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Casual Articles - Advertising Your Web Site - Part 3
There are two vehicles for having your company’s information show up in a newspaper or magazine… pay to advertise or let the press do it for you. The latter occurs as a direct result of public relations (PR) efforts - actively seeking publicity as a form of marketing communications.While each of these is valuable, a solid news story can give you with a higher ranking on the credibility ladder. Why? Because people understand that an ad is placed by you so are far more suspicious of its veracity. (Recent consumer studies confirm that most consumers think that all advertisements include outright lies and/or misleading information.)However, articles written by others are viewed as more objective (especially if the author has no stake in your company’s success or failure) and thus, more believable.PR TipsIt’s important to understand how this process works so you’ll be able to take advantage of newsworthy opportuni
Keep in touch with all of your customers, prospects, and associates — on a regular basis.
Simple tips for creating e-zines and e-books
Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of e-books and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an e-book/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and your web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.
Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums
If you operate in a market where there are one or two prominent players - perhaps many times larger than you are - it's very easy to get into the mindset that all you can do is chip away around the edges rather than take them on head-on. The natural assumption is that if you do take them on head-on either they will simply wipe you out with predatory pricing or the like or that you need massive amounts of finance to be effective to do so. It’s then very easy to convince yourself that it's simply too risky and a lot safer to stay as you are.Well it's not true! – the secret is to not only be bold but also innovative and, as Michel Robert put it in his book “Strategy Pure & Simple", force the competitors to play in your sandbox rather than playing in the theirs.To illustrate the point let’s have a look at three European companies that have each grown from nothing to major players in industries where there where massive, dominan
This is a very touchy subject. One that needs to be addressed and that you need to understand. Email marketing falls into three categories. First is simple, you place a signature line in your email program that automatically adds your signature block to each out going email. This signature line identifies your web site and a brief tag line or catch phase. Every time you respond or send an email, your signature advertises your business, no problems with that. However, the next two types of email marketing are very touchy.
By now, everyone has heard of SPAM. Your definition may be different from mine and from the governments. However, you look at it, SPAM is unwanted email. Now email marketing requires that we send emails to our potential customers. This can be done either with or without their permission. Sending email without the permission of the recipient put us in a bad light. Often resulting is negative feelings and responses from the recipient. This is bad for business. If you piss off the potential customer, well, they are no longer a potential customer as they have deleted you email and won't be visiting your site. You have wasted valuable time and money. So, the only people you will be sending any marketing emails to will be those that have requested information from you or have agreed to receive information from you. This is called permission-based email.
Where can you find people who are willing to receive your emails? First provide a place on your web site to gather the names and addresses of your visitors. Offer them something in exchange, such as a free publication, or your newsletter, or something else of potential value to them. Let them know when they sign up that you will from time to time be sending them information. Include in the email a means to unsubscribe at any time. As people sign up you are building your email list, which you can market to as often as you like. I wouldn't recommend more than twice a month.
There are other web sites that maintain a list of people who want to hear from your. This permission-based method is usually based on a particular subject matter. Such as hobbies, business ideas, childcare etc. You can find them on the web by searching for mailing list.
Emails are an inexpensive way to keep in touch with your customers. If you have a brick and motor store, try to get the email addresses of your current customers and add them to the list as well. You will be surprised at how much extra business can come from a personalize email about a special you are offering for their support over the last year etc.
Using E-books to market your web site
What can your own E-zine or E-book do for your business or web site? How about:
- Sell more products or services. An e-zine/e-book can increase your credibility, making it easier to sell your product or service as well as those of others in which you have a stake.
- Attract more affiliates to help sell your products or services. This form of advertising is viral in it approach. E-zines and e-books get passed from person to person. Creating more interest which makes people want to jump on board and become part of that success.
- Establish yourself as an expert in your field, creating more 'believability' and trust. People don't buy from strangers. With you e-zine or e-book you become better known to them. When the time comes they need or want your products or services, there's no question who they'll buy them from -- YOU!
- Show your visitors and clients everything you can really do for them, maximizing your sales efforts.
- Build a base of customers who are ready to hire you, buy from you, evangelize for you and create more fans for you.
- Effortlessly spread the word about your business via "viral marketing."
