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Casual Articles - Using Pain or Pleasure in Your Marketing
Most of the entrepreneurs we interview in our consulting business have a very unrealistic conception of what excites and disappoints investors. The dream of many inexperienced inventors seeking to fund their opportunity is to build a substantial infrastructure. Their business plan identifies the need for factory space, equipment, staff, an
With all the examples of modern technology surrounding us today – e-mail, iPods, toaster waffles, etc. – I have to say that the one I find most amazing, is the cell phone.It's incredible enough that you can make a call from any place at any time to anyone else in the world. But to me, what's most remarkable is that someone can dial
Now, like you, I get a lot of solicitations either in the mail or even via email. Most of those get dumped in the trash or deleted. But what was different about this time? I mean, I literally stopped what I was doing (driving!) to pull over, take out my credit card, call th
Developing a small business is not an easy task. There are many small business owners who spent years developing their business. Developing a business plan and finding business financing alone can take a large amount of time and it can cause a large amount of stress. Since a lot of work goes into getting a small business devel
Now, like you, I get a lot of solicitations either in the mail or even via email. Most of those get dumped in the trash or deleted. But what was different about this time? I mean, I literally stopped what I was doing (driving!) to pull over, take out my credit card, call t
Knowing one of the most powerful ways to persuade your potential customers to buy from you is essential to make money online and for long term profits. To make any money at all you first have to get your prospect to take that first step.The vital first step could be for a prospect to request a free sample, get a free report, obtain
Now, like you, I get a lot of solicitations either in the mail or even via email. Most of those get dumped in the trash or deleted. But what was different about this time? I mean, I literally stopped what I was doing (driving!) to pull over, take out my credit card, call t
It can be debated that the resume is the most significant aspect of applying for a job. After all, it is the first thing a potential employer sees in the application process. A resume is basically a one or two page document that contains a record of introductory information that may include a person's past job experiences, education, cr
Now, like you, I get a lot of solicitations either in the mail or even via email. Most of those get dumped in the trash or deleted. But what was different about this time? I mean, I literally stopped what I was doing (driving!) to pull over, take out my credit card, call t
Financial Advisors have a certain image that they need to portray, and that really comes across in the business cards that they hand out. Financial advisors need to show their conservativeness, formality, and stability, along with the reputation of the company they represent.The business card design is so important in this field be
So, what made me not even hesitate? It was that deep FEELING of empathy for those kids and their parents, as well as an overwhelming FEELING of gratefulness for my own healthy child.
You see, as humans, we tend to seek pleasure and avoid pain. And you may be surprised to learn that we actually will do more to avoid pain than we will to gain pleasure.
What that DJ said really got to me - it was incredibly painful for me to think of my own little girl ever being that sick. In order to avoid feeling th
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