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Casual Articles - 30 Killer Marketing Strategies to Build Your Online Business
The entire nation and a global-viewing audience focused on the U.S. Gulf Coast after Hurricane Katrina dealt an unimaginable blow to New Orleans and cities in Louisiana, Mississippi and Alabama. More than a thousand people lost their lives, entire neighborhoods disappeared and many businesses are gone forever, after one of the worst storms in history decimated the region.Three weeks later, predictions of massive destruction again filled the airways as Rita, a potentially catastrophic Category 5 hurricane, took dead aim on Galveston/Houston. And so it was that at 6:00 a.m. on Thursday, September 22nd, my wife, three kids, one Golden Retriever and I joined two million others on the roadways in the largest evacuation ever of a metropolitan area. Our normal four-hour drive to Fort Worth stretched to 12 – for thousands it took upwards of 20 hours – as every major thoroughfare backed up for miles.Prior to departing, we prepared our home for the worst…rearranging furniture, boxing fragile items and securing windows and doors…not knowing what we would return to eventually. We also packed up our office – computer, phone, files and all – so our coaching work could continue regardless of where we settled. With limited space in our minivan, we took one box of personal keepsakes – from my son’s sports autographs
25 Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
26 Remind your visitors to promote your web site. Use phrases like: "Refer Our Web Site To A Friend" or "Link To Our Web Site". Offer them incentives for referrals. You could give them free e-books, reports, software and other informational products. You could also offer them discounts on other products you sell.
27 Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
28 Upsell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
29 Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits. You could also negotiate a lower ad price in exchange for you giving them affiliate commissions or an ad in your e-zine.
30 Use permission marketing to increase your sales. You simply ask people to sign up to your e-mailing list. They'll already be interested in your messag
Onalytica is an organization that measures who has influence on issues, markets, and brands. A recent blog by Onalytica garnered a lot of attention in the blogging community as it attempted to rank the most influential authorities on blog marketing.Some bloggers were caught by surprise as the rankings didn’t measure just popularity (The number of links pointing to a blog) when defining the most influential authorities on blog marketing. Onalytica’s ranking methods went deeper to also include another surprising variable – the influence of the endorser (the linker). Onalytica used a system similar to “citation analysis,” which is what what academic journals and universities use to measure influence.So Onalytica used its own mathematical formula to measure the most influential authorities on blog marketing. The following are their list of the top 20: NY Times - www.nytimes.com Hyku - www.hyku.com Seth Godin - www.sethgodin.typepad.com Micropersuasion - www.micropersuasion.com Business Week - www.businessweek.com Clickz - www.clickz.com Wired News - www.wired.com Next Level Biz Tips - www.nextlevelpartner.typepad.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is available at no cost, with the understanding that the author andpublisher are not engaged in rendering legal, intellectual property, accounting or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
Fred Farah individually or corporately, does not accept any responsibility for any liabilities resulting from the actions of any parties involved.
Following is a list of 30 Tips, strategies you should be aware of, and use. I could think of a few more, but why overdo it and risk leaving them all behind. Every year sees major new initiatives born, in Online Marketing. Next year, or maybe next month, this list should be revised. But start with this nucleus of helpful advice.
1 Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, etc. Internet business and technology move at lightning speed. You need to keep up or risk being left behind.
2 End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy a Resale Rights Package of products and get 5 free bonuses!"
3 Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, "This e-book sent chills up my spine! I highly recommend buying it!" Another example, "All I have to say is, 'Wow! It's that good!'"
4 Speed up your Internet access. You can get your online business tasks done faster, which will help you stay ahead of your competition. It can speed up your research, online marketing tools, Internet utilities, software downloads, etc.
5 Allow people who do not have time to explore your site to download portions of your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free.
6 Use a lot of headlines and sub-headlines on your web site. This will draw people's attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader's full attention and improve your chance of a sale.
7 Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.
8 Allow your prospects to choose between a retail or wholesale price. Of course you need to make a profit on the wholesale price. Just charge people a monthly or yearly membership fee to always get your products at wholesale cost. Your business would be like the offline wholesale shopping clubs.
9 Explore the newest fads of Social Networking, otherwise known as Web 2.0 This is huge in 2007, and moving at lightening speed. Get involved, or get left behind, way way behind.
