TIP#2:Tit or Tat? You Decide, but Decide Fast.

This requires decision-making. Are you building a mini-site or a full-blown content-filled authority site? Are you providing a free ebook and asking them to join your newsletter as part of your list?

A minisite is composed of 3-4 web pages and is single-minded in the response it aims to get from its web visitor. When pushing a sale, for instance, its main page is filled with elements (headline, testimonials, proof of earnings, guarantee, video proof,etc) that are devoted solely to closing the sale of the product pushed.

There's not much clutter or external linking elements that can inadvertently bring the visitor to another location or website, save the main page itself.

Even with a content-filled site, this single-mindedness of purpose can be adopted. Is your website devoted to simply giving valuable, free content, or is it primarily a membership site for exclusive members, in which case your sole objective would be to recruit sign-ups.

Whatever form your web

This not-so-obvious flaw is probably responsible for most aspiring internet entrepreneurs' cheating themselves of the rightful six-figure income they deserve. Or the reason they're not making as much money as they should be.

Of course, unguided online marketers may not know any better, but it's a website flaw nonetheless, albeit one easily corrected when noticed.

This is none other than trying to do everything with a website or a web page all at the same time. Webmasters/website owners guilty of doing this try to be everything to their website visitors all at once, as soon as the latter reaches their web page.

Done properly there may be room for combining some of these elements at a main home page (especially when your site is content-based), but more often than not this is not what you see happening on the 'net: it's sometimes more clutter than order, with no clear call to action for the web visitor.

You can't please everybody online, and websites designed around this premise will ultimately be ineffective on the long term.

Case in point: I recently came acrosss a website that wanted to push ten different marketing products at its home page, at the same time asking me to subscribe to its newsletter, fill out a survey form, download 2 free bonuses, click on its Adsense and Chikita ads, rate the site for "customer "friendliness", link to their site and visit its online partners.

Whoa! And I had barely gotten past the 1st page. And as a 'bonus', as soon as I clicked away to close the web page a pop-up comes up and asks "What's the single biggest reason you're leaving us without giving us a try?"

Truth be told, I could've given that pop-up box 12 reasons as to why I'm leaving, but in the end I kindly declined from submitting any response at all.

These cluttered, confusing website designs were probably borne out of good intent, albeit with terrible composition and ineffective presentation. As soon as website visitors "lose their way" upon arriving at these sites they'll quickly leave them.

And just like that, all your marketing efforts just got thrown out the window.

Aside from a website that takes forever to load, having one that's so confusing to navigate is right up the top of the list of "Top 10 Reasons Why Visitors leave websites".

So how does one get visitors to do what you want them to, without scaring them with so much clutter? Here's some advice, although you'd have to filter these guidelines to see if they apply to your site.

Be guided by the general idea of lessening all the "noise", letting the visitors (target market) get to the "meat" of the website, allowing them to experience or absorb that which they really came for.

TIP#1:Use of pen and paper

Use the two above and Plan a website way ahead of actually creating it. Oddly enough, a lot of aspiring online marketers or webmasters still miss out on doing this step. Their impatience sometimes gets the best of them, which is why, rather than sit down and plan the actual website structure they immediately use their html or wysiwig editors and construct their websites "on the fly".

Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.

Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plumbing,electrical, roofing and the like. Brown tiles or Italian blue tiles? 3 or 4 Baths, even jacuzzis?

It's practically the Same with a website: know what you plan to put on your main landing page so that your visitors are immediately made aware of what you and your site are about, and where you want to lead them as well as what response you hope to get from them.

With planning, more gets done in less time with fewer untoward surprises, with definitely a more significant probability of success.

TIP#2:Tit or Tat? You Decide, but Decide Fast.

This requires decision-making. Are you building a mini-site or a full-blown content-filled authority site? Are you providing a free ebook and asking them to join your newsletter as part of your list?

A minisite is composed of 3-4 web pages and is single-minded in the response it aims to get from its web visitor. When pushing a sale, for instance, its main page is filled with elements (headline, testimonials, proof of earnings, guarantee, video proof,etc) that are devoted solely to closing the sale of the product pushed.

There's not much clutter or external linking elements that can inadvertently bring the visitor to another location or website, save the main page itself.

Even with a content-filled site, this single-mindedness of purpose can be adopted. Is your website devoted to simply giving valuable, free content, or is it primarily a membership site for exclusive members, in which case your sole objective would be to recruit sign-ups.

Whatever form your webs

You can't please everybody online, and websites designed around this premise will ultimately be ineffective on the long term.

