2. Keep It Simple

Don’t make your visitors’ eyes jump all over the page. If you’re giving them a options, keep those options in one column. If you’re presenting a single product, make sure its details are in logical order.

3. Help Your Visitors To Choose

If your landing page offers visitors 10 different options, try presenting one headline option as the ‘logical click’. For example, making the top item double size, or adding a ‘Recommended Item’ splat to it. This works especially well for items where visitors may not know enough to make an informed decision.

4. Less Really Can Be More

Test the number of options on your landing page. Presenting visitors with the choice of 1000 scarves can result in the ‘wood for the trees’ phenomenon, and have them quickly clicking the back button. Having 3 or 4 clearly differentiated options gives them a simple choice and pushes them toward a sale.

5. Include Higher Priced Items

Include a higher priced item on your landing pages to contrast with your primary product. This works as an ‘anchor point’ for your visitor to judge the worth of your main offer. Is $200 cheap for a juicer? I have no idea, but if it’s sat next to a $600 juicer then it looks like a bargain. Some visitors like to buy based on emotion, some like the satisfaction of making a logical choice. Finding ‘a bargain’ satisfies both of those audiences equally.

6. Provide Enough Information

Think about what information your target audience would need in order to buy your product. What reservations might they have? Answer them.

7. Remove All Confusion

If you have an offer, spell it out simply. Read through your copy and, if something is ambiguous, clear it up. This is very important online, as visitors are much less likely to ask clarifying questions than they are in a store. In a store I can ask an assistant something and get an instant answer. On the web, your visitors will simply assume the worst and move on.

8. Provide For The Skimmers And The Combers

There are two core audiences on the web: Those who will skim-re

4. Less Really Can Be More

Test the number of options on your landing page. Presenting visitors with the choice of 1000 scarves can result in the ‘wood for the trees’ phenomenon, and have them quickly clicking the back button. Having 3 or 4 clearly differentiated options gives them a simple choice and pushes them toward a sale.

5. Include Higher Priced Items

Include a higher priced item on your landing pages to contrast with your primary product. This works as an ‘anchor point’ for your visitor to judge the worth of your main offer. Is $200 cheap for a juicer? I have no idea, but if it’s sat next to a $600 juicer then it looks like a bargain. Some visitors like to buy based on emotion, some like the satisfaction of making a logical choice. Finding ‘a bargain’ satisfies both of those audiences equally.

6. Provide Enough Information

Think about what information your target audience would need in order to buy your product. What reservations might they have? Answer them.

7. Remove All Confusion

If you have an offer, spell it out simply. Read through your copy and, if something is ambiguous, clear it up. This is very important online, as visitors are much less likely to ask clarifying questions than they are in a store. In a store I can ask an assistant something and get an instant answer. On the web, your visitors will simply assume the worst and move on.

8. Provide For The Skimmers And The Combers

There are two core audiences on the web: Those who will skim-re

Include a higher priced item on your landing pages to contrast with your primary product. This works as an ‘anchor point’ for your visitor to judge the worth of your main offer. Is $200 cheap for a juicer? I have no idea, but if it’s sat next to a $600 juicer then it looks like a bargain. Some visitors like to buy based on emotion, some like the satisfaction of making a logical choice. Finding ‘a bargain’ satisfies both of those audiences equally.

6. Provide Enough Information

Think about what information your target audience would need in order to buy your product. What reservations might they have? Answer them.

7. Remove All Confusion

If you have an offer, spell it out simply. Read through your copy and, if something is ambiguous, clear it up. This is very important online, as visitors are much less likely to ask clarifying questions than they are in a store. In a store I can ask an assistant something and get an instant answer. On the web, your visitors will simply assume the worst and move on.

8. Provide For The Skimmers And The Combers

There are two core audiences on the web: Those who will skim-re

7. Remove All Confusion

If you have an offer, spell it out simply. Read through your copy and, if something is ambiguous, clear it up. This is very important online, as visitors are much less likely to ask clarifying questions than they are in a store. In a store I can ask an assistant something and get an instant answer. On the web, your visitors will simply assume the worst and move on.

8. Provide For The Skimmers And The Combers

There are two core audiences on the web: Those who will skim-read your copy, picking out the elements they want & those who will go through combing your copy word-for-word. Using bold headings and pulling important information into summary bullet points satisfies both audiences equally without risking lost sales from either.

9. An Image Can Answer 1000 Questions

The web is a visual medium and your visitors will seek images for clarification. This applies whether you’re selling electronic goods, clothing, food, or practically any other item you’d care to stock. Images tell a story. A visitor looking for a pair of jeans online will conjure up a mental image of how they’ll look wearing those jeans. The easier you make it to paint that picture, the more likely your visitor will buy.