nks second only to your headline and sub-heads in terms of readership priority.

Keep it concise and precise. A succinct summary is sufficient to uphold the reader’s interest. If you need more room, create a secondary P.S. Adding supplementary P.S.’s is a mainly effective strategy with longer sales letters

People do like to know who has sent them the letter, and tend to quickly scroll down to the end of the letter to see whose signature is at the bottom.

The next thing they see below the signature is a Postscript (or P.S.). Truly enough, your P.S. can be the second (after the headline) or third (after the opening sentence/paragraph) most read element of your sales letter or email. Most copywriters use not just one postscript, but also several (P.P.S).

Most postscripts tend to be fairly small, usually about 3 or 4 lines to sum up the offer, corroborate the deadline, and comprise the call for action.

Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has been finished, containing something omitted, or something new occurring to the writer.”

For marketers, it provides one final opportunity to influence prospects into action. The best way to use your final "addition" is to highlight or re-state a chief point of significance to the reader.

Employ these tactics. The P.S. is one of the most-read elements of any sales letter. It ranks second only to your headline and sub-heads in terms of readership priority.

Keep it concise and precise. A succinct summary is sufficient to uphold the reader’s interest. If you need more room, create a secondary P.S. Adding supplementary P.S.’s is a mainly effective strategy with longer sales letters

pening sentence/paragraph) most read element of your sales letter or email. Most copywriters use not just one postscript, but also several (P.P.S).

Most postscripts tend to be fairly small, usually about 3 or 4 lines to sum up the offer, corroborate the deadline, and comprise the call for action.

Webster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has been finished, containing something omitted, or something new occurring to the writer.”

For marketers, it provides one final opportunity to influence prospects into action. The best way to use your final "addition" is to highlight or re-state a chief point of significance to the reader.

Employ these tactics. The P.S. is one of the most-read elements of any sales letter. It ranks second only to your headline and sub-heads in terms of readership priority.

Keep it concise and precise. A succinct summary is sufficient to uphold the reader’s interest. If you need more room, create a secondary P.S. Adding supplementary P.S.’s is a mainly effective strategy with longer sales letters

bster’s defines PS.. this way... (verbatim) “Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter or composition after the main body of the work has been finished, containing something omitted, or something new occurring to the writer.”

For marketers, it provides one final opportunity to influence prospects into action. The best way to use your final "addition" is to highlight or re-state a chief point of significance to the reader.

Employ these tactics. The P.S. is one of the most-read elements of any sales letter. It ranks second only to your headline and sub-heads in terms of readership priority.

Keep it concise and precise. A succinct summary is sufficient to uphold the reader’s interest. If you need more room, create a secondary P.S. Adding supplementary P.S.’s is a mainly effective strategy with longer sales letters

writer.”

For marketers, it provides one final opportunity to influence prospects into action. The best way to use your final "addition" is to highlight or re-state a chief point of significance to the reader.

Employ these tactics. The P.S. is one of the most-read elements of any sales letter. It ranks second only to your headline and sub-heads in terms of readership priority.

Keep it concise and precise. A succinct summary is sufficient to uphold the reader’s interest. If you need more room, create a secondary P.S. Adding supplementary P.S.’s is a mainly effective strategy with longer sales letters

nks second only to your headline and sub-heads in terms of readership priority.

Keep it concise and precise. A succinct summary is sufficient to uphold the reader’s interest. If you need more room, create a secondary P.S. Adding supplementary P.S.’s is a mainly effective strategy with longer sales letters.