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    Casual Articles - Good Website Content-Why It's Your Most Valuable Asset

    5 Ways Your Business Can Benefit From Online Auctions
    It seems as if everyone is talking about online auctions. And why not. There are thousands of online auctions on the internet with more popping up everyday. People love them because they can usually find great bargains. Businesses are now also seeing the benefits of online auctions. Below are five ways your business can benefit from online auctions.1. Get Rid Of Excess InventoryYou could sell your excess or discontinued products at an online auction. Your unsold inventory is doing you no good sitting around, collecting dust. It's an effective way to make extra income and it won't be a total loss for your business. You could even get lucky and make a profit depending on how much people will bid for your excess inventory.2. Test
    s of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

    • Give the text or content room.
    • Give the visitors eye's a rest... they'll be able to focus on the information on screen.
    Good website content builds trust:

    • Well researched.
    • Accurate in it's facts and information.
    • Deliver on their promises.
    No readers are impressed by factual errors or poorly researched articles. If you want those first t
    There Are Thousands Of Videoblogs
    There are thousands upon thousands of video blogs available right at this moment. Yes, people that write blogs have gravitated to using video material in order to get their message across – whether it be a message about themselves, their families, their interests, their life or their product, services, or commodities. You will find a video blog about it somewhere on the internet. There are even groups of video bloggers that get together to discuss video blogging and all its various formats. They are a committed bunch of people who are making huge changes to the internet as we know it.Before long, you watch, there will be video blogs for everything you could possibly imagine and you will not have to travel far on the internet before you come acros
    • What do you want to achieve?
    • How do website visitors see your content?
    • Visitors scan
    • Visitors use the 'F' movement
    • Visitors are impatient
    • Keyword = content!
    • One idea per page.
    • Give visitors eyes a rest - use white space
    • Build trust.
    • Content for search engines
    • Sum it up. -------------------------------------------------
    What do you want to achieve?

    • Why does your business website exist?
    • What do you want visitors to do when they land on your website?
    If you answered "to impress people" or "for fun" then you may have the wrong attitude towards your on line business website.

    If you answered "to turn my visitors into customers" then you're spot on.

    Good website content is all about turning those curious website visitors into feverish customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.

    Good website content gets those visitors to TAKE ACTION

    Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.

    Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.

    Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

    Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

    • Use subheadings for impact, to draw attention to the main point of the following paragraph.
    • Use bulleted lists to deliver information in small chunks.
    • Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.
    Visitors use the 'F' movement

    • Visitors scan the top & left column first, then move across to the right.
    • Most read or noticed - Top left section.
    • Least read or noticed - Bottom right.
    Put important content or sign-ups 'top left' of the page.

    Visitors are impatient - Good website content is:

    • Brief.... enough said?
    Don't use long words, flowery language or rambling sentences - you'll loose your audience because they loose concentration.

    Keyword Rich - Good website content is 'Keyword focussed' Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.

    • Don't over use the keyword, it will disrupt the flow of your text.
    • Aim for a density of 3-5% use.
    • Find variations that use the keywords in different combinations.
    Keep it focussed - One idea per page

    • Website visitors will only focus on one new idea per page - keep it focussed.
    Good content is 'Empty'

    Blank areas of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

    • Give the text or content room.
    • Give the visitors eye's a rest... they'll be able to focus on the information on screen.
    Good website content builds trust:

    • Well researched.
    • Accurate in it's facts and information.
    • Deliver on their promises.
    No readers are impressed by factual errors or poorly researched articles. If you want those first ti
    Tie Tacks - Keeping Suits Nifty One Necktie at a Time
    Italian pinstripe designer suits, a button-down collar, and French cuffs do not a complete outfit make. They need something more, and this something is called a tie tack. A necktie without a tie tack is like potato chips without potatoes. The tie tack improves not only the outfit's form, but also its function. Tale of the Tie Tack Simply put, a tie tack is a short pin with an embellished head. Chains or snaps connect the tack to shirts. Three types of tie tacks exist. The tie bar clips a necktie to a shirt's fold. On the other hand, the tie pin connects a necktie directly to a shirt or chain, which slides through a shirt's buttonhole. Lastly, the tie chain includes a strong bar and a chain. The bar is connected to the shirt and the neckt
    te visitors into feverish customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.

    Good website content gets those visitors to TAKE ACTION

    Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.

    Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.

    Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

    Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

    • Use subheadings for impact, to draw attention to the main point of the following paragraph.
    • Use bulleted lists to deliver information in small chunks.
    • Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.
    Visitors use the 'F' movement

    • Visitors scan the top & left column first, then move across to the right.
    • Most read or noticed - Top left section.
    • Least read or noticed - Bottom right.
    Put important content or sign-ups 'top left' of the page.

    Visitors are impatient - Good website content is:

    • Brief.... enough said?
    Don't use long words, flowery language or rambling sentences - you'll loose your audience because they loose concentration.

    Keyword Rich - Good website content is 'Keyword focussed' Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.

