Tags |
|
|
Links |
|
|
Casual Articles - Internet Marketing-5 Simple Ways to Improve Your Web Site
When you first get started trying to build a business online or a home based business, one of the first pieces of advice you will be given is to take action. All of the people who have found some measure of success will tell you to take action and do something immediately for your business.This is probably the best advice there is to be had. You can only spend so much time reading forums and manuals about the business you're wanting to build before you realize that you're not going to make money doing just that. Typically, you will then go about taking action.But, are you taking action that w
You have probably been on sites that do not give you a clue as to what to do next. They have text and links but nothing that tells you to learn more, buy, compare, read, or call now. Look over your site and see what call to actions are on your site. Try to view it as a first time visitor and create a scenario or action you want your site visitor to take.
The most common and most boring call to action is "Click Here". Sometimes it's unavoidable or it's the only phrase that makes sense, but consider using other statements. Instead of "Click here" use words like learn, save, read, compare, etc.
Call to actions are usually linked to another page on
If that sounds like you, here’s what you may be missing once the new enterprise is launchedPublic relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.PR that uses a fundamental blueprint to deliver external stakeholder behavior change – the kind that leads directly to achieving your venture’s objectives.And PR that persuades many of those important outside folks to your way of thinking, then moves them to take actions that help your new enterprise succeed.That’s why you as a small business owner must gear
1) Create a unique 404 error page. What is a 404 error page? It's the page you see when someone clicks on a broken link or a page that has been renamed. When that happens the site visitor will see a standard page that simply tells you the page is no longer available. It has no thrills, no other links, no branding and above all, very little helpful information.
The page usually starts off with these words:
The page cannot be found.
The page you are looking for might have been removed, had its name changed, or is temporarily unavailable.
Your unique 404 error page should look like a regular page of your site. It should include your site's header, footer and navigation bar so that the site visitor can easily click on another area of your site. The content of this unique 404 error page should contain text explaining that the page selected is no longer available along with contact information so the site visitor has the option of emailing or calling your company.
An example of our 404 error page can be found at:
http://www.eplusm.com/404.html
2) We value your privacy. This simple four word sentence can have a tremendous effect on your email or form conversion ratios. Be sure to have the sentence, or at least the word "privacy" linked to your privacy statement.
Use this sentence next to any email form on your site or on your contact page. Clearly and simply stating your privacy policy assures the site visitor that you will not sell, give or trade their email or personal information to a third party.
While a privacy page is standard practice for most professional site builders, lawyers usually have their hand in writing a company's privacy policy. That results in having the privacy policy looking like a long legal document.
Using the simple sentence with a link to the privacy policy gives the site visitor assurance that you care about their privacy without having a long explanation.
3) We vs You. Re-read your home page copy and make sure it is customer focused text. Customer focused text is text that focuses on the customer and not YOU. When you re-read your home page content see how often you use the term "we, us, or our" rather than "You". If your text reads something like: "We offer bla, bla, bla," or "Our services includes, bla, bla, bla," then it is focusing on you rather than the customer.
4) Email Signatures. Create standard email signatures for ALL your employees. Anyone that uses the Internet in your company should have a company standard email signature.
What's an email signature? Did you ever notice that at the end of some emails you will see not only the email creator's name, but their phone number, fax, number, company name, logo, Web site address, etc. It's amazing how easy this is to do and how many companies simply over look it. Or they let everyone do their own thing.
Having the company's contact and Web site information makes it easy for the recipient to contact you or visit your site. Making it standard email signature improves your overall branding strategy.
5) Call to Action. A call to action is a statement that asks the site visitor to do something. Two of the biggest mistakes made on a Website is not using call to actions or using the wrong call to actions.
You have probably been on sites that do not give you a clue as to what to do next. They have text and links but nothing that tells you to learn more, buy, compare, read, or call now. Look over your site and see what call to actions are on your site. Try to view it as a first time visitor and create a scenario or action you want your site visitor to take.
The most common and most boring call to action is "Click Here". Sometimes it's unavoidable or it's the only phrase that makes sense, but consider using other statements. Instead of "Click here" use words like learn, save, read, compare, etc.