10 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
11 Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"
12 Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, "Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!"
13 Make your visitors feel comfortable at your web site. Give them your main business address. Your visitors may not trust you if you're using a P.O. Box. If you want to make them feel really comfortable, give them your business, home phone number. Then they will know they can get hold of you if they need help.
14 Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.
15 Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.
16 Start a free e-mail newsletter to create your own opt-in list. Create a title that grabs the reader's attention. Submit it to free e-zine directories on the Internet. Advertise it on your web site. Offer a freebie or other incentive for people to subscribe. Give your readers mostly original and quality content.
17 Record all your new promotional ideas, good or bad, into an 'ideas' journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners.
18 Convert your web site and free e-mail newsletter into different languages. This will increase your overall target market. You just won't be targeting just one language, you'll be targeting most of the major ones. Plus it wouldn't hurt to learn a few different languages for this new global economy.
19 Make your classified ads stand out in a crowd. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!"
20 Remember your customers are always right, even if they are not. They are the lifeblood of your business. Resolve all conflicts quickly and painlessly. There are many businesses which are solely profitable from repeat business. You don't want to always have to rely on converting prospects into customers.
21 Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."
22 Team up with your weaker competitors to beat your stronger ones. You can create win/win joint venture and cross-promotion deals with them. You could share marketing and advertising costs, create new products and services, share skills and strategies, trade leads, etc.
23 Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
24 Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program. You could offer that product as a back-end offer. Just make sure it's the right product for your target audience.
25 Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
26 Remind your visitors to promote your web site. Use phrases like: "Refer Our Web Site To A Friend" or "Link To Our Web Site". Offer them incentives for referrals. You could give them free e-books, reports, software and other informational products. You could also offer them discounts on other products you sell.
27 Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
28 Upsell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
29 Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits. You could also negotiate a lower ad price in exchange for you giving them affiliate commissions or an ad in your e-zine.
30 Use permission marketing to increase your sales. You simply ask people to sign up to your e-mailing list. They'll already be interested in your message
Presently, there are about 8 million licensed CDL drivers in the United States. Approximately 4.5 million of these are active truck drivers. Professional truck driving, specifically over the road trucking, has always been noted as a field dominated by men. The rough and tough trucking life could only be handled by a real man . . . well, times are changing!Women in trucking actually goes back to 1929 when Lillie Elizabeth Drennan became the first women to receive the CDL license. Driving an old Chevrolet, she was a rugged lady who carried a loaded revolver with her on her trucking adventures. Born in 1897, she paved the way for women truckers up to her passing in 1974.Today, there are nearly 170,000 women truckers, making up 5% of all U.S. trucking jobs. By the end of 2007, that number is expected to attain 200,000. What motivates these women to leave the general work place? You will find that independence and the irrepressible challenge of truck driving jobs are the two most common motivations given. Another important reason is the wage-earning aspect. Truck driving averages 20-30% higher wages than jobs’ women usually enter into. Woman in trucking is on such a rise in the United States that it is the cause of such gre
5 Allow people who do not have time to explore your site to download portions of your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free.
6 Use a lot of headlines and sub-headlines on your web site. This will draw people's attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader's full attention and improve your chance of a sale.
7 Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.
8 Allow your prospects to choose between a retail or wholesale price. Of course you need to make a profit on the wholesale price. Just charge people a monthly or yearly membership fee to always get your products at wholesale cost. Your business would be like the offline wholesale shopping clubs.
9 Explore the newest fads of Social Networking, otherwise known as Web 2.0 This is huge in 2007, and moving at lightening speed. Get involved, or get left behind, way way behind.
10 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
11 Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"
12 Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, "Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!"
13 Make your visitors feel comfortable at your web site. Give them your main business address. Your visitors may not trust you if you're using a P.O. Box. If you want to make them feel really comfortable, give them your business, home phone number. Then they will know they can get hold of you if they need help.
14 Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.
15 Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.
16 Start a free e-mail newsletter to create your own opt-in list. Create a title that grabs the reader's attention. Submit it to free e-zine directories on the Internet. Advertise it on your web site. Offer a freebie or other incentive for people to subscribe. Give your readers mostly original and quality content.
