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Casual Articles - 10 Not-So-Quick-But-Still-Important Ways to Increase Conversions
You have been asked to provide a police check for your new job. How do you go about doing this?Firstly, it is a matter of procedure to be asked for a police check if you are going to be holding certain jobs. You can expect to be asked for a police check if you are working with children in any capacity (from one week at summer camp to teacher’s college to daycare supervisor). You will also be asked for a police check if you are working in a sensitive environment: certain churches require police checks of people who wish to be ordained. Some high security jobs, such as investment banker or lawyer, will also require police checks.Depending on the position to which you are applying, you might need to pay for your own police check. Often, if you are doing volunteer work, the police will waive the fee. If you are volunteering, be sure to bring a letter from the institution at which you are volunteering that states that you need a police check and that you are volunteering. This letter should be on lette
4. Fix your checkout process
I've never seen a checkout process that doesn't need to be fixed. How much just depends on how bad yours is, but there are always improvements that can be made.
You want to make sure that your checkout process includes as few steps as possible for the visitor. Every click visitors are forced to make to check out creates an opportunity for the visitor to abandon the cart completely. Streamline your checkout process by reducing forms to fill out, adding calls to action, placing related products in strategic locations for up-selling and whatever else you can do to make ordering easier.
5. Follow-up
Communication is they k
If you are new to the world of affiliate marketing then you first need to understand how it works. Basically, affiliate marketing is the process by which you (the affiliate), direct traffic to a merchant site where a product or service is being sold, and you are paid commission for any sale on that site to a person you have directed. Casino affiliation is much the same. You direct players to a casino site, and if that player signs up and spends money, you are given a commission on the amount. Most casino sites entice you to send players to them by providing incentives such as bigger commission or prizes. However, you would do well to provide a good balance across these sites as it does not pay in the long run to direct to one major site only.As an affiliate you will normally sign up with the merchant site in advance. You will then be provided with banner or text adverts which contain your unique affiliate code, and which you then place on your site. When a user is directed to the merchant site from the banner
1. Give your self a voice
Don't settle for corporate-speak or a boring factual presentation on your website. Give yourself a unique voice, one that resonates with your visitors. Having such a voice helps set you apart from everybody else. This is especially significant if you are in an industry that sells products that can easily be purchased at any number of other outlets. What makes your products better? Well, perhaps nothing, but your unique voice can make the difference between a site like all the rest and one that stands out.
2. Build a Site Map
This one isn't particularly difficult unless you have a large site, in which case a site map can be very time consuming to create and keep up to date. Even more so if you are constantly updating, adding or removing pages from your site. But it's these larger sites that can benefit from the site map the most. You might even consider creating a script that automatically updates your site map page(s) daily, weekly or monthly, keeping your site map current and up to date.
Site maps are a great way to provide your visitors with easy access to all of the pages on your site. Think of it as a table of contents that allows the visitors to turn right to each page with a single click. Providing these clickable contents can help lost visitors quickly and easily find the information they came for without having to go through multiple layers of navigation. The sooner you get your visitors to the right information, the more likely you are to get a conversion.
3. Have an excellent in-site search feature
Having a “search this site” feature can work both for or against you, depending on how well it works. The key here is in the word "excellent". If your in-site search is not excellent in the most spectacular sense of the word, you're better off not having one at all. Time after time I've gone to websites and had their in-site search produce zero results for a product I know they have. This is just bad.
If your search cannot produce relevant results 100% of the time then it’s causing you to lose sales. It's a simple as that. You're far better off having your visitors navigate to your products through navigation or the site map than risk the possibility that the in-site search misleads them.
Other things that are important in an excellent in-site search feature is for it to be able to produce relevant results when searching for products you don't actually carry. If a search is for a specific product but you carry one comparable, that comparable product needs to be delivered in the search results. Similarly, misspelled searches need to deliver the correct results as if the search we performed properly.
The number of potential sales sites lose because of poor in-site search is astronomical. If visitors get zero results, they’re gone to find a site that does have what they want. Why lose them when you could have otherwise gotten the sale?
4. Fix your checkout process
I've never seen a checkout process that doesn't need to be fixed. How much just depends on how bad yours is, but there are always improvements that can be made.
You want to make sure that your checkout process includes as few steps as possible for the visitor. Every click visitors are forced to make to check out creates an opportunity for the visitor to abandon the cart completely. Streamline your checkout process by reducing forms to fill out, adding calls to action, placing related products in strategic locations for up-selling and whatever else you can do to make ordering easier.
