Casual Articles - Business

How to Choose the Right Computer Training for Accountants
The old image of the accountant might be best illustrated by Bob Cratchit sitting on his stool in the money changing firm of Ebeneezer Scrooge. He sits in front of his massive ledger book painstakingly entering figures with a stubby pencil. This does not re

Digital Video Recorders for Security and Information
Digital video recorders (DVRs) are more than toys in our crime infested world. They are a necessary tool for security. In conjunction with CCTV cameras you can record everything that happens in your business 24 hours a day. The days of wondering what is goi

After all, you’re no dummy or idiot. You’re a talented business person that wants to make his or her Yellow Pages effective and profitable. The only problem you have is that you’re good at fixing water heaters or painting houses, not doing marketing. So you have come to rely on your YP rep when they come out each year for guidance. Is that a bad thing? It depends. Who are they working for?

If you said, “the advertiser,” you’re wrong. Who pays their salary and commission? Why it’s the YP publisher, of course. So they will try to help you through the process, while keeping a careful watch on the things the publisher wants them to accomplish. Like selling you the latest product, service, or other new item that they have a quota to meet. It’s not their fault; they simply have to follow orders. Which, unfortunately for you, might mean not being 100% honest when it comes to your YP program.

Well congratulations. Welcome to the first section of the Smarties book; “Dealing with the YP rep.” How do I know so much about they people? I’m glad you asked. Let me explain. To begin with, I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column a

What Your Yellow Page Ad is Missing (Part 5 of 5)
Have you looked at your Yellow Page ad recently? You know, the one you’ve had for years. Has it changed much? Is it getting all the customers you want? Are you really tracking the results? Perhaps you are doing everything you can or don’t have the time to d

hen they come out each year for guidance. Is that a bad thing? It depends. Who are they working for?

The Cost of Creativity
One of the recurring themes in Dilbert cartoon strips is the situation where management has set an impossible deadline for something that probably couldn't be done in the first place. It usually results in large numbers of people working overtime to produce

careful watch on the things the publisher wants them to accomplish. Like selling you the latest product, service, or other new item that they have a quota to meet. It’s not their fault; they simply have to follow orders. Which, unfortunately for you, might mean not being 100% honest when it comes to your YP program.

The Unseen Benefits of Going Public
Capital Access: * If a company needs to raise capital, it can sell stock(equity). These funds may be used for a variety of purposes including; growth and expansion, retiring existing debt, corporate marketing and development, acquisition

comes to your YP program.

Barcodes for Inventory
Barcodes for inventory purposes are used to identify and list inventories in businesses dealing with a large number of goods. Barcodes are efficient tools for maintaining large inventory records; they save time and manpower because the procedure is systemiz

t, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you how to improve it, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). But that’s just a small part of my book. That’s right, there actually is a book, and it’s not for dummies.

I wrote the definitive book on YP advertising. It’s called, “Inside the Yellow Pages” and you can read it to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a good and inexpensive investment to make and will prove you really are a “smartie” after all.

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Don't make yourself nuts! Set reasonable financial goals for your business. It doesn't have to be complicated.

Mining Gold is hard work you know? There are many people in the US to this day who still mine for gold. Did you know that in many countries people have protested mines, gold and silver are easy ones to protest because it is associated with greed as those minerals are also considered legal tender.

In Italy there are a lot of small and medium enterprises (SME) that often act as subcontractors to bigger firms. For example, most of the Italian shoes come from industrial districts, where the orga...

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Casual Articles - Yellow Page Advertising for Smarties

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