearing your advert?
Don't try and sell your product in the ad, make an offer or give them an outstanding reason to visit your website for a free gift, report, etc.
Capture their contact details and then follow up using an autoresponder sequence or, even better, an offline campaign combining mail and telephone.
10) Affiliate Programs
In a nutshell this is where other people promote your website / product and earn a commission every time a sale is made from their referral.
This is an ideal low cost (in marketing spend terms) acquisition vehicle that you can put into place in your business.
The two main drawbacks to affiliate programs are:
i) Recruiting affiliates who will actually do something. Think in terms of 97% and 3% with traditionally the 3% doing something.
ii) Training and motivating your affiliates. To make your affiliate program pay off big you will have to invest time in training your affiliates, giving them tools to promote your site such as pre written emails, articles, images etc.
That said, we use affiliates extensively to promote our Junior Soccer site and have over 45% of our affiliates actually promoting the site.
The reason for this is that we are in a low competition niche AND I invest the time to train them.
11) Classified Adverts
We run a number of classified adverts in niche market specialist publications each month that drive people to a specific landing page where we capture their name and email address as a minimum and full contact details where appropriate.
You'll be amazed at how cost effective these adverts can be and the traffic they bring is highly qualified.
Think about it, someone who has taken the time to read your advert in a magazine, then gone to their computer AND given their details is a hot prospect.
12) Speaking Engagements
Public speaking doesn't appeal to everyone, in fact I know of many people who would rather cut off their right arm than get up in front of an audience to speak!
That said, public speaking is a great way to promote your website using various methods.
i) Have your URL on each slide you use. This will be displayed to the audience AND if the event is being filmed the people who buy the DVDs will see it to.
ii) Mention your URL in your talk, where appropriate; don't over do it.
iii) Include your URL on any handouts you may use
iv) Use your URL on any brand clothing you may wear. We have shirts, T-shirts and jackets with our URLs sewn in!
v) Offer a resource page on your site where people can go to download a copy of your presentation or bonuses you may offer.
13) Conference Calls
Taking part as a guest on a conference call is an ideal way to put your name and website in front of different prospects.
During the call mention your website several times, again, don't over do it. You can use the same strategy as with speaking engagements by giving a special page on your website to download further
In today’s fast-paced and rapidly changing business climate, it is critical that organizations maintain flexibility, fast response time, customer focus and agility. The vital ingredient necessary to accomplish all of these is creative, imaginative, loyal, productive, motivated and well-trained employees.This rapid pace puts a great deal on the average manager’s plate, which often prevents him from spending adequate time coaching and training both long-term and new employees. Therefore, the rank and file employee must learn, interpret and understand corporate direction, organizational goals, priorities and challenges on his own without ample upper management influence, guidan
I have a 35 page ebook that still drives traffic to one of my niche market sites nearly 4 years after I first sent it out…and I haven't promoted in over 2 years!
Once your promotional ebook is out there you never know where it will end up or send traffic from!
9) Radio Advertising
Now, you may be thinking that radio advertising is out of your league and if you're selling $30 eBooks you're probably right!
However, if your products run into the hundreds or even thousands of pounds or dollars then radio advertising could be the route for you.
When running a radio advert keep in mind what your ‘most wanted response' is from the person listening to the ad.
What do you want them to do after hearing your advert?
Don't try and sell your product in the ad, make an offer or give them an outstanding reason to visit your website for a free gift, report, etc.
Capture their contact details and then follow up using an autoresponder sequence or, even better, an offline campaign combining mail and telephone.
10) Affiliate Programs
In a nutshell this is where other people promote your website / product and earn a commission every time a sale is made from their referral.
This is an ideal low cost (in marketing spend terms) acquisition vehicle that you can put into place in your business.
The two main drawbacks to affiliate programs are:
i) Recruiting affiliates who will actually do something. Think in terms of 97% and 3% with traditionally the 3% doing something.
ii) Training and motivating your affiliates. To make your affiliate program pay off big you will have to invest time in training your affiliates, giving them tools to promote your site such as pre written emails, articles, images etc.
That said, we use affiliates extensively to promote our Junior Soccer site and have over 45% of our affiliates actually promoting the site.
The reason for this is that we are in a low competition niche AND I invest the time to train them.
11) Classified Adverts
We run a number of classified adverts in niche market specialist publications each month that drive people to a specific landing page where we capture their name and email address as a minimum and full contact details where appropriate.
You'll be amazed at how cost effective these adverts can be and the traffic they bring is highly qualified.
Think about it, someone who has taken the time to read your advert in a magazine, then gone to their computer AND given their details is a hot prospect.
12) Speaking Engagements
Public speaking doesn't appeal to everyone, in fact I know of many people who would rather cut off their right arm than get up in front of an audience to speak!
That said, public speaking is a great way to promote your website using various methods.
i) Have your URL on each slide you use. This will be displayed to the audience AND if the event is being filmed the people who buy the DVDs will see it to.
ii) Mention your URL in your talk, where appropriate; don't over do it.
iii) Include your URL on any handouts you may use
iv) Use your URL on any brand clothing you may wear. We have shirts, T-shirts and jackets with our URLs sewn in!
v) Offer a resource page on your site where people can go to download a copy of your presentation or bonuses you may offer.
13) Conference Calls
Taking part as a guest on a conference call is an ideal way to put your name and website in front of different prospects.
