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Casual Articles - Service Reigns, Online And Offline - Service Problems Result In Lost Customers And Sales
I had a message on my desk the plant manager wanted to see me. As a newly promoted fresh-faced department head I hadn’t been jaded to the fact I was wanted in the plant manager’s office. To my eagerness this was an opportunity for face time. To shine. To please my boss.He asks me to close the door and have a seat. The tone was stern and unemotional. His first question to me was, “Russell do you want to be a success in this business?” Of course! There was never a doubt. How could he question this? I
- Headlines must grab your attention and lead you into the text.
- Lead paragraphs must immediately follow-up on the idea expressed in the headline.
- Highlighting benefits instead of features, beginning with the most important.
- Answers why your custom
Before any document is finalized, you need to let someone else take a look at it. I cannot stress enough the significance of this step! Letters, memos, reports, brochures, even important e-mails—any writing that will see the light of day— should be read by others before you send it off because:• Feedback sharpens your final product even though it may drive you crazy, take time, or make you feel like you’ve bared your soul to the world.• Feedback does not mean you have to give up your
Based on a study of customers who defected from 14 major service and manufacturing businesses the Forum Corporation found:
- 15% of customers left for technical quality reasons
- 15% left because of price
- 20% left because of “too little contact and individual attention”
- 49% left because contact from the supplier’s personnel was “poor in quality.”
Today’s customers want piles of information, immediate/personal access to you, and ultimate control of decision-making. As a business, you must accommodate these wants by giving them choices, perceived control, and ownership of you. You must allow them to customize products/services to meet their specific needs.
You satisfy their desire for information by providing relevant, reliable information that they find useful.
Be the Leader in your Field
Customers want current information. You can help by keeping a frequent schedule of articles and press releases out. Your web pages should also show current copyright dates and the last date the page(s) were modified. Stagnation is sure death for a web site.
Avoid too much duplicate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.
Good Content
Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotions your writing might appeal to are: fear, greed, pride, lust, and envy.
Good content includes:
- Focus on the prospect and how your product or service solves his or her problem. Write to the reader’s own concerns, desires, needs, and problems. Address the strongest desires and problems of customers.
- Headlines must grab your attention and lead you into the text.
- Lead paragraphs must immediately follow-up on the idea expressed in the headline.
- Highlighting benefits instead of features, beginning with the most important.
- Answers why your custome
Just 10 days ago I joined Ezine Articles and set to work composing 10 articles. All of them were published on this site. Today, I received a very complimentary note from the Team at Ezine informing me I had been elevated to Platinum Membership.I feel a tremendous responsibility has been placed on my shoulders to justify the faith of the Ezine Team in granting this rapid promotion and intend taking on the challenge seriously. With this promise in mind I will be offering the best advice I can muster
- 15% left because of price
- 20% left because of “too little contact and individual attention”
- 49% left because contact from the supplier’s personnel was “poor in quality.”
Today’s customers want piles of information, immediate/personal access to you, and ultimate control of decision-making. As a business, you must accommodate these wants by giving them choices, perceived control, and ownership of you. You must allow them to customize products/services to meet their specific needs.
You satisfy their desire for information by providing relevant, reliable information that they find useful.
Be the Leader in your Field
Customers want current information. You can help by keeping a frequent schedule of articles and press releases out. Your web pages should also show current copyright dates and the last date the page(s) were modified. Stagnation is sure death for a web site.
Avoid too much duplicate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.
Good Content
Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotions your writing might appeal to are: fear, greed, pride, lust, and envy.
Good content includes:
- Focus on the prospect and how your product or service solves his or her problem. Write to the reader’s own concerns, desires, needs, and problems. Address the strongest desires and problems of customers.
- Headlines must grab your attention and lead you into the text.
- Lead paragraphs must immediately follow-up on the idea expressed in the headline.
- Highlighting benefits instead of features, beginning with the most important.