- Create new revenue streams from selling ad space and recommending other products that you're an affiliate of. See our affiliate page for more information.
- Become a recognized publisher. Have others writing your articles, advertisers paying for exposure in your publication.
Keep in touch with all of your customers, prospects, and associates — on a regular basis.
Simple tips for creating e-zines and e-books
Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of e-books and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an e-book/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and your web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.
Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums e
Jerry Pounds, writing on the Management-Issues web site recently put out an interesting piece called: "Litigation awaits for insensitive employers." Here's a key passage."Judges and juries are linking musculoskeletal disorders, cardiovascular disease, psychological disorders, suicide, cancer, ulcers, impaired immune function and workplace injuries to a wide spectrum of emotional workplace stressors."Ultimately, in our litigious society, there's no way to assure that you won't get sued or that you'll win if you do. The good news, though, is that there are some basic things you can do to improve your odds.The best defense against a claim that you were an unfair boss is to be a fair one. Sounds simple, huh? But lots of companies spend lots of time worrying about legal strategies when they should be paying attention to the quality of supervision in their company.Bottom line: it's the immediate boss that matters.
Where can you find people who are willing to receive your emails? First provide a place on your web site to gather the names and addresses of your visitors. Offer them something in exchange, such as a free publication, or your newsletter, or something else of potential value to them. Let them know when they sign up that you will from time to time be sending them information. Include in the email a means to unsubscribe at any time. As people sign up you are building your email list, which you can market to as often as you like. I wouldn't recommend more than twice a month.
There are other web sites that maintain a list of people who want to hear from your. This permission-based method is usually based on a particular subject matter. Such as hobbies, business ideas, childcare etc. You can find them on the web by searching for mailing list.
Emails are an inexpensive way to keep in touch with your customers. If you have a brick and motor store, try to get the email addresses of your current customers and add them to the list as well. You will be surprised at how much extra business can come from a personalize email about a special you are offering for their support over the last year etc.
Using E-books to market your web site
What can your own E-zine or E-book do for your business or web site? How about:
- Sell more products or services. An e-zine/e-book can increase your credibility, making it easier to sell your product or service as well as those of others in which you have a stake.
- Attract more affiliates to help sell your products or services. This form of advertising is viral in it approach. E-zines and e-books get passed from person to person. Creating more interest which makes people want to jump on board and become part of that success.
- Establish yourself as an expert in your field, creating more 'believability' and trust. People don't buy from strangers. With you e-zine or e-book you become better known to them. When the time comes they need or want your products or services, there's no question who they'll buy them from -- YOU!
- Show your visitors and clients everything you can really do for them, maximizing your sales efforts.
- Build a base of customers who are ready to hire you, buy from you, evangelize for you and create more fans for you.
- Effortlessly spread the word about your business via "viral marketing."
- Create new revenue streams from selling ad space and recommending other products that you're an affiliate of. See our affiliate page for more information.
- Become a recognized publisher. Have others writing your articles, advertisers paying for exposure in your publication.
Keep in touch with all of your customers, prospects, and associates — on a regular basis.
Simple tips for creating e-zines and e-books
Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of e-books and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an e-book/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and your web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.
Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums
What happens when you are applying for a new job and you are already in pain? What do you do? What are your options?When I am interviewing for new employment my eyes and ears are on full alert. I want to see and feel the environment I would be working in if hired. I can pick up vibes when the office is not running smoothly and the employees are stressed out.Next, I look at the office itself. What workstation will I be working at. Since I work at a computer and sit down 95% of the day, I want to see if I will be working at a comfortable workstation or --- will the workstation cause me Pain?I can spot this immediately. Ergonomics is a great word to use when you say to your perspective employer. "I need an ergonomic workspace." Each individual is different and most people don't speak up about having an ergonomical workspace on an interview.Employer:It is your job to keep your employees happy and pain free.
Emails are an inexpensive way to keep in touch with your customers. If you have a brick and motor store, try to get the email addresses of your current customers and add them to the list as well. You will be surprised at how much extra business can come from a personalize email about a special you are offering for their support over the last year etc.
Using E-books to market your web site
What can your own E-zine or E-book do for your business or web site? How about:
- Sell more products or services. An e-zine/e-book can increase your credibility, making it easier to sell your product or service as well as those of others in which you have a stake.