Call to actions are usually linked to another page on
Whether you’ve created a corporation or limited liability company, you must maintain records. Here’s a primer on the basic corporate records you need to maintain.Corporate RecordsWhen forming a corporation or limited liability company, you are creating an entity independent from yourself. In so doing, this independent entity must take actions for itself, not you. For instance, a corporation will have a corporate bank account through which all revenues and debt payments are handled. As a shareholder, even with a single shareholder entity, you will not pay person expenses out of the corporate bank
An example of our 404 error page can be found at:
http://www.eplusm.com/404.html
2) We value your privacy. This simple four word sentence can have a tremendous effect on your email or form conversion ratios. Be sure to have the sentence, or at least the word "privacy" linked to your privacy statement.
Use this sentence next to any email form on your site or on your contact page. Clearly and simply stating your privacy policy assures the site visitor that you will not sell, give or trade their email or personal information to a third party.
While a privacy page is standard practice for most professional site builders, lawyers usually have their hand in writing a company's privacy policy. That results in having the privacy policy looking like a long legal document.
Using the simple sentence with a link to the privacy policy gives the site visitor assurance that you care about their privacy without having a long explanation.
3) We vs You. Re-read your home page copy and make sure it is customer focused text. Customer focused text is text that focuses on the customer and not YOU. When you re-read your home page content see how often you use the term "we, us, or our" rather than "You". If your text reads something like: "We offer bla, bla, bla," or "Our services includes, bla, bla, bla," then it is focusing on you rather than the customer.
4) Email Signatures. Create standard email signatures for ALL your employees. Anyone that uses the Internet in your company should have a company standard email signature.
What's an email signature? Did you ever notice that at the end of some emails you will see not only the email creator's name, but their phone number, fax, number, company name, logo, Web site address, etc. It's amazing how easy this is to do and how many companies simply over look it. Or they let everyone do their own thing.
Having the company's contact and Web site information makes it easy for the recipient to contact you or visit your site. Making it standard email signature improves your overall branding strategy.
5) Call to Action. A call to action is a statement that asks the site visitor to do something. Two of the biggest mistakes made on a Website is not using call to actions or using the wrong call to actions.
You have probably been on sites that do not give you a clue as to what to do next. They have text and links but nothing that tells you to learn more, buy, compare, read, or call now. Look over your site and see what call to actions are on your site. Try to view it as a first time visitor and create a scenario or action you want your site visitor to take.
The most common and most boring call to action is "Click Here". Sometimes it's unavoidable or it's the only phrase that makes sense, but consider using other statements. Instead of "Click here" use words like learn, save, read, compare, etc.
Call to actions are usually linked to another page on
I am one of many people who have had a negative experience on the internet auction website ebay. This article describes how I nearly lost a large some of money from a man who attempts to defraud people out of their hard earned money.I have read about many people who have had bad experiences on ebay, I hope you are not one of them. I must admit, I was having a great time on ebay, and also making some cash myself until this fraudster ruined it for me.I had been buying and selling on ebay for a couple of years and even though I was aware of the risks involved, had traded without any problems at all
While a privacy page is standard practice for most professional site builders, lawyers usually have their hand in writing a company's privacy policy. That results in having the privacy policy looking like a long legal document.
Using the simple sentence with a link to the privacy policy gives the site visitor assurance that you care about their privacy without having a long explanation.
3) We vs You. Re-read your home page copy and make sure it is customer focused text. Customer focused text is text that focuses on the customer and not YOU. When you re-read your home page content see how often you use the term "we, us, or our" rather than "You". If your text reads something like: "We offer bla, bla, bla," or "Our services includes, bla, bla, bla," then it is focusing on you rather than the customer.
4) Email Signatures. Create standard email signatures for ALL your employees. Anyone that uses the Internet in your company should have a company standard email signature.
What's an email signature? Did you ever notice that at the end of some emails you will see not only the email creator's name, but their phone number, fax, number, company name, logo, Web site address, etc. It's amazing how easy this is to do and how many companies simply over look it. Or they let everyone do their own thing.
Having the company's contact and Web site information makes it easy for the recipient to contact you or visit your site. Making it standard email signature improves your overall branding strategy.
