Charismatic Communication - Ten Tips for Building and Maintaining Credibility
Credibility management essentially describes the relationship you establish and maintain with your audience. It is the result of the minute-to-minute management of your audience's credulity meter or the day-to-day management of honourable workplace or professional relationships. Charismatic communicators tend to engage in continuous monitoring to ensure that the credulity of their listeners is not tested either by what they say or how they say it.When credibility is absent, wh

Myspace Backgrounds
Having a Myspace account is cool on its own but what is even better is the fact that you are able to personalize the account so it best suites you. Such accounts are great to have as a lot of people see it as a way to express themselves freely, but at the same time it is confidential. A Myspace is for anyone to have, if you have the time to create one then do so. But make sure you have the time because it is a hard decision choosing the Myspace background and layouts that you want.Unless you've been in a cave, you know that Harry Potter mania is a worldwide phenomenon. Kids and grownups alike eagerly await the release of each book and movie, and I'm one of them. I even devoured the last book, "Harry Potter and the Half-Blood Prince," in less than a day. But even more interesting than the stories, from a business point of view, anyway, is the fact that 6.9 million copies of that book were sold in just 24 hours. Wow!

Actually, I had my own "big" release just a few days before the boy wizard – it was for the tapes of my "Underground Online Seminar," which are now sold out. However, I have to admit I didn't fare anywhere near the multi-million dollar payday J.K. Rowling had, but it still wasn't too shabby. I raked in over six figures (actually $193,380 to be exact) in the first 24 hours of my release.

So what do these two releases have in common? One word...anticipation.

Whether it's for the next blockbuster summer movie (think"Star Wars") or for Harry Potter or even your product – if you really want a big, monster payday you've got to create an event. I'm going to let you step behind the curtain a little bit so you can use some of these same strategies I used.

First of all, I need to give credit where credit is due. My friend, Jeff Walker, helped me formulate the plan for this release. So let's dive right in…

Secret #1: Create Anticipation We've already talked about this, but let's give a few more specifics. I started an "early-bird" list from my subscribers and customers. I got people to raise their hands and say "Yes, I want to know first when you'll be releasing these DVDs." Then once people were on this list we started "dripping" on them. We used a blog to post everything from "spy photos" of the product (which came in a very cool, individually numbered suit

fact that 6.9 million copies of that book were sold in just 24 hours. Wow!

Actually, I had my own "big" release just a few days before the boy wizard – it was for the tapes of my "Underground Online Seminar," which are now sold out. However, I have to admit I didn't fare anywhere near the multi-million dollar payday J.K. Rowling had, but it still wasn't too shabby. I raked in over six figures (actually $193,380 to be exact) in the first 24 hours of my release.

So what do these two releases have in common? One word...anticipation.

Whether it's for the next blockbuster summer movie (think"Star Wars") or for Harry Potter or even your product – if you really want a big, monster payday you've got to create an event. I'm going to let you step behind the curtain a little bit so you can use some of these same strategies I used.

First of all, I need to give credit where credit is due. My friend, Jeff Walker, helped me formulate the plan for this release. So let's dive right in…

Secret #1: Create Anticipation We've already talked about this, but let's give a few more specifics. I started an "early-bird" list from my subscribers and customers. I got people to raise their hands and say "Yes, I want to know first when you'll be releasing these DVDs." Then once people were on this list we started "dripping" on them. We used a blog to post everything from "spy photos" of the product (which came in a very cool, individually numbered sui

bby. I raked in over six figures (actually $193,380 to be exact) in the first 24 hours of my release.

So what do these two releases have in common? One word...anticipation.

Whether it's for the next blockbuster summer movie (think"Star Wars") or for Harry Potter or even your product – if you really want a big, monster payday you've got to create an event. I'm going to let you step behind the curtain a little bit so you can use some of these same strategies I used.

First of all, I need to give credit where credit is due. My friend, Jeff Walker, helped me formulate the plan for this release. So let's dive right in…

Secret #1: Create Anticipation We've already talked about this, but let's give a few more specifics. I started an "early-bird" list from my subscribers and customers. I got people to raise their hands and say "Yes, I want to know first when you'll be releasing these DVDs." Then once people were on this list we started "dripping" on them. We used a blog to post everything from "spy photos" of the product (which came in a very cool, individually numbered sui

. I'm going to let you step behind the curtain a little bit so you can use some of these same strategies I used.

First of all, I need to give credit where credit is due. My friend, Jeff Walker, helped me formulate the plan for this release. So let's dive right in…

Secret #1: Create Anticipation We've already talked about this, but let's give a few more specifics. I started an "early-bird" list from my subscribers and customers. I got people to raise their hands and say "Yes, I want to know first when you'll be releasing these DVDs." Then once people were on this list we started "dripping" on them. We used a blog to post everything from "spy photos" of the product (which came in a very cool, individually numbered sui

ecifics. I started an "early-bird" list from my subscribers and customers. I got people to raise their hands and say "Yes, I want to know first when you'll be releasing these DVDs." Then once people were on this list we started "dripping" on them. We used a blog to post everything from "spy photos" of the product (which came in a very cool, individually numbered suitcase) to actual video clips from the event. Each communication whet the person's appetitie for the upcoming release. Please keep in mind, these updates were planned out before the start of the promotion so it wasn't just thrown together by the seat of our pants.

Secret #2: Secure Partners' Participation Over the years I've built up a network of friends and business associates. I don't "hit up" my Internet friends and associates too often to promote products, so most of them were eager to help with this promotion. This is the same thing you can be doing in your own marketplace. Instead of thinking of competitors – you should consider them potential promotion partners. Also start "digging your well before you are thirsty." That means building relationships and networking with people in your industry and marketplace who have influence and carry weight.

Secret #3: Promotion Tools Everybody has too much to do and too little time to do it,so the more you can "spoon-feed" your partners the better. Yes, some people will take the extra effort to do their own promotions, but most people would rather have a pre-made "cut and paste" email or letter to send. That's why I provided my partners with "content" in the form of video clips from the seminar that they could release to their list. This put more people on the early-bird list who were "glued" to that particular partner. Cater to everyone's laziness and make it "fill-in-the-blank" or turn-key simp