- Attract more affiliates to help sell your products or services. This form of advertising is viral in it approach. E-zines and e-books get passed from person to person. Creating more interest which makes people want to jump on board and become part of that success.
- Establish yourself as an expert in your field, creating more 'believability' and trust. People don't buy from strangers. With you e-zine or e-book you become better known to them. When the time comes they need or want your products or services, there's no question who they'll buy them from -- YOU!
- Show your visitors and clients everything you can really do for them, maximizing your sales efforts.
- Build a base of customers who are ready to hire you, buy from you, evangelize for you and create more fans for you.
- Effortlessly spread the word about your business via "viral marketing."
- Create new revenue streams from selling ad space and recommending other products that you're an affiliate of. See our affiliate page for more information.
- Become a recognized publisher. Have others writing your articles, advertisers paying for exposure in your publication.
Keep in touch with all of your customers, prospects, and associates — on a regular basis.
Simple tips for creating e-zines and e-books
Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of e-books and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an e-book/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and your web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.
Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums
Think of your business as a living, breathing, organism. It requires you to give it a large portion of your time and effort in order for it to grow and flourish.You must spend time “feeding” it fresh content and searching for ways to improve it.I remember growing up as a child, all I ever wanted was a puppy. When I finally received it, I realized that it was a large responsibility to feed it, groom it, and provide it with attention.At times I felt like just “skipping” a day in order to have more time to do the things that we enjoyed as children. Yet even then I knew that if I failed to give my puppy the required attention, it would suffer. The same goes for your business, without constant maintenance and upkeep, it will suffer.. and eventually die.One surefire way to ensure that your not neglecting your business is to seek out shortcuts.By this I mean gathering a list of the “little things” that y
Keep in touch with all of your customers, prospects, and associates — on a regular basis.
Simple tips for creating e-zines and e-books
Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of e-books and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an e-book/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and your web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.
Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums
If you would like to start an internet home business without investment of money, and learn internet marketing for free, then blogging is the first method you should think of. What is blogging?Blogging is basically writing an online journal (or blog) wherein you can pen down your ideas, opinions, thoughts and every thing you can think of.Setup and Host A BlogUnlike a website you can set up a blog and hosted for free. If you don't have computer savvy then Blogger.com is the first hosting company to be considered. It is first very easy to set up and maintain and secondly Google owns Blogger.com and they visit web pages on their servers very often and fast, compared to a website. There are also other possibilities to host your blog on e.g. Wordpress.com or Moveable Type.com, but you will need more computer skills to install your blog on these hosts.Advantages of a Blog in Comparison to a WebsiteThere are man
Keep in touch with all of your customers, prospects, and associates — on a regular basis.
Simple tips for creating e-zines and e-books
Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of e-books and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an e-book/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and your web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.
Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums etc to advertise for articles.
Save thousands of dollars printing and postage by producing your newsletter online instead of printing it. Adobe Writer is a good program for your e-books and any email program can be used for e-zines.
Using Letterhead to market your web site
Every business uses paper to correspond with its customers, vendors and other businesses. Many small businesses and home based businesses today use the computer a and a word processor to generate this correspondence whether it is printed or electronic we all do. So how can we use this correspondence to market our business? Simple, create a letterhead template and make it your default document when ever you create a business related correspondence.
In your letterhead template make sure you have your website address and you company slogan (if you have one) prominently displayed. I have even seem some letterhead lately that simply has the website address listed and no physical address as many companies are Internet based or figure that you will have access to the Internet and can visit their site to look up the street address if needed. This is actually a clever move, in that it get you to visit the site, which is what our marketing is trying to do to begin with.
Using Magazines to market your web site
Those articles that you wrote or had written for your business can also be sent to magazine and newspapers for publication. Each one that is printed is free advertisement for your business that lasts for years. Just think how many issues are passed around from person to person before they end up in the trash. I saw several magazines at the Laundromat that were from 1996-1998 that people were still reading. You can do a search on the web for publications in your area of expertise. Visit their web sites and find the editors email address. Be sure to find out the policy for submitting an article for publication and follow it. Some editors don’t like it when the mailbox is full of unsolicited articles that do not conform to their policies and will just trash the email instead of replying to you.
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