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  • Casual Articles - How To Tame The Buying Beast Inside Your Customer

    How I Earn Over $3,000 A Month Working Online And So Can You
    Many people ask me this question and a lot. They ask “Chris how are you making all this money online?” I first ask them before I even waste and ounce of my breath. “Are you serious about making money online?” Cause if you are not then why should I bother explaining it to you?I only like to explain how I make money online to serious people so that I can help them learn how they too can start earning money online. So if you are not serious about making money online I
    st 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

    Give them a true believable reason. For example, let's say you have a slow time of the year and y

    Catering To The Chinese Market
    In the first quarter of 2006, the Chinese economy grew 10.2%. With the increase in growth in the Chinese market and the constant continued growth being forecast for the future, it's wise for western businesses to research what the Chinese market wants and needs before dipping their toe into the Chinese market. Here are the current trends in the Chinese marketplace:FoodWith such masses of people in China and a steadily growing population, it's no wonder that f
    When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.

    What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response.

    They are:
    1. Curiosity
    2. Because / Reason Why
    3. Greed

    Curiosity

    What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

    * Secrets of the Diet Industry Uncovered
    * What Time Share Companies Don't Want You To Know
    * Misteries of A Youthful Appearance Revealed
    * The Hidden Keys of Car Buying

    Because / Reason Why

    Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

    Give them a true believable reason. For example, let's say you have a slow time of the year and yo

    Getting the Right Business Accounting Software
    Business software, in general, stands for any such software that can be used for commercial purpose by a commercial establishment. Modern business requirements demand speedy and accurate accounting. But that by itself is not enough, as there are a number of small and large business establishments working all over and many of them may not be able to afford the additional cost of hiring accounting professionals.Besides, larger business houses need a greater work force
    talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response.

    They are:
    1. Curiosity
    2. Because / Reason Why
    3. Greed

    Curiosity

    What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

    * Secrets of the Diet Industry Uncovered
    * What Time Share Companies Don't Want You To Know
    * Misteries of A Youthful Appearance Revealed
    * The Hidden Keys of Car Buying

    Because / Reason Why

    Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

    Give them a true believable reason. For example, let's say you have a slow time of the year and y

    Appointment Setting: An Introduction, Not a Lifetime Commitment!
    Many of you are cold calling—or introductory calling, as I prefer to think about it—to set new business appointments with prospects. In order to effectively set new business appointments, it is important to determine the goal of your initial telephone call. Many of you would say that your goal is to close the sale. And that is true—closing is your ultimate goal. Closing, however, is not the goal of your first telephone call. This is an important distinction! When making in
    > 3. Greed

    Curiosity

    What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

    * Secrets of the Diet Industry Uncovered
    * What Time Share Companies Don't Want You To Know
    * Misteries of A Youthful Appearance Revealed
    * The Hidden Keys of Car Buying

    Because / Reason Why

    Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

    Give them a true believable reason. For example, let's say you have a slow time of the year and y

    VoIP for Small Businesses
    VoIP is more cost effective than legacy networks, which is one reason that people use it on a regular basis. VoIP consists of innovative telecom solutions to individual consumers, small businesses, multinational corporations, and even governments. Increasingly, small business owners around the globe are turning to VoIP for their telecommunication needs. VoIP, is a powerful technology that allows companies to streamline their communications systems while enjoying lower cos
    Companies Don't Want You To Know
    * Misteries of A Youthful Appearance Revealed
    * The Hidden Keys of Car Buying

    Because / Reason Why

    Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

    Give them a true believable reason. For example, let's say you have a slow time of the year and y

    Build Your Own No-Cost Mailing List
    I've never used a mailing list broker. Reason? When I first started doing postcard mailings back in 1996, I could barely afford to pay my house rent. So, renting a mailing list was out of the question. One of the advantages of operating on a low budget is that you can't spend your way out of problems, you have to think your way out. In the case of my mailing list, the thinking centered around the question of Who Do I Know? A spin through my desktop Rolode
    st 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

    Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

    Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

    Greed

    People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

    Analyze the following list of benefits written about a digital camera.

    * Can store over 200 photos
    * Supports every color you can see
    * Manual included so you can start even if you have no previous experience

    This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

    * Has a memory of 6000k
    * Supports 16-bit colors
    * 60-page manual included

    Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by buying your product. You can then describe the product itself, when they are looking for more information.

    Here is a list of fiv

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