Case in point: I recently came acrosss a website that wanted to push ten different marketing products at its home page, at the same time asking me to subscribe to its newsletter, fill out a survey form, download 2 free bonuses, click on its Adsense and Chikita ads, rate the site for "customer "friendliness", link to their site and visit its online partners.

Whoa! And I had barely gotten past the 1st page. And as a 'bonus', as soon as I clicked away to close the web page a pop-up comes up and asks "What's the single biggest reason you're leaving us without giving us a try?"

Truth be told, I could've given that pop-up box 12 reasons as to why I'm leaving, but in the end I kindly declined from submitting any response at all.

These cluttered, confusing website designs were probably borne out of good intent, albeit with terrible composition and ineffective presentation. As soon as website visitors "lose their way" upon arriving at these sites they'll quickly leave them.

And just like that, all your marketing efforts just got thrown out the window.

Aside from a website that takes forever to load, having one that's so confusing to navigate is right up the top of the list of "Top 10 Reasons Why Visitors leave websites".

So how does one get visitors to do what you want them to, without scaring them with so much clutter? Here's some advice, although you'd have to filter these guidelines to see if they apply to your site.

Be guided by the general idea of lessening all the "noise", letting the visitors (target market) get to the "meat" of the website, allowing them to experience or absorb that which they really came for.

TIP#1:Use of pen and paper

Use the two above and Plan a website way ahead of actually creating it. Oddly enough, a lot of aspiring online marketers or webmasters still miss out on doing this step. Their impatience sometimes gets the best of them, which is why, rather than sit down and plan the actual website structure they immediately use their html or wysiwig editors and construct their websites "on the fly".

Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.

Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plumbing,electrical, roofing and the like. Brown tiles or Italian blue tiles? 3 or 4 Baths, even jacuzzis?

It's practically the Same with a website: know what you plan to put on your main landing page so that your visitors are immediately made aware of what you and your site are about, and where you want to lead them as well as what response you hope to get from them.

With planning, more gets done in less time with fewer untoward surprises, with definitely a more significant probability of success.

TIP#2:Tit or Tat? You Decide, but Decide Fast.

This requires decision-making. Are you building a mini-site or a full-blown content-filled authority site? Are you providing a free ebook and asking them to join your newsletter as part of your list?

A minisite is composed of 3-4 web pages and is single-minded in the response it aims to get from its web visitor. When pushing a sale, for instance, its main page is filled with elements (headline, testimonials, proof of earnings, guarantee, video proof,etc) that are devoted solely to closing the sale of the product pushed.

There's not much clutter or external linking elements that can inadvertently bring the visitor to another location or website, save the main page itself.

Even with a content-filled site, this single-mindedness of purpose can be adopted. Is your website devoted to simply giving valuable, free content, or is it primarily a membership site for exclusive members, in which case your sole objective would be to recruit sign-ups.

Whatever form your web

And just like that, all your marketing efforts just got thrown out the window.

Aside from a website that takes forever to load, having one that's so confusing to navigate is right up the top of the list of "Top 10 Reasons Why Visitors leave websites".

So how does one get visitors to do what you want them to, without scaring them with so much clutter? Here's some advice, although you'd have to filter these guidelines to see if they apply to your site.

Be guided by the general idea of lessening all the "noise", letting the visitors (target market) get to the "meat" of the website, allowing them to experience or absorb that which they really came for.

TIP#1:Use of pen and paper

Use the two above and Plan a website way ahead of actually creating it. Oddly enough, a lot of aspiring online marketers or webmasters still miss out on doing this step. Their impatience sometimes gets the best of them, which is why, rather than sit down and plan the actual website structure they immediately use their html or wysiwig editors and construct their websites "on the fly".

Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.

Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plumbing,electrical, roofing and the like. Brown tiles or Italian blue tiles? 3 or 4 Baths, even jacuzzis?

It's practically the Same with a website: know what you plan to put on your main landing page so that your visitors are immediately made aware of what you and your site are about, and where you want to lead them as well as what response you hope to get from them.

With planning, more gets done in less time with fewer untoward surprises, with definitely a more significant probability of success.

TIP#2:Tit or Tat? You Decide, but Decide Fast.

This requires decision-making. Are you building a mini-site or a full-blown content-filled authority site? Are you providing a free ebook and asking them to join your newsletter as part of your list?

A minisite is composed of 3-4 web pages and is single-minded in the response it aims to get from its web visitor. When pushing a sale, for instance, its main page is filled with elements (headline, testimonials, proof of earnings, guarantee, video proof,etc) that are devoted solely to closing the sale of the product pushed.