During the call mention your website several times, again, don't over do it. You can use the same strategy as with speaking engagements by giving a special page on your website to download further
Letterhead printing is a fixed system used by business or professional organizations on their campaign. It shows up the logo with the address of its respective companies on the top. In the modern world, usual letterhead prints are being made using laser and inkjet printers.Letterheads are the ones that are pre-made on business letters which carry the logo of a particular group; this can also be evident on letters handed out by institutions, banks and other common letters you see everyday.A standard letterhead size is 8-1/2 x 11 inches. They are widely being used widely for business purposes, having a lot of emphasis on the title symbol, originality and will have a lasti
Capture their contact details and then follow up using an autoresponder sequence or, even better, an offline campaign combining mail and telephone.
10) Affiliate Programs
In a nutshell this is where other people promote your website / product and earn a commission every time a sale is made from their referral.
This is an ideal low cost (in marketing spend terms) acquisition vehicle that you can put into place in your business.
The two main drawbacks to affiliate programs are:
i) Recruiting affiliates who will actually do something. Think in terms of 97% and 3% with traditionally the 3% doing something.
ii) Training and motivating your affiliates. To make your affiliate program pay off big you will have to invest time in training your affiliates, giving them tools to promote your site such as pre written emails, articles, images etc.
That said, we use affiliates extensively to promote our Junior Soccer site and have over 45% of our affiliates actually promoting the site.
The reason for this is that we are in a low competition niche AND I invest the time to train them.
11) Classified Adverts
We run a number of classified adverts in niche market specialist publications each month that drive people to a specific landing page where we capture their name and email address as a minimum and full contact details where appropriate.
You'll be amazed at how cost effective these adverts can be and the traffic they bring is highly qualified.
Think about it, someone who has taken the time to read your advert in a magazine, then gone to their computer AND given their details is a hot prospect.
12) Speaking Engagements
Public speaking doesn't appeal to everyone, in fact I know of many people who would rather cut off their right arm than get up in front of an audience to speak!
That said, public speaking is a great way to promote your website using various methods.
i) Have your URL on each slide you use. This will be displayed to the audience AND if the event is being filmed the people who buy the DVDs will see it to.
ii) Mention your URL in your talk, where appropriate; don't over do it.
iii) Include your URL on any handouts you may use
iv) Use your URL on any brand clothing you may wear. We have shirts, T-shirts and jackets with our URLs sewn in!
v) Offer a resource page on your site where people can go to download a copy of your presentation or bonuses you may offer.
13) Conference Calls
Taking part as a guest on a conference call is an ideal way to put your name and website in front of different prospects.
During the call mention your website several times, again, don't over do it. You can use the same strategy as with speaking engagements by giving a special page on your website to download further
As long as the internet has existed, there have been scammers out there waiting for the gullible work at home wannbe to come along and fall for their slick pitch. The affiliate marketing industry is no stranger to the pitfalls of online scammers.The ability to create passive income with affiliate marketing is a great way to supplement your income, but also a major way to find yourself at the mercy of scam artists. Simply type in the keyword phrase 'work from home' or 'make money at home', and you'll be inundated with millions of results. Click on the first couple and you'll quickly notice that the song and dance is all the same for the most part. The sales methods are virtuall
The reason for this is that we are in a low competition niche AND I invest the time to train them.
11) Classified Adverts
We run a number of classified adverts in niche market specialist publications each month that drive people to a specific landing page where we capture their name and email address as a minimum and full contact details where appropriate.
You'll be amazed at how cost effective these adverts can be and the traffic they bring is highly qualified.
Think about it, someone who has taken the time to read your advert in a magazine, then gone to their computer AND given their details is a hot prospect.
12) Speaking Engagements
Public speaking doesn't appeal to everyone, in fact I know of many people who would rather cut off their right arm than get up in front of an audience to speak!
That said, public speaking is a great way to promote your website using various methods.
i) Have your URL on each slide you use. This will be displayed to the audience AND if the event is being filmed the people who buy the DVDs will see it to.
ii) Mention your URL in your talk, where appropriate; don't over do it.
iii) Include your URL on any handouts you may use
iv) Use your URL on any brand clothing you may wear. We have shirts, T-shirts and jackets with our URLs sewn in!
v) Offer a resource page on your site where people can go to download a copy of your presentation or bonuses you may offer.
13) Conference Calls
Taking part as a guest on a conference call is an ideal way to put your name and website in front of different prospects.
During the call mention your website several times, again, don't over do it. You can use the same strategy as with speaking engagements by giving a special page on your website to download further
When you start out in small business pretty much every small business owner has the perception that everybody is their customer. In fact taking on this strategy can be the death knell of your business before you really get started. The key secret to small business is to carefully choose who you want to be a customer. Do not get trapped into believing that you have to have everyone as your customer.There are many reasons why you want to choose your customers, rather than they choosing you. One of the key reasons is money. Having too many companies that do not pay you within an acceptable period of time can in fact put such a financial burden on your business that they can b
i) Have your URL on each slide you use. This will be displayed to the audience AND if the event is being filmed the people who buy the DVDs will see it to.
ii) Mention your URL in your talk, where appropriate; don't over do it.
iii) Include your URL on any handouts you may use
iv) Use your URL on any brand clothing you may wear. We have shirts, T-shirts and jackets with our URLs sewn in!
v) Offer a resource page on your site where people can go to download a copy of your presentation or bonuses you may offer.
13) Conference Calls
Taking part as a guest on a conference call is an ideal way to put your name and website in front of different prospects.
During the call mention your website several times, again, don't over do it. You can use the same strategy as with speaking engagements by giving a special page on your website to download further information to the attendees.
If the host is sending out information to their list before the call ask them to include a copy of your bio and web address.
14) Email sig file
A sig file is usually just a couple of lines long and gives a short description of you and/or your business including your web address and is included at the end of your emails. Many sig files contain a strong benefit and a call to action to visit the website. Don't oversell in your sig file but do give a compelling reason for the reader to visit your site.
Watch out for the final instalment of the series - 21 Ways To Promote Your website.
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