- Answers why your custom
There are a number of things you will need to have in order to succeed in the internet marketing arena. In this article, I could easily talk about the usual things you need to reach that success. Things such as building an opt-in list, finding a niche market, creating a product and so on. However, with this article I would like to take a little bit different approach. Some of you may have been doing the things I have listed and more but have not seen much success. For those of you in this group, I wo
You satisfy their desire for information by providing relevant, reliable information that they find useful.
Be the Leader in your Field
Customers want current information. You can help by keeping a frequent schedule of articles and press releases out. Your web pages should also show current copyright dates and the last date the page(s) were modified. Stagnation is sure death for a web site.
Avoid too much duplicate content. Customers lose interest with redundancy. Treat their time like yours – it’s short and valuable.
Good Content
Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotions your writing might appeal to are: fear, greed, pride, lust, and envy.
Good content includes:
- Focus on the prospect and how your product or service solves his or her problem. Write to the reader’s own concerns, desires, needs, and problems. Address the strongest desires and problems of customers.
- Headlines must grab your attention and lead you into the text.
- Lead paragraphs must immediately follow-up on the idea expressed in the headline.
- Highlighting benefits instead of features, beginning with the most important.
- Answers why your custom
Technical analysis will show the day to day charting or week to week charting of the share prices, and will help identify the share market tends to occur in patterns.Let’s look at technical analysis a little closer. We have talked about, in previous articles, basically finding out the high and low price of the share, also a little bit about fundamental analysis on what the share does, what the company does and whether it makes a profit. It’s handy to know if it’s making a profit and whether it’s a
Good Content
Good content emphasizes your keywords while still maintaining a “one-to-one” conversation tone. Your writing should express the benefits to them, and be written with the “you” perspective throughout. Some of the different emotions your writing might appeal to are: fear, greed, pride, lust, and envy.
Good content includes:
- Focus on the prospect and how your product or service solves his or her problem. Write to the reader’s own concerns, desires, needs, and problems. Address the strongest desires and problems of customers.
- Headlines must grab your attention and lead you into the text.
- Lead paragraphs must immediately follow-up on the idea expressed in the headline.
- Highlighting benefits instead of features, beginning with the most important.
- Answers why your custom
A seasoned mechanic places his frequently-used tools in the top drawer of the toolbox. Make sure you stoke a supply of verbs in your Chief Marketer’s toolkit.As head of marketing for your small business, you will no doubt be charged with producing copy for your company’s marketing efforts. Notice we said produce; some of you may hire out the actual copywriting, but it’s impossible to escape your responsibility of copyreading. You simply can’t duck it--you are in charg
- Headlines must grab your attention and lead you into the text.
- Lead paragraphs must immediately follow-up on the idea expressed in the headline.
- Highlighting benefits instead of features, beginning with the most important.
- Answers why your customer should buy from you
- Specific, factual content – enough evidence to support your claim
- Offers a guarantee
- Urges the user to action. Studies have shown that just by asking for the sale increased sales
dramatically.
- Sets a deadline. Limited time offers motivate many to act now before it’s too late.
- Customers want sufficient product information. Jupiter Media Metrix reports that 59% of retail
shoppers wanted more product information before visiting a site more often (September 2001
study).
- High-quality photos of products are critical.
High-ticket items take longer copy (more persuasive and longer pitches) to sell.
Your homepage should comprise 200-300 words, focusing on 2-3 of your most important keyword phrases.
Secondary (underlying) pages allow you to target keyword phrases other than those on your homepage.
A consistently growing site encourages more frequent crawling by search engines. More pages also allow:
- More potential for ranking other phrases.
- More entry points to your web site.
- More linking opportunities for others.
- Improved link popularity by properly coding internal navigation
- A growing site is also important in getting visitors to return frequently. Studies show that it takes between five and seven exposures on average for a prospect to consider buying.
Key Fact: Customers that you’re already selling to are your best sales target and hold the maximum potential for profit.
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