There's not much clutter or external linking elements that can inadvertently bring the visitor to another location or website, save the main page itself.

Even with a content-filled site, this single-mindedness of purpose can be adopted. Is your website devoted to simply giving valuable, free content, or is it primarily a membership site for exclusive members, in which case your sole objective would be to recruit sign-ups.

Whatever form your web

Some may be creative and talented enough to get away with this, but I'll put my bet on "planning ahead" any day of the week, twice on Tuesday.

Here's a critical question: when building a house, wouldn't it require extensive planning and thought way, way long before one lays down that first cornerstone? There should actually be detailed plans for plumbing,electrical, roofing and the like. Brown tiles or Italian blue tiles? 3 or 4 Baths, even jacuzzis?

It's practically the Same with a website: know what you plan to put on your main landing page so that your visitors are immediately made aware of what you and your site are about, and where you want to lead them as well as what response you hope to get from them.

With planning, more gets done in less time with fewer untoward surprises, with definitely a more significant probability of success.

TIP#2:Tit or Tat? You Decide, but Decide Fast.

This requires decision-making. Are you building a mini-site or a full-blown content-filled authority site? Are you providing a free ebook and asking them to join your newsletter as part of your list?

A minisite is composed of 3-4 web pages and is single-minded in the response it aims to get from its web visitor. When pushing a sale, for instance, its main page is filled with elements (headline, testimonials, proof of earnings, guarantee, video proof,etc) that are devoted solely to closing the sale of the product pushed.

There's not much clutter or external linking elements that can inadvertently bring the visitor to another location or website, save the main page itself.

Even with a content-filled site, this single-mindedness of purpose can be adopted. Is your website devoted to simply giving valuable, free content, or is it primarily a membership site for exclusive members, in which case your sole objective would be to recruit sign-ups.

Whatever form your web

TIP#2:Tit or Tat? You Decide, but Decide Fast.

This requires decision-making. Are you building a mini-site or a full-blown content-filled authority site? Are you providing a free ebook and asking them to join your newsletter as part of your list?

A minisite is composed of 3-4 web pages and is single-minded in the response it aims to get from its web visitor. When pushing a sale, for instance, its main page is filled with elements (headline, testimonials, proof of earnings, guarantee, video proof,etc) that are devoted solely to closing the sale of the product pushed.

There's not much clutter or external linking elements that can inadvertently bring the visitor to another location or website, save the main page itself.

Even with a content-filled site, this single-mindedness of purpose can be adopted. Is your website devoted to simply giving valuable, free content, or is it primarily a membership site for exclusive members, in which case your sole objective would be to recruit sign-ups.

Whatever form your website takes, it should abide by one objective or the other, not both at the same time. You're either giving away free info or asking for paid memberships. You're either asking them to buy a single product or not. You're either asking them for their information (name and email address) or not.

In reality there are combinations that can be done, such as a salespage with a primary purpose of selling a main product, but has a secondary purpose of requesting for information you may be able to use for follow-up. Still, the primary purpose is what drives the website and the form it takes, not the secondary purpose.

TIP#3: Use white Space and provide easy navigation

Website visitors sometimes feel overwhelmed with too much graphic and link elements present in a website. To put said visitors and potential clients at ease some webmasters have become very creative in using large white spaces in their websites in order to break it up into "chewable clusters" that are visually easier to digest.

The more space (in this case "white space") there is in a website, the more breathing room some visitors seem to have. The layout of your website may or may not benefit from the use of white space, but it this is a choice you may have to make depending on your topic or website theme. It's nice to know, though.

Finally, one of the first things visitors look for in a site is a definite navigational system they can utilize to go explore the site. The easier to locate this navigational section, the better.

Research has shown that the upper left section of a website is one of the most frequent places the human eye views when visiting a web page. It's called a "hot spot", and using this spot as your website navigation section or sitemap section has been known to yield very productive results.

In a nutshell, then:

a. Decide on The Real Intended Purpose of your website or web pages. Be clear on this, since the most effective websites are the most focused ones.

b. Put your plan down to pen and paper and come up with a definite structure

c. Put together only the elements that are in line with the site's primary purpose, eliminating or trimming down that which will not contribute to it.

d. Then and only then, create your website using your html or wysiwyg editor

e. Have someone critique your site. If you get the response you want from this critic, then you've done what you set out to do.

Otherwise, some refinement may be in order to make your message clearer to your target market. The clearer and more directed your purpose is, the more focused your campaigns are going to be.

Your needed response from your target market, whether it's to close a sale, provide a service, give free content, build a list or promote your newsletter, will most likely be achieved sooner, and more effectively.