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Casual Articles - The 'Human Approach' to Site Optimization
The Number-one Skill a Salesperson NeedsConsider these two statistics about business-to-business sales:* Four percent of the sales people in the U.S. sell 94 percent of the goods and services, according to two meta studies—one by Harvard University and one from the Gallup Organization. * Eighty percent of business-to-business (B2B) transactions are the result of relationships/consulting type sales, where the buyer has to like, trust, and get along with the seller, according to current surveys done by “Selling Power” and “Sales and Marketing Management” magazines. (Twenty percent are commodity sal
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragm
With the stressful lifestyles that many of us have, we surely want to just go out, relax, have fun with people, or just celebrate.However, more often that not, these kinds of spontaneous and unplanned activities tend to fall flat. It could be that there was too much of something, be it food, people, wine, or activities all happening at the same time. Or maybe it could also be that there were things that were just lacking – music, friends, chips to munch on, or even decorations. But clearly what happened was that these events plainly lacked planning.Planning should be done, for this is an essential par
When you have generated traffic to your site, you need to give people what they are really looking for. In particular, you must deliver genuine answers and real benefits through your site copywriting.
This is a big stumbling block for those who use doorway pages to maximize their search engine positioning - without taking into account their human visitors.
You know clearly focused keywording throughout your site is fundamental to successful search engine positioning. So how do you write the words on your page to accent your site theme for the search engines, and more importantly, serve your customers?
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragme
Twenty years back, it was difficult to think about the internet and its usage advantages. Especially for Asian country it was like a dream. To get knowledge about the other countries and to access certain knowledge in these countries was a distinct dream. Most of the people depend upon information provided by others or books or print media. Therefore the information’s are half truth and rarely of any use. Nobody can ever think about doing business with people living in other countries. Connecting and interacting with the people of other countries was a distinct dream too. Only postal service was one available optio
When you have generated traffic to your site, you need to give people what they are really looking for. In particular, you must deliver genuine answers and real benefits through your site copywriting.
This is a big stumbling block for those who use doorway pages to maximize their search engine positioning - without taking into account their human visitors.
You know clearly focused keywording throughout your site is fundamental to successful search engine positioning. So how do you write the words on your page to accent your site theme for the search engines, and more importantly, serve your customers?
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragm
7 Tips for Writing Effective Marketing E-mailE-mail is quickly becoming a preferred way of marketing products and services. Its low cost and nearly instant delivery mean it is cost-effective for businesses. Plus it is a very personal form of communication that goes directly to decision-makers, bypassing traditional gatekeepers like mailroom workers and secretaries. But an e-mail that doesn’t capture the readers’ attention will be deleted as fast as junk mail is thrown away. How can you be sure that the person it’s written to reads your e-mail? Here are 7 tips that will ensure that your e-mail gets read:
This is a big stumbling block for those who use doorway pages to maximize their search engine positioning - without taking into account their human visitors.
You know clearly focused keywording throughout your site is fundamental to successful search engine positioning. So how do you write the words on your page to accent your site theme for the search engines, and more importantly, serve your customers?
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragm
Public relations is important in any type of business, but what types of public-relations efforts can you do if you are in a type of industry that is not known for public relations. Your customers will not recognize your efforts and your good deeds will not increase your brand name. This has been a dilemma, which has plagued many small businesses as they work to achieve their niche.Let us take a case study, recently a Lighting Business, which wholesales fixtures to contractors noted that they need to do more marketing, but they said that they already had lists of all the contractors in the area and were send
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragm
The art of Networking is a key ability for any type of entrepreneur. Networking can bring you important information as well as give others important information about you. As an aspiring or current business owner, networking should be an area of interest of prime importance to you and the future of you business. For those of us working via the internet only, the concept of networking becomes at the same time daunting and almost hilariously easy. Just point and click. You can even get software to help you contact people you want to network with. Personally I like to do most things manually, to get a feel for t
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragments our thoughts. It's exhausting! Doesn't it make sense to create a Web site that offers shelter from the online storm?
A key marketing thought to consider is that a few hundred well-satisfied customers can feed you, clothe you, and take care of you into your ripe old age.
These 'customers for life' can only be yours if you and your Web site are thoroughly personal service oriented. It's a powerful way to separate yourself from your competitors who think automation is the only answer for Web success.
Here are 10 key questions to help you with this approach. The answers you generate will inform your Web site writing.
o Your Product/Service
1. For your site visitors: What are the specific results/benefits you provide the people who buy from you?...
2. Your produc
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