    • Don't over use the keyword, it will disrupt the flow of your text.
    • Aim for a density of 3-5% use.
    • Find variations that use the keywords in different combinations.
    Keep it focussed - One idea per page

    • Website visitors will only focus on one new idea per page - keep it focussed.
    Good content is 'Empty'

    Blank areas of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

    • Give the text or content room.
    • Give the visitors eye's a rest... they'll be able to focus on the information on screen.
    Good website content builds trust:

    • Well researched.
    • Accurate in it's facts and information.
    • Deliver on their promises.
    No readers are impressed by factual errors or poorly researched articles. If you want those first t
    Corporate Profits Way Up, But Where Will They spend; Technology?
    Corporate profits are way up and yet they are all hoarding cash? Maybe they can bail out the government spend thrifts? But seriously what will they do with all this cash, as none of them are out buying up other companies right now other than the transportation sector.We see these huge balance sheets with cash, but they are not buying back stock, why not? Is it a wait and see approach? Waiting for what? For Elliot Spitzer to come sue them and steal it thru extortion type lawsuits? Why are these Corporations not spending, could it be that they do not feel the regulatory climate or political climate is right yet?Would you invest in America knowing of all the regulations or would you look for a way to move your company off shore to avoid this garb
    headings for impact, to draw attention to the main point of the following paragraph.
  • Use bulleted lists to deliver information in small chunks.
  • Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.
    • Visitors use the 'F' movement

    • Visitors scan the top & left column first, then move across to the right.
    • Most read or noticed - Top left section.
    • Least read or noticed - Bottom right.
    Put important content or sign-ups 'top left' of the page.

    Visitors are impatient - Good website content is:

    • Brief.... enough said?
    Don't use long words, flowery language or rambling sentences - you'll loose your audience because they loose concentration.

    Keyword Rich - Good website content is 'Keyword focussed' Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.

    • Don't over use the keyword, it will disrupt the flow of your text.
    • Aim for a density of 3-5% use.
    • Find variations that use the keywords in different combinations.
    Keep it focussed - One idea per page

    • Website visitors will only focus on one new idea per page - keep it focussed.
    Good content is 'Empty'

    Blank areas of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

    • Give the text or content room.
    • Give the visitors eye's a rest... they'll be able to focus on the information on screen.
    Good website content builds trust:

    • Well researched.
    • Accurate in it's facts and information.
    • Deliver on their promises.
    No readers are impressed by factual errors or poorly researched articles. If you want those first t
    Objections Are Buying Signals... Usually!
    How well do you handle objections?The fact is, most people think they handle objections with ease. The reality paints a different picture. I claim that you could have closed as much as 25% of last year’s lost sales by simply understanding why the customer is objecting. Oh…and by keeping your noisy trap closed for a minute or two.“I really don’t understand why this upgrade costs extra when Acme doesn’t charge for it.” Right off the bat you want try to get across to your customer why that is not a valid objection. Often times you will go into a puke session about why your product is better or why your company is better than that of the competition. Whoa, easy there. You need to slow down and take a step back before you s
    flowery language or rambling sentences - you'll loose your audience because they loose concentration.

    Keyword Rich - Good website content is 'Keyword focussed' Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.

    • Don't over use the keyword, it will disrupt the flow of your text.
    • Aim for a density of 3-5% use.
    • Find variations that use the keywords in different combinations.
    Keep it focussed - One idea per page

    • Website visitors will only focus on one new idea per page - keep it focussed.
    Good content is 'Empty'

    Blank areas of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

    • Give the text or content room.
    • Give the visitors eye's a rest... they'll be able to focus on the information on screen.
    Good website content builds trust:

    • Well researched.
    • Accurate in it's facts and information.
    • Deliver on their promises.
    No readers are impressed by factual errors or poorly researched articles. If you want those first t
    Email Marketing Ideas
    Email marketing involves a great deal more than sales messages. It’s multi-faceted and multi-talented. And if you enjoy thinking outside the box, it’s a marketing tool you can have fun with, developing your own email marketing ideas.In the meantime, some of these email marketing ideas might be obvious, some might surprise you:1. Get higher response rates by using email lists that reach small but very specific groups of people, tailoring messages to their particular concerns, interests and desires.2. Stay in touch with the people more likely than any other group to buy your goods and services – your existing customers – by capturing their email address (with permission, of course) at the time of sale.3. Build your own email list o
    s of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

    • Give the text or content room.
    • Give the visitors eye's a rest... they'll be able to focus on the information on screen.
    Good website content builds trust:

    • Well researched.
    • Accurate in it's facts and information.
    • Deliver on their promises.
    No readers are impressed by factual errors or poorly researched articles. If you want those first time website visitors to become regular visitors and customers... this should be your goal.

    Think of Amazon, Google or Yahoo. Love them or loath them but they all deliver the goods that their users want.

    Make sure you over deliver with your good website content.

    So much for humans! Good website content pleases the search engines too.

    • Headlines and 'H' tags
    • Keywords/ keyword phrases
    • Title tags
    • Description tags
    • Keyword rich content
    • Relevant text rich links to other relevant pages
    Don't forget those search engines that visit your website to read the content, they'll reward you and the website if the content is good (notice I used website, good and content in a different order).

    So lets sum it all up - Good website content is:

    • Brief - Scanable
    • Positioned well - 'F' movement
    • Keyword rich
    • Focussed - One idea per page
    • Empty - white space
    • Accurate - Build trust
    • Tight & Neatly punctuated.
    • Crisp & punchy
    • Remember those search engines
    When you've finished writing get someone, who doesn't know your subject, to read it through.

    • Does it make sense?
    • Did it hold their interest?
    So no excuses - make sure every page has good website content to keep turn those website visitors into feverish customers.

    Keywords: good website content, website visitors,writing for websites,writing for visitors,creating good website content

    Want more great articles for you website or newsletter? Take a look at my website www.simplewebsitemarketing.com see the authors box for info.

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