17 Record all your new promotional ideas, good or bad, into an 'ideas' journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners.
18 Convert your web site and free e-mail newsletter into different languages. This will increase your overall target market. You just won't be targeting just one language, you'll be targeting most of the major ones. Plus it wouldn't hurt to learn a few different languages for this new global economy.
19 Make your classified ads stand out in a crowd. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!"
20 Remember your customers are always right, even if they are not. They are the lifeblood of your business. Resolve all conflicts quickly and painlessly. There are many businesses which are solely profitable from repeat business. You don't want to always have to rely on converting prospects into customers.
21 Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."
22 Team up with your weaker competitors to beat your stronger ones. You can create win/win joint venture and cross-promotion deals with them. You could share marketing and advertising costs, create new products and services, share skills and strategies, trade leads, etc.
23 Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
24 Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program. You could offer that product as a back-end offer. Just make sure it's the right product for your target audience.
25 Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
26 Remind your visitors to promote your web site. Use phrases like: "Refer Our Web Site To A Friend" or "Link To Our Web Site". Offer them incentives for referrals. You could give them free e-books, reports, software and other informational products. You could also offer them discounts on other products you sell.
27 Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
28 Upsell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
29 Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits. You could also negotiate a lower ad price in exchange for you giving them affiliate commissions or an ad in your e-zine.
30 Use permission marketing to increase your sales. You simply ask people to sign up to your e-mailing list. They'll already be interested in your messag
If you're a small business owner or an independent professional offering a service, you very likely know a lot about whatever it is you do. For example, if you're a chiropractor, you know a lot about health and wellness. If you're an accountant, you know a lot about financial matters. If you're a coach you know a lot about helping people accomplish their goals and achieve success in whatever aspect of their life or business you coach them in.Sharing what you know is an excellent way to market yourself and your services.And the best part is, in most cases it won't cost you a dime. So, for those who are on a tight budget, it is ideal.This is not giving away your services for free, but rather introducing yourself, your services and your business to people who could benefit.There are all kinds of ways you can use this small business marketing technique to start attracting new clients to your business.Here are 10 ideas to get you started:(1) Identify a topic you know a lot about, related to your business, and that you think would be helpful and valuable to your ideal clients.(2) Put together an outline on this topic, that you can use to create an oral presentation, or a written report.(3) Get out and speak on this topi
12 Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, "Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!"
13 Make your visitors feel comfortable at your web site. Give them your main business address. Your visitors may not trust you if you're using a P.O. Box. If you want to make them feel really comfortable, give them your business, home phone number. Then they will know they can get hold of you if they need help.
14 Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.
15 Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.
16 Start a free e-mail newsletter to create your own opt-in list. Create a title that grabs the reader's attention. Submit it to free e-zine directories on the Internet. Advertise it on your web site. Offer a freebie or other incentive for people to subscribe. Give your readers mostly original and quality content.
17 Record all your new promotional ideas, good or bad, into an 'ideas' journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners.
18 Convert your web site and free e-mail newsletter into different languages. This will increase your overall target market. You just won't be targeting just one language, you'll be targeting most of the major ones. Plus it wouldn't hurt to learn a few different languages for this new global economy.
19 Make your classified ads stand out in a crowd. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!"
20 Remember your customers are always right, even if they are not. They are the lifeblood of your business. Resolve all conflicts quickly and painlessly. There are many businesses which are solely profitable from repeat business. You don't want to always have to rely on converting prospects into customers.
21 Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."
22 Team up with your weaker competitors to beat your stronger ones. You can create win/win joint venture and cross-promotion deals with them. You could share marketing and advertising costs, create new products and services, share skills and strategies, trade leads, etc.
23 Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
24 Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program. You could offer that product as a back-end offer. Just make sure it's the right product for your target audience.
25 Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
26 Remind your visitors to promote your web site. Use phrases like: "Refer Our Web Site To A Friend" or "Link To Our Web Site". Offer them incentives for referrals. You could give them free e-books, reports, software and other informational products. You could also offer them discounts on other products you sell.
27 Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
28 Upsell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
29 Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits. You could also negotiate a lower ad price in exchange for you giving them affiliate commissions or an ad in your e-zine.