5) Call to Action. A call to action is a statement that asks the site visitor to do something. Two of the biggest mistakes made on a Website is not using call to actions or using the wrong call to actions.
You have probably been on sites that do not give you a clue as to what to do next. They have text and links but nothing that tells you to learn more, buy, compare, read, or call now. Look over your site and see what call to actions are on your site. Try to view it as a first time visitor and create a scenario or action you want your site visitor to take.
The most common and most boring call to action is "Click Here". Sometimes it's unavoidable or it's the only phrase that makes sense, but consider using other statements. Instead of "Click here" use words like learn, save, read, compare, etc.
Call to actions are usually linked to another page on
An experience is an event of some sort that creates a feeling deep inside of you resulting in an action occurring. Sometimes you judge the experience as good and other times you judge it as bad.Here’s the BIG thing to realize. You are “judging” your experiences. These judgments create feelings deep inside which ultimately are the outcomes you create in your life everyday.The theory is you create your life through the thoughts, emotions and feelings you entertain on a moment-by-moment basis.Then your feelings attract more of the same kind of events and you create what’s called “the experie
4) Email Signatures. Create standard email signatures for ALL your employees. Anyone that uses the Internet in your company should have a company standard email signature.
What's an email signature? Did you ever notice that at the end of some emails you will see not only the email creator's name, but their phone number, fax, number, company name, logo, Web site address, etc. It's amazing how easy this is to do and how many companies simply over look it. Or they let everyone do their own thing.
Having the company's contact and Web site information makes it easy for the recipient to contact you or visit your site. Making it standard email signature improves your overall branding strategy.
5) Call to Action. A call to action is a statement that asks the site visitor to do something. Two of the biggest mistakes made on a Website is not using call to actions or using the wrong call to actions.
You have probably been on sites that do not give you a clue as to what to do next. They have text and links but nothing that tells you to learn more, buy, compare, read, or call now. Look over your site and see what call to actions are on your site. Try to view it as a first time visitor and create a scenario or action you want your site visitor to take.
The most common and most boring call to action is "Click Here". Sometimes it's unavoidable or it's the only phrase that makes sense, but consider using other statements. Instead of "Click here" use words like learn, save, read, compare, etc.
Call to actions are usually linked to another page on
Do you want to get a promotion and make a lot more money? Do you want to be recognized for your hard work? Do you want to keep your job and not be downsized? In fact, do you want to know the secret to be Upsized? The most important skill you will ever learn is how to study and understand Office Politics.Office politics play a very important role in whether you get a promotion, an award, the job that you want, or the compensation that you receive. Virtually every aspect of your professional career is influenced by social politics. The proper understanding of the social “food chain” in your work s
You have probably been on sites that do not give you a clue as to what to do next. They have text and links but nothing that tells you to learn more, buy, compare, read, or call now. Look over your site and see what call to actions are on your site. Try to view it as a first time visitor and create a scenario or action you want your site visitor to take.
The most common and most boring call to action is "Click Here". Sometimes it's unavoidable or it's the only phrase that makes sense, but consider using other statements. Instead of "Click here" use words like learn, save, read, compare, etc.
Call to actions are usually linked to another page on your site. This is a great opportunity to use a keyword in a link on your site, which helps with search engine optimization. Use the keyword in the link for your call to action.
These five suggestion are basically simple things to do that can help improve your site overall. They are often over looked but can prove to have a tremendous effect on your site.
For one of our client's Web sites we suggested item number 2, adding "We value your privacy" just above their email form. The sentence was linked to their privacy policy. The link was hardly used, but having that simple statement was all that was needed. The added statement increased their form's conversion ratio by over 250%
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/66283/casualarticles-Internet-Marketing5-Simple-Ways-to-Improve-Your-Web-Site.html">Internet Marketing-5 Simple Ways to Improve Your Web Site</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/66283/casualarticles-Internet-Marketing5-Simple-Ways-to-Improve-Your-Web-Site.html]Internet Marketing-5 Simple Ways to Improve Your Web Site[/url]
Related Articles:
The 4 Attitudes of Awesome Hospitality
Online Shopping: Legal Challenges for Taxing Authorities
Bookmark it:
|