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    consistent image is challenging. Generating belief into their brand image and position that they are green-friendly and actively committed to Social Res
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    What communications solution would I recommend to address these issues?

    Energy Suppliers such as BP have significant issues and challenges by the nature of their business. Firstly driving competitive advantage is a principle issue as there is intense competition between Energy companies: Shell, ExxonMobil, Total, Gas and Electricity suppliers and now alternative technologies like solar and hydropower.

    Secondly there is the problem of environmental-friendliness. Due to their effect on third-world countries, non-renewable resources, pollution, politics and corruption, communicating a credible and consistent image is challenging. Generating belief into their brand image and position that they are green-friendly and actively committed to Social Resp

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    Secondly there is the problem of environmental-friendliness. Due to their effect on third-world countries, non-renewable resources, pollution, politics and corruption, communicating a credible and consistent image is challenging. Generating belief into their brand image and position that they are green-friendly and actively committed to Social Res

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    nMobil, Total, Gas and Electricity suppliers and now alternative technologies like solar and hydropower.

    Secondly there is the problem of environmental-friendliness. Due to their effect on third-world countries, non-renewable resources, pollution, politics and corruption, communicating a credible and consistent image is challenging. Generating belief into their brand image and position that they are green-friendly and actively committed to Social Res

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    tal-friendliness. Due to their effect on third-world countries, non-renewable resources, pollution, politics and corruption, communicating a credible and consistent image is challenging. Generating belief into their brand image and position that they are green-friendly and actively committed to Social Res
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    consistent image is challenging. Generating belief into their brand image and position that they are green-friendly and actively committed to Social Responsibility and ethics is very difficult with such environmentally sensitive global audiences.

    A globally integrated approach in crafting a communication solution would be the answer.

    By fusing creativity and strategy and then focusing the result of the two in reaching global audiences would allow for a uniform brand communication with greater cut-through. Allowing Advertising to devise ingenuitive, insightful communications and then channelling them via original and effective media options would exhaust specified target markets around the world. Creating a consistent and understandable message

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