30 Use permission marketing to increase your sales. You simply ask people to sign up to your e-mailing list. They'll already be interested in your messag
In the dealer-agent relationship, the agent merely undertakes to sell the goods on behalf of the dealer at the best possible price. For these services, he receives compensation in the form of commission on the sales. Until the goods have been sold, they remain the property of the dealer and not of the agent. This means that the dealer is entitled to the proceeds from the sale of the goods dispatched, so the agent is obliged to pay the dealer the proceeds after deducting his commissions and expenses.Usually each consignment is identified separately, by the opening of an independent account for it and the profit (loss) per consignment is determined as soon as the result is known. Goods sent to a consignee remain the property of the consignor until sold and in the case of a perpetual accounting inventory system the consignment is journalised at cost.In the case of a periodic accounting inventory system, the purchases account will be credited. The consignment 'accounting account' has a twofold purpose: it serves as an inventory account for goods held by agents and also as a consignment income account.Costs such as rail or sea freight or insurance will be incurred on each consignment. These additional costs form part of the cost of the consignment inventory and must be debited to the appropr
18 Convert your web site and free e-mail newsletter into different languages. This will increase your overall target market. You just won't be targeting just one language, you'll be targeting most of the major ones. Plus it wouldn't hurt to learn a few different languages for this new global economy.
19 Make your classified ads stand out in a crowd. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!"
20 Remember your customers are always right, even if they are not. They are the lifeblood of your business. Resolve all conflicts quickly and painlessly. There are many businesses which are solely profitable from repeat business. You don't want to always have to rely on converting prospects into customers.
21 Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."
22 Team up with your weaker competitors to beat your stronger ones. You can create win/win joint venture and cross-promotion deals with them. You could share marketing and advertising costs, create new products and services, share skills and strategies, trade leads, etc.
23 Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
24 Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program. You could offer that product as a back-end offer. Just make sure it's the right product for your target audience.
25 Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
26 Remind your visitors to promote your web site. Use phrases like: "Refer Our Web Site To A Friend" or "Link To Our Web Site". Offer them incentives for referrals. You could give them free e-books, reports, software and other informational products. You could also offer them discounts on other products you sell.
27 Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
28 Upsell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
29 Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits. You could also negotiate a lower ad price in exchange for you giving them affiliate commissions or an ad in your e-zine.
30 Use permission marketing to increase your sales. You simply ask people to sign up to your e-mailing list. They'll already be interested in your messag
Next to white papers, case studies are the most popular tool in the technical marketer's toolkit.The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact.Different companies use different structures for their case studies, but all should follow the same general pattern: 1. Company overview and challenge 2. Project details 3. Positive results (of course)Customer Overview and ChallengeStart with a 2-3 paragraph overview of the customer's company. This should be very positive - since you're going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already placing themselves in the best possible light.Then move on to the business challenge. Don't make the customer sound stupid or incompetent. The challenge should always be centered on something good that is happening to them - fast growth, industry prominence, strategic IT changes - whatever. Their challenge should be applicable to your readers' own
25 Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
26 Remind your visitors to promote your web site. Use phrases like: "Refer Our Web Site To A Friend" or "Link To Our Web Site". Offer them incentives for referrals. You could give them free e-books, reports, software and other informational products. You could also offer them discounts on other products you sell.
27 Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
28 Upsell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
29 Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits. You could also negotiate a lower ad price in exchange for you giving them affiliate commissions or an ad in your e-zine.
30 Use permission marketing to increase your sales. You simply ask people to sign up to your e-mailing list. They'll already be interested in your messages or ads because they've visited your related web site. You could also offer them incentives for signing up, such as freebies, discounts, content, etc.
31 Bonus Tip: 2007 is the Year of Video on the Web. Just as Social Networking is the latest 'in thing', video is a must as well. Get involved.
The subject of Internet Marketing is vast, loaded with ever-changing strategies towards success. New ideas are born non-stop. It's imperative that you stay alert to these changes.
Meaning to say... keep up, but don't throw away what's already working. Don't make the fatal mistake of trying every new thing that comes along. Perseverence is essential to prove a system good or not. Keep up the good work!
by Fred Farah
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