or "success" fees.

5. Indicate which clients can claim the guarantee and which cannot. Restrict the number to minimum.

6. React quickly if a client requests that you make good on your guarantee.

7. Monitor your performance to save surprises.

Guarantees fall into five very different categories:

1. The Money-back guarantee: This guarantees that your customers won't squander their time or money. It also defends customers if the product breaks or fails.

2. The Satisfaction guarantee: This guarantees that your customer will be happy and satisfied with your service or product.<

If you offer a product or service without a guarantee, you might just be on the verge of losing a great percentage of potential sales. Nowadays, scams are widespread. Since there is no official police or moderator on the Internet, such scams are most likely even greater as a consequence.

Because of these swindlers and the huge number of challenges presented on the Web, people are mistrustful and will increasingly seek out more protected means to advantage from offers. Guarantees are, therefore, influential tools for the opulence-seeking marketer and can do two very vital things that will help grow one's profits: Increase sales and reduce returns.

When you offer a guarantee, you diminish the cynicism around the purchase of your product or service. Consumers are reasonably careful and all the more when making purchases via the Web. And guarantees give you an almost immediate trustworthiness with possible customers.

Guarantees increase perceived value. Take for instance the story of the Monaghan brothers.

Both the brothers were into a home base business. They required money to pay through college. They worked in shifts and attended college when they were free in the other shift. After going through loss for about one year, one of the brothers sold his share in the business. The other stuck to the small pizzeria. In some interviews he recently gave, Tom Monaghan said that, he was not too sure that he was doing the right thing. And rest is history. His decision was the best one he ever made. His business based on a simple guarantee, "Pizza delivered fresh in 30 minutes or it's free," Domino's Pizza became the billion dollar industry of today.

Guarantees increase sales and reduce returns. While people order, particularly from the Web because of the expediency it offers, an offer that provides a no harassment return policy adds to the expediency factor and instills a greater self-assurance in the buyer's mind. So use guarantees to guarantee your success.

Seven Tips for a Grand Guarantee

1. Make the guarantee easy and unqualified. Drop the excuses and fine print.

2. Be sure your total organization believes in the operating philosophy dictated by the use of guarantees.

3. Be familiar with your clients enough to realize whether the guarantee at all helps the client.

4. A guarantee should be a two-way road, so include some upside if you surpass performance potential: ask for "success" fees.

5. Indicate which clients can claim the guarantee and which cannot. Restrict the number to minimum.

6. React quickly if a client requests that you make good on your guarantee.

7. Monitor your performance to save surprises.

Guarantees fall into five very different categories:

1. The Money-back guarantee: This guarantees that your customers won't squander their time or money. It also defends customers if the product breaks or fails.

2. The Satisfaction guarantee: This guarantees that your customer will be happy and satisfied with your service or product.<

profits: Increase sales and reduce returns.

When you offer a guarantee, you diminish the cynicism around the purchase of your product or service. Consumers are reasonably careful and all the more when making purchases via the Web. And guarantees give you an almost immediate trustworthiness with possible customers.

Guarantees increase perceived value. Take for instance the story of the Monaghan brothers.

Both the brothers were into a home base business. They required money to pay through college. They worked in shifts and attended college when they were free in the other shift. After going through loss for about one year, one of the brothers sold his share in the business. The other stuck to the small pizzeria. In some interviews he recently gave, Tom Monaghan said that, he was not too sure that he was doing the right thing. And rest is history. His decision was the best one he ever made. His business based on a simple guarantee, "Pizza delivered fresh in 30 minutes or it's free," Domino's Pizza became the billion dollar industry of today.

Guarantees increase sales and reduce returns. While people order, particularly from the Web because of the expediency it offers, an offer that provides a no harassment return policy adds to the expediency factor and instills a greater self-assurance in the buyer's mind. So use guarantees to guarantee your success.

