Casual Articles - Business

Selecting the Right Business Coaching Course and Business Coach
Business coaching can be very helpful in streamlining business processes, harnessing business potential, and increasing profitability. However, these can only be achieved by using the right kind of business coaching that is cost effective and does not hin

in the back of the classroom, waving your hand. What’s your question?

You say don’t really have time to take the entire course. I totally understand. Then just buy and read the book and you’ll have the complete outline of everything I was going to cover anyway. Although I’m not supposed to say this, it’s actually a lot cheaper than this tuition and easier to follow than my long-winded lectures. C

Communication for Small Businesses
What a great title for an article on communication, don't you think? LoBo recorded this song in the 70s about hanging out and traveling around the country in a car, just going wherever and however the spirit moved.That pretty much sums up the free

Hello, students, and welcome to my classroom. Go ahead and have a seat anywhere. I assure you that they’re all comfortable and have ideal viewing. I assume you’re all business people with an interest in placing or designing cost-effective ads. Then sit back, relax and learn. I am your humble instructor in the mystical and confusing world of Yellow Page advertising. My name is Jeff Hauser and I have a BFA in marketing from Pratt Institute and a masters in teaching, so I’m more than qualified to be your professor. But do I hear a murmur in the back? Did someone say, “What are your credentials to teach Yellow Pages?” Fine, then.

I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it’s probably not as effective as it could be, hence this course.

It will take several weeks to go through and, in the end, you will all benefit greatly. But first, you have to buy the book. “The book,” someone just asked? Sure, every course has a book to follow. This one’s called, “Inside the Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the classroom, waving your hand. What’s your question?

Of Course Advertising Works
It works:Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertising campaign has produced!It works because we live in an o

A in marketing from Pratt Institute and a masters in teaching, so I’m more than qualified to be your professor. But do I hear a murmur in the back? Did someone say, “What are your credentials to teach Yellow Pages?” Fine, then.

So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the classroom, waving your hand. What’s your question?

Over Regulation Got You Down?
Businesses these days are stifled with inefficiencies brought on by bad legislation and brain dead regulators. But businesses have a choice; we have a way to fight the system. One way is to stop producing, raise prices and invest in better markets with hi

rtise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it’s probably not as effective as it could be, hence this course.

So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the classroom, waving your hand. What’s your question?

Virtual Seminars - Do They Really Work?
Recently there was a week long Virtual Seminar on the web and as a matter of fact, it is still going on. You could attend and listen in for days at a time or you could buy the information and download it later. Both options seem excellent and the price ta

book,” someone just asked? Sure, every course has a book to follow. This one’s called, “Inside the Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the classroom, waving your hand. What’s your question?

Retail: How To Effectively Advertise For Retail Shopping In Malls
Malls have effectual marketing avenues available to help promote stores. Retail stores pay a high rental fee. Mall management wants to insure the success of those stores. They do not want to loose revenue that comes from profit yielding spaces.Li

in the back of the classroom, waving your hand. What’s your question?

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Career Tips for New College Graduates - Making the transition from college student to full-time member of the workforce can be a difficult time for many graduates. Many graduates will accept responsibilities for their own lives and their own financial support for the very first time. Unfortunately, far too many new graduates will settle for jobs in which they are undervalued and under-challenged.

Most professional commercial printing companies ensure the quality of their products through different stages of the printing processes. There are many professional commercial printing services such as graphic design and illustration, full color offset printing, desktop publishing or electronic pre-press, bindery and finishing, film output and assembly and computerized mail management services. Professional commercial printers usually provide the latest technology for printing. They also give additional services such as spot color, dull and gloss varnish, foil stamping and die cutting. Professional commercial printing companies usually meet all the demands of the customers. They usually provide their services for products such as business cards, letterheads, envelopes, labels, brochures, manuals, booklets, software packaging, flyers, postcards, folders, posters, CD duplication, banners and data sheets.

Head-On: Apply Directly to the Forehead. A look at the marketing lessons to be learned from the very familiar Head-On commercials.

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Casual Articles - Yellow Pages 101 - An Introduction

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