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    Casual Articles - Internet Marketing Strategy News - Three Things PR People Must Do In 2007

    Assessing Your Progress
    I'm not a big fan of New Years resolutions. Sure I've made dozens of them, all with good intentions and a bit of magical thinking, believing this time the resolution will stick. Maybe a few have, but generally these wishful self-promises end up broken. And when that happens my self-esteem suffers.You see, every time you break a self-promise, your self-trust is weakened. Every time you give up on your commitments your self-confidence takes a hit. And every time you
    out what you do and how great you are. It pays to listen first and then offer some contribution that interests people and adds value to the conversation. And these rules apply even more so online. You no longer have the stage and a captive audience.

    How do you listen to online conversations? Learn to use Really Simple Syndication feeds. (RSS) With RSS

    Explode Your Sales By Building Your Own Opt-In List!
    ------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet; probably,too many times for you to count.Unfortunately, it's also true - the real successful<
    Time Magazine gave a strong mainstream media endorsement to the proliferation and influence of consumer-generated media when they named 'You' as Person of the Year for 2006. The annual Trust Barometer conducted globally by Edelman also shows that media and 'old-school' authorities have lost ground. We now look to "someone just like me" for Internet marketing strategy information.

    How does this affect the practice of PR? Since a large part of PR is about reaching people through the media and opinion leaders, and influencing how they perceive and act, this shift in media consumption and influence is the biggest thing to occur in the last 100 years. It changes where the audience is and how to reach them effectively. It is no longer a push, one- way delivery of controlled information. The conversation predicted by the ClueTrain Manifesto in 1999 is now in full cry. Consumers have found the power of voice. Anyone can publish their opinions and they're in control of the content. They read what they want, when they want it and how they want it.

    If you do nothing else in 2007 become aware of these online conversations. Find out who is talking about your company, your product and your industry. Listen to what they're saying. Social media online is just like social interaction in the real world. If you walked into a gathering and a group of people was talking to one another, you wouldn't barge in and start talking about what you do and how great you are. It pays to listen first and then offer some contribution that interests people and adds value to the conversation. And these rules apply even more so online. You no longer have the stage and a captive audience.

    How do you listen to online conversations? Learn to use Really Simple Syndication feeds. (RSS) With RSS y

    Forum Marketing
    This article will show you the best way to use forums as part of your marketing strategy. These techniques can also be applied to Groups such as Google Groups or Yahoo! Groups.Forums offer to us a great marketing platform as they allow us (for no cost) a direct road in to our intended market.How It WorksFor each forum or group that you want to participate in, you will need to register as a member and create your signature link through what
    strategy information.

    How does this affect the practice of PR? Since a large part of PR is about reaching people through the media and opinion leaders, and influencing how they perceive and act, this shift in media consumption and influence is the biggest thing to occur in the last 100 years. It changes where the audience is and how to reach them effectively. It is no longer a push, one- way delivery of controlled information. The conversation predicted by the ClueTrain Manifesto in 1999 is now in full cry. Consumers have found the power of voice. Anyone can publish their opinions and they're in control of the content. They read what they want, when they want it and how they want it.

    If you do nothing else in 2007 become aware of these online conversations. Find out who is talking about your company, your product and your industry. Listen to what they're saying. Social media online is just like social interaction in the real world. If you walked into a gathering and a group of people was talking to one another, you wouldn't barge in and start talking about what you do and how great you are. It pays to listen first and then offer some contribution that interests people and adds value to the conversation. And these rules apply even more so online. You no longer have the stage and a captive audience.

    How do you listen to online conversations? Learn to use Really Simple Syndication feeds. (RSS) With RSS

    The Six Degrees Of Networking
    Let’s talk about your network. Whether you know it or not you have several different types of networks: business, family, friends, community, acquaintances and so on. So, what are you doing to build and/or maintain the relationships in those networks? Let’s face it. Not all relationships require the same strategy or plan for maintenance. It is, however, important to understand that more positive results come from networking in a professional manner. It is very important
    tively. It is no longer a push, one- way delivery of controlled information. The conversation predicted by the ClueTrain Manifesto in 1999 is now in full cry. Consumers have found the power of voice. Anyone can publish their opinions and they're in control of the content. They read what they want, when they want it and how they want it.

    If you do nothing else in 2007 become aware of these online conversations. Find out who is talking about your company, your product and your industry. Listen to what they're saying. Social media online is just like social interaction in the real world. If you walked into a gathering and a group of people was talking to one another, you wouldn't barge in and start talking about what you do and how great you are. It pays to listen first and then offer some contribution that interests people and adds value to the conversation. And these rules apply even more so online. You no longer have the stage and a captive audience.

    How do you listen to online conversations? Learn to use Really Simple Syndication feeds. (RSS) With RSS

    Auctions: Sales Solutions with Marketing Potential
    You have evaluated your stock and have discovered you have more of a certain product line than you feel you are able to sell. Upon further evaluation you discover you have a line of products you will be discontinuing.This is a moment of decision. A moment when you decide how to dispose of the items you don’t feel you can reasonable sell in your normal online store.Certainly you can offer the merchandise at a savings to existing customers, however there may
    ng else in 2007 become aware of these online conversations. Find out who is talking about your company, your product and your industry. Listen to what they're saying. Social media online is just like social interaction in the real world. If you walked into a gathering and a group of people was talking to one another, you wouldn't barge in and start talking about what you do and how great you are. It pays to listen first and then offer some contribution that interests people and adds value to the conversation. And these rules apply even more so online. You no longer have the stage and a captive audience.

    How do you listen to online conversations? Learn to use Really Simple Syndication feeds. (RSS) With RSS

    Influential Presence
    Presence is the ability to empower and influence others into believing in you, trusting in you and jumping on the bandwagon. You give them the energy they need to bring to pass the results you want. You help them see themselves in the future carrying out your vision. They become excited and energized by your passion and enthusiasm. They are magnetized and motivated by your charisma. What's more, they are lifted and inspired by your optimism and expectations
    out what you do and how great you are. It pays to listen first and then offer some contribution that interests people and adds value to the conversation. And these rules apply even more so online. You no longer have the stage and a captive audience.

    How do you listen to online conversations? Learn to use Really Simple Syndication feeds. (RSS) With RSS you can do a search on Google Blogsearch or Technorati.com and subscribe to this search query. Each time a new blog post or comment is added it will be delivered securely to your RSS reader. If you prefer to have the RSS reader on your desktop, download a free reader from PRESSfeed. If you want it online so you can access it from any computer, use one like Bloglines.

    Once you realize just how convenient (and addictive) receiving news and information in RSS feeds can be, you'll know why the second thing you have to do in 2007 is RSS enable your own web content. According to Forrester Research RSS enabling your news content is the place to start. While RSS may be very new in South Africa it has shown exponential growth in other countries - 30% of US corporations are RSS enabling their content due to customer demand. As broadband becomes more affordable and widespread, RSS will become part of the new media landscape here too.

    Once your news content is in an RSS feed it will be syndicated online and it will attract more traffic and better search visibility, which has been shown to affect brand perception and value.

    Once you're tapped into the conversations and aware of what people talk about online, identify the top influencers in your space. Read their blogs and listen to their podcasts. Then formulate a content strategy. Do some keyword research. Find out what people are actually searching for online. De

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