Seven Tips for a Grand Guarantee

1. Make the guarantee easy and unqualified. Drop the excuses and fine print.

2. Be sure your total organization believes in the operating philosophy dictated by the use of guarantees.

3. Be familiar with your clients enough to realize whether the guarantee at all helps the client.

4. A guarantee should be a two-way road, so include some upside if you surpass performance potential: ask for "success" fees.

5. Indicate which clients can claim the guarantee and which cannot. Restrict the number to minimum.

6. React quickly if a client requests that you make good on your guarantee.

7. Monitor your performance to save surprises.

Guarantees fall into five very different categories:

1. The Money-back guarantee: This guarantees that your customers won't squander their time or money. It also defends customers if the product breaks or fails.

2. The Satisfaction guarantee: This guarantees that your customer will be happy and satisfied with your service or product.<

hrough loss for about one year, one of the brothers sold his share in the business. The other stuck to the small pizzeria. In some interviews he recently gave, Tom Monaghan said that, he was not too sure that he was doing the right thing. And rest is history. His decision was the best one he ever made. His business based on a simple guarantee, "Pizza delivered fresh in 30 minutes or it's free," Domino's Pizza became the billion dollar industry of today.

Guarantees increase sales and reduce returns. While people order, particularly from the Web because of the expediency it offers, an offer that provides a no harassment return policy adds to the expediency factor and instills a greater self-assurance in the buyer's mind. So use guarantees to guarantee your success.

Seven Tips for a Grand Guarantee

1. Make the guarantee easy and unqualified. Drop the excuses and fine print.

2. Be sure your total organization believes in the operating philosophy dictated by the use of guarantees.

3. Be familiar with your clients enough to realize whether the guarantee at all helps the client.

4. A guarantee should be a two-way road, so include some upside if you surpass performance potential: ask for "success" fees.

5. Indicate which clients can claim the guarantee and which cannot. Restrict the number to minimum.

6. React quickly if a client requests that you make good on your guarantee.

7. Monitor your performance to save surprises.

Guarantees fall into five very different categories:

1. The Money-back guarantee: This guarantees that your customers won't squander their time or money. It also defends customers if the product breaks or fails.

2. The Satisfaction guarantee: This guarantees that your customer will be happy and satisfied with your service or product.<

a no harassment return policy adds to the expediency factor and instills a greater self-assurance in the buyer's mind. So use guarantees to guarantee your success.

Seven Tips for a Grand Guarantee

1. Make the guarantee easy and unqualified. Drop the excuses and fine print.

2. Be sure your total organization believes in the operating philosophy dictated by the use of guarantees.

3. Be familiar with your clients enough to realize whether the guarantee at all helps the client.

4. A guarantee should be a two-way road, so include some upside if you surpass performance potential: ask for "success" fees.

5. Indicate which clients can claim the guarantee and which cannot. Restrict the number to minimum.

6. React quickly if a client requests that you make good on your guarantee.

7. Monitor your performance to save surprises.

Guarantees fall into five very different categories:

1. The Money-back guarantee: This guarantees that your customers won't squander their time or money. It also defends customers if the product breaks or fails.

2. The Satisfaction guarantee: This guarantees that your customer will be happy and satisfied with your service or product.<

or "success" fees.

5. Indicate which clients can claim the guarantee and which cannot. Restrict the number to minimum.

6. React quickly if a client requests that you make good on your guarantee.

7. Monitor your performance to save surprises.

Guarantees fall into five very different categories:

1. The Money-back guarantee: This guarantees that your customers won't squander their time or money. It also defends customers if the product breaks or fails.

2. The Satisfaction guarantee: This guarantees that your customer will be happy and satisfied with your service or product.

3. Price protection guarantee: This can either offer a fixed price, ensuring the price and/or payment terms won't change or increase (for example, life insurance) or ensure that they won't find a lower price elsewhere.

4. On-time guarantee: This helps suppress the fears in time-crunched clientele. Businesses like printers, car repair shops, and cable companies can find such an offer tempting.

5. Absolutely No Questions Asked guarantee: This can be functional towards anything. Just try it out and see.