5. Follow-up
Communication is they ke
You have a website where you sell products or services. People visit your website, look around and leave. They like what you offer but are not ready to buy yet. Once they leave they will forget about you and never come back.If you persuade your website visitors to leave their email addresses, you can remain in touch with them and build credibility. Follow up autoresponders automate the process of constantly communicating with your list. They automatically send emails to your list at pre-determined intervals.Follow up autoresponders can be used for various purposes:Customer Follow up------------------People who have already bought from you, are the easiest to sell to. You can make sure that they don't forget about you, by following up with them. Ask them to sign up to be notified of special deals offered only to current customers. You can also use follow up autoresponders to educate your customers about using your product, providing customer service, and getti
2. Build a Site Map
This one isn't particularly difficult unless you have a large site, in which case a site map can be very time consuming to create and keep up to date. Even more so if you are constantly updating, adding or removing pages from your site. But it's these larger sites that can benefit from the site map the most. You might even consider creating a script that automatically updates your site map page(s) daily, weekly or monthly, keeping your site map current and up to date.
Site maps are a great way to provide your visitors with easy access to all of the pages on your site. Think of it as a table of contents that allows the visitors to turn right to each page with a single click. Providing these clickable contents can help lost visitors quickly and easily find the information they came for without having to go through multiple layers of navigation. The sooner you get your visitors to the right information, the more likely you are to get a conversion.
3. Have an excellent in-site search feature
Having a “search this site” feature can work both for or against you, depending on how well it works. The key here is in the word "excellent". If your in-site search is not excellent in the most spectacular sense of the word, you're better off not having one at all. Time after time I've gone to websites and had their in-site search produce zero results for a product I know they have. This is just bad.
If your search cannot produce relevant results 100% of the time then it’s causing you to lose sales. It's a simple as that. You're far better off having your visitors navigate to your products through navigation or the site map than risk the possibility that the in-site search misleads them.
Other things that are important in an excellent in-site search feature is for it to be able to produce relevant results when searching for products you don't actually carry. If a search is for a specific product but you carry one comparable, that comparable product needs to be delivered in the search results. Similarly, misspelled searches need to deliver the correct results as if the search we performed properly.
The number of potential sales sites lose because of poor in-site search is astronomical. If visitors get zero results, they’re gone to find a site that does have what they want. Why lose them when you could have otherwise gotten the sale?
4. Fix your checkout process
I've never seen a checkout process that doesn't need to be fixed. How much just depends on how bad yours is, but there are always improvements that can be made.
You want to make sure that your checkout process includes as few steps as possible for the visitor. Every click visitors are forced to make to check out creates an opportunity for the visitor to abandon the cart completely. Streamline your checkout process by reducing forms to fill out, adding calls to action, placing related products in strategic locations for up-selling and whatever else you can do to make ordering easier.
5. Follow-up
Communication is they k
Friends are always passing my name along to people who are doing a job search or building a practice. They usually tell the person about my coaching practice and recommend that the person call me. (I love referrals!!)Last week people in my network referred three different people who were at three different stages in their careers. What struck me was how similar my response to each of them was.One young woman, Karen, who recently graduated from college, is now embarking on her first job search. The second person was Jen an attorney with a significant law practice who asked for help in building a new specialty into her practice. The third was Bob who had recently closed his business after 20 years. Bob is also now in the middle of a job search. (Names make it easy to write about but are not the actual names of my clients.)Karen had no experience doing a job search before. She had a resume and had been answering online job ads but said she felt that was going no where. She wasn’t even sure wha
3. Have an excellent in-site search feature
Having a “search this site” feature can work both for or against you, depending on how well it works. The key here is in the word "excellent". If your in-site search is not excellent in the most spectacular sense of the word, you're better off not having one at all. Time after time I've gone to websites and had their in-site search produce zero results for a product I know they have. This is just bad.
If your search cannot produce relevant results 100% of the time then it’s causing you to lose sales. It's a simple as that. You're far better off having your visitors navigate to your products through navigation or the site map than risk the possibility that the in-site search misleads them.
Other things that are important in an excellent in-site search feature is for it to be able to produce relevant results when searching for products you don't actually carry. If a search is for a specific product but you carry one comparable, that comparable product needs to be delivered in the search results. Similarly, misspelled searches need to deliver the correct results as if the search we performed properly.
The number of potential sales sites lose because of poor in-site search is astronomical. If visitors get zero results, they’re gone to find a site that does have what they want. Why lose them when you could have otherwise gotten the sale?
4. Fix your checkout process
I've never seen a checkout process that doesn't need to be fixed. How much just depends on how bad yours is, but there are always improvements that can be made.
You want to make sure that your checkout process includes as few steps as possible for the visitor. Every click visitors are forced to make to check out creates an opportunity for the visitor to abandon the cart completely. Streamline your checkout process by reducing forms to fill out, adding calls to action, placing related products in strategic locations for up-selling and whatever else you can do to make ordering easier.
5. Follow-up
Communication is they k
I have had SO many people out there asking me how they could possibly write an e-book, when they haven't ever written before in their lives? Its not HARD! There are no rules out there that say that you have to be a published author, or have your degree in English to write an e-book. All you need is time, a little knowledge of your topic, and effort. Thats it.So lets talk about time. How much time? That all depends on your topic and how much you know about your topic. Lets face it, I will not be writing e-books about physics, since I know NOTHING about physics. But I do know about internet marketing and web design, and so on... What do you LOVE to do? Are you great at knitting? Write an e-book about it. How about cake decorating? Home repair? Whatever you enjoy doing, write about it. It may help to take digital pictures as well, for something like cake decorating. Show examples of your designs. PLEASE also make sure you use that handy spell checker as well. We all want to type as fast as possible and thus, we m
Other things that are important in an excellent in-site search feature is for it to be able to produce relevant results when searching for products you don't actually carry. If a search is for a specific product but you carry one comparable, that comparable product needs to be delivered in the search results. Similarly, misspelled searches need to deliver the correct results as if the search we performed properly.
The number of potential sales sites lose because of poor in-site search is astronomical. If visitors get zero results, they’re gone to find a site that does have what they want. Why lose them when you could have otherwise gotten the sale?
4. Fix your checkout process
I've never seen a checkout process that doesn't need to be fixed. How much just depends on how bad yours is, but there are always improvements that can be made.
You want to make sure that your checkout process includes as few steps as possible for the visitor. Every click visitors are forced to make to check out creates an opportunity for the visitor to abandon the cart completely. Streamline your checkout process by reducing forms to fill out, adding calls to action, placing related products in strategic locations for up-selling and whatever else you can do to make ordering easier.
5. Follow-up
Communication is they k
Watching young children at play is, of course, entertaining. For the businessperson, watching young children at play can also be educational. Sometimes kids run amok; they can be aggressive, destructive, and unmanageable yet n other situations they are orderly, polite, and delightful. I don’t think the difference has anything to do with the way the planets are aligned. I think the difference is that, in the latter instance, parents and educators have established expectations and boundaries, they have communicated them clearly, and follow up to insure those expectations and boundaries are met. When youngsters know what is expected of them, what they may or may not do, most rise to the challenge. In a broad generalization, when expectations and boundaries have been established the children have an increased ability to learn and communicate, they become more productive and accomplished.The reason this is educational for the businessperson is that the same holds through in every aspect of managing a business
4. Fix your checkout process
I've never seen a checkout process that doesn't need to be fixed. How much just depends on how bad yours is, but there are always improvements that can be made.
You want to make sure that your checkout process includes as few steps as possible for the visitor. Every click visitors are forced to make to check out creates an opportunity for the visitor to abandon the cart completely. Streamline your checkout process by reducing forms to fill out, adding calls to action, placing related products in strategic locations for up-selling and whatever else you can do to make ordering easier.
5. Follow-up
Communication is they key to a successful business. If you're letting leads fall by the wayside then you're throwing money away. Follow up has many forms, return phone calls, follow-up phone calls, follow-up emails, auto-responders and confirmation emails are a few. Each of these must be constantly analyzed for effectiveness to ensure they are being used to their best potential.
Little things such as automated confirmation emails can make the difference to a prospective customer. What you say and how you say it gives them a lot of information on what kind of company you are. Follow-up will help visitors determine whether they want to do business with you or not.
6. Privacy policy
Does anybody read the privacy policies on the web? Who cares! They may not read it but they want to know that you are going to take their privacy seriously. Not only should you construct a decent privacy policy but you should link to it from every form on your website. This lets visitors know that you care about their privacy and that by submitting this form that you'll be protecting their information. They believe this, even if they don't read it! It's all about giving assurances.
7. At-a-glance understanding of what you do
When a visitor comes to your home page is it easy for them to figure out what you do? If not, something is wrong. Some industries are more difficult to understand than others but that doesn't matter, you need to be able to quickly explain to anyone who visits your site what it is that you do and the benefits your products or services provide.
You may think that only industry knowledgeable people come to your site but you're wrong. Those people may be your primary audience and where your sales come from, but inevitably you'll get traffic from potential prospects that don't know the industry jargon they way you do. Don't speak over their heads. It doesn't take much to use layman's terms without speaking down to your primary audience. And regardless who you're speaking to, if it takes a visitor more than a couple of seconds to discern what you do then you've lost them.
8. Structured navigation
All too often navigation bars are nothing more than a list of links to various pages. Even if your navigation links to all your important pages, an unstructured navigation system will make it much harder for your visitors to find what it is they came looking for. Just about every site can be broken down into various sections. Information about the company goes in one section, information about products and services in another. If you have multiple categories of products then these need to be separated as such.
Implementing a structured navigation makes it that much easier for visitors to quickly find the pages that are most interesting to them. The less they have to think (and search) the better.
9. Consistent formatting
Putting aside home pages that are meant to look different from the rest of the site's internal pages, you should have consistent formatting of all your pages throughout your site. Your header, navigation and